eckfactor in Pyrmont, New South Wales, Australia | Public relations agency

eckfactor

Locality: Pyrmont, New South Wales, Australia

Phone: +61 438 532 569

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• Public relations agency

25.01.2022 That's what I call an effective press conference! "An 80-year-old hiker who went missing for three days in the Yorkshire Dales has spoken at a press conference arranged in a bid to track him down." https://www.bbc.com//uk-england-york-north-yorkshire-54072

25.01.2022 In today's Campaign Brief, a nod to a worthwhile campaign launching on International Women's Dayfor @UNWOMEN Australia. "To rally the country to get behind the UN’s goal of achieving equality for women globally by 2030, UN Women Australia has unleashed ‘When Will She’ll Be Right?’, a powerful campaign that focuses the spotlight on gender inequality in Australia. The campaign hijacks our popular saying, She’ll be right, to dismiss problems we think might be fixed in time, ...turning the motto into an important question of not only how, but also when. The UN’s Sustainable Development Goal #5 is for gender equality by 2030, yet according to the World Economic Forum, we will not reach equality for another 99.5 years. However, UN Women Australia is eager to push women’s equality to the top of the agenda and accelerate efforts, so we can do 100 year’s of work in 10. Directed by Madeline Kelly from Rabbit Content, the campaign stars actor Miah Madden. It will air across broadcast television and will be supported by social, digital and out of home advertising." #powerofvisibility #UNWomen #IWD2021 Miah Madden UN Women

24.01.2022 What is on the naughty list for 2020 PR speak? Our top thoughts in today's ArtsHub Karen Eck, founder of PR Agency eckfactor and founder and presenter of The Power of Visibility for women in business said that she's grown to dislike hearing the term 'narrative' in PR pitches.... 'I first heard it listening to a cluster of corporate PRs rabbiting on about "narratives" in their proposed strategy. Problem was there was little strategy. Using the term once was passable but after the 15th time, utterly tiresome.' Eck said she's also tired of hearing 'excited', 'thrilled' and 'pleased'. 'Any opportunity to avoid these words is worth the effort.' she said. 'Leverage' is also a word she's avoiding now. 'I’ve been guilty of using this word a lot over the years, particularly in reference to advising clients on how to take advantage of their creative content. Like a lot of things in 2021, it’s time for a change!' Eck added: 'And of course the 2020 overused phase award goes to "in these challenging and unprecedented times" and the runner up is "we’re all in this together".' #publicity #PR

23.01.2022 My good mate and long-time client Kylie Munnich, now CEO of Screen Queensland, is clearly a very proud Queenslander. Last night, she featured on the C21FM podcast. She talked with C21 editor Clive Whittingham in London about how the Australian state is returning to production and the opportunities for overseas companies. From SQ's Wattpad development deal to the Australian Govt's $250m support of the arts, unveiled today, the spotlight is shining on our creatives. And they n...eed all the help they can get right now! Direct link to listen here: https://www.c21media.net//covid-19-diaries-marcus-arthur-/ #screen #business #Queensland

21.01.2022 I am passionate about helping women in business step up to claim the spotlight. I may have started 25 years ago as a publicist but I feel that The Power of Visibility is just the beginning. There are so many great stories to share.

20.01.2022 Very much enjoying presenting The Power of Visibility for mid-career women in business. What's mid-career? Typically 10-15 years in an industry, which has enabled someone to become highly skilled and experienced. Why is it important? Women typically undersell themselves and as a result miss out on opportunities they deserve. This includes job hires, speaking engagements, media interviews and pay rises. ... If this sounds like you, I'd love to meet and work with you over this special 2-part evening course. We'll workshop how a higher profile will help you professionally and the barriers currently holding you back. Most importantly, we'll get straight into finding solutions and practical ideas to move your #1 Project forward. The next course is slated for December 8 & 15. Treat yourself to an early Xmas present ... something for YOU! - Karen Eck

20.01.2022 Today's HiberNation across News Limited newspapers, features 18-year old Aussie entrepreneur Jack Bloomfield from Brisbane. He gives his top tips to school leavers taking a gap year. https://www.dailytelegraph.com.au//2129b2a467a259fc8981dce #gapyear #entrepreneur #business

19.01.2022 We love the song; we love the woman and what she stood for. Helen Reddy, the Australian-born singer whose 1972 hit song I Am Woman became the feminist anthem of the decade and propelled her to international pop-music stardom, died Tuesday in Los Angeles. She was 78.

16.01.2022 'So excited': the Dalai Lama to release his first album Creativity in music! Quite compelling. View directly here: https://youtu.be/84Fe-2ezVsc

15.01.2022 Go Aussies! No corruption there. Just raw talent.

12.01.2022 Is a crisis of confidence stopping some women from applying for more senior roles? In this week's business section of The Age and The Sydney Morning Herald, I write about why professional women must back themselves in order to move forward. Harnessing The Power of Visibility will make a difference. December date just released: Dec 8 & 15 at 6.45pm Australian Eastern Daylight Time (or 7.45am London). Held online. Book early as spaces are very limited to enable personal feed...back. Check out powerofvisibility.com.au #women #business #leadership See more

12.01.2022 He wants you! #WorldsToughestRace Bear Grylls MensFitness Amazon Prime Video

10.01.2022 A good news story ... meet little Cashew. Well done Dr Geoff Wilson, Australia's much loved polar explorer, who is actually a vet surgeon by day and gave this little puppy a second chance at life. VetLove Ashgrove @geoffwilson #positive #client #news

10.01.2022 As a general rule ... stop selling yourself short and own your potential as a change maker! If you relate to this ... join me in 2021!

10.01.2022 Recommend checking out this new FB series, WiseLines by broadcast veteran Anita Jacoby. Some great Australians including Ian Chappell, Jenny Kee, Noni Hazlehurst, Mike Carlton and Wendy McCarthy. It's a bite-sized series with nuggets of gold. Looking forward to the next one, out Thursday. ... PS #notaclient. I just love and appreciate good content which helps us learn to be the best humans possible. #wiselinesonline

09.01.2022 Great idea and initiative. The power of voices! Wonderful. Worth a listen! Via Mumbrella "The campaign aims to raise awareness of Audika’s national hearing care help line, as older Australians who are more susceptible to suffering from hearing loss symptoms remain at home due to COVID-19 despite restrictions lifting.... Ceberano and the choirs are joined in the song by Audika team members, clients and members of the general public, ranging from 18 to over 60 years old".

07.01.2022 TikTok is here to stay and it's only going to get bigger .... until the next platform grabs the attention of every teenager in the world! #digital #tiktok #social

07.01.2022 A bit of positive news for Australia with this story encouraging international productions to come Down Under. It's big business and Australia is arguably the safest place in the world right now to create blockbuster content. Screen Queensland Channel 9 A Current Affair #client #news Extra Specialists Group

06.01.2022 The New York Film Academy Australia, based on the Gold Coast, sounds pretty cool. We have some incredible facilities in Australia for emerging and established talent. Village Roadshow Studios Screen Queensland

05.01.2022 THE POWER OF VISIBILITY - DECEMBER 8 & 15 (EVENING) JOIN ME FOR THE LAST COURSE FOR THE YEAR. LIMITED SPOTS.

05.01.2022 How do you balance the week? Thanks @BalanceTheGrind for the opportunity to share some insights as we head into 2021 with renewed perspective. #womeninbusiness #leadership #PR

04.01.2022 It's almost here! World's Toughest Race: Eco-Challenge Fiji. Such a privilege to be a part of this television production and to help international media capture their stories. In this Today Show exclusive, the Aussies are in great form, including Samantha Gash and her Team Aussie Rescue. Can't wait to binge watch the series soon on Amazon Prime Video (August 14). ... It's an epic non-stop race against the clock. 671km, 11 days, 66 teams, 24 hours a day. Brutal! #WorldsToughestRace Bear Grylls

02.01.2022 These folks at Biopixel have very cool jobs. Impressive cutting-edge equipment and an enviable playground. #screen #business Screen Queensland

01.01.2022 I look forward to holding the next masterclass and workshop for Dame Changer in September. The last two events brought together an amazing community of talented and experienced women in the screen industry. I hope you can join Dame Changer and join me soon for The Power of Visibility.