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Echomakers

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25.01.2022 Had a fantastic morning talking #personalbranding with members of the Victorian Bar Association today. ... #auslaw #vicbar #melbournebarristers #barristers #lawyermarketing #professionalservicesmarketing #PR #publicrelations #prtips #communications #brandbuilding #smallbusiness #publicspeaker #PRtraining @ Owen Dixon Chambers See more

23.01.2022 The truth is, everyone has a brand, whether you acknowledge it or not. It’s basically what people think of when they hear your name. Would you rather take control of that or let people define it for you? ... #personalbranding #PR #brandstrategy #professional #entrepreneur #businessowner See more

23.01.2022 Another Monday, another day in business. Before you go down the road of frantically working through your to-do list, stop. Take a look at the ‘about’ page on your website does this capture your brand’s essence? Reading it should give you a renewed sense of purpose. If you’re realising now that it’s perfunctory rather than emotionally-driven; if it’s dull rather than energising; and if it could be about any other business in your industry, rather than differentiat...ing and elevating yours as the preferred choice for your clients, ok... Take a minute to ask yourself: What are we trying to change? Who for? Why? Jot down the answers. Stick them on your computer screen and share them with your team. Read and remind yourself of that purpose throughout the week and I suggest you’ll have more clarity, focus and energy to not just stay in business but to build your brand as well. Oh, and book some time with a copywriter to update your website. What people say about your brand is infinitely more influential than anything you could ever say yourself. So give them something to say. #SpeakUpBeHeard #copywriting #smallbizmarketing

22.01.2022 Today was a particularly good day. It marks 1 whole year of being in business. A huge thank you to all of Echomakers’ wonderful clients for supporting us on this journey, including Mahlab, @LovetoDreamAU @FutureFitouts, @VictorianBarAssociation, @MelbourneWater, @IconicGrowth, @FlieLegal, @CareforAfrica, HousingFirst and @BeamAustralia. It’s been a real privilege to play a part in shaping and sharing your stories with those who need to hear them. A big thank you also goes to ...our friends at @Motto.Creative and @Misfitdigital. We appreciate the trust you put in us to deliver, and we look forward to collaborating on many more projects together. #SpeakUpBeHeard #pr #publicrelations #communications #strategiccommunications #marketing #brandbuilding #smallbusiness #smallbiz #entrepreneur

21.01.2022 This is timeless advice from the master of rhetoric about how to help people to remember your message. Just keep in mind a few things: 1. Make it clear why your audience should care.... 2. As well as stating the facts, help your audience feel why it’s important. 3. Demonstrate why your company or product key to taking the next step. #PR #communications #mediatraining

19.01.2022 Did you know that Melbourne has some of the best quality drinking water in the ? We’re delighted to be working with the purveyors of such fine drinking water and caretakers of Melbourne’s waterways, @MelbourneWater. ... #MelbourneWater #water #MakeEveryDropCount #T155 #waterconservation #healthyenvironment See more

18.01.2022 In his best-selling management book, Good to Great, Jim Collins introduced the concept of the Flywheel Effect. The idea is that no matter how dramatic the end result, good-to-great transformations never happen overnight. In building a great business, there is no single defining action, no one innovation or miracle moment that leads to success. Instead, the process is much more like pushing a giant, heavy flywheel, with each turn building momentum until a point of breakthro...ugh. The same concept can be used to think of building a brand. There isn’t one single activity that will bring you overnight success. Not one article, blog post, Facebook ad or LinkedIn post. But by integrating your communications to share a story worth telling, on a consistent basis, you will create momentum, and perceived momentum propels even further momentum. Be smart about it. Be strategic. Be consistent. And be integrated. Go from being good to being great. #speakupbeheard #businessgrowth #businessmarketing #businesstips #businessbooks #leadership #goodtogreat

15.01.2022 It was an absolute pleasure working with the good folks at Love To Dream last month to help raise awareness of their partnership with The Pink Elephants Support Network We reached more than 2 million people around Australia with the news that $5 from each purchase of the new Rainbow SWADDLE UP will go to the charity to support couples who have experienced pregnancy loss. #LoveToDream #RainbowSwaddle #PregnancyLossAwareness #PR #MediaRelations #CauseMarketing

12.01.2022 Earlier this year I was delighted to have a chat with Sam Davies from Digital Noir at Pausefest about smart, business-led #PR #marketing and #communications. Feel free to eavesdrop on our conversation...

12.01.2022 Crisp autumn air + sunshine = setup for a great week ahead #autumnvibes #worklifeintegration #smallbusinesslife

11.01.2022 It was worth bracing against the chill in beautiful Launceston these past couple of days for a fun and productive client brand strategy workshop. Image credit: @kbatge ... #brandstrategy #launceston #marketing #marketingstrategy #branding #PR #strategiccommunications #business #businesssuccess See more

11.01.2022 We are on the hunt for a Senior Account Executive to join the Echomakers team! If you have a passion for PR, Marketing and Communications and 2-3 years’ industry experience, this could be for you. Please find the link to the job ad in our bio.... #PR #Communications #Marketing See more

09.01.2022 We’ve been proud to work with @JordanWalsh from Iconic Growth and Iconic Live to share the announcements of his many achievements including not one but two acquisitions and a sponsorship this year. For advice about how to build a successful business, from someone who has done it several times, check out his article on SmartCompany https://www.smartcompany.com.au//jordan-walsh-business-le/... #thoughtleadership #PR #mediarelations #entrepreneur #entrepreneurtips

09.01.2022 Ingredients for workshop success: post-it notes, projection cards, textas and plenty of sugar. #brandstrategy #workshop #pr #publicrelations #prtips #marketing #brandbuilding #business #messagingworkshop #keymessaging #brandstory #copywriting

05.01.2022 Don’t assume that just because you’ve said something, your customer has heard it. Repeat yourself if necessary. If it’s a message worth sharing, they’ll want to hear it. #communications #marketing #business

05.01.2022 Many thanks to @dunning581 for the Gold Mic Award for my spiel about personal branding! People with a strong and distinct personal brand more easily cultivate and manage their reputation, credibility and profile. Do you want to be seen as an expert in your field and gain trust with your audience? ... Have a chat with us about building your personal brand and building visibility with media coverage, thought leadership and social media. #personalbranding #PR #BNI #networking #business #entrepreneur #businessowner #branding #marketing #thoughtleadership See more

03.01.2022 You can do all the marketing tactics in the world, but you may still not have a strong brand. To build a brand that attracts customers, earns trust and engages employees you must clearly articulate what you stand for and why people should care. Then, consistently tell that story through every channel. #speakupbeheard... #pr #publicrelations #prtips #communications #strategiccommunications #speechwriting #mediatraining #mediainterview #prtraining #marketing #brandbuilding #smallbusiness #smallbiz #smb #startup #smallbiztips #smallbizau #smallbizmarketing #smallbizaustralia #smallbizbranding #smallbusinessadvice #entrepreneurtips #brandstrategy #brandpositioning See more

03.01.2022 Last week I had the pleasure of taking Professor Mark Ritson’s lauded Brand Management MBA course at Melbourne Business School. Mark says a lot of (very smart and witty) stuff but one of the key take-outs is also the most simple: It’s very hard for someone to be more you than you. At the heart of Brand Management is knowing who you are and then telling that story over and over again to people who care. Do you know what you stand for? ... Share it with us in the comments below! #brandstrategy #branding #brandpositioning #positioning #marketingstrategy #marketing #business #businessgrowth #businessowner #entrepreneur #entrepreneurtips #PR #brandbuilding #smallbusiness #smallbiz #startupbusiness #startuptips #professionalservices #professionalservicesmarketing #b2bmarketing #b2cmarketing #markritson #MelbourneBusinessSchool #MBA See more

03.01.2022 We're consulting select businesses as they finalise their 2019 #TelstraBizAwards entries (due next Thurs 21) to help them put their best foot forward and show the judges that they deserve the recognition. If you think your business has what it takes, contact us to see how we can help your entry shine. #smallbusinessmarketing #businessawards Image credit: Telstra

01.01.2022 Steve Jobs knew the importance of messaging. Do you? It’s the difference between 1000 songs in your pocket and just another MP3 player. It’s the difference between a commodity and a brand.... Which do you want to create? Image credit: @sidem0n #messaging #messagingstrategy #communications #marketing #marketingstrategy #branding #brandstrategy #brandbuilding #brandingstrategy #PR #publicrelations #business #businessgrowth #entrepreneur #scaleup #startup #mediumbusiness See more

01.01.2022 Are you wondering if your marketing efforts are a waste of time and money? Find out how to set up for success by creating effective customer personas with these tips from Julia Loughlin in CXFocus Magazine #marketing #customerexperience