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Eastside Social

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25.01.2022 Are you a growing business looking to gain even more exposure and finally get those sales you've been working so hard for in 2019? If that sounds like you, chances are at some stage you've considered approaching influencers to endorse your brand. With word of mouth marketing at an all-time high and corporate distrust a growing issue, consumers are turning to third-party opinions and reviews to validate a business, it's probably not surprising to read that influencer-generate...d content outperforms brand generated content by 35X. If you're looking for an easy simple guide to help you determine how to approach influencer outreach. Here is our brief 3-step formula to help you navigate your way through the influencer jungle. There's a lot more work that goes into the preparation of an influencer strategy then these 3 steps but this is a great place to start! If you have any other questions, reach out and let's get social!

24.01.2022 Your social media strategy requires you to have a deep understanding of your audience and who you’re talking to . But to create relevant and engaging content that really speaks to people, you first need to know who you’re speaking to. Some people call this niche-ing down which frightens business owners because they’re trying to make more sales, not limit the number of customers they’re targeting, right? But to create relevant and engaging content that really speaks to peo...ple, you first need to know who you’re speaking to. Some people call this niche-ing down which frightens business owners because they’re trying to make more sales, not limit the amount of customers they’re targeting, right? Although that thinking is understandable, it’s not entirely accurate. Just because you’re honing in on your audience and who you’re business is targeting, it doesn’t necessarily mean you can’t take on other customers that don’t fit the mould. It simply means you’re now curating your content and your social media to more accurate avatars. Because if you’re speaking to everyone, you’re really speaking to no one. Building your social media audience is damn near impossible without understanding your community and the people you’re talking to. They won’t be able to relate because you won’t be speaking to their interests or their problems. So get granular with your approach, go deep into the demographics & psychographics. This way you can plan a better social media strategy that speaks to people more directly and you’ll be able to tailor better content throughout the entire customer journey! If you want to know how to find your target audience or customer avatars, there’s a bunch of research out there. Or if you want some professional help, then we’re here for you whenever you need. #socialmediatips #marketingagencybyronbay #marketingagency #lmbdw #lasystartup

23.01.2022 An awesome infographic on why automation in business is the absolute best thing you can do for your sanity. Automation is something we love helping businesses and small business owners implement into their business to free up time and save them their sanity. If you want efficiency and to earn more money whilst halving your workload - we can teach you how to identify your most important systems, build a framework for them, and automate or outsource it so you can spend time doing the things you love. Check it out below!

23.01.2022 Social Media is a slow burn, kinda like SEO. You don’t instantly see results because honestly, that’s not the point of social media marketing. It may be tied into your strategy to make a profit and so it should be, but at its core, #socialmediamarketing is about giving existing and potential customers a platform to get to know you. It’s kind of like giving them an invitation to come over to your house - to see how you do things there, what your dinners are like, what topics... you talk about at the dinner table, what vibe you give off in your own home and what you value most. Social media marketing is about building brand awareness by building relationships, by fostering trust and sharing mutual values. It helps them to determine whether you align with their values too, and that’s a GOOD thing. It creates loyalty and evangelists for customers that do share your values and vision, and it lets you filter out the people who simply aren’t for you, because as Dita Von Tease says, you can be the ripest, juiciest peach in the world, and there’ll still be someone who doesn’t like peaches. Social media is a game of longevity, of being open in business, building relationships and giving a damn about the customers you service. To us, customer service is one of the most important aspects of running a business. So decide for yourself, if you’re a business that genuinely cares about growing their brand awareness, building relationships and improving their customer service and customer journey. Give us a call today or book in a meeting and let’s discuss what we can do to get you social! #socialmediamarketing #marketingbyronbay #smm #femalebusinessowners #smallbusinesslove #startupbusiness #ladystartup #lmbdw #startupstory #beyourownboss #entrepeneursofinstagram #womenwhohustle #digitalmarketing #womenpower #bosschicks #byronbay #goldcoast #brisbane #lennoxhead

22.01.2022 Let’s be real, getting 100’s of new followers that don’t engage isn’t a good business investment, and getting 1000’s of likes that don’t convert into customers is about as good as getting no likes whatsoever. That kind of engagement is what we refer to as ‘vanity metrics’. But if you’re a service based business that’s experienced this kind of interaction across your social platforms, you probably don’t want to read another post telling you that it’s not going to help you...r business again, am I right? I mean, you already know so why patronise you?! We’re here to make you feel better, because the thing is, engagement on your social media platform IS good for your business, even if it doesn’t convert right away. (You know what they say, there’s nothing quick about quick wins, there’s just a sh*tload of hard work that pays off & everyone else assumes it all happened overnight without breaking a sweat ) But social media has changed the way businesses and customers converse. Businesses are no longer the ones doing all the talking, we get to listen now too - it’s a 2 way street enabling customers to engage in a way that wasn’t possible before - and if you create opportunities for them to engage (comments, likes, mentions) there’s a lot you can learn by listening to their response. The truth is that people will spend more time on social media in their lifetime than they will eating dinner and socialising in real life (true fact, look it erp and freak yourself out) and a high engagement rate on social media statistically leads to an increase in ROI. So those likes? That engagement? It’s a great way to measure how effectively your business is creating positive interactions with consumers. Whether its shares, comments, likes, follows, retweets, mentions - they’re not just vanity metrics, so stop beating yourself up for not making as many conversions as you’d like. If it’s been a few months still and you’re not getting those sales, chances are you’ve bought the likes or there’s a friction point in your customer journey that’s stopping customers moving forward. If you want to figure out how to identify it, make a booking to pick our brains . #byronbay

20.01.2022 Let’s talk about brands! First tip? Know the difference between your branding and your brand. What is a brand? Well look, it’s not the same as branding we’ll tell you that for free. With that said, your branding is a crucial element of your brand. To keep it simple your branding is what makes your ‘brand’ visually memorable - the logo, the packaging, the colour palette, the @instagram & Facebook! The brand is the emotion you feel when you interact with a brand - it’s their... customer service, it’s their who, what & why, it’s their staff. There’s no point devoting all this time and money on aesthetically pleasing branding if you aren’t going to spend the same amount of time working on your brand and turning your customers into fans. ‘Branding' is like a tinder profile, you’ve got your beautifully curated profile picture & a well written bio guaranteed to hook people in, all packaged to ‘swipeable’ (yes, we made this word up) perfection. But brand? ‘Brand' is the date that follows - it’s how you greet them - maybe you give them a hug, or a kiss on the cheek. It’s how you talk to them, whether you’re lighthearted, funny, encouraging or super serious. It’s whether you laugh at their jokes or maybe you’re the one that tells all the jokes? Maybe you don’t kiss them at the end of the date, maybe you do, hell maybe you do more! But all that personal stuff, the stuff that makes them feel deeper than the sh*t, he/she’s not bad is he/she!, that’s the brand, and that’s the stuff they’ll remember. So which one is more important? They both are! One’s going to get you noticed and the other is going to keep them coming back. Getting it all right from the start though, that’s the tough part, and as much as it is fun, it can be overwhelming. If you’re looking for someone to chat with about your branding, brand or brand strategy, Eastside Social are your friendly neighbourhood marketers and if there’s two things we love, it’s branding & meeting new businesses that we can have a chinwag with. . #branding #marketing #design #graphicdesign #logo #business #brand #socialmedia #digitalmarketing #entrepreneur #socialmediamarketing #creative #advertising #seo #lmbdw #ladystartup

11.01.2022 There’s a lot of good things and bad things a brand can be, and let’s be honest, we’ve all seen our fair share of bad brands. But we don’t want that for you, we want you to look good on the inside and the outside. So if you want to come out guns blazing, looking like the strong, ferocious powerhouse of a business then stick with us. Here are 6 signs that you’re doing the branding thing right. ... Clarity. Your messaging is 100% clear - people understand who you are, how you solve their problem, and why they want to choose you to solve it. Consistent. Visually you keep it real, you’re not chopping and changing your hair every week. Emotionally you’re very stable, you know who you are, and you ALWAYS act the same, day in, day out. Purpose. Your ‘why’ is basically tattooed on your businesses metaphorical forehead. People understand your vision, your values, and your business mission. Relatable. You know who your target audience is and your branding and personality speaks directly to them in a way they can understand. Trusted. You’re recognised as a credible and trusted business. People understand you’re an authority un your field and trust you to deliver the goods. Unique. It’s obvious you’re not like John Doe down the road, you might offer the ‘same thing’ but people know that if they come to you, it’s going to be a whole different world. Not sure how your branding efforts measure up or maybe you want help streamlining your entire brand. Say hi, drop us a line, or book an appointment via our website. Let’s get social! #entrepreneurship #marketingtips #logos #dise #graphics #brandidentity #photoshop #instagram #typography #logotype #brandingdesign #website #instagood #marketingstrategy #inspiration #businessmotivation #like #adobe #lmbdw

10.01.2022 ‘Reasons why mood boards are the best’ series. Reason #2 - They make collaboration fun and easy. No more miscommunication because the visual of the term fun looks different between clients and agencies. Take the guess work out with a visual mood board. . .... #moodboard #aesthetic #brandingaesthetic #smartbusinessdesign #weeklyinspo #moodboardinspo #tumblr #canva #photoshop #moodboards #graphicdesign #socialmediamarketing #marketingbyronbay #marketingagencyaustralia #lmbdw #ladystartup #ceoinheels #womeninbiz See more

09.01.2022 As the late and wonderful David Bowie says, ch-ch-ch-changes are coming to Instagram. Okay, technically he never said anything about instagram. But that's not the point. The point is that changes are coming to social media, lots of them, and fast. But do you know about all of them, and have you adjusted your marketing campaign with the changes in mind? Because the thing is, it's also coming up to tax season, and you're also trying to sort out your business and financial... strategies for the coming twelve months whilst maintaining and operating a business. Do you really have time to keep your eye on the wild and wonderful evolving world of marketing? Can you keep your finger on the pulse? Can you maintain a good marketing strategy for your business and keep up to date with all these new whacky changes without burning the candle at both ends? At Eastside Social, that's what WE do for YOU. We stay on top of the changes, we implement the strategies, we proactively anticipate whats coming next, and we keep you in the loop the whole time. Together, we can ensure you maintain an epic marketing campaign that'll increase profits without breaking the bank or your sanity. But get in quick before the end of the financial year too, because the extra good news aside from all the obvious benefits, is it's tax deductible. And yes I know this, because I do content marketing for an accounting firm (Comes in handy for running a business ey?! But still consult your accountant, ha). So be like David Bowie, and turn and face the strange. If you're wondering what the strange is, it's us, we're the strange. Hi. . . #socialmediamanager #facebookads #instagrammarketing #instagramchanges #smallbiztips #socialmediaqueen #socialmediagrowth #socialmediamarketing #lmbdw #beingboss #davidbowie #smallbusinesstips #smallbusinessbyronbay #smallbusinessgoldcoast #smallbusinessbrisbane #smallbusinesswomen #contentmarketing #contentcreator #instagramforbusiness #monetizeyourpassion #girlboss #dribbblers #ladystartups #businesschicksau #marketingexpert #instagramexpert

09.01.2022 Stop Making These Instagram Mistakes!

08.01.2022 Hands up if you’re running a business, and you’re putting on a million different hats every single day, and you’re tired and feeling slightly crazed, and you can’t remember if you showered this morning or was that last Tuesday? And is this your second or fifth coffee of the day? And weren’t you meant to be in a meeting with Greta from accounting right now? Didn’t you promise yourself you’d get to yoga at least once this week and actually try to start chewing the food you eat ...when you’re having lunch. And your partner, bless them for being so patient whilst you build your dreams. Hands up if you’re running a business, and you’re putting on a million different hats every single day, and you’re tired and feeling slightly crazed, and you can’t remember if you showered this morning or was that last Tuesday? And is this your second or fifth coffee of the day? And weren’t you meant to be in a meeting with Greta from accounting right now? Didn’t you promise yourself you’d get to yoga at least once this week and actually try to start chewing the food you eat when you’re having lunch? And your partner, bless them for being so patient whilst you build your dreams. . . #socialmediamarketing #byrongirlboss #businesschicks #ladystartup #lmbdw #marketingbyronbay #marketersgoldcoast #socialmediamanager #leagueofwomen #marketingtips #sayyestosuccess #contentcreator #bettertogether #womenworkingtogether #smallbusinesssupport #womeninbusiness #girlbossau

07.01.2022 Hands down our favourite face to have, not to be mistaken with old resting bitch face, which is our least favourite because ya just never know when you’re wearing it, right? Resting beach face however, that’s the afterglow look you get after being down at the beach, chasing waves all day and playing with turtles . It’s probably our second most used face, after of course our werk, werk, werk, werk, werk face . It’s hard to find the balance between work and play, a...nd it’s even harder to truly play when you know there’s always work to be done - ya feel me? That’s why it’s CRUCIAL to find something that allows you to deeply disconnect and be in the moment every now and then. What do you guys do to unwind and disconnect from serious boss babe life? We’re always looking for new hobbies! Or if you’re in Byron and wanna do hobbies together, then we’re good with that too. Because what’s Community online if there’s no community IRL via @geteveryday_ . . . . #byronbay #socialmediatips #socialmediamarketing #smm #byronbaybusiness #byronbusiness #lennoxheadbusiness #servicebusinesses #byronbaycafe #byronbaylife #digitalmarketingtips #ceoinheels #ladystartup #lmbdw #northernnsw #socialmediamanagement #marketingmanager #facebookads #marketingagencybyronbay #girlbosswomenempoweringwomen #womenowned #womenled #ballina #ballinansw #ballinabusiness

02.01.2022 ‘Reasons why mood boards are the best’ series. Reason #1 - They help you get ‘unstuck’. Mood boards help you get started and establish the basics of how you want your brand to look. Typography, colour palette, imagery, vibe. . .... #moodboard #aesthetic #brandingaesthetic #smartbusinessdesign #weeklyinspo #moodboardinspo #tumblr #canva #photoshop #moodboards #graphicdesign #socialmediamarketing #marketingbyronbay #marketingagencyaustralia #lmbdw #ladystartup #ceoinheels #womeninbiz See more