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25.01.2022 "There’s a real opportunity here for companies to embrace change and experiment with a different way of doing things and digital events, when done well, can be awesome." #eventplanning #digitalevents #eventmarketing https://www.forbes.com//events-are-going-digital-should-y/

23.01.2022 "if you’re stuck on finding a way to transition from employee to entrepreneur, consider launching a freelance business. While freelancing may not be where you end, it can be a great place for you to start." https://foundrmag.com/transition-from-employee-to-entrepre/

21.01.2022 "By becoming a credible, authoritative resource on topics that matter to potential customers, your business is more likely to get discovered by the right audience and earn their loyalty and trust which, in turn, enables your brand to strengthen its customer relationships, grow an active and engaged subscriber base, and even increase its profits." http://contentmarketinginstitute.com//explain-content-mar/

20.01.2022 "Entrepreneurship is, in many ways, a battle. Most people realize that it’s a battle against your competitors, however not many recognize that it’s also a battle against yourself, forcing you to confront your strengths and weaknesses." https://foundr.com/becoming-an-entrepreneur/

16.01.2022 Attend The Art of Persuasive Content Workshop on 24 May 2018 in Sydney. Create consistently high quality and effective content capable of achieving business outcomes. Facilitated by Jonathan Crossfield. Register today! https://www.dreampages.com.au/persuasive-content-workshop.h

15.01.2022 Since 2013, Jonathan Crossfield has been running his Content Strategy Workshop to help marketing teams across various industries develop a clearer understanding of how the right content can contribute to their business goals. The next one is in Sydney on the 19th October 2017. Watch the trailer now: https://www.youtube.com/watch?v=rIhAjBtgMKA

14.01.2022 Is your blog still a blog if no one reads it? Your content strategy depends on far more than just your team’s ability to publish lots of regular content. That content actually has to be good. Learn The Art of Persuasive Content - 23rd November in Sydney. Facilitated by Jonathan Crossfield. Register today: http://www.dreampages.com.au/persuasive-content-workshop.ht

14.01.2022 "I’ve developed this workshop on the art of persuasive content to include many of the lessons and insights I’ve gathered along the way including the key elements of the most effective content and how to incorporate them into your strategy and your production process." - Jonathan Crossfield. Watch the trailer: https://www.youtube.com/watch?v=lShrup6_7RU

13.01.2022 "There's no getting around it -- marketers must create video content if they want to broaden their reach and connect with audiences across platforms -- such as on blogs, YouTube, social media, and search engines." https://blog.hubspot.com/marketing/video-content-ideas

13.01.2022 "Test, analyze, learn, iterate, and grow. That’s how you will make your online retail business a success." #business #entrepreneur #startup https://foundr.com/how-to-start-an-online-retail-business

13.01.2022 "By minimizing the risks that come with starting a business, you maximize the potential for returns many times over. When you alter this ratio, you’ll have steady and almost unlimited resources to run and grow your business. You’ll never have to face that Do I have to give up? moment." https://foundrmag.com/start-a-business/

13.01.2022 "Starting your own business isn’t for the faint of heart. It’s stressful and pretty much demands your complete focus. On the plus side, it can also be a fulfilling experience professionally and personally." https://www.entrepreneur.com/article/235903

12.01.2022 Download the brochure for the Content Strategy Workshop - 19 October 2017 in Sydney. This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content. Facilitated by Jonathan Crossfield. http://www.dreampages.com.au/brochure.html

11.01.2022 "The purpose of your strategy document is to map out the actions you’re going to take to achieve your goal over a period of time -- as long as it communicates that, then you’ve nailed the basics of creating a digital strategy." https://blog.hubspot.com/marketing/digital-strategy-guide

08.01.2022 Without guidance and proper planning, content just becomes a big gamble. You could be spending a lot of time, effort and even money in developing your content masterpieces without knowing if they will properly communicate your brand story, connect with your target customers, or help achieve your goals. This is where content strategy comes in. https://www.dreampages.com.au//content-strategy-what-is-it

06.01.2022 Anthony Robbins: "If you talk about it, it's a dream, if you envision it, it's possible, but if you schedule it, it's real."

05.01.2022 "Creating your own conference also offers a way to meet and interact with your audience, building further credibility and engagement that can stimulate company growth." https://www.entrepreneur.com/article/298398

04.01.2022 "While the quantity of content has dramatically increased, quality has not. Sure, there are individual publishers and sites that create amazing content you probably consume regularly. But for the most part, a lot of content published today doesn't contribute much to the conversation." https://blog.hubspot.com//search-has-changed-content-needs

04.01.2022 "Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong." https://blog.hubspot.com/marketing/content-marketing-plan

03.01.2022 "Find out what you truly love to do, and then direct all of your energy towards doing it. If you study the happiest, healthiest, most satisfied people of our world, you will see that each and every one of them has found their passion, and then spent their days pursuing it. This calling is almost one that, in some way, serves others." - Robin S. Sharma

03.01.2022 "Do you really know who your typical customer is? What do you know about them? Does your product or service really meet their needs? Could you be making their experience more positive? Buyer personas will help give you the answer to these questions and enable you to tailor your content and overall business messaging much better." http://www.dreampages.com.au//how-to-create-buyer-personas