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25.01.2022 So, what's the big deal about custom audiences anyway? Simply because they're the audience closest to you, the ones that have already shown an interest in your product or service. And for this reason alone, they are your most valuable. Join me for a 2-week webinar as I take you step by step through creating all the various custom audiences available and scenarios of when to use them. If you're already using custom audiences, it's likely you'll learn about some here that you're not using yet, or didn't know about. Course starts 7th June. Register now http://bit.ly/customaudiencefoundationstraining

25.01.2022 Part of setting up your Facebook ad for success is being able to measure it’s performance. There are a number of ways you can do this. Read my blog to find out how...

23.01.2022 It’s back! Our latest 4 week online Facebook Pixel Training Program. Updated with the latest training tips and tools to get the best returns and conversions from your Facebook advertising. Enrol now! $298 excl GST Starts 21 August https://digitalmarketingclub.simplero.com/page/94505

23.01.2022 With so many changes to Facebook of late, one can be forgiven for not being able to keep up. Here I address the latest rollouts from July, all of which have benefits for Facebook advertisers. http://bethpowell.com.au//facebook-updates-for-advertisers/

22.01.2022 Only 4 places left in our FREE Canva training webinar. Don't miss out on learning how Canva can help you create designs for your blogs, website, emails, social media posts and much much more! Tomorrow,15 May at 1pm. Register now! https://digitalmarketingclub.simplero.com/page/90102

21.01.2022 Our Facebook Custom Audience Foundations Training starts on Thursday 7 June! Register now to learn how creating custom audiences can help boost your conversions and ROI on both Facebook and Instagram. Limited spaces left. http://bit.ly/customaudiencefoundationstraining

19.01.2022 If you've ever felt that you can't quite keep up with the how to's of using Facebook and Instagram for business, we have the course just for you! "Managing Facebook Pages and Instagram Accounts for Business" is the real back to basic '101' online course for those starting out, or needing a refresher. It takes you step by step how to successfully set up and run your Facebook & Instagram business accounts. Thursdays 2, 9, 16 August at 11am. Click on the link to learn more https://digitalmarketingclub.simplero.com/page/93114

19.01.2022 Last Live Facebook Business Manager Training for 2018! Starts Tuesday 25 September at 11am. Learn to manage your Pages, Ad Accounts, Instagram, Apps and Pixels all from one place including assigning third party access to your accounts without being connected personally in Facebook. 4-weekly online webinars with Q&A session. https://digitalmarketingclub.simplero.com/page/94546

15.01.2022 To question or not to question? That is the question. This thought provoking quote brings up an interesting dilemma for the learner...do I or don't I. I would love to know your thoughts after reading my blog...

11.01.2022 Want to learn how Facebook Business Manager can optimise your business? Our 4-week online course will show you how to manage your company’s pages and ad accounts all in one place securely and efficiently. Starts 25 Sept 11am. Register now! https://digitalmarketingclub.simplero.com/page/94546 #facebookbusinessmanager #facebookbusinessmanagertraining #bethiepowell #drivemorebusiness #digitalmarketingclub #digitalmediatraining #socialmediatraining

11.01.2022 Don't miss out on our last live online course for 2018 - Facebook Analytics Training! Starting Tuesday 20 November at 11am (AEDT), this 3 week course will teach you how to analyse and interpret your customer's journey across various advertising channels so as to optimise campaigns and increase conversions. Register today! https://digitalmarketingclub.simplero.com/page/92364

09.01.2022 Have you ever heard about Instagram Nametags? That was our question of the week. Read more about this below.... Answer: ... Instagram Nametags are a quick way for people to find you on Instagram. To ACCESS your Nametag, tap the three horizontal lines top right of your profile and click on NAMETAG. To SHARE your Nametag, tap the arrow button top right of your Nametag and choose your platform of choice. To SCAN someone else’s Nametag, open your own Nametag from your profile and tap Scan a nametag button at bottom of the screen. Hover the camera over the Nametag until its captured and then choose to view or follow their profile. You can also take a screenshot of a Nametag and save it. Pull this image into the camera on your nametag app or the camera on your Instagram stories and it will automatically scan for connection. Using Nametags for marketing: Print your Nametag on posters, business cards, and promotional materials for use instore or at events. When someone sees your nametag, they can easily scan it to start following you. Save your Nametag image as your phone’s lock screen photo, so it’s ready to be scanned if someone wants to connect with you. Cross-Promote your Nametag through your Facebook feed and Facebook messenger as well as through a pop up on your website. An important consideration is to educate your audience on what to do and how to go about scanning your Nametag. So consider including a little step by step guide on what to do when you set about promoting your Nametag.

09.01.2022 Our question of the week is around Facebook Business Page verification, the what, the why and the how. Take a read below. To have your Facebook Business Page verified simply proves your authentication as a real business to Facebook users, resulting in increased trust and a potentially higher reach and engagement rate. Why is this important? Verifying your Facebook Business page means it will rank higher in Facebook searches.... Being higher on the search list means your business page has a higher chance of interaction from your audience as they know they are getting genuine information when you post and share from a verified page. This also helps boost the credibility of your business. Verification is free and takes between 48 hours to a week for a grey badge and between 3 - 45 days for a blue badge. A grey badge denotes a local business or small scale brand and a blue badge denotes a global brand, media company or public figure. To view how to earn your grey badge, sign up as a free member to our site through the link https://digitalmarketingclub.simplero.com/ You'll be given exclusive login details from which to access our video tutorial on 'How to verify your Facebook Business Account' as well as access to our other tutorials and free resources.

08.01.2022 Creating ads in Facebook is easy. It’s what you do with the data that can make a difference to the effectiveness of the campaign. Join our 3 week online course as we teach you how to analyse and interpret your data so as to increase conversions and optimise your ROI. Starts 20 November. Register today https://digitalmarketingclub.simplero.com/page/92364

07.01.2022 Facebook advertising is all about targeting the right people. General interest targeting has its place especially if your business, product or service is relatively new and hasn't as yet had the time to build a loyal customer base. However, the most effective form of advertising and the one that will have the most positive effect on your ROI, is custom audience targeting. Read our latest blog on how to go about improving ROI on Facebook and Instagram Advertising.http://bethpowell.com.au//improving-roi-on-facebook-and-i/

05.01.2022 There’s been quite a bit of speculation around the latest update to be brought in by Facebook come 24 October, namely the issue of first and third party cookies. What does all this mean? Access my latest blog via @drivemorebusiness for an easy to read explanation. . . . #drivemorebusiness #digitalmarketingclub #bethiepowell #facebookpixels #digitalmarketing

04.01.2022 Hands down the best way to get results with your Facebook and Instagram advertising is to use custom audiences to build out your funnel. But how do you go about finding these audiences? Our two-week online course 'Facebook Custom Audience Foundation Training' will show you how to go about creating various audiences - then leading them through the buying funnel with targeted communication aimed at increasing conversions and ROI. Course starts 7th June. Register now http://bit.ly/customaudiencefoundationstraining

03.01.2022 Everyone's going analytical! Facebook Analytics has recently started tracking Instagram. Read the blog below to see what this means for your business and how it can help you increase your ROI.

02.01.2022 Our Q & A of the week explores how to check whether the Facebook pixel is working. See below... A simple way is to use the Facebook Pixel Helper Chrome Extension. It was created by Facebook specifically for the purpose and is simple to download and install. Search for it through your browser (or through the Chrome Store) and follow the prompts to install it. ... Once installed you will see the icon in the top right of your screen. How does it work? Go to your webpage - or any webpage - and if the Pixel Helper identifies a pixel, the icon changes from grey to blue and will show a green number. The number reflects the overall number of tracking events on the website. Click into the Pixel Helper and you will see the pixel identification number, page view with a green tick, and 'microdata automatically detected'. Microdata automatically detected means Facebook looks at markup data the SEO information on your site to learn what your site is about for better advertising optimisation. Use the pixel helper to make sure you've got the correct tracking set up on your website and to troubleshoot problems with your pixel. Note that the Facebook Pixel Helper shows this information on any webpage not just yours so you can take a look at other webpages and see what they are tracking. For more info on how we can help you with your digital marketing, access our website below

02.01.2022 There has been quite a bit of speculation around the latest update to be brought in by Facebook come 24th October, namely the issue of first party and third party cookies. What does this all mean? Read my blog below...

02.01.2022 Are you using Facebook Analytics to Drive More Business?