Double H Marketing in Paddington, New South Wales | Marketing agency

Double H Marketing

Locality: Paddington, New South Wales

Address: PO Box 440 2021 Paddington, NSW, Australia

Website: http://www.doublehmarketing.com.au/

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25.01.2022 Welcome to 2020! We hope you've all had a safe and relaxing holiday period, and our thoughts are with everyone impacted by the ongoing fires. Here's a quick reminder of how you can donate and help.

25.01.2022 Enjoying a Thursday morning catch-up on yet another Zoom call! It's always good to catch up face to face, even when it's virtual. We're growing very accustomed to Zoom and Google Meet. How's your business handling meetings currently?

25.01.2022 Hubspot has released a 6-month marketing, sales & service retrospective glimpse into the impact of COVID-19. Key takeaways include: 1. The uptake of chat for real-time help as consumers interact more online ... 2. Email send volume "has increased 79% since March, but response rates have consistently stayed nearly 30% below the benchmark since April." It's therefore time to re-consider your sales email approach as well as how you can use chat as an effective tool on your website. Read the full report from Hubspot:

25.01.2022 Not sure how to start marketing your small business? Take a look at this Customer Journey Map article from Hubspot. It will help you to better understand your prospective customers and decide on the most relevant marketing approach.

23.01.2022 Has anyone ever asked you to clear your cache? You may have wondered what this actually means. Zapier shares a simple explanation.

23.01.2022 Are you clear on your marketing objectives, or are you down in the weeds caught up in tech and tactics? Being clear on exactly what you need to achieve (and by when) is key for marketing success.

22.01.2022 Is your business eligible for Ad Credits from Google, Facebook or TikTok to help you through the COVID-19 pandemic?

21.01.2022 Interested in how COVID-19 has affected sales and marketing performance? Take a look at Hubspot's benchmark data:

21.01.2022 We love a good book list! Business Insider have profiled eleven books to help grow your career during a recession.

20.01.2022 Are you aware that third-party cookies will be phased out on all major internet browsers by 2022? Here's a useful summary from Deloitte explaining what's happening and what the likely implications are. https://bit.ly/3dAIuhk

20.01.2022 Keen to get started with Google Ads? This Google Ads Guide from Hubspot is a great starting point to learn more about the platform.

19.01.2022 If during these times you find you have some spare time on your hands, this is our list of excellent marketing and business books that we've read. Let us know your thoughts if you've read them and how they've helped your business in the comments below!

19.01.2022 Want to rank on Google in 2020? Page experience is now a key factor, and this post from Yoast details the three pillars of page experience.

18.01.2022 Do you have website security in place for your small or medium-sized business? Complex passwords are particularly important.

18.01.2022 Need to hire your first marketer to continue to grow your business? AngelList has some great tips to help get your first hire right.

18.01.2022 Do you need to craft a content strategy?

18.01.2022 Want to grow your business online but not sure where to start? Check out the free #growwithgoogle sessions running from the 1-3 December 2020. On offer are free training sessions and events to help you grow both your skills and business. ... Their upcoming sessions cover how to use Google My Business (GMB) as well as understanding the basics of Google Ads and Google Analytics.

18.01.2022 Ever wonder what type of content should be promoted on which social channel? This guide from Buffer will ensure that you never post the same content across all of your social channels again.

17.01.2022 We have started a monthly newsletter to help you keep up-to-date with the latest in marketing information and insights. Subscribe today and benefit from a curated selection of articles that will help your digital marketing strategy and tactics.

16.01.2022 "Relevant, considered content can help your business in many ways. It can attract new customers to your business, establish you as a thought leader and even set preference for your brand. How can you create this content? The first step is a content strategy. This should confirm who youre producing content for, ensures youre focusing on their needs and enables you to become crystal clear on what you want to achieve. It should also confirm how youre going to measure the success of your content.

15.01.2022 Weve been in a few interesting conversations about digital marketing KPIs recently. Smart Insights has written a good article on what you should be measuring to understand the impact of any digital marketing efforts. We particularly like their suggestion to focus on leading indicators and choosing KPIs that you can directly impact.

14.01.2022 Sharing your expertise is one of the best ways to attract new customers to your business. You may also have heard this referred to as content marketing. Sharing your knowledge, whether through blogging, videos, interviews, webinars or other content, allows potential customers to witness your expertise. Your existing customers will also benefit. It does take time to develop this content, but a little can go a long way.

14.01.2022 We are very excited to welcome a brand new team member - Cindy Qiao! Having just returned from a semester of study overseas, Cindy is rested and ready to help as a key member of the Double H Marketing team. Cindy is a fast and enthusiastic learner who has a passion for marketing and a desire to make the world a better place.... Were thrilled to have her as part of the team and look forward to helping her to grow her strategic marketing skillset. Welcome to the team, Cindy!

14.01.2022 Want to drive more relevant web traffic to your website? Boosting your click-through rate (CTR) on Google can help. Take a look at Search Engine Journal's recommendations on organic search CTR optimisation.... You can break the 12 suggested actions into individual tasks to optimise your search engine results page presence.

13.01.2022 Here are 6 simple habits to help improve your workday from Forbes. Starting the day with something that makes you happy is a simple way to bring positivity in challenging times.

12.01.2022 Are you adding lots of blog articles but your traffic isnt growing? While it may sound counterintuitive, it may be time to prune your content in order to increase its quality and therefore traffic to your website. Devin Pickell of G2 details his content pruning journey and provides a framework to help you undertake the same +3 step process.

11.01.2022 Do you create clear and easy to evaluate goals for your marketing? If you're not used to doing this, Hubspot has a great free template that can help you can get started.

11.01.2022 What is good marketing? Discover how you can enable your business marketing to drive the results you need.

11.01.2022 Taking time out to create a strategic marketing plan will help you get clear on your business goals, as well as give you the best shot at succeeding in your marketing activities in FY2021. It doesnt need to be a formal, months-long activity. A simple white boarding session in which you review your marketing actions and outcomes across FY2019/20, as well as how youd like your business to grow in FY2020/21 is a great start. To get help with your marketing planning process, check out our latest post:

10.01.2022 Not sure how Google's newest core algorithm update is affecting your search presence? These 4 case studies from Smart Insights highlight the impact of Google's latest changes.

10.01.2022 Enjoying our social updates? You can also subscribe to our free email newsletter and receive monthly marketing tips and hints. Stay up-to-date with the latest marketing information by opening just one monthly email.... Subscribe now at https://bit.ly/33cTnSk

09.01.2022 Want to grow your business but have no marketing help? Here are 10 actions you can take to start growing your business today. They won't cost anything other than your time, and you dont need to be a marketing guru to be successful.

08.01.2022 If you're a small business suffering from the impact of COVID-19 in NSW, this NSW Government funding may be able to help.

08.01.2022 In need of a quick overview of YouTube marketing? Zapier has provided some tips and tricks that can help your business save time and develop an effective YouTube presence.

07.01.2022 Have you heard of the concept of Total Addressable Market (TAM)? TAM explores how many people or organisations exist that you can offer your product and/or service to. TAM is an important concept to understand, particularly in business-to-business marketing as it can help you determine whether your revenue target is achievable. ... It can also help you determine how much of your audience you will have to reach in order to meet your business goals. Read more at https://bit.ly/3o0LDvy #totaladdressablemarket #digitalmarketing #marketingstrategy #marketsize #digitalmarketingstrategy

07.01.2022 Interested in how page speed influences SEO? Here's an overview of an interesting experiment from Backlinko.

06.01.2022 Hubspot have summarised 5 ways go-to-market strategy is likely to change post-pandemic. The funnel to flywheel point is particularly relevant, in that while the funnel focuses exclusively on acquiring customers, the flywheel is built to delight them over the course of their entire journey with a company.

05.01.2022 In case you missed it, Instagram has just launched Reels. Later already has a guide out to help you if you'd like to use these to help promote your business.

05.01.2022 Should your go-to-market strategy be led by marketing or sales? Leslie's Compass: A Framework For Go-To-Market Strategy can help you make this decision.

04.01.2022 Do you need some marketing help but don't know where to start? Take a look at our marketing as a service offering. Pay a set fee each month and get access to digital marketing expertise when and where you need it. ... Contact us for a free quote today. https://bit.ly/3mkhNRK

04.01.2022 How do you start your day? Our founder was featured on Flying Solo discussing her morning routine yesterday!

03.01.2022 Would you like to better explain the financial impact of your marketing? Harvard Business Review has 8 suggestions to show your work's financial efforts.

03.01.2022 Are you wondering how you can improve your website conversions? Landing pages play a key role in converting users on your website, regardless of the action you're asking people to take. Backlinko has created a definitive guide to landing page creation and optimisation that is worth reading. Included are:... - Landing page template suggestions - Observations on A/B (or split) testing - Ideas to drive lateral conversions Read the full guide on the Backlinko website via the link below.

02.01.2022 Are you looking to understand how SEO and Social interact? Yoast has just published a great article on this topic.