Excellence, outsourced. | Consultation agency

Excellence, outsourced.

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04.01.2022 I'm a freelance writer. I'm living in France. Eugh, I'm such a cliché. . . . .... #france #freelancewriter #freelancelife #gex #alpes #writer #worklifebalance See more

02.01.2022 Do you know what SBB CFF FFS is? Did nine tightly bundled letters communicate to you the identity of Switzerland's national railway company? While the company has the particular challenge of presenting a consistent brand in three official languages, it's readily accepted that an alternative to abbreviations could promote a far stronger brand name. ... Credit where it's due; the logo design is but it cannot make up for the shortfall of weak words. As a rule of thumb, a powerful brand name is: 1 Memorable 2 Relevant 3 Uncomplicated . . . #branding #marketing #logodesign #copywriting #logo #brandmanagement