Ember Solutions | Consulting agency

Ember Solutions

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24.01.2022 As always #FutureTalk was educational on the #futuretechnology that is being deployed. Technology Futurist Shara Evans went into the latest in the delivery drones/robots! Go on, check it out, for what is coming our way!

23.01.2022 Ive recently noticed more and more people being hacked or falling victim for a phishing email/video on social media. I think its time, we all increase our Cyber Security Awareness, especially as we spend more and more time online. Here is the first episode of #CyberChat with Jesse Dehaan of Layer 8 Security Pty Ltd where we talk about what exactly are scams.

23.01.2022 Over the years, I have nominated a lot of people for awards - actually thinking about it - it truly is a lot, when you think of all the Equestrian Awards - (Qld Sports had to change the nomination form because I gave too much information!) Well, I’ve never been nominated for an award except for this year and I’ve made it through the 1st round and had my interview for the Women in Business Awards this week! I want to thank Janelle Bostock and @womensnetworkaus for nominating m...e - I’m truly truly grateful and honoured to be considered! I have been notified that I’ve been awarded Merit and I find out at their ceremony on the 20th November whether I’m a finalist. Thank you to my amazing tribe for the support! #brisbanesocialmedia #wibaa #womensnetworkaustralia #womeninbusinessaustralia #womeninbusiness #womeninbusinessawards #tourvibeattractsyourtribe

23.01.2022 So many businesses make their social media complicated. Its not! Its just another communication channel - one that you get two way conversations happening with your target market. ... It doesnt have to be perfect but it does have to be real! So start building those relationships and just communicate consistently! Kreature FX & Makeup #Socialmediatip #makeitreal #Keepitsimple #consistencymatters #consistentmessages #justdoit

23.01.2022 Admittedly I’ve been fairly quiet on my own social media this year but it’s time to change that! Back to assisting businesses get clarity with their social media. All these has made me ponder - what information are you seeking the most / what do you need help with? Love to know how I can assist you build your strong digital footprint!... #helpmehelpyou #passionateabouthelpingbusinesses #womensupportingwomen #womensnetworkaustralia #smallbusinessbrisbane

23.01.2022 Probably an unplanned message for the company but as I always tell my clients - people is what makes social media for businesses! Its the team that separates your business from another. What a beautiful message for not only this employee but also for The Athletes Foot! We need kindness all the time, however, 2020 we are craving it. What a very special human and well done for great social media.

23.01.2022 Ive just finished conducting my free webinar: Effective Facebook for Business and I have to say that helping business owners get clarity around their social media is a passion of mine. Its TIME for more business owners to get clear on the social media. To take charge of their communication and make it work for them!... You can do social media without all the overwhelm and confusion. More time to focus on what youre here to do More engagement with your community A bigger community that acts as ambassadors for your business More clarity around your communications More Fun! Its time to ignite your social media! So for those who attended todays webinar - what was your key take-away? "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do." Pele #lovewhatyoudo by Kreature FX & Makeup

21.01.2022 Having a dog at work can decrease stress levels, increase happiness, motivate people to exercise at lunch times and breaks, as well as playing/petting them for five minutes can give the mind the break it needs to recharge and perk up for the tasks ahead. Im lucky to have my #officemascots with me everyday to be my inspiration! And of course, they also make great photo companions.... by Emma Jean Photography #officemascot #theymakemelookgood #deargbanbordercollies

21.01.2022 Stepped into this week like a boss with style! The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one. ~ Mark Twain #steppingintotheweekwithconfidenceandstyle #gettingthingsdone #steppingintotheweeklikeaboss #natsuishoes #brandingonpoint

20.01.2022 When you're confused or overwhelmed with your social media, it's hard to be passionate about your messaging or communication. Let alone be consistent. If you're not sure what you are doing or what really works on social media, then you need to plan and get into the flow to produce consistent and effective posts. Let's face it, everyone needs to plan their social media. Most business owners don’t have enough time or are not really sure what they are doing on Facebook Instagram..., LinkedIn, Twitter, Snapchat, Tik Tok and the list goes on ... ENOUGH. Let me be really clear if you don’t want to be confused or ready to give up, you need to start planning your social media and really make the communication work for you! Choose the platforms that are right for your target market and ignite your digital footprint! I work with a large number of clients from a wide range of businesses and they’re getting incredible growth because they are getting clear on their strategy and tactics. Book in for the next round of Ignite Your Social Media Masterclass Series! https://www.trybooking.com/BLEBK We’ll map out the exact steps you need to take your social media to the next level ...... with consistent and authentic engagement.

19.01.2022 Move over coffee, it’s a time for Champagne! Have a wonderful weekend. #bubbles #bubblestime #weekendishere #weekendvibes #brisbanebusinesswomen

19.01.2022 Consumers have more power than ever before because of social media (for the most part) - they can find out competitors offerings and prices at the touch of a finger tips. They can make positive or negative reviews and recommendations that can impact a business. So what can a business do? Embrace communication - show your background story, show your community, add value to your offerings so people want to connect with you and build a relationship!... The more you build a strong community, the more likely they are to act as brand ambassadors and lets face it, word of mouth is a powerful tool! So start connecting and think how your business can add value to your community through your social media communications. by Kreature FX & Makeup #addvalue #buildrelationships #becustomercentric #wordofmouth #showyourbackgroundstory #backgroundstory #tellyourstory #whatseparatesyourbusinessisyou

19.01.2022 In this weeks #CyberChat with Cyber Security Expert, Jesse de Haan from Layer 8 Security - the Human Firewall, we talk about cyber security in the home. Jesse provides easy steps that we can all do to help protect ourselves a little bit more.

18.01.2022 Ive noticed more and more people being hacked on social media - you know those random videos that keep being sent via messenger - theres nothing wrong with clicking on them is there! Remember to always STOP - THINK - ACT before clicking. And enjoy this weeks #CyberChat with Jesse de Haan from Layer 8 Security - the Human Firewall where we talk about the steps you should take if you did click on a video, you shouldnt have!

18.01.2022 At last Friday’s Women in Business Awards, I’m excited to announce, I was a finalist in the Innovation and Technology Award. I’m honoured, humbled and grateful to Women's Network Australia for the nomination but more importantly I’m appreciative of all the business owners and staff who I have helped along the way, especially in this challenging year. I’m passionate about helping business owners understand social media so that they can create a strong digital footprint. This y...ear, has definitely showed us, how important digital is. So to each one of my clients, and course attendees thank you for being part of my business journey and allowing me to assist you on your journey! #grateful #knowwhatyouwant #dowhatsetsyoursoulonfire #igniteyoursocialmedia #thankyou #ivegotyourback

17.01.2022 [FREE CLASS] Yes thats right, a free LIVE webinar is being held tomorrow at 11am AEST. Activate your online power, attract the community youre after and ignite your social media. ... If you want to build your Instagram with speed and ease, you have to consistently show up and fine tune your presence to add value to your community! Join me Tomorrow for Effective Instagram For Business. Claim your spot. GET ALL THE DETAILS BELOW: WHEN: Australia: Tuesday 8th September 11.00am AEST WHERE: Online Join now! https://effective-instagram.eventbrite.com.au/ #effectiveinstagramforbusiness #igniteyoursocialmedia #itonlytakesasparkforgreatness #itonlyrakesaspark

16.01.2022 A weekend of marking is ahead of me ... a maybe a few coffees! What have you got planned? #endofsemester #markingtime #digitalstrategyplans #lifeofatutor #coffeewillgetmethrough

16.01.2022 Today, I am grateful for the sensational women around me who inspire and amaze me in what they achieve. This year the UN theme for #IWD2021 is Women in leadership: Achieving an equal future in a COVID-19 world, celebrates the tremendous efforts by women and girls around the world in shaping a more equal future and recovery from the COVID-19 pandemic and highlights the gaps that remain. I have a tribe of women who pivoted during last year’s challenging times and they not onl...y embraced the challenges but they rocked it! It’s not always easy but together we can get through the bad times. It’s so amazing to see women support each other while empowering each other! Last year, I was honoured to make a finalist at the Women In Business Awards and I couldn’t have done it without the support of my inspiring tribe! So I want to thank them for the support, the inspiration and the friendship - thank you! Happy International Women’s Day! #womensupportingwomen #yourvibeattractsyourtribe #womensnetworkaustralia #womensnetworkaus #womeninbusiness #womeninbusinessaustralia #womeninbusinessawards #internationalwomensday #internationalwomensday2021 #IWD #choosetochallenge

15.01.2022 We all need to be aware of what information we share on social media!

15.01.2022 Love is in the air today and yes businesses can post about Valentine’s Day - just make it appropriate and relevant. Have you done your Valentine’s Day post - there is still time, so get crackin’! Hope you have a wonderful day spent with loved ones.... The images are roses are from my garden so I’ll be enjoying their delights. #growyourown #valentinesday #valentineaday2021 #spreadthelove #berelevant

15.01.2022 If you want to achieve more on your social media, its about getting clear about what you want to communicate and achieve. Its about engaging with alignment and a strong strategy. Its about being consistent and showing up authentically. ... Its also about letting your community know what it is like to work with you. Its about getting help when needed, so you can focus on what youre here to do. You simply cannot have the impact you desire if social media is an after thought. Ask yourself where youre positioning yourself and your business online. I talk a lot about the strategy and the tips to get you clear on social media, but what happens on the inside of you and your business is sometimes the story that is ignored. What separates your business from another is YOU! If youre ready to stop hiding and consistently showing up, then comment below. Together, well map out the strategic moves you need to make, as well as learn the tips that will ignite your social media. Book in for a 2 hour strategy session today for $299, where we will get you clear on your social media strategy! #socialmediastrategy #ifyoufailtoplanyouplantofail #strategysession #igniteyoursocialmedia

15.01.2022 For all the memories, support, and love - Happy Fathers Day! I hope everyone has a beautiful day shared with loved ones, making memories. #itsthelittlethings #itsthelittlethingsthatmatter #happyfathersday2020

15.01.2022 What lighting and stands/tripods do you use? Yes I recommend having some for your social media! Today I just wanted to show the difference.

14.01.2022 If you dont feel like your efforts in your social media are paying off, work out what your community really want and plan to add value to them! They are watching - Its important to remember that persistence and consistency is the key to success, along with adding value! So if you havent posted today, you better get crackin!... I will continue to drink my tea and get my to-do list completed. #consistencybuildssynery #keepgoing #postonaregularbasis #postconsistently #consistencyisthekey #consistencymatters

13.01.2022 In my webinar today, we spoke about sharing our story more and standing up to show our communities what it is like working with you. I noticed a lot of fear was coming out from the attendees, about being in front of the camera and standing out. So it made me think about why people dont show who they are to their target audience - lets face it, what separates your business from others is YOU and YOUR PEOPLE! So multiple choice question: What is the #1 fear stopping you?... From taking a leap, owning your voice, being in front of the camera, trying? A. LACK OF CONFIDENCE! Imposter syndrome or dont consider myself an expert B. OVERWHELM! It all seems complicated and I have too much on so dont want to start! C. MONEY! I dont have the finances to get it all organised or I cant afford to waste money D. SELF ESTEEM! I dont like how I look on camera or dont like my voice. E. SHAME! What if I fail and end up with egg on my face. Comment below with your number! The next series of Ignite Your Social Media Masterclass Series is coming soon, if you want to be included then message me or comment YES! Together we will get you clear on what your strategy is and to cut through the overwhelm so you feel confident and clear on what you should be doing on Social Media! #togetherwevegotthis

13.01.2022 BEING STUCK IN ENDLESS CONFUSION AND OVERWHELM with your social media is NOT GOING TO DELIVER CONSISTENT MESSAGING. If youre not sure what you are doing or what really works on social media, then you need to plan and get into the flow to produce consistent and effective posts. Most business owners dont have enough time or are not really sure what they are doing on Facebook, Instagram, LinkedIn, Twitter, Snapchat, Tik Tok and the list goes on ...... Its time to turn your ideas into a social media plan and get laser focused clear so that social media become EASIER AND FUN! Its time to IGNITE YOUR SOCIAL MEDIA!! I work with a large number of clients from a wide range of businesses and theyre getting incredible growth because they are getting clear on their strategy and tactics. Book in for the next round of Ignite Your Social Media Masterclass Series! https://www.trybooking.com/BLEBK Closes on Monday 14th September, so dont miss out. Stop doing your social media in a state of overwhelm or haphazardness!

12.01.2022 Let me introduce myself, my name is Liz Buchanan and I am the principal and chief strategist for my company Ember Solutions. Working in Marketing and Communications for the best part of 22 years, has enabled me to witness and experience a very wide degree of market changes. The highs and the lows, the successes and failures, and the learning that only such experiences can bring. Whilst I hold a Masters Degree in Marketing Management, I specialise in Strategic Social Media Man...agement and class my experience as my most important qualification and teacher. It is this experience that I am able to share with you and your business to help you attain your desired success outcomes. I share this experience and expertise through a number of personally designed programs from Direct Business Account Management, University lecturing, Mentoring, Coaching, and online resource development. Social media is changing how we communicate not only at a personal level but also in business. This is where the modern business game is played, and where its won, and lost,......are you and your business ready to play? Over the last decade I have targeted and focused in on this aspect of business marketing. I work personally with countless business owners and managers to get them clear on their strategy and their tactics to take their business and brand to the next level through utilising precise and effective Social Media strategies. The old saying that you only get one chance to make a first impression is more important today in our social media driven world than it has ever been at anytime in history. What will that be for you? Join me in my next Ignite Your Social Media Masterclass! https://www.trybooking.com/BLEBK - book today! Well map out the exact steps you need to take your social media to the next level! #ivegotyourback #igniteyoursocialmedia #igniteyoursocialmediamasterclas

12.01.2022 When youre confused or overwhelmed with your social media, its hard to be passionate about your messaging or communication. Let alone be consistent. If youre not sure what you are doing or what really works on social media, then you need to plan and get into the flow to produce consistent and effective posts. Lets face it, everyone needs to plan their social media. Most business owners dont have enough time or are not really sure what they are doing on Facebook Instagram..., LinkedIn, Twitter, Snapchat, Tik Tok and the list goes on ... ENOUGH. Let me be really clear if you dont want to be confused or ready to give up, you need to start planning your social media and really make the communication work for you! Choose the platforms that are right for your target market and ignite your digital footprint! I work with a large number of clients from a wide range of businesses and theyre getting incredible growth because they are getting clear on their strategy and tactics. Book in for the next round of Ignite Your Social Media Masterclass Series! https://www.trybooking.com/BLEBK Well map out the exact steps you need to take your social media to the next level ...... with consistent and authentic engagement.

12.01.2022 Absolutely loved working with Anne Noonan to create amazing videos that showcase her sensational online yoga offering. Seriously, a great way to get stretching into your life and available at anytime! Check her out - you'll love it. Unlimited classes for $30 a week.

11.01.2022 Sometimes you’ve got to kick start an event with a glass of bubbles! How nice is it going to events? I’m attending the Women's Network Australia network Australia event at Liz Clift International.... #yourvibeattractsyourtribe #womensupportingwomen #womensnetworkaustralia #womensnetworkaus #facetofaceisbetter

10.01.2022 Your social media needs to be just that - SOCIAL! It's about conversation, and building and engaging with your community. Engagement is an art form we're all constantly trying to master, especially as the lines between mobile, social and messaging become more and more blurred. In reality, there’s no single formula, no perfect approach, and the rules are frequently changing. But was is important today - is two-way conversation.... That is what builds trust in today's society. So how 'social' are you being on this media and how are you showing your community who you are? by Emma Jean Photography #socialmediaisaboutbeingsocial #itsallaboutengagement #igniteyoursocialmedia #planyoursocialmedia #startconversations #beauthentic #showwhoyouare

09.01.2022 Today is World Photography Day - an annual, worldwide celebration of the art, craft, science and history of photography. But its a good reminder that all businesses / business owners should do regular professional photo shoots to get your images and branding on point! Seriously, when was your last professional photo shoot?... Mine have not been regular enough, especially with my health journey recently, let me tell you Ive changed a lot so its time to make sure Ive got the right look for my brand and my social media. I was lucky enough to answer a call from my dear friend Kristie Owen of Kreature FX & Makeup who is a make-up artist but has gone back to uni to do her Photography Degree - she needed a model for an assignment, so I rushed over that day and we did a spate-of-the-moment photo shoot. I love them Kristie - thank you! I also have another photo shoot planned with another photographer in the next coming weeks, as it is time to make sure my branding and social media is right - yep Im stepping up and doing what I say businesses should do - facing my fear and getting in front of the camera, for a change! Is it time you faced your fear too?

09.01.2022 At the Toowoomba Royal Baking Show!

09.01.2022 I see a lot of people use the social media tactic that focuses on quantity rather than quality! In other words: social capital over social proof. Its great to have large numbers (dont get me wrong) but if your following comes from buying them or fake accounts - what really is the benefit to your business? You wont be able to use your analytics/insights and they wont be buying from you!... When I look at accounts and if they dont have roughly a 10% engagement rate, then I know there is something wrong - they are not authentic or there is something wrong with the content. I believe, its more important to be talking to people who will buy from you and you nurture that relationship! Dont choose numbers over authentic, valued engagement - be real to you, your business and your brand. #spendyourenergywisely #spendyourenergyonyourtargetmarket #addvalue #choosequality #itsallaboutengagement #allaboutengagement

08.01.2022 Its certainly interesting catching up with Technology Futurist Shara Evans for #FutureTalk, although its a little scary with the information she provides! Im not sure I want to be monitored (temp, heart rate etc) by a drone!

06.01.2022 In talking to hundreds of business owners about their social media over the years, it has reinforced that there are quite a few businesses that are on social media but do not know why, what they want to achieve or even who they are talking to. They know they need to be online but they are not sure what they need to do and are working in the overwhelm. If the business doesnt know, what is that saying to the audience?... So to get clear on your social media, start thinking about: What is your mission and aims? Who is your target audience? What are your objectives with your social media - what does success look like? What is your business personality and voice? How often do you want to post? These are the main questions you need to ask to work on your social media plan! The more you are clear on these elements, the more you write content that is going to resonate with your target audience! #whenyouarehavingacoffeestartplanning #planyoursocialmedia #knowwhyyouareonline #knowwhatyouwanttoachieve #failtoplanplantofail

06.01.2022 Just ran my latest webinar - Effective Instagram for business, where the focus was really about knowing your target audience and making the most of this platform to deliver content that is engaging and adds value! Thats right - its about building a strong community and engaging with them! Focus your communication on adding value to your audience and provide them with what they are after = be customer centric.... Remember it is all about them! For those who attended the webinar, what was your key takeaway? #socialmediatip #effectiveinstagramforbusiness #effectiveinstagram #itsallaboutengagement #addvalue #knowwhatyouraudiencewants

05.01.2022 Its important to be consistent in your business personality and voice on social media. After all, social media is just another communication tool and having consistency is important to develop synergy and the strength of your brand in the consumers minds. Instagram reacted to Kate and Williams song choice on their Instagram video recently, and although it did match the platform, it didnt match the personality of the couple and lets just say, people reacted! It goes to show #consistencymatters

05.01.2022 Did you know with some of the latest iPhone updates, apps can now track your activity? Here is how you turn it off!

05.01.2022 A great initiative for female founders to get funding to boost their business. Eligible activities can include, but are not limited to: developing software and apps launching and scaling products... product development and marketing purchase of equipment to enable growth expansion to other markets access to independent management (for example C-suite, advisory board) access to relevant professional development https://www.business.gov.au/grants/boosting-female-founders

04.01.2022 Wishing you all a safe yet enjoyable Easter, spent with loved ones (as much as this challenging time will allow). If you haven’t done your Easter Business post, you’ve still got time - just remember to make it relevant to your community and always add value. #easter #easter2021 #happyEaster #safeeaster

04.01.2022 Lets face it, it can be difficult sometimes to come up with new content each week or even each day! A good trick for content ideas is to develop content pillars. These are themes your posts will come under and then you can plan what days those themes will be on. For instance, one theme could be a training tips and youll do them on Thursdays or testimonials on Tuesdays!... Setting these up makes coming up with posts easier as you know what you will talk about. Again, keep in mind what your audience is after. #socialmediatip #socialmediatips #contentpillars #contentideas #contentyourcommunitywants #failtoplanplantofail

04.01.2022 Excited to be doing this fantastic webinar for Volunteering Queensland on Using Social Media to Communicate with your teams and Community!

04.01.2022 I just dont want another business to not make the most of their Facebook presence or struggle through overwhelm/confusion on what they should be doing on their Business Page. Join me on a FREE live webinar where you will learn how to make your Facebook Business Page effective for your business! When?... Australia: Tuesday 1st September 11:00am AEST Where? A Zoom webinar (it will be recorded if you cant make the time). Book now https://effective-facebook.eventbrite.com.au/ This is my invitation for you to: enhance your Facebook Business Page. learn the secrets to attracting people to your page learn exactly how I have created hundreds of successful pages and much more... Amazing business women are MAKING FACEBOOK WORK FOR THEM will you be one of them? All it takes is the strategy and your willingness to bank on yourself. Dont figure out Facebook alone, join our FREE Webinar so you dont waste any more time or money, learning the hard way.

03.01.2022 Persistence and consistency is the key to success! If you don't feel like your efforts are paying off, work out what your community really wants and work towards that on a consistent basis - it will be worth it. #consistencybuildssynery #keepgoing #socialmediatip #consistencymatters #consistencywins

02.01.2022 There is no doubt that this year has been challenging for us all - there has been so much going on and so many lows that we are being tested. With social media, weve also seen the good, the bad and the ugly of peoples behaviour. Sadly, there seems to be an increase in trolls, hacking, scams - using technology for the bad!... On this R U Ok Day, we definitely need to use social media for good and reach out to anyone you think is struggling. We are all needing connection and weve seen an increase in online communities and technologies that are allowing connection. Thats what I want to celebrate! So did you reach out to someone today? #ruok #ruokday #ruokday2020 #reachout #connectionmatters

01.01.2022 The latest episode of #FutureTalk with the amazing Technology Futurist, Shara Evans. I think we should all be aware of what technology is being deployed - it has certainly been interesting chatting with Shara. #womeninbusiness #digitalcommunication #digital