ExplosionMarketing in Tweed Heads, New South Wales | Marketing agency

ExplosionMarketing

Locality: Tweed Heads, New South Wales

Phone: +61 439 558 606

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25.01.2022 "As marketers, we should be changing the mantra from always be closing to always be helping." - Jonathan Lister

25.01.2022 WHO ARE YOU? Can you summarise in a sentence or two exactly what it is that you do? Can you identify where the Value is in your business? What are you really selling?

24.01.2022 Mood Board Magic...just some inspiration for a Saturday.

22.01.2022 Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin

22.01.2022 We’re armed with diverse perspectives and experiences, our high-energy teams unite to develop world-class digital experiences that grow companies. From brand strategy to web development to digital marketing, beautiful design isn’t just what we do; it’s our life’s work.

21.01.2022 . # This method was developed by Brian Dean of Backlinko. Broken down into three steps, the skyscraper technique involves: Finding link-worthy content... Creating something better Sharing what you’ve written # However good your content is, you'll find that whatever ranks well now won't rank well forever. Even if you climb to the top, over time it goes down. So once a year, take your most popular content pieces and update them. # The question is: how do you stand out from everybody else? I'm saying what can you do? Where can you have a unique point-of-view? How can you do something different so that it’s remarkable and makes people start to talk about you? One way is being consistent, think Gary V and Neil Patel. They are relentless and we haven't missed one daily episode in years. # ’ In 2020 and beyond, video is going to be the mainstream content platform that people are going after, so make sure you start producing videos. # Make sure that you tackle your content output with an omnichannel approach, an omni-presence approach, content repurposing approach, whatever you want to call it. So you might create a webinar first, then turn it into a blog post, into one long video, into a series of short videos, etc. that you can then post on Instagram and other social networks. # / Headlines are the secret sauce to getting more clicks, shares, and (ultimately) sales. The reason you want to use this tool is because since a lot of your traffic will come from Google, you should be A/B testing your headlines to make sure that they stand out. # Domain Overview Top SEO Pages Keyword Suggestions Content Ideas Backlink Data

18.01.2022 We need to stop interrupting what people are interested in and be what people are interested in. Craig Davis

18.01.2022 Pinterest simplifies the online shopping experience by making it easy to search for products. If your goal is to sell on Pinterest, set up a Pinterest Business Account, which comes with an array of personalized support, creative strategies, and campaign guidance. A business account also gives you access to analytics and ads. As you add more content to your account, you’ll be able to collect data on views and engagement. It’s critical to optimize your website for Pinterest use...rs. Consider people who may want to pin items from your site to their boards. Start by adding the Pinterest tag to your website to track conversions. Also, add share buttons to your product pages. This encourages visitors to follow you on Pinterest and share your products with their networks.

17.01.2022 Not Being Consistent: When it comes to how many people listen to podcasts, 68 million users do so on a weekly basis. Creating regular content that satisfies this need is crucial to maintain engagement in an increasingly competitive industry.

17.01.2022 If your business is going to keep up, you’ve got to wrap your marketing plan and strategy around what consumers will continue to value as the coronavirus crisis evolves. Anyone who has hosted a game night over video chat or ordered groceries to be delivered at home for the first time understands how profoundly the COVID-19 crisis has changed our behavior as consumers. But which of these changes will stick? We see several that are key:... Flight to online Shock to loyalty Need for hygiene transparency Back to basics and value Rise of the homebody economy As you probably know there have been changes in consumer behavior, and business owners who want to stay ahead will need to adjust their strategies and execution to adapt to the new norms, So what are you seeing as the sands of business shift, in your industry?

16.01.2022 DO YOU CHECK ON YOUR COMPETITORS? #1 - The first thing I always check when visiting a competitor’s site is whether or not they have an active Facebook pixel. This simple snippet of code allows companies to capture website visitors’ information in order to target them with ads afterward. It’s traffic that has already entered the sales funnel and is ripe to convert. To install a FB pixel on your site, follow these instructions. https://bit.ly/3ck6Z1n... # 2 - To check if your competitors have a pixel installed, simply download ‘Facebook Pixel Helper’ while using your Google Chrome browser. https://bit.ly/2RMGVTb

15.01.2022 Is your social media and digital marketing making the right impact? Are you getting results that translate into revenue? Do you even understand the difference between the two? Not knowing the differences and the results, focus and speed, often relates to pitfalls experienced by companies of all sizes. That's why the key to driving serious results starts with dodging the pitfalls. This article outlines all the ways to turn failures into future wins, cementing success for the ...long run in both social and digital marketing. Happy reading! https://bit.ly/2GgAQfc

15.01.2022 The Importance of Brand Consistency What should brand consistency involve? Here are some of the basic elements that should remain the same for all your online content, whether it’s your website, your blog, email, social media, or some other platform, so that your audience can have the same experience, no matter where they go. Logo ... A logo is arguably the most memorable piece of a brand’s collateral. Even if someone can’t quite recall your brand name, they’re likely to remember that visual cue associated with it. Colors Tiffany Box You know branding is done well when seeing certain colors immediately calls to mind a particular brand even when those brands’ names are nowhere nearby. A good color scheme can go a long way. Tone and Voice What does your brand sound like? Are you irreverent? Silly? Professional? Academic? All of the above? This may actually fluctuate somewhat between channels. Emails may be more formal, and social media may be more casual. That’s totally fine! But there should still be a unifying factor; a blanket mission statement or mantra that all content adheres to. Images The images you share, regardless of the platform, should take into account all of the above points. This means they should reflect the tone your brand has set out for itself, follow a color palette and include your brand’s logo. Domain Name This one seems simple right? But you’d be surprised how often domain name selection can go wrong. Your domain name should be well aligned with the brand itself, and it needs to be easy for your customers to find. Branded Links A branded link is a shortened URL built around a brand name (or related term) that helps associate the company with the links, content, and information they share online. Simply put, it’s a shorter version of a URL that showcases your company name. At the end of the day, it’s consumers that build brands- not companies.

15.01.2022 We do Branding, Website Design, SEO, PPC Ads, Content Development, Email Marketing & Social Media & wrap it all up in smart digital strategy. When you hire our team, you are plugging into an experienced, passionate group of digital marketing strategists, marketers, designers & developers who work as a unit to deliver real ROI. We only work with 20 clients at a time. This gives us focus on your brand so you can be assured as a business owner that you get our full suite of... service, transparency & implementation expertise, every time. Your growth is our growth. The fact that Explosion Marketing spend thousands on our marketing strategies (we then recommend to you) testifies to how incredibly effective our campaigns are. We don’t just talk about doing for our clients, we do it first. Q: How much does a team of people working on your digital marketing every day cost? The good news is our pricing works out to be cheaper than hiring somebody in house a lot a cheaper in fact. You can have our team manage your digital marketing for you at a fraction of the cost (and stress) of managing a team yourself. However, should you want us to come in and train your marketing team, we’re up to that as well. Either way, we’ve got you covered when it comes to your business marketing.

13.01.2022 Marketing Strategy #1 - the 1st in a series of our top 10 marketing strategies here at Explosion Marketing that weuse to create multi-million dollar ecommerce brands. This also can be used for any business in principal, professional services, consultancy, bricks and mortar - it works! Number 1 strategy: Focus on organic social it’s free marketing. Build your brand as a social first brand!... Start with LinkedIn and Instagram to build a community and audience around your product before you've launched or as soon as possible after. When it comes to organic social use our three C's 1. content 2. collaboration and 3.consistency Firstly, content, recreate your top performing content. Analytically it’s the type of content that your audience wants to see. Secondly, collaboration build relationships with influences or other pages or brands in your category that aren’t competitors but similar. This leverages their pre-existing audience to help you grow Thirdly, consistency establishing front of mind recognition for your brand because the social media algorithm favours consistency. #marketing2021 #marketingtip #branding #socialmedia

13.01.2022 Marketing without the hard sell Once you understand precisely what it is that makes your business utterly, irresistibly fabulous and amazing you have the beginnings of a truly powerful marketing strategy.If you sell services, that means absolutely locking down what it is that makes your business uniquely amazing. If you're in the business of selling your creative services: perhaps you're an interior, web or graphic designer; a photographer, florist or wedding planner maybe,... then you need to start with nailing down your creative style. Put this front and centre. Edit to amplify. Showcase what you do with passion and flair. Once you find your magic, marketing becomes easy. Modern Marketing for visionary entrepreneurs Instead of hideous formulaic sales tactics and promotions driven by desperation, you can share your work with enthusiasm to your tribe, you can collaborate, build your confidence and take your business from strength to strength.

11.01.2022 "Tactics without strategy is the noise before defeat." - Sun Tzu

11.01.2022 "Any intelligent fool can make things bigger and more complex. It takes a touch of genius - and a lot of courage - to move in the opposite direction." - Albert Einstein

10.01.2022 First impressions are really important... One of the first and most important pieces of research you’ll need to do is to identify exactly what your customers are searching for on Google before they purchase your product or service. The ability to capture your customers’ attention and captivate them at the very moment of intent is going to help you to steal business from your competitors, simply by getting them into your marketing funnel as early as possible. ... When you do, don’t forget that first impressions are really important!

10.01.2022 2020 has been tough for many business owners With this in mind, I’ve decided to embark on a project to create some brand new content to help business owners navigate this tricky period, and get a steady stream of new clients. And I’ll be laying everything I know on the line to help you fill your funnel with qualified prospects.... However I need your help to ensure I’m answering your biggest questions, and solving your deepest challenges. Don’t worry, it will only take a few minutes - all you need to do is tell me what your biggest frustrations are with getting more clients in today’s economic climate. Simply do the survey and I’ll send you the link, together with a personal reply to your key question once you fill it out. Here’s the link to the survey: http://ow.ly/x2y350C6Qrc Once you’ve filled it out, I’ll create a personal video answering one of your questions :)

10.01.2022 Identify and build relationships with micro-influencers. You can then gift your product or a low-cost high-value service for them to try. The agreement is that they provide free exposure and free content for your brand in return. When it comes to influencer marketing I always dedicate about three hours to find the right influencer for a brand. The reason we focus on micro influences is they have very powerful engaged niche communities that are often a lot more focused on a ni...che than just the general broader community, which is often the case with more macro influences. Look for around five to 50,000 followers in size because they're also the most likely to be willing to post your product simply in return for gifting. If you need help doing this, message us or give us a call. #marketing2021 #marketingtip #branding #socialmedia #influencermarketing See more

10.01.2022 Do you know WHO your Ideal Client really is? Where lots of entrepreneurs get tripped up, though, is in answering all the Client Profile questions they start making up their ideal client, instead of basing it in reality. My next question for you have you ever had a client who was a perfect match to this client avatar you’ve developed? This is usually where I get blank stares. Confused faces. Most peoples’ answer is Uhhhh, no? Don’t worry! ... This is why you’re here and this guide will walk you through 5 steps to clarify who your ideal clients are in the real-world. These are people you actually KNOW with real challenges, real dreams and real goals. Identify your ideal Client - FREE WORKBOOK GUIDE - Download Now! https://explosionmarketing.com.au

09.01.2022 Want to know how to get more quality leads by optimising your homepage website design? What’s worse than spending a chunk of time and money on your website design, and not getting a constant stream of quality leads who are ready to buy from you? NOTHING! Having a website that doesn’t work for you is incredibly frustrating, and costly. Just getting people to your website is challenging enough. Once they’re there you want to make sure that the right people are taking action, gi...ving you the opportunity to make a difference to their lives with your product or service that’s why you’re in business, right? In our experience, there are a few key mistakes business owners make when it comes to their website homepage: You don’t say exactly what you do and who you do it for You don’t show your ideal clients that you understand them and their needs You don’t set yourself up appropriately as the best solution to their problems You don’t give them a clear picture of how you can help them You don’t make it easy for them to take action and engage with you further Ultimately this means is you don’t capture and maintain the attention of your ideal customers, so you lose them from your site and they keep searching for solutions with your competitors.

09.01.2022 Start feeding your email list! Now you may think Nothing new here but fact is most people do this really badly. You should be emailing your list at least once time a week to stay front of mind and to keep your list up to date with information that will benefit them.... It also helps to keep your database healthy in terms of deliverability and getting your emails into people's inbox. You should be routinely looking at the deliverability of your emails and keeping your list clean by deleting hard bounces. Email is it's basically a free marketing strategy, especially if you have under 2,000 people on your list you can find free email providers. Have some automated flows set up including welcome emails and sequences for lead magnet downloads. We find most welcome emails get around 50% open rate which is around 20 to 30 percent above industry standard. The aim is to grow your relationship by giving great information and converting as many new email subscribers as possible. For eCommerce set up abandoned cart emails that educate people on your top products. There is an art to writing these emails, so my biggest tip here is to have a professional writer do these for you. The cost fades in terms of the conversion you will see. #marketing2021 #emailmarketingcampaigns

08.01.2022 Look at our wonderful client's amazing NEW site built by the team at Explosion Marketing...The client is thrilled and so are we. The site is simply stunning and integrates the three locations beautifully. Have a look at http://ed.gr/cs6do. We would love to know what you think!

08.01.2022 During a consulting session with an innovative start-up recently, I was reminded of one of many analogies for business development the rock, gravel, sand approach. The rocks in a glass represent the big objectives, the gravel, the tactics and the sand, the minutiae of daily business answering emails, making calls, ticking off the to do list. The founders I work with are often waist high in sand, sometimes of the quicksand variety. They're bogged down in the endless details.... There can be no #businessgrowth of any worth told from this place. Were they anchored to their biggest rockpurpose, they'd wouldn't be spinning their wheels to exit the mud. They wouldn't get stuck in the first place. Purposeful marketing is an all knowing guide toward strategic focus and prioritised implementation. Articulate your purpose, understand your principles the operating framework for achieving your purpose and marketing and you must discount anything that gets in the road of moving toward it. More than the wasted effort to heave yourself out the bog, it's the lack of distance travelled toward your desired reality that counts more. Only when you're moving forward deliberately on purpose, can you tell your story that attracts and motivates your people to action. This we put into practice many times when we build brands and in the way we build website for our client ...check out our recent work like this one for www.rlinvilleconstruction.com

08.01.2022 Build on the Emotional Connection Research studies show that half of consumer buying decisions are based on emotions. Use that understanding to deepen your brand’s connection with your customers. Then, let that shape how you interact with customers in every way. Be authentic. Be consistent. Be clear in conveying the emotional connection customers have with your brand.

08.01.2022 Understand the Power and Potential of Your Brand Know what you are offering your customers! Go deep beyond the rational and logical. Customers typically have an emotional connection with a brand. ... Understanding the connection they have with your company and then using your archetype to build on that will put you above the noise. A brand archetype must make sense psychologically and strategically. We use our brand archetype method to help target your brand strategy and messaging targets, if you would like to learn more book a call today! https://bit.ly/35TziRJ

07.01.2022 Not Being Live: Last year live podcasting made $55 million and is set to rise this year. Putting on live events that involve your podcast is a great way to engage with your audience and breed loyal listeners.

07.01.2022 -? OK, so contact-less shopping is a major feature of our 'WIP'-normal. Much as we crave normality, it's far from decided whether it's old, new, borrowed, or blue. In the meantime, digital tools are booming, whether its video, e-commerce, or home-office gear. It's a gold rush to the long spruiked digital revolution.... But where does that leave us as humans? Looking for a business with heart? As an intensely social species, it's recognised that the waves of isolations and distancing affect our mental well-being. We need to belong to a safe, trusted circle. Sharing stories, giving each other support, and a hug. The point is not to let the obvious efficiencies of digital commerce, mask (sorry!) our primal, social instincts. Because sooner or later they'll re-surface, and as in nature, be all the more powerful if suppressed. The answer - is thinking of your customers, not as cold transactions, but warm relationships. Not as a spreadsheet, but a community. Where you have conversations, collaborate on issues, seize opportunities to pivot, reinvent, and make life better for all. How do you have a heart in business? We can help. PM me if you'd like to know more.

05.01.2022 Branding is an elusive concept that leaves many people scratching their heads. If you Google the definition, you’re going to end up with a diverse range of answers. Many of us already know that brand is more than just a logo. It’s an idea, a feeling, a promise, a narrative, a tone, an experienceThe point is that there’s just so much that goes into branding. Here’s one thing we can all agree on: Branding is damn good for your business. Branding is about building a complete s...tory As a brand, it’s important to define something your customer wants, because as soon as we define something our customer wants, we pose a story question in the mind of the customer: Can this brand really help me get what I want? We love branding and we are all about telling your storyfind out more and how we can help you build your brand better. www.explosionmarketing.com.au

03.01.2022 If you want your business’ sales process to run as efficiently as possible, you absolutely must get your marketing funnel the process of converting a visitor or browser into a paying customer right. Some business owners are moving away from the term marketing funnel because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish.

02.01.2022 2020 has been a gut punch to your business. Your business was killing it prior to our now new normal, enjoying a great economy with lots of buyers happy to open their wallets. Then your company’s pipeline dried up, but some are going really well, so you might ask what are they doing that i’m not?. Don’t just take it fight back. Create a marketing campaign for your business now and generate some great opportunities to make up for lost sales. Here’s how we can help you:... The team at Explosion Marketing is offering a FREE 30-minute brainstorming session to talk about your business, discuss your target market and help you develop a campaign strategy to generate some sales by the end of 2020. Our promise is to provide you with several great strategies to generate leads by the end of the meeting. After your session, we will send you a free copy of our popular book, Bulletproof Strategies to Fight Back, to give you more insight into how to generate leads. No strings attached just a simple way our team can help your business drive sales. We are happy to share our experiences on the thousands of campaigns we have created for businesses just like yours. Don’t delay. The year is coming to a close quickly, but you can still save 2020! .

01.01.2022 How does colour psychology affect branding? So let's say you decide you'd like a turquoise in your palette; you just need to find the right tone of turquoise for your season. If your business is spring, you'll be looking for a soft, warm colour with clarity. It'll pop with life, energy and personality. A summer turquoise will also be soft and delicate, but it'll have a hint of coolness about it, a grey undertone. It'll feel classy, elegant and slow. An autumn turquoise will be warm, intense and muted. It'll feel substantial - even at a paler tone - and it'll feel rich, earthy and solid. A winter turquoise might be icy, it could be supersaturated. Either way, it's going to be cool, clear and intense. It'll feel luxurious, sophisticated, confident.