DPR&CO in Melbourne, Victoria, Australia | Advertising agency

DPR&CO

Locality: Melbourne, Victoria, Australia

Phone: 85474600

Address: 21-23 Stewart Street 3121 Melbourne, VIC, Australia

Website: http://www.dprandco.com/

Likes: 249

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25.01.2022 A snapshot of our #wfh life. These set-ups aren’t so bad, hey? #stayhome #homeoffice

24.01.2022 We've got some clever people in our independent agency network, AMIN Worldwide. João Cepeda, president at Time Out Market Lisboa share his insights on the best ways brands can provide immersive experiences for customers.

24.01.2022 Believe in something. Even if it means sacrificing everything. That was the headline of Nike’s biggest campaign last year. Nike has just deleted merchandise by NBA franchise the Houston Rockets from its stores in China. This is in de facto support of the communist Chinese government against the Hong Kong democracy protesters. Hear more on this from our ECD, Richard Ralphsmith, on Sky News tonight at 9pm.

24.01.2022 Employing a well crafted inbound marketing campaign can lead to a 350% increase in lead generation. Learn more about inbound marketing and how to get started. #leadgeneration #inboundmarketing

24.01.2022 Orbit Media surveyed how Covid-19 has impacted 103 agencies across the globe. The results show the uneven disruption. Everyone feels the impact, but some much more than others. Some are even benefiting from the pandemic. Check out the results. #covid19data #agencylife

24.01.2022 #BTS capturing some content in Melbourne’s most iconic spots @morganhipworth @elleray_ #athleisure #brightonbeach #hosierlane #contentproduction

23.01.2022 Social community management cannot be left on the back burner. When it comes to response time and customer service on social, customer's expectations are only growing. Watch this video for some quick wins you can employ today to keep your customers happy. #socialmedia #customerservice

22.01.2022 A conversation could save a life. Ask #RUOK? Not just today, but every day.

22.01.2022 How well do you know your audience's online behaviour? Using social to serve content at the opportune time during your customer's pathway-to-purchase is crucial. DM us to find out more.

22.01.2022 We've worked with our client Caterpillar to bring their Aussie Facebook page to life! Check out Cat Construction Australia and show some support for our very first page post (coming tomorrow!)

22.01.2022 Proud to be the pro-bono agency for Sir Jackie Stewart's Race Against Dementia event in Melbourne. Our team has done an amazing job. Thanks also to McCorkell and Sense 6 for their help.

21.01.2022 A massive 71% of B2B customers are currently thinking of taking their business elsewhere and ROI from marketing efforts is under pressure. Meanwhile, 49% of B2B companies report increased ROI by investing in customer relationships instead of acquisition marketing. Shifting the focus from the general marketing tactics to growing brand affinity could be the key to securing more profitable partnerships. #b2bmarketing

21.01.2022 It's a privilege to be working with the Blue Ribbon Foundation once again this year, to acknowledge those who have lost their lives serving in the line of duty. Due to COVID-19 restrictions, this year’s Victorian Police Remembrance Day service in Melbourne will be streamed on YouTube from 10am, Tuesday 29 September, in lieu of a traditional memorial. The online service will honour and remember Leading Senior Constable Lynette Taylor, Senior Constable Kevin King, Constable J...osh Prestney and Constable Glen Humphris who died in the line of duty in Kew, as well as the lives of another 19 Victoria Police officers, Victorian Public Service staff and Police Chaplains who died in the last year. See the National Police Remembrance Day (Victoria) Facebook Event for full details on how to watch the service online on 29 September https://bit.ly/3iIjaHI See more

21.01.2022 We're adopting a similar mentality to our AMIN Worldwide partners Agencia Kids, putting our client's business and personal needs first during this time is seeing relationships change, for the better. #covidsupport

21.01.2022 Consumers are turning against social media. Our ECD, Richard Ralphsmith, explains why in this Sky News segment.

20.01.2022 Our new campaign for the Victorian Government, Smile Squad, has left parents smiling. The campaign raises awareness of the school dental program roll-out to primary and secondary schools across Victoria. Read more on Campaign Brief. http://bit.ly/39KPeqb #advertising #newcampaign #SmileSquad

20.01.2022 It's clear there are many COVID-related impacts that pose a big existential threat to the university sector here in Australia. However, we believe there are two ways brands can secure higher education students post-COVID. Find out more at the link. #postcovidrecovery #highereducation

20.01.2022 Through a combination of luck and smarts, Australia has weathered the COVID-19 storm pretty well. We've seen a sense of pride spread across the country this past few weeks as cases in Australia continue to drop. This economic patriotism might just be the foundation for a campaign that revitalises our society. Watch this outtake from Sky News as our ECD, Richard Ralphsmith, shares his thoughts with Gary Hardgrave in a one-on-one interview. #covidrecovery

20.01.2022 Here's 5 easy ways to keep on top of your LinkedIn presence. It's all about getting into the habit.

20.01.2022 A few snaps from our Co’s Christmas #holidaymode #cochristmas

19.01.2022 At 7pm every night Vancouver applauds its healthcare workers from their balconies. How a small gesture can go a long way during times like these. #StayHomeTogether #Covid19Heroes

19.01.2022 Blue Ribbon Day 2020 is more important than ever. Bushfires, COVID and 4 officers lost in the line of duty. We’re proud to have created the 2020 Blue Ribbon Day Campaign with Victoria Police Blue Ribbon Foundation. Add your support at www.remember.org.au. #BlueRibbonDay

19.01.2022 Content has never been so important. Yet so many brands miss the secret content sauce so often. Find out why.

17.01.2022 If you took your bathroom breaks and drink runs during the actual game, like we did then you'll want to read this review of this year's best and worst Superbowl ads by Gatesman

17.01.2022 Here are 5 ways to connect and build trust with your online audience. Like what you hear? Reach out to Anya through direct message or email: [email protected] #digitaladvertising #standout #video #marketingtips #NYCU

17.01.2022 A cost-effective way of generating more leads towards your brand. Shoot us a DM to find out how you can use content marketing to your benefit.

17.01.2022 On Sky News tonight from 9pm, catch DPR&Co co-founder Richard Ralphsmith as he discusses which Aussie and global brands are delivering coronavirus messaging in a fresh way. #covidadvertising #skynews

16.01.2022 Our unique approach to behaviour change and brand repositioning involves the development of what we call a New Real. A New Real is a new truth that we uncover about the relationship between your brand and your customers. Read more about how this process has delivered transformative results for our clients. #branding #NewReal #advertising

16.01.2022 Are you blogging? If not, would it be helpful for your business? Shoot us a DM to find out.

15.01.2022 Measuring social media ROI can be challenging for social marketers. If you’re unable to demonstrate a positive impact against objectives, it’s a hard sell to get that extra budget or grow your team. Download our FREE infograph and follow the 5 steps to improving and proving your social ROI. https://blog.dprandco.com/5-ways-to-improve-your-social-med

15.01.2022 Not only does content marketing assist it lead acquisition, it plays a massive part in SEO. Get in touch to learn how to get content marketing right for your business.

15.01.2022 We put together our top 5 digital predictions for this year. How many of these are in your digital marketing strategy?

14.01.2022 We've brought back #DDIY (Don't Do It Yourself) for another Energy Safe Victoria safety message. Read about the campaign here: https://dprandco.com/gas-ddiy/

14.01.2022 Merry Christmas from DPR&Co! If you were lucky enough to receive a card from us, you would've had to accept the cookies first. We hope they were tasty #techpuns #acceptcookies

14.01.2022 Struggling with B2B marketing? B2B customers are human, and every bit as capable of being moved by a powerful idea as consumer audiences. Now is the time to let creativity make your offering stand out from the crowd. Here are five steps to get you started. #b2bmarketing #creativitymatters

13.01.2022 As brands strive to recover from the COVID-19 crisis, they must be agile, adapt communication to their audience, treat people well, adopt principles based on individual safety, use data-driven strategies and embrace flexibility. Unsure of where to start? Give us a yell. #coovidrecovery #newreal

13.01.2022 Comedy sells. In 2001, 53% of global advertising used comedy. But by 2020 this had dropped to just 34%. And now with COVID, it’s plummetted. On Sky News, our ECD, Richard Ralphsmith, explains why safeness and sameness is such a danger to brands. #covidadvertising

13.01.2022 Caravan Industry Victoria's Caravan & Camping Virtual Show starts today! Virtual? Get outta here! Produced by DPR&Co and Sense 6 during COVID-related restrictions.

13.01.2022 Much like Stratitude, we recently undertook a process involving all of our employees to develop our agency vision. Together, we crafted a vision that aligned with our values as a group, our dreams and goals as individuals and as an organisation. This article shares some great ideas for building a shared vision within your team - it's definitely a worthwhile exercise!

13.01.2022 Melbourne lit up last night for #BlueRibbonDay2020. It's been a privilege to work with Victoria Police Blue Ribbon Foundation on this campaign once again. To all police officers across Victoria, thank you for your service.

12.01.2022 Our Christmas party consisted of a few too many drinks at a boozy brunch @holla_melbourne followed by a paint your colleague class. Some of us were more fortunate than others #Christmasparty #latergram

12.01.2022 Your planning for the December quarter will undoubtably look different to what you’d assumed earlier in the year. Here are 5 ways smart CMOs are successfully managing their shift to delivering digitally focused customer experiences. #digitalmarketing #newnormal

11.01.2022 We hope you, your team, and your families are safe and well. The DPR&Co team is working remotely during this time but will maintain full business capability and continuity of services, within the parameters of government advice. We understand that your business will also be operating differently and we’re here to deliver value and respond in a challenging environment. Please feel free to reach out to any one of us at any time.

11.01.2022 Is your online presence optimised for voice search? Neil Patel's article 'How to Optimize for Voice Search: 4 Simple SEO Strategies' covers all bases. Creating content in line with this strategy can be time consuming and overwhelming - shoot us a message if you want a helping hand

11.01.2022 As one of the world-leading exporters of tertiary education, Australia was among the hardest hit due to border closures. As the pandemic subsides, however, each education exporter has the opportunity to position for success. In this article, we uncover seven ways Australia can defend its tertiary education exporter status after the pandemic. #education #covidrecovery

10.01.2022 Video content isn't just more engaging for viewers, it also boosts your SEO. Get 3 tips on shooting for social media here: http://bit.ly/2vPC3Wj. #videomarketing #videotips

09.01.2022 DDIY Electrical. Don't Do It Yourself. Our new campaign for Energy Safe Victoria launched this week. Campaign Brief covered it here. https://campaignbrief.com/energy-safe-victoria-says-ddiy-i/

09.01.2022 We’re proud to introduce our newest client, GOTAFE, and the mid-year Community Comeback campaign we created together. Helping Regional Victorians build their skills, confidence and resilience to adapt to a changing work environment is at the core of the GOTAFE Community Comeback promise. It’s just part of what makes GOTAFE a vital asset to regional Victoria, especially during this period of unprecedented disruption. #communitycomeback

09.01.2022 Communication is the only way to manage through chaos. What was once a neat end-to-end journey for a customer is now a winding journey, through which each customer expects constant communication. Our @AMINworldwide partner @simantelgroup talks to why mapping your marketing to sales alignment is crucial now more than ever. #customerexperience #CXplanning

09.01.2022 Sylvia Schutte, the Managing Director of Stratitude, an independent agency in our global AMIN Worldwide network, shares her advice as an entrepreneurial woman in Johannesburg. An inspiring read. http://bit.ly/38UszXc #entrepreneurial #advertising

08.01.2022 Catch our ECD, Richard Ralphsmith, on Sky News tonight at 8:30pm. In a half-hour, one-on-one interview, host Gary Hardgrave will discuss the communications issues around COVID-19, how businesses are adapting and what survive-and-then-revive strategies we're seeing emerging. #HardgraveShow #CovidRecovery

08.01.2022 A great finish starts with Honda! With Aussie's reassessing their priorities after most of the year spent at home, we saw an opportunity to relate to Honda's audience. See more about the campaign here: https://dprandco.com/work/a-great-finish-starts-with-honda/

08.01.2022 We’re all sick of "empathetic" advertising that says the same thing as every other ad. If your brand isn't doing anything new and helpful to its customers, people don't need to hear about it. Instead, find a way to relate that’s logical for your business. Watch our ECD Richard Ralphsmith in this one-on-one interview with Gary Hardgrave on Sky News Australia. #covid19marketing

08.01.2022 Our recent campaign for Monarch, "Give It A Crack", gives the audience a glimpse into the relationship between a long-suffering homeowner and a (very annoying) crack in the wall. https://lnkd.in/ephYJYG #campaign #socialmedia #recent #digitalmarketing

08.01.2022 Learnings for brand comms during COVID-19, written by a fellow independent agency of the AMIN Worldwide network, Simantel. Definitely worth a read!

07.01.2022 We're less than 3 weeks away from the much anticipated annual fundraiser for Race Against Dementia. A new person develops dementia every three seconds. This crisis cannot continue. Founded by Formula 1 racing legend, Sir Jackie Stewart, Race Against Dementia is driven to raise money to fund breakthrough and innovative dementia research. This year we're celebrating Sir Jackie Stewart's 80th birthday and aiming to reach $1M in donations. Check out last year's event at the link. #RaceAgainstDementia #FundraisingEvent

07.01.2022 Business leaders are seeking the best market knowledge to position themselves for growth in a radically changed environment. The key to your future growth lies in getting the answer to this question right #postcovid #adadvice

07.01.2022 One minute of video is worth 1.8 million words, if it's done well. Get your social media videos working better for your brand by starting with our top three tips in this video. #socialmediamarketing #video

06.01.2022 DPR&Co is the single biggest mover in Campaign Brief’s Annual Hot + Cold chart, which measures the size and creative output of Australia’s advertising agencies. We're now well into the Hot Zone, powered by breakthrough creative work for the Victorian Government, Chisholm Institute TAFE, Monarch Painting, Energy Safe Victoria, Cat Landscaping and Construction Trades and Honda Power Equipment Australia. Of course, what matters most is the effectiveness of our work, so you'll be pleased to know that the results sections of our case studies is even hotter. If you're interested in seeing these case studies and/or talking about how we can deliver outstanding results for your business then send us a message, we'd be happy to chat over a coffee. #hotagency #advertisingcampaigns

06.01.2022 Discover 17 ways to incorporate video in to each stage of your customer's pathway to purchase, from awareness to action.

05.01.2022 Join Imagine Intelligent Materials this Wednesday at 11am for their live demonstration of their new On-Q Mat social distancing flooring. Learn more and register here: https://bit.ly/3kBnn00 #graphenetechnology #covid19

05.01.2022 Across Australia, deaths from the misuse of prescription drugs were higher than the annual road toll. It was agreed that the government of the State of Victoria... (Australia’s second most populous state) would pilot the first technology-enabled, mandatory real-time prescription monitoring system SafeScript. DPR&Co´s brief was to raise awareness of the problem and alert users to the fact that their prescription history with certain drugs would be accessible to their doctor and pharmacist. A secondary mandatory was the removing of stigma from the issue and reassuring the public that SafeScript was designed to help people find alternative paths to manage their illness or overcome their dependency. Based on an intensive research program conducted over a 6-month period, DPR&co gained an understanding that the dependency of prescription drugs was misunderstood. Drugs that were helpfully prescribed could also lead rapidly to dependency. Correcting this misunderstanding was at the core of their response. Results Post campaign research with the general public showed: 50% ad recall and understanding of the message 20% increase in recognition of the risk of misuse 33% increase in willingness to discuss with their GP #projectspotlight #agencyofthemonth

04.01.2022 Content with context. We produced this content series for Sabco Cleaning Products to keep fans engaged and educated through Covid. #quaranclean

04.01.2022 Proud to be Agency of the Month for AMIN Worldwide. Check out our spotlight below #behaviourchange #adagency #agencyofthemonth

04.01.2022 Discover 3 ways to increase the lifetime value of your customers with inbound marketing.

04.01.2022 Before you hit send or publish on any content right now, take a look at these 4 tips. Don't hesitate to reach out to our Digital Manager, Madeleine at [email protected], for: Advice on quick wins during this crisis... A free consult on your digital content plan Importantly, a listening ear for those who need it #COVID19 #DigitalMarketing #CrisisManagement See more

02.01.2022 Is your website working according to best practices? Is your UX friendly and optimal? Unsure? Drop us a line and we'll take a look #UX #mobilefriendly

01.01.2022 As restrictions are lifted, Australian consumers’ optimism has returned to April levels, though spending intent is still negative. Discover the most pertinent post-Covid consumer insights in this McKinsey report. #Covid19 #consumerbehaviour

01.01.2022 DPR&Co is thrilled to welcome Sarah Ponte to our growing digital team. Sarah brings industry-leading expertise to our clients at a time of accelerated focus on digital channels. As Digital Director, her knowledge and experience is set to be of immense value for our clients and broader network as we emerge from the COVID crisis and beyond. Welcome to the family, Sarah!