EGT Copywriting | Marketing agency

EGT Copywriting

Phone: +61 409 409 621

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• Advertising/marketing

24.01.2022 Blogs, blogs, and more blogs! They’re probably our favourite thing to write. Slide into our DMs to chat with us about how we can show off your personality through organic, fun blog posts!

23.01.2022 Everyone’s got em! Here’s mine.

21.01.2022 If you don’t sell, it’s not the product that’s wrong, isn’t you. - Estée Lauder

20.01.2022 COPYWRITING TIP! On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. - Copy legend, David Ogilvy. Your headline must be powerful, unique, and above all, SIMPLE!

19.01.2022 COPYWRITING TIP Avoid cliches in your copy - no matter what the copy is! TV commercials, print ads, social media captions, blogs and radio (to name but a few), if they’ve seen or heard it all before, they’re not going to remember you. Strive to be different!

17.01.2022 Friend of EGT, @hanfaleafa, is an amazing graphic designer who always knows exactly what to say!

15.01.2022 Corporate girl, where you been? Truthfully? I’ve been very busy. Having completed my second last semester in law only a few weeks ago, I have thrown myself head first into full time marketing work with an organisation I LOVE! And while I am delighted to do what makes me actually happy every day, once said day is done, I am tired. Dedicating myself to my business has fallen by the wayside which is not what I want. EGT is my baby. EGT is me! Inspi...red by the successes of my peers this year, I am determined to make 2019 the year of EGT. But, there is still a month to go before 2018 is done. So, my books are open and my calendar is ready to be filled. Send me a message and let’s make your vision come alive. In other news, it’s been a whole year since EGT was born. Happy birthday, EGT. Today you turn 1. Next year, you’re number 1. See more

14.01.2022 Get that summer bod! Check out my latest for @greengoodnesscobris!

13.01.2022 COPYWRITING TIP All good things take time Allowing enough time to brainstorm ideas for your advertising copy means that when you finally put pen to paper(or fingertip to keyboard) you will write with clarity and purpose!Sometimes up to half of the turnaround time for briefs given to EGT is dedicated to planning! Give yourself room to breathe

11.01.2022 Check out EGT's latest! Green Goodness Co Green Goodness Co Brisbane #LivingTheGreen #GoodnessTribeBrisbane

09.01.2022 Exams are off and thus my calendar has freed up! Come on, fill it up!

09.01.2022 COPYWRITING TIP Go easy on the adjectives! Flowery, fluffy language is nice in prose, but in advertising it comes at the expense of effective emotive appeals and may even result in the disengagement of the consumer. Instead, try verbs - the action words! Compel your consumer to DO something. Stir something within their psyche that will ensure they remember you and your product.

09.01.2022 All his life he tried to be a good person. Many times, however, he failed. For after all, he was only human. He wasn’t a dog. Charles M Schulz

08.01.2022 It’s Friday - I guess that means it’s time for a doggie photo . This week has been fantastic for EGT with new clients and new avenues opening up, allowing us to demonstrate our creativity and flair in new ways. Living Silk has taken us on to manage their Instagram as well as their blog writer which has been such a great learning experience for our little company. We’re loving every second!

07.01.2022 COPYWRITING TIP Use subheadings! Guide your reader through your work, ensuring the copy is easy to navigate. No one wants to be met with a wall of text - it’s too intimidating even for the most avid of reader. Break it up, baby!

04.01.2022 Writing is my job and yet when it comes to writing a caption for my Instagram posts, some days I will stare at the blue flashing cursor for a full 20 minutes before I get anything down. Lately, I have been thinking about the content I share, whether it’s engaging and whether it truly expresses who EGT Copywriting is/who I am. I have decided that unfortunately, my content hasn’t been doing that. So, from now on, I will be making a concerted effort to be more candid about E...GT’s undertakings and offer valuable insights into how to write well, for our followers. As you can see, I also struggle defining myself as separate from EGT Copywriting. Maybe we are one in the same but since EGT is a company and it’s own identity, I’m still toying with this concept. Sorry if I swap between first and third person. All in all, I’m still learning but I’m having fun figuring it out. If anyone has any guidance on what I should post/what they would like to see, let me know! See more

04.01.2022 Are you doing everything in your power to shape a world that is exactly how you want it to be? Starting EGT Copywriting was my first step on a path of doing just that Let me know in the comments how you are shaping the world around you or tag a friend who is making a change

03.01.2022 BOO! You look like you’ve seen a ghost... writer Whenever I meet new people, and they inevitably find out I’m a writer, there is usually one or two in the group that will corner me at an opportune moment during the meeting, event or luncheon, and ask if I think they should write a book. My answers are diverse but usually just before I can reply they cut in with, I’m just not a very good writer is all. Like, I can tell the story, but I can’t get it out on paper, y’know?... Frankly, new friend, I don’t know, but that is because, unlike you, I’ve always sounded better through text than I have ever sounded in conversation. At times, I am jealous of you charismatic little talkers. However, I am very familiar with the notion that there are stories worth telling, trapped inside persons much better at speaking and performing than I will ever be, and so I like to help these theatrical sorts by ghost writing their stories of success and struggle. Whether it be a business book, a memoir, a biography, a fictional novella, or even a children’s picture book, it is always my great pleasure to help the world’s talkers get their big idea onto paper. Elizabeth, do you think I should write a book? Yes. Always. Of course. Shall we start today? See more

03.01.2022 Struggling to get your big idea down on paper? Describing who you are and the products or services you provide in a creative and succinct way is imperative in setting you apart from your competitors. EGT Copywriting writes SEO web copy, product and service descriptions, and even press releases! DM us today and talk us through your business goals

01.01.2022 CANVAS BAGS ARE THE NEW ENGAGEMENT RING FOR THE ENVIRONMENT. IF YOU LOVE THE TURTLES, SHOW THEM YOU CARE AND COMMIT TO THEM LONG TERM WITH A STURDY, REUSABLE, COTTON BAG. SAY I DO TO THE WHALES. THEY’LL LOVE YOU UNCONDITIONALLY

01.01.2022 Hey! I wrote a thing for Green Goodness Co Brisbane! #goodnesstribebrisbane #livingthegreen #ggc