Dugan & O'Sullivan in Melbourne, Victoria, Australia | Advertising agency

Dugan & O'Sullivan

Locality: Melbourne, Victoria, Australia

Address: Level 2, 696 Bourke Street 3207 Melbourne, VIC, Australia

Website: http://www.duganosullivan.com.au/

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• Consultation agency
• Marketing agency
• Advertising agency

25.01.2022 Developing any new brand is an important exercise and one that should consider the individual personalities behind the brand, as well as the future vision and target audience it’s attempting to connect with. When a company is in its inception, there are many hopes and dreams at its foundation and even more lofty goals to aspire to.

21.01.2022 All of us at Dugan & O'Sullivan are united by a common purpose and set of values, wherever we sit in the organisation and whatever role we perform. Together with our policies and procedures, our purpose and values provide a clear path towards achieving a positive and dynamic culture within our company one that will help us build strong and trusted relationships with customers and clients, colleagues, and broader society. #duganandosullivan

21.01.2022 The way companies communicate, interact with and sell to their customers is undergoing a revolutionunquestionably sparked by the Millennial generation.

21.01.2022 When we first met Urban State, one of the biggest challenges we faced was finding a way to showcase four very experienced, yet different professionals who had banded together to form a new business identity. In their own ways, they each brought specialised skills from the fields of development, finance, design, planning, and sales and marketing.

20.01.2022 Consumer profiling is about creating value from data to understand everything there is to know about your target consumers and the market that surrounds them. Leading brands are putting insight in the driving seat to put consumers at the heart of their messaging, guiding everything from campaign planning to brand positioning. This process starts with focussing on your current customers, followed by your desired target audience and target market, getting the validation you nee...d that you’re looking at the right people. Once you have this, it’s about understanding and defining these consumers to get your messaging right, focussing on the ideal customer insights that can drive meaningful outcomes.

20.01.2022 Our unique approach to brand management puts the brand at the heart of all company-wide business strategies. We call this methodology 'brand empowerment' and it fuels the core solutions we provide to our clients. #duganandosullivan #genton

19.01.2022 As an agency we pull inspiration from all relevant aspects of urban location through lifestyle photography. Dugan & O'Sullivan build a conceptual framework that highlights place vision and brings light to the importance of the surrounding atmosphere in property branding. #duganandosullivan

18.01.2022 St. Joseph, Abbotsford was the first property campaign our agency ever had the pleasure of being involved in. Although it was their most significant project to date, the team at Domain Hill Property Group took a punt on a small team of fresh-faced creatives and as they say, the rest is history. Since then we've has the privilege of being involved in more than 50 successful project marketing campaigns.

18.01.2022 At Dugan & O'Sullivan we create brand success from the inside-out. Focussing on the people behind the company, their purpose and what empowers them to stay. #duganandosullivan #genton

18.01.2022 Marketing is ever changing and today selling the product has become more about the connections you create. With all the choices there are today it is hard to make your brand stand out. You have to market your product or idea in a way for those who are going to listen to your message and care what you have to say. Godin believes that people care about themselves and by tweeting, commenting, sharing posts from certain brands it is more about the reflection of them and not neces...sarily about the brand. He said It costs something to give companies attention and people are not going to give their attention just because a company bought a full-page ad in the newspaper.

17.01.2022 The historic nature of St. Joseph, Abbotsford inspired us to think beyond the general set of property marketing campaign tools and allowed us to further explore the medium of print. @ballanddoggett and @gunntaylor worked closely with @duganosullivan providing their specialist expertise to ensure the final printed output exceeded everyone's expectations. We're looking forward to our next opportunity to work with these superstars of the Melbourne design industry!

17.01.2022 Technology gives us cold hard stats. Data doesn’t lie. Data-driven branding is a powerful tool in the age of ecommerce and social storytelling. Due to the massive amounts of data being generated in the digital age, modern marketers have a more holistic understanding of the customer-brand relationship than ever before. Using these stats we can concentrate on measurable results that drive sales and grow brands.

16.01.2022 It's easy to assume in the digital world we live in, that printed collateral has become as obsolete as the cassette tape or the Melways. This couldn't be further from the truth! Although a higher percentage than ever of early stage lead-gen is happening on social and digital platforms print still plays a major part in nurturing and converting these leads. Physical collateral can engage and inspire in ways that digital experiences simply can't. People yearn for authentic experiences, to be able to engage all of their senses, not just sight and sound. Print isn't dead, it's simply finding it's place.

16.01.2022 Building a brand really does begin from the ground up. You should understand its intended market position, values and guiding principals. What problem does the company/product solve? Why should anybody care about it? Once we understand the foundations of a brand and the reason it exists, we can bring it all together into a viable and practical reality.

13.01.2022 This quote, attributed to Roman philosopher Seneca, reminds us that we make our own luck. The difference between lucky and unlucky people is all in our perspective. Lucky people generate their own good fortune via four basic principles. They are skilled at creating and noticing chance opportunities, make lucky decisions by listening to their intuition, create self-fulfilling prophesies via positive expectations, and adopt a resilient attitude that transforms bad luck into good.

12.01.2022 The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity. With millions of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.

11.01.2022 Do you know what makes a brand strong? And even more importantly, do you understand why strength is important to a brand? Here are 9 economic benefits that strong brands have over the long-term.

11.01.2022 What 5 tactics can be used to improve the odds for success during a recession?

11.01.2022 The shared vision of the Urban State team was to present a premium property development brand to the Melbourne landscape that focussed on providing personalised service and delivering smaller-sized, boutique projects, all-the-while backed by their combined experience in delivering some of the city’s most iconic and successful projects to date.

10.01.2022 The COVID-19 pandemic has been a transformative event for the media industry. We are now moving significantly faster into the digital realm than the global forecast. Have you adjusted your media strategy? #duganandosullivan

10.01.2022 With a strong brand position, the differentiating properties of your company’s offering should be easy to understand and refer to. Make sure your prospects understand what makes your brand unique throughout the sales process.

08.01.2022 We’re on the hunt for a Digital Marketing Manager to join our team. If you're a strategic thinker that presents well to clients and knows how to think laterally to achieve strong results, we want to speak with you. View the role and apply: https://duganosullivan.com.au/ca/digital-marketing-manager/

07.01.2022 By understanding the entire experience each potential buyer has with both the project and the project team, you’ll understand how important it is to develop campaigns that create genuine connections, building a sustainable reputation and boosting the opportunity for future sales results.

07.01.2022 Good research should go beyond liveability statistics and walk scores. Visit the location, take the time to speak to local residents and experience, first-hand, what living in the area means to them. What do they love? What do they dislike? Use this information to create authentic brand experiences that inspire and engage. Above all else, ensure you understand the dream before you attempt to sell it. Anyone can jump on Wikipedia or check a suburb profile on REA, but can they say they truly understand the project and it's surrounds?

07.01.2022 Project marketing is rarely about only the individual project. Every project should be considered a brand building exercise for both product and developer. Get it right and reputation moves in a positive direction.

07.01.2022 Relationships are the lifeblood of every organisation, no matter their size. We’ll help you to strengthen the relationships between your leaders, your talent and your customers, paving the way for long-term mutual bonds that start from inside and permeate outwards. #duganandosullivan #genton

04.01.2022 As one of Melbourne’s oldest school buildings, the original St. Joseph held an important place in the heart of Abbotsford and overcoming the stigma of developing that historic site was something that needed to be managed well.

02.01.2022 When the stunning St. Joseph development in Abbotsford was ready to hit the market, it was clear that standing out from a growing sea of competitors would be critical. On the fringe of the Melbourne CBD the plethora of apartment-style accommodation offered a huge amount of choice.