Evocative Media in Sydney, Australia | Advertising agency

Evocative Media

Locality: Sydney, Australia

Phone: +61 1300 849 025

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• Advertising agency
• Social media agency

25.01.2022 Beautiful things happen when brands come to work with us Client spend: $21,765 Revenue generated: $402,468 Return on ad spend: 18.49 x ROAS... We’re not like most agencies... What makes us unique is our hands-on and holistic approach to digital marketing. We look beyond what’s possible with just Facebook and Instagram ads and focus on every consumer touch-point and look for opportunities for growth and improvement . We also have a community-first approach. We don’t believe in pushy, invasive, scare-tactic advertising just pure customer-centric advertising that meets consumers at the very stage they’re at in their journey with your brand. When creating campaigns, our team takes both a creative and strategic approach, using our combined expertise to craft Facebook & Instagram ads that look natural in the newsfeed, cut through the noise and convert . Would you like to join our client waitlist? If your business is already doing $20,000 p/m in online sales and you’re ready to scale, then get in touch today! #NotYourAverageAgency

23.01.2022 Says the man who built one of the biggest empires in the world Your customers are your MOST VALUABLE brand advocates So from the moment their eyes land on your ad in their social feed, to the day they receive your product in the mail, make it a memorable experience for them #facebookads

23.01.2022 It’s beginning to look a lot like Christmas ..and Black Friday ..and Cyber Monday ... ..and Singles Day ..and Boxing Day ..and post-festive season sales Yup! It’s that time of year again and whilst the holiday season may appear to be dusted with magic , behind the scenes it’s a different story when it comes to getting your products in the hands of ready-to-buy shoppers. In general, most brands start advertising around Black Friday (29 Nov) and kick-off Christmas campaigns in early November. Due to the high influx of brands advertising around this time, you can expect to see a rise in key cost metrics (CPMs, CPCs, CPAs etc) put simply, it’s generally more expensive to advertise during this period BUT that doesn’t mean you shouldn’t advertise! When it comes to holiday sales, all of Q4 matters Here’s a snapshot at how we prep, plan and SLAY the holiday season with Facebook & Instagram advertising for our clients. PHASE 1 (JuneAugust) Start planning and prep for the Q4 & the Christmas season PHASE 2 (SeptemberOctober) Build momentum and kick off branding and acquisition campaigns PHASE 3 (NovemberDecember) Maximise sales and kick-off SALES campaigns PHASE 4 (January) Sales and Retention: Gear up those cross-sell and up-sell campaigns (keep those offers coming). So, if you’re waiting until December to kick-off your holiday advertising, you’re likely leaving A LOT of money on the table . Not to mention that you’ll be missing out on 2 of the biggest sale days of the year (Black Friday + Cyber Monday). Need an experienced team to smash your holiday targets? Get in touch!

20.01.2022 It doesn’t have to end here. If you’re finding yourself closing the doors to your business as a result of the impact of COVID-19, we want you to know that it doesn’t have to end here. Yes, you will likely have to adapt and change the way you do business and in many cases, if you want to stay in the game, you’ll need to step up your digital strategy, FAST (as in, run don’t walk ).... There’s a window of opportunity here think about it, your customers are spending more time online than ever before. They are forced to stay home, indoors and in front of their devices - now is your time to shine online. Show up where your customers are. Lean into digital. Embrace your customers online. Over the coming days and weeks, we’ll be sharing FREE resources to help you DIY some great digital strategies in the comfort of your own home. For those seeking support from our experienced team whether it’s Facebook ads, email marketing or social content get in touch!

20.01.2022 $2.6 MILLION from Facebook ads in 12 months. These are the results we're celebrating with our client. Our client spent $161,008.25 and we were able to generate 6,521 sales with a return of $2,642,498.10 Prior to working with us, this eComm brand had spent a few thousand on Facebook ads with very little success and returns. ... When we started working with this client, the objective was to reach new an untapped audiences, increase sales online and create profitable and scalable paid social campaigns. After implementing a robust strategy and leveraging the client's existing customer database to create high-converting audiences, we were able to significantly increase sales and repeat purchases Through strategic targeting, we were also able to reach new and untapped audiences and increase sales from cold traffic. What helped us to smash our targets? ...aside from the skills of our awesome team.. Great creative and LOTS of it. Our team created scroll-stopping ads that stopped their target audience in the newsfeed and enticed them to take action + buy . What excites us most about this client? With a Return On Ad Spend (ROAS) that high there's so much more opportunity to scale and push the budget even further! See more

19.01.2022 Is your website wreaking havoc for your mobile viewers and hurting your conversion rate? A poor-performing website that isn’t mobile-friendly might be the thorn in your side that you didn’t know existed Don’t sweep the importance of mobile viewing under the rug According to @shopify, mobile traffic now accounts for 79% of traffic and 69% of online orders ... #facebookads

19.01.2022 Santa is coming to town early this year So don’t miss out on the action Get ready to SLEIGH your holiday marketing strategy this year and get your Facebook and Instagram Ads down pat with the help from our team

17.01.2022 We recently got a chance to hang out at Facebook HQ in Sydney ...and in camo PJ's nonetheless We're so proud and grateful to get to work with Facebook + Instagram and brands we absolutely LOVE!

17.01.2022 WE'RE HIRING (again!) We're looking for an experienced Paid Social Media Manager with advanced Facebook Advertising skills to join our Sydney-based agency (full-time). Base salary $65-75K. If you’re analytical, creative and live and breathe all things Facebook ads and Paid Social, we want to hear from you. WHAT YOU'LL DO IN THE ROLE:...Continue reading

16.01.2022 We're a finalist in our category for the Local Business Awards! Thank you to everyone who voted for us. We're so grateful for your continued support.

14.01.2022 It's not magic. It's marketing We generated $1.15 MILLION in revenue in 90 days for our client via Facebook ads. When we started working with this brand the objective was to increase sales online and create profitable and scalable paid social campaigns.... We worked closely with this client to create thumb-stopping creative (video + images) that looked natural in the newsfeed, resonated with their target audience and most importantly, converted into sales. We created ads that met buyers at the very stage they were at in the buying cycle, from awareness, to consideration to conversion. Through strategic targeting, we were also able to reach new and untapped audiences and significantly increase sales from cold traffic. We know that with a high return on ad spend (ROAS), there's a lot of opportunity that exists for this client and we can push even harder to drive more sales online. Ready to take your marketing to the next level? Book a call with a member of our team today http://bit.ly/2pKyehM

14.01.2022 Social media is one dimensional. Never forget that. What you see is a beautifully curated collection of images and videos that show only a fraction of what it really takes to grow a business. Very rarely will you find an accurate depiction of what’s really going on behind the scenes. ... Take us for example, you’re only seeing a fraction of we do for our clients and who we are as a company. What you don’t see is how hard we work behind the scenes . How much of our time we dedicate to our clients and how far we’ll go (ethically of course) to see them win and succeed. In the past 12 months, we’ve generated in excess of $10 Million in revenue for our clients from Facebook ads . But what you don’t see is the graveyard of tried and tested ideas, campaigns, and strategies that didn’t work. You don’t see our failures. You don’t see us dust ourselves off and try again...again..and again. You also don’t see the heart-to-heart conversations we have with our clients about setting realistic expectations... ..about being patient ..about trying again ..about campaigns that didn’t convert ..about taking a risk and trying something new You often see the wins and though they are triumphant and extraordinary (and we’re damn proud of them), you don’t see the countless hours we invest in driving growth for our clients and making sure they are looked after. Remember, that what you don’t see on social media is the countless failures and missteps, and the not so Instagram-able defeats. And though the defeats and failures my not be insta-worthy, it’s often these beautifully imperfect and chaotic moments that will help you grow and learn as a brand or business. So next time you’re scrolling a competitors feed wishing you were right where they are and wondering why you’re not, remember that Instagram is only one dimensional and you’re not seeing the immeasurable amount of effort it really takes to run a business... or their failures. ...and let’s face it, we all have them. We certainly do. See more

12.01.2022 Convincing your customers to buy from you doesn’t have to be so hard . once you stop trying to figure things out on your own and get some help It takes a team to take care of all that fine-tuning: creating a sales funnel, optimising your Facebooks ads, writing copy that converts, and creating those perfect email sequences ... At Evocative Media, we’re all about that holistic approach to marketing: we focus on every consumer touch-point and leave no stone unturned . Because we know it works! Want to get in on the action, but feeling a tad overwhelmed? (We get it: 2020 has been a challenge for everyone, to put it mildly). Our team can help. Get in touch! See more

10.01.2022 Authenticity...the key ingredient to growing your business both online and offline. Being authentic means staying true to who you are, what you do and who you serve. It’s never been more important to show your customers that they can trust you and that you truly care about them. ... It’s the very foundation by which Evocative Media was built. Over the years, the brands we’ve seen succeed are those fully invested in their customers and stay true to their core values. See more

10.01.2022 We’re big on challenging the ‘agency’ status quo and that’s because we like to do things differently than most It means that we DON’T follow the crowd believe in cookie-cutter formulas... set unrealistic expectations believe in pushy, invasive or scare-tactic advertising treat our clients like numbers keep up with the Kardashians or the Joneses It means that we DO leverage data, not assumptions and hype believe in our clients and their products diversify risk with owned, earned and paid media strategies go the extra-mile for our clients excel at strategic, authentic, experiential, and targeted ad campaigns reward our staff for their hard work and loyalty encourage innovation and collaboration never stop learning Since 2014 we’ve been committed to pioneering positive change in the digital marketing industry. When you work with us, you’ll feel as though we're an extension of your team and you’ll get the type of client care that you deserve.

10.01.2022 Turning a COLD audience into $322,774.30 in revenue in a Highly Competitive Market $322,774.30 in 4 weeks..crazy right? That's 1,892.33% ROI.... We love what we do and genuinely love helping brands grow! Schedule a call with our team if you are ready to take your marketing game to the next level! http://bit.ly/2ZSGvwN

06.01.2022 When times are tough, advertising budgets are the first to get cut But instead of hurting your bottom line, online advertising can be the quickest (+ most cost-effective) way to boost your revenue When times are bad, brands tend to pull back on spending, resulting in lower advertising costs and less competition, giving you a competitive advantage

05.01.2022 Happy customers and ever-growing sales online are eCommerce GOLD And we’ve got our finger on the pulse when it comes to best-practices within the industry BUT what works one day may not work the next, and over here we’re not afraid to toss the rulebook aside to help our clients hit those goals #facebookads #conversionrate

03.01.2022 We’re looking for another superstar Klaviyo Email Marketing Specialist to join our growing team. If you're someone who has an established track record of success with email marketing, but most importantly someone who is ready to get their hands dirty and get the job done, then we'd love to hear from you! Must have experience working with Klaviyo... Must have experience working with eCommerce brands Apply here https://www.seek.com.au/job/51418205 *This role is full-time. Must be able to work in Australia.

03.01.2022 Would you rather have 100K followers or $100K in sales? That’s what we thought.. CHASE BUSINESS. Not Followers.... We recently got trolled on Instagram about our following size. How can you be good at what you do when you have a small following We weren’t going to justify this with a response but we see this as another opportunity to educateso let’s go there. The size of ones following is not a true representation of the heart and health of a business. It’s a common misunderstanding. Large following = successful business. Most of the time, that’s wrong. We’ve met with brands with over 100K followers and yet can’t afford our services. Popularity doesn’t always equal profits. We’re not saying that having a large following doesn’t matter, because it can be great for social proof and can help when customers are doing their due diligence.However, the value that people put on the size of their following or the number of likes on a post, is grossly overvalued . We are a conversions focused agency and over the years, we’ve been able to completely transform and positively impact brands & businesses with Facebook & Instagram ads & our full funnel strategy . The results you’re seeing in this pic is a snapshot from a client ad account - that’s just a small indication of our capabilities. That’s $140,624.64 in sales generated in a single day for one of our clients. Our clients love our work because we focus on the metrics that matter. Conversions. Why? Because likes don’t pay the bills. Sales do. And yet, there are still so many brands and businesses chasing likes and followers and pouring budget and resources into accumulating thousands of followers (or buying them) regardless of whether or not those followers have the potential to become customers. It shouldn’t be the number of followers that you focus on but rather the quality and depth of your relationship with those followers and the actions their taking with your brand. #ProfitsOverPopularity See more

02.01.2022 We love helping brands grow and scale with Paid Social If you’re ready to take your marketing to the next level then schedule a call with our experienced team http://bit.ly/2pKyehM