Elixir Marketing Group in Perth, Western Australia | Media/news company

Elixir Marketing Group

Locality: Perth, Western Australia

Phone: +61 8 9203 8572

Address: Ventnor Avenue, West Perth 6008 Perth, WA, Australia

Website: http://www.elixirmarketing.com.au/

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25.01.2022 The Era of the Buyer In B2B marketing, as in B2C, a revolution has been brewing over the past few years as the power of the buyer grows. This power struggle has seen marketers begin to adapt from reaching out to buyers to luring them in. In 2013, the buyer revolution will come to a head, according to research conducted by Green Hat and ADMA, with the balance of power set to reside firmly in the buyer’s court. Empowered by the ability to research, learn and compare online, buy...ers are increasingly resistant to push-based marketing approaches, triggering a shift from outbound- to inbound-dominated marketing. A hot topic in marketing circles over the past few years, inbound will break through the line this year, fuelling the use of social media, content marketing and PR as bait to attract buyers. This in turn sparks another shift: the move from real-world contact to cyber interaction. For the first time the balance of spend in B2B looks set to tip to the side of digital marketing over traditional techniques. Faced with this chain reaction of shifts, B2B marketers are stuck between realising the buyer is in control and adapting their tactics accordingly. A host of challenges prevent marketers from closing the gap between realisation and execution, as they grapple with problems old and new. However, Green Hat’s ‘B2B Marketing Outlook Australia 2013’, drawn from a survey of around 300 marketers, shows good news on the horizon.

16.01.2022 Check out this Jag ad. Awesome http://youtu.be/Trlv9UdIheM

11.01.2022 Probably yes, but there's a few dents in the panels

08.01.2022 The bigger they are, the harder they can fall....

06.01.2022 Was this marketing, or more simply hitting some raw nerves?