Eve John | Businesses

Eve John

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24.01.2022 Could this chair change your life? It's a special chair. A chair, a seat, that'll transform your business.... Once you sit in this seat, your life and your business will never be the same... When you sit in this seat, you'll no longer have to work out how to make your business sound different and continually have to waste hours on social media not achieving anything! You'll no longer have to look like everyone else in your industry, spending hours on marketing that simply isn’t working, attracting the wrong type of client. In fact, you'll see exactly what to do to achieve become incomparable in the market place. Sounds like a pretty special seat right? Well it is, it's a seat at my Storyselling Lab Workshop, this Saturday 8:30 12:30 {AEST} A seat that will allow you to create your signature/core/origin story, gives you a system to get clients stories and use them in your marketing and the methods to ensure that every piece of content, story-based or otherwise maps into something that you sell. So, if you’re ready to stand out in the marketplace, be proud of what you have to offer book one of the last seats at www.evejohn.com.au/stories $49 (AU)

23.01.2022 Oh and interpretive dance...

23.01.2022 My favourite week of the year #halloween then #springcarnival We can’t do anything to celebrate them this year so I’ve compromised. A hat based fancy dress and may as well through in for book week whilst I’m at it #fashiononthefield #trickletreat #bookweek #cowgirlstyle

23.01.2022 Join me next Tuesday as I unpack the exact stories you need to Attract, Convert & Influence.

20.01.2022 My embarrassing moment with a fitness influencer If you live in Australia you’ve no doubt heard of Michelle Bridges. Michelle rose to fame in the early 2000s as the no BS trainer on the TV show, The Biggest Loser.... Known for her hard nose tactics and being a hater of excuse, you could argue with her methods but you can’t argue with her results. Love her or hate her she is now best known for her very successful 12-week transformation challenge done by tens of thousands each year. I’d even done the program myself after having my second baby, so you could imagine my delight when I found out that I was going to be speaking at the same event she was. In fact, I squealed with delight when I saw the promotional material and my face was next to hers. Yes! I had something that I could talk to her about in the green room, you know that fancy place where the talent (excuse me, fancy right?) hangs out before they are needed. Well, I was on before Michelle and to my absolute fan-girl delight I got to meet her in person. I was all nervous, got sweaty and blanked on what to say (I know but there is a first time for everything) And do you know what she said to me... ‘Oh, you are the nozzle girl’ Not, ‘I recognise your face being next to me on the giant posters’ Not, ‘your that copywriter that makes her clients squillions’ Nope. She remembered me from the story I told on stage about my husband's plumbing invention and how we overcame the doubters to sell a trade nozzle (that competes with a free product) in over 27 countries even after some of our friends thought we were crazy and laughed in our face. Because here is the thing. Although she may have seen my face, she remembered my story. Your story is what makes you memorable. The emotions, the challenges, the journey, everything. It makes you unique, believable, trustworthy. You become uncomparable, even if you are in a flooded marketplace. So if your searching for an easy, effective way to stand out in a crowded market place, leverage every aspect of your marketing, effortless attract your ideal clients and be memorable then use stories. And the best place for you to learn how to do that is live with me LIVE online next week. Find out more here www.evejohn.com.au/stories

20.01.2022 Let's go then...

20.01.2022 #schoolholidays note to self

20.01.2022 Do, Be, Live on your terms

19.01.2022 If you are going to do something each and every day, it has to bring you some level of joy don't you think?

19.01.2022 Funnel Software + Guru Scripts And Still No Sales? Still struggling to convert your potential clients into paying customers? You have your fancy software, you have your guru scripts and you are still not making any sales. Frustrating isn’t. But I can tell you why.... You are still missing one core aspect of your sales funnel that is stopping you from making a sale. And that is a story. Stories are what is going to enable your audience to emotionally connect with you. Even Russell Brunson, the Founder of ClickFunnels says: Facts Sell, Stories Sell. Without a story that your potential clients can connect with, you're just not going to be able to attract the right people into your business. Now don't get me wrong, I absolutely love some of the software that's available. Some of the headline templates that they've got in there are fantastic. The PS and guarantee copy that's there is really impressive as a copywriter. AND some of the guru scripts I see are no surprisingly highly converting. But the one thing that I continually see missing in a sales piece is the story. It’s the final piece of the sales treasure map, the exact piece where the $ that marks the spot. A compelling story will pull them into your sales copy and hold their attention to the point where they can’t stop reading until the very end. That’s what you want. And it is something that is going to FINALLY make you stand out from the competition. But if you're like most people, you really struggle to find the right types of stories to put in your business. So let me show you the three most profitable stories that every business needs so that they can attract clients faster, and how they can get those clients to know, like and trust them 10 times faster, PLUS how where and how to use them in your marketing. This is all REAL WORLD stuff that’s working right now. Attend this training and walk away with strategies that you can start using straight away in your sales and marketing material that's going to help you attract the right type of clients into your business. 11am Thursday {MELBOURNE TIME} Bring your coffee, note pads and get ready to play out full tilt so you can discover the stories your business can use to drive profits. RSVP for the event on Facebook page below. I'll see you inside. See more

18.01.2022 Want to know the 3 secrets that people miss when crafting their sales page? You can find them out in this video

18.01.2022 Busting out the markers and #A0 sized papers ready for the ‘Teach To Transform’ Crash Course tomorrow. If you want to move from one-on-one to one-to-many but not sure the best way to teach your knowledge you’re going to want to be here for this. DM me for the link #teach #coursecreation #trainedtrainer #onlinecourse

16.01.2022 Discover the key emotions you need to focus on in your marketing and advertising, especially your videos & social media posts so you can connect with your audience. It doesn't matter how many hacks you know, what technology you are using, if you can't tap into these key emotions you won't make a sale, especially if you are marketing to women

16.01.2022 ...if you don’t have the confidence and strategy you won’t implement what you need to do.

16.01.2022 I have a confession to make I am addicted to the television show, NCIS. You know, the long-running crime headed by Special Agent Leroy Jethro Gibbs as the leader of a team of special agents belonging to the NCIS (Naval Criminal Investigative Service) Major Case Response Team. Gibbs, a former Marine, is a tough investigator and a highly skilled interrogator who relies on his gut instinct as much as evidence. Second in command is Senior Field Agent Tony DiNozzo, a womanising...Continue reading

14.01.2022 Ramping up for Stories That Sell, so many online events but I do miss meeting women face to face (and wearing heels everyday) #storysellingstrategy #marketingdigital #copywriting

12.01.2022 #bookweek2020 It’s the #darkyear so why not? The Red Queen #bloodreina #the100 She hasn’t read all the books but loves the series. It got use though #melbournelockdown2020 She told me you should... Love like #octaviablake , be Loyal like #echokomazgeda , Think like #ravenreyes , Lead like #clarkegriffin

12.01.2022 But Eve, I got negative feedback! I hear this a lot. It is one of the main reasons why someone hasn’t published their marketing, hasn’t ran a campaign or begun their launch.... And here is the thing Negative feedback happens and you should take it onboard BUT! You have to consider the context in which it came. Just last week I was asked for feedback on a social media video. To me, it looked like an old corporate pat on the back. One of those 'look at us' and how good we are! A 5 minute self-promotional video with nothing remarkable, nothing eye catching, nothing of interest being talked about. The lack of engagement on the video indicated to me that the audience felt the same about it. And when I was asked my opinion on it, I told them that. I gave negative feedback. And someone was rather disappointed with my negative feedback. But here is the thing. Opinions (just like marketing) are subjective. Feedback is important, but so is context. Was I the ideal client that this video was created for? Probably not. Were they going to do anything with my feedback moving forward? Probably not. Do they know that I am actually qualified to give feedback on this type of thing because of what I do for work? Again, probably not. The lesson? The next time you get any negative feedback, I want you to ask yourself: Was the person who gave you negative feedback your ideal client? Because if they weren’t, thank them, smile and do whatever the hell you were going to do anyway.

09.01.2022 Just in case you needed reminding lady

08.01.2022 I truly believe this. There is a lot of talk about finding your passion but what happens when the momentum slows down if you don't have a plan?

08.01.2022 Thank you to all the women that joined me for StorySelling. Go forth an use your authenticity to get more clients xxx #storysellingstrategy #marketing #copywriting #womeninbusiness

06.01.2022 How many times have we heard 'impossible' and yet here we are...

06.01.2022 When was the last time you got something in the mail? These ‘thank you’ cards are heading out to some smart women who grabbed a copy of my book. I appreciate people taking that first step in trusting me with their business #marketing #copywriter #thankyoucards #directmail

05.01.2022 #manifesto #powerhouse #womeninbusiness

05.01.2022 Finishing the week on a high. Thank you @amberweitzer

02.01.2022 Mirror, Mirror, On The Wall, is it worth having the most #Insta followers of all? Okay, it is not quite the original quote from Disney’s Snow White, but you get the idea. What’s it got to with social media?... Well, I recently had a client come to me to help with a collaboration she was doing with an influencer, someone with over 1.2 million Instagram followers. Working with both women, the influencer was able to earn over $10,000 in affiliate in fees from it and my client's more. All in all it was a success all-round. Afterwards, the influencer disclosed to me that the $10,000 was the most amount she had made in a month ever! I was super happy for her, but I have to admit I wasn’t surprised. She has over a million followers. So why? Because the amount of the followers you have on social media does not always have a direct correlation to your sales. For most people, social media fans and followers are a vanity metric. It tells you surface information, reflecting back what you can see from the outside #thequeensmirror Yes, having a social media following is a great way to grow your business. And it can certainly lead to sales. But you need to get them off social media and into a direct conversation with you, either in person or via sales message. You need them to be on a media YOU control, your email list, in your contacts or in your membership site. How do you do this, without looking like one of those desperate ugly sisters? 1) Create content that leads directly into the services that you offer 2) Use a Call To Action to help move them from FAN to CLIENT Need more help with your call actions, the video pinned to the top of this page can help. Need help to make more sales in your business? Just think of me as your Fairy-Copywriting-Mother. Simply PM me and I'll wave my magic wand and ‘I’ll just wait until I fix it up’ ... poof gone in puff of smoke, your profile shame vanished like Cinderella’s rags, beige is now banned for you, only glam, glitter and memorising magic. Eve (Cinderella for the shoes) John P.S Fun Fact, Disney brought out an Australian-based movie The Rescuers Down Under, in 1990. Never heard of this Disney masterpiece, get on the google.

01.01.2022 Humans are not ideally set up to understand logic; they are ideally set up to understand stories. Roger Schank Every successful business person knows that if they tell a story as part of their pitch the audience listens, understands and remembers. But if they make a presentation based on numbers, facts and features the results are less impressive. The best sales people tell story naturally in every conversation. And the best marketing collateral contains story in every paragraph, photograph and video #storyselling #marketingtips #copywritingtips