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Equine Entrepreneurs

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25.01.2022 Gracie’s dog wasn’t as keen on her coaching session as we were today... Has your animal ever interrupted you?

21.01.2022 "Who here joins me in suffering from 'shiny-thing-itis' or as I sometimes call it 'oops-iboughtanothersaddlepad-itis' In other words, who gets easily distracted?? I have a handy tip for you to help you stay on task. Use a timer.... But not any timer, cause if you are anything like me, if you use a phone timer, you will pick up your phone to check how the time is going, spot a notification and just 'quickly go and check'. That is seriously not a good way to work! So I have two of these cool little sand timers (I got them dirt cheap on ebay) One is 3 minutes long, one is 20 minutes long. If I really HAVE to get something done, or I am finding something really HARD, I will use these to motivate me. It's amazing how much you can get done in 20 minutes of just sticking to that one task, not doing anything else at all, not even looking at new saddlepad designs. True story, if you don't think it's possible, give it a shot!"

19.01.2022 E-commerce store owners. When was the last time you did an order on your own site, all the way to payment, to see what your clients see?

18.01.2022 If skies are clear in your area during the overnight hours, you'll have an opportunity to see the nearly-full moon snuggling up with a shining Mars, followed some hours later by an even more brilliant Venus pairing off with one of the brightest stars in the sky. Slightly off topic but it was pretty cool ... anyone else see it ? Or grab a happy snap ?

18.01.2022 Sunday "Handy Hint" For those of you posting links to your products on your website in facebook groups etc... Google 'bitly'... it is free and will give you a shorter (and far neater) URL for your products, looks much better than two lines of URL in your product links! (The are other options but 'bitly' is super easy to use... it literally takes a few seconds to convert your url)"

17.01.2022 "Over the last week I have talked to a number of horse business owners who are at varying stages of 'the numbers' for their business. Some are 6 months behind in their accounts, others have it all in the glovebox of the car, and others can tell me the exact dollar figure they spent on any given day and the % profit margin they made. Me personally, I fit somewhere in between. Where do you fit? ... Do you know how much money you are making (beyond looking at your bank balance, I am talking really, truly knowing)"

17.01.2022 "I get lots of people messaging me saying something isn't working on Facebook for them. It has been particularly buggy of late, but here's a few things you can try if something isn't working. If you are using FB or Pages Manager (which is about to transition to Facebook Business Suite) on your phone, try deleting the app, and re-installing it. That often resolves smaller issues.... If you are working on your computer, try closing the 375 (ok I may be exaggerating a teensy bit) tabs you have open on your browser, re-start your browser and try again. I am not a fan of the Pages Manager app myself, it's buggy and annoying. Fingers crossed the 'NEW' version will be better ! This wont solve ALL of your problems, but it's a good place to start!"

15.01.2022 "Hands up, who is guilty of overthinking every, single, little thing? Part of our overthinking is a lack of confidence or ability to TAKE ACTION, and part of it is just that little monkey brain telling us all the terrible things that could happen if we do the thing we are thinking of doing. And then that concept that someone else might judge what we are doing. I see it over, and over and over with the entrepreneurs I work with. And honestly, it can be crippling.... Like, seriously, if you are still thinking about something 6 or 12 months later, you have gone wayyyy past the overthinking stage. What if you could just make decisions a bit faster, take action a bit faster, and actually get shit done from time to time? Spend less time thinking and more time taking the damn action. That's all."

15.01.2022 Do you have terms and conditions clearly able to be found somewhere on your social media or website (or both)? Drop a or below So often, those sticky situations you find yourself in with a client that asks for a refund, or cancels an appointment, can be handled much easier if you have clearly set out t's & c's. ... And also, you need to STICK to them!

14.01.2022 "Instagram peeps! Let's support each other and follow each other's accounts. Post a link to your instagram ONLY after you have followed at least 2 other accounts (if not all of them!)... I'll start My EE account https://www.instagram.com/equine_entrepreneurs_/ and my horse JD's account (it's fun!) https://www.instagram.com/jdtheirishhorse"

14.01.2022 Let's chat about Work / Life balance... While we would all like to be sitting on the beach sipping on cocktails, the reality is that doesn't pay the bills (unless you've hooked up with some rich dude who's paying your way) So the reality is we all need to work, some of us full time, some part time & some well.... when we need to.... Work-life balance is a term used for the idea that you need time for both work and other aspects of life, (well horses) whether those are family-related or personal interests. The saying goes that 'all work and no play makes Jack a dull boy'. May of us also work from our home office, so how do you manage your Work/Life balance ? Here are a few helpful tips Let go of perfection, Done is better than perfect Disconnect, move away from the workspace Exercise, or throw a leg over a pony Get rid of time wasters, People & Activities Take a proper lunch break Go home on time Build transitions into and out of work Don't forget to socialise - don't be a hermit How is your Work/Life balance ... all work ? or all play ?

13.01.2022 Don't pretend to not be your business... Sometimes business owners see posts on social media (most often in groups) saying 'where can I get a xyz' and as it happens, they sell xyz's! Instead of saying something like 'Hey, Melody, I am from XYZ Saddlery, and we sell some great xyz's, here's a pic of a couple, drop me a line and I can see if we can help you out'... they say 'XYZ Saddlery sell great xyz's, top quality, great service, you should check them out'. It reads a little like a fake testimonial, and you totally lose the opportunity to connect with that person as an ideal client. You only stand to lose the sale...

08.01.2022 "I often get asked about the finer details of FB ads. The interesting thing is, once the conversation starts, people often; don't have a clue who their ideal client is can't articulate what problem their product or service solves have not got great photos of their product or service.... Just a hint. Before you start trying to run FB ads... work on those things."

06.01.2022 To say 2020 has been challenging in business would possibly be an understatement. Depending on your location of course those challenges will be vastly different. What has been the major challenge your business has encountered during this world wide pandemic? Have you had to modify your work habits? perhaps move to an on-line service? Tell us what's been your biggest 2020 hurdle & how you have had to adapt your business