Eris Strategy | Business service

Eris Strategy

Phone: +61 404 707 752

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25.01.2022 Thank you to all our clients for helping us to become the top Australian research company on Clutch! A directory for leading consulting and business service companies. https://clutch.co/profile/eris-strategy

24.01.2022 The #coronavirus is already affecting #consumerbehaviourand how we do #marketresearch. Taking our learnings from previous pandemics, we give you a guide on how to make sure you can still undertake your #qualitativeresearch.

07.01.2022 Seán McNally, #erisstrategy's General Manager, has recently featured a story on Medium. A cross-disciplinary digital magazine for industry thought leaders. In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work for a business, by examining how they go wrong. Market Segmentation is the most useful insight tools for a marketer, that helps reduce decision complexity by focussing on the key defining characteristics of their target market. Even for business following a mass-market approach, market segmentation provides critical insights into what drives consumer decision making, and what underpins differences we see in their behaviour. In his article, he outlines a simple framework that you can use to avoid having your segmentation not be implemented.

03.01.2022 Great analysis can come from discovering what was always there

01.01.2022 Few aspects of marketing generate more passion among marketers than advertising. Of all the marketing mix elements, advertising is the most visible part of a business strategy and is a high risk for a business. When the risk pays off, businesses benefit from strong sales increases that last long after a campaign’s end. In this article, we outline the main types of research and the stages they are used for developing effective advertising with cut-through.