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23.01.2022 How good is feedback? It’s like a special business love bomb :) When did you last give someone a review, testimonial or some positive feedback? For any business, it makes such a difference.

23.01.2022 If you're wondering how your fundraising is likely to go in the next 12 months, here are a few estimated stats. So what should you be working on right now? I'm glad you asked! :) I created my FREE Masterclass ‘What your charity can be working on during COVID-19’ to help you with this very thing. Here's a full list of what I discuss in the video:... * Messaging * Events and Appeals * Donors * Volunteers * Government and Grants * Website * Social media * Bequests * Regular Giving * Brand * Collaboration * Leadership * Supporter Journey * Marketing and Fundraising Plan * Workspace * New ideas If you're ready to ditch the fundraising overwhelm, take 30 minutes of your time, watch the video, make notes, and start to feel calm, clear, supported and ready for action. Click the link to get immediate access to the Masterclass and watch it as soon as you can. https://mailchi.mp//what-your-charity-can-be-working-on-du

23.01.2022 Here’s our final branding tip for this series. Branding is not just for the marketing department. Your brand is the heart of your organisation, so make sure the right stakeholders are involved in decisions about the brand.... Talk to key internal and external stakeholders - donors, supporters, volunteers, staff. Read any previous research you have done, ask for any anecdotal stories from your team, collect as much helpful data as you can and let that inform your branding decisions. #fundraisingtips #fundraisingseries #charitybranding #nonprofitbranding #notforprofitbranding #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing #notforprofit #charityaustralia

23.01.2022 A shoutout to all those working in charities around South Australia and nationally. Thank you for working incredibly hard to help make lives better, especially during this year. You are all champions! Thank you for soldiering on and giving your all. Tag a friend who works for a charity or tag a charity you support and show them some love. #hereforsa #charity #notforprofit #drummermarketing... #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing #notforprofit #charityaustralia #charityfundraising See more

18.01.2022 Take some time to refine your charity’s key messages. Think of it as the main things you want to say to your stakeholders. You may have different key messages for different groups or they might be the same.... To work out your key messages, think about what people think about you know, what you want them to think and how you can bridge the gap. Your key messages can play out in words, images, tone of voice and many other ways. It’s a simple task but one that will help in all your communication. #fundraisingtips #fundraisingseries #charitybranding #nonprofitbranding #notforprofitbranding #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing

16.01.2022 My article on the SA Woman Australia page on '6 ways for your business to give back'. Love seeing businesses adopt a giving mindset.

14.01.2022 Life lesson right here Fun fact: I was lucky enough to meet Mother Teresa before she passed away. Such an amazing woman.

13.01.2022 * Generosity in business * I love this topic. Making generosity a part of your business and a part of your life is something I get excited about. This year more than ever, charities around Australia are relying on EOFY donations to help them keep doing what they do.... Whatever your passion, can I encourage you to make a financial donation to a charity that resonates with you? Your donation, personally or through your business will make such a huge impact and go to help those who really need it right now. #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #givingback #eofy #taxappeal

13.01.2022 So excited to be inviting you to our FREE online Masterclass ‘What your charity can be working on during COVID-19’. We’ve taken our blog post and IGTV on this topic and added more examples and content to create a 30-minute, jam packed full of good stuff, FREE video for you. The reality is that COVID-19 is not over, and if you are feeling a little overwhelmed and unsure about how to fundraise in this current climate, this is for you. I know the things we discuss are going to... help you right now and also set your charity up for the future. We'll talk about messaging, donors, brand, digital, regular giving and much more. More information and registration details are below. Don’t miss out https://mailchi.mp//what-your-charity-can-be-working-on-du #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #covid19 #fundraising #marketing #freeworkshop #freemasterclass #freefundraising

11.01.2022 *Registrations close end September* A little while ago, I sat down and created a fundraising masterclass for those who work in charities. I was talking to many overwhelmed charity workers and thought some clarity during these crazy times would be beneficial. It goes for 30 minutes and will help you with marketing and fundraising for your charity. It is basically a chat with me, taking my 17 years of experience and covering a range of topics, from messaging to appeals to brand.... It’s priced at $0 because I wanted to equip smaller charities who may not have budget to spend on training or a consultant. If you or someone you know can do with some free fundraising help, check it out and get access to the video now. If you’ve already gone through the masterclass, I’d love to know what you thought. https://mailchi.mp//what-your-charity-can-be-working-on-du #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing #notforprofit #charityaustralia #charityfundraising

11.01.2022 Welcome to the start of our Fundraising Series as we delve into tips about brand, websites, communication and more. First up - your charity’s brand is so much more than a logo, it is the essence of who you are as an organisation. It includes your logo, your collateral materials, the way you talk, the way you deal with people and many other elements. How does your brand rate? Do your clients and donors get a sense of who you are and what you’re about when they interact with yo...u? Invest your time and energy to get your branding and communication right. Stay tuned for more tips on how to do this. #fundraisingtips #fundraisingseries #charitybranding #nonprofitbranding #notforprofitbranding #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing #notforprofit #charityaustralia

11.01.2022 Our fundraising series continues and this week we’re talking about your charity and how you communicate. When people read or hear about you, does it all add up? Does it reflect your organisation? Does your language in your brochures match up with the language in your social media? Does it match up to what you say and do at an event? Take some time to review what you’re saying and how you’re saying it. Extra tip: When writing, I always like to picture the audience I’m writing ...for. If my client’s key audience is a woman in her 50- 60s, I’ll pop in the name of someone I know who fits that category and I’ll write to them. This is especially helpful if you’re writing fundraising letters. Make sure your words make sense to the reader and meet them where they are at. #fundraisingtips #fundraisingseries #charitybranding #nonprofitbranding #notforprofitbranding #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing #notforprofit #charityaustralia

10.01.2022 If you are feeling overwhelmed or stuck with what you should be doing in your fundraising and marketing right now or if you find yourself with time to focus on projects you’ve been neglecting, I've written a blog post with a list of things you can be working on now. *Hint* - it features all-time hits like messaging, donors, volunteers, regular giving program and much more. And yes, I’ve started a blog! ... http://drummermarketing.com.au/what-your-charity-can-be-wo/

06.01.2022 Charity branding (or rebranding or even a brand refresh) is a significant time in the life of a not for profit. Before you start thinking about logo ideas and colours, this is the perfect time to reflect on your organisation, do your research and discover (or rediscover) your charity's DNA. Start by asking questions like:... * What makes our organisation unique? * Why do clients choose to use us? * Why do donors like giving to us? * What are our key messages? More ideas and a branding process, can be found in our blog, right here: https://drummermarketing.com.au/charity-branding/ #fundraisingtips #fundraisingseries #charitybranding #nonprofitbranding #notforprofitbranding #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing #notforprofit #charityaustralia

05.01.2022 *Last day to register for this free masterclass* A little while ago, I sat down and created a fundraising masterclass for those who work in charities. I was talking to many overwhelmed charity workers and thought some clarity during these crazy times would be beneficial. It goes for 30 minutes and will help you with marketing and fundraising for your charity. It is basically a chat with me, taking my 17 years of experience and covering a range of topics, from messaging to app...eals to brand. It’s priced at $0 because I wanted to equip smaller charities who may not have budget to spend on training or a consultant. If you or someone you know can do with some free fundraising help, check it out and get access to the video now. If you’ve already gone through the masterclass, I’d love to know what you thought. https://mailchi.mp//what-your-charity-can-be-working-on-du #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing #notforprofit #charityaustralia #charityfundraising

05.01.2022 Love being part of SA Woman Australia, a great community of women in business.

04.01.2022 Words are my love language, so when people we work with say things like this? Yes, I feel all the feels. What’s your love language? The thing that lights you up and makes you feel loved? Words... Acts of service Quality Time Gifts Touch I’d love to know #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing #notforprofit #charityaustralia #charityfundraising

02.01.2022 Storytelling for charities is so important. We know that people connect with people and stories have a way of moving us to action. So, what stories can you be writing? Below are a list of storytelling prompts to get you started. Who you are:... Client stories Staff stories Volunteer stories CEO thought leadership How you started origin story Your vision and mission Key messages how do these play out What you do: Staff helping clients Clients using your services The need why do you exist, what is the problem? How it helps Clients who’ve been helped Client testimonials Campaigns What the campaign is Why you started it Who it’s helping? How people can get involved Content that builds trust Behind the scenes Introduce senior management Awards and recognition Other organisations you’ve worked with Once you start, there will countless ideas that spring to mind! Have a go and see what you can come up with for your organisation. Full blog post here: https://drummermarketing.com.au/storytelling-for-charities/ #fundraisingtips #fundraisingseries #charitybranding #nonprofitbranding #notforprofitbranding #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #nonprofitmarketing #fundraisingtips #nonprofitcoach #marketingtips #notforprofitmarketing

02.01.2022 I was dropping my kids off at the school gate the other day (and like many of you, parents are not allowed on the premises), and I had this thought. At the moment, everything feels transactional. Get in, get out, get the job done, don’t touch anyone or anything. There’s so little community because of what we are dealing with globally. So here’s the challenge - in your charity or business (or life really), how can you move past the transaction towards community. While restrict...ions are in place, maybe it’s online community. Maybe it’s picking up the phone to say hi, maybe it’s a thank you post it note with an order. How can you make your donors, clients and customers feel connected to you? How can you help them feel included in your community? #drummermarketing #fundraisingconsultant #marketing #adelaide #fundraisingadelaide #fundraisingisnotadirtyword #fundraisingworkshopadelaide #Sawoman #tdpgraduate #community #donatetocharity #charityfundraiser #communityovercompetition

02.01.2022 * 6 ways for your business to give back * An oldie but a goodie, the only difference being event sponsorship might need to wait or might be virtual instead.

01.01.2022 Australians love to give in a crisis and that’s one of the many things we love about this country. You might have seen links shared for charities to donate to and maybe you’re wondering - how do I choose a good one? Here are some things to think about when giving in a crisis (especially in a country that’s foreign to you): LEGACY - How long has the organisation been around? Have they just popped up in the emergency or have they been working in the country for a while?... CONNECTIONS - Do they already have the connections and framework in the community to do the work they want to do? Do they already understand the people and culture? Do they work with other reputable organisations? ACCOUNTABILITY - Have they got a Board or a group that they are accountable to? Where is the money they raise going? Is it clear and transparent? What will they do with excess funds? HEART - How do they talk about their work? Check out their social media and website to see what they do and how they do it. Do they talk about people with dignity and heart? I hope these help you find an amazing charity to give to.