Farr and Co | Businesses

Farr and Co

Phone: +61 410 357 570

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25.01.2022 And just like that - this week we turned 1! I made a promise to celebrate the small and big milestones this year - so today I am celebrating hitting the twelve month mark with lunch time champagne and a delicious brownie. #WFHperks What an amazing past year we’ve had and although parts of our trade are currently on hold - we remain positive, optimistic and excited about what the future holds. Feeling seriously grateful for the ride we’ve had to date. ... Much love and sugar kisses to everyone for the Easter weekend! Hope the finds you all X

25.01.2022 CUSTOM event activations We love creating fun and engaging event activations. All you need to do is send us an event brief, and we will come up with a whole range of concepts to support your event goals This particular activation is a unique one that we can offer across Australia, customising products and gifts for consumers. This could be special touch for a customer event, something unique for a store opening or to support a key gifting period. It's not too early to be thinking about Christmas, we'd love to chat

23.01.2022 An intimate dinner was held in the Great Hall at the National Gallery of Victoria in partnership with Vogue Australia, in celebration of Mr Hilfiger’s visit. The table was illuminated in red, white and blue, with key Melbourne based fashion leaders dining at the long table, decorated in florals from the wonderful @hattiemolloy

23.01.2022 We worked with Calvin Klein to create content with the very talented Georges Antoni and his family in the lead up to Father’s Day. @georgesantoni

23.01.2022 Oh hey there Our #1 promo gal Jane Farrugia was out and about on the weekend, as we partnered with DFO Brisbane for some Black Friday and Cyber Weekend fun, providing a customised tote bag experience for customers during the major shopping weekend.

22.01.2022 A fun early morning start in store with WIN News Toowoomba trying the latest new arrivals at The Bungalow and Basket ahead of this weekends Sip and Shop the CBD Looking forward to seeing this event come to life on Saturday and celebrating with our guests and retailers! #sipandshoptoowoomba

21.01.2022 Snapshot of the Sip and Shop the CBD event we managed in Toowoomba last month

21.01.2022 CLUB TOMMY for one night only at Jones Bay Wharf in Sydney An amazing and impactful venue takeover to celebrate Mr Tommy’s Hilfiger’s first visit to Australia, with over 250 guests in attendance including influencers, celebrities and media. Event production and creative vision by the ever so talented Kat and Co and Al Weekes. @vogueaustralia

19.01.2022 TESTIMONIAL // Personal testimonial about our Director Jane Farrugia thanks to Mitch Tomlinson from Life Without Andy

16.01.2022 So much fun being part of London Fashion Week with Tommy Hilfiger Australia. The #TOMMYNOW Show was definitely a highlight!

15.01.2022 Fun content creation for Nancy Ganz, showcasing their latest campaign, All Kinds of Beautiful.

14.01.2022 Personalisation. You’ve heard me talk about this before and that’s because personalisation is powerful! How this applies to you and your business can be really different. In an offline sense, customers are continuously craving unique experiences and products, and the added touch of something personalised is seriously enticing. This gorgeous live calligraphy was one of the activations we did last month to help celebrate Father’s Day, surprising and delighting customers at @sunshineplazaofficial. Need help with an activation idea like this one? We’d love to chat

11.01.2022 Over the past few weeks we’ve unfortunately seen many retail stores that have had to close their doors, but that doesn’t mean that they don’t need to stay in business and that there aren’t still opportunities for them to be making money. I have created a simple overview of the key digital applications that are available to run digital events to help retail businesses of all sizes navigate through the new normal and continue to connect with their customers and communities. As ...an example - retailers such as David Jones have moved their in store events and demonstrations online for the past few weeks, and not only has it kept their customers engaged with their company but it’s given their audience activities and value add learning such as cooking demonstrations, that they’ve been able to partake in from home. There are many ways you can look at creating an online event for your retail business..... Virtual Appointments Live events showcasing new products Virtual VIP Happy Hours Online Workshops and Demonstrations Celebrity and influencer Q&A Digital Marketplaces Styling Sessions To see the platforms we would suggest you use to help host your event online, visit our website here https://bit.ly/2Ku6PY9. Reach out if you have any questions!

10.01.2022 MONDAYS. Why does this day get such a bad wrap? I personally love the start of the week, being able to reset, plan and tackle the week ahead Part of a successful week means getting up early on a Monday and planning the week ahead, and that’s exactly what we did this morning. We have a very exciting major project coming up with Tommy Hilfiger in a few weeks so organisation is key - can’t wait to share details of the amazing events planned. Stay tuned!

10.01.2022 Still smiling about Mr Tommy Hilfiger’s first trip to Australia last week! I’ve had the privilege of project managing Mr Hilfiger’s visit down under over the past few months. He was in town for 48 hours, and we worked around the clock to deliver 11 individual event moments across Sydney and Melbourne. Featuring press conferences, media calls, parties, consumer activations and a give back session for students. Looking forward to sharing these with you but for now this picture captures how I’m feeling about last week! #tommyhilfiger

09.01.2022 CREW uniform | Happy snap prior to Toowoomba’s first night time CBD shopping event. Great to manage the execution of this retail first and in such great company. What a fun night, centred around community and giving back to the city #sipandshoptoowoomba

06.01.2022 SPRING is here and so it felt like a good moment to stop, reflect and reset. I have to admit I have not done a good job of celebrating any wins over the past few weeks and there have been some great ones! With many successful events, new business opportunities, new clients and more. Whether the win is big or small, it’s important to celebrate it. A win is a win as they say! Thank you to my clients and network for helping support and grow this new business, it's been an exciting few months

05.01.2022 And she’s back on the tools! (Only joking - Jane still can’t operate these machines). On the weekend we delivered Christmas cheer at Tommy Hilfiger, with seven customisation activations across five states including Westfield Sydney, Parramatta, Bondi, Indooroopilly, Chadstone, Burnside and Canberra

01.01.2022 This is one of our favourites from the infamous marketing and business guru Seth Godin. It’s not what you do that keeps customers coming back to your brand - it’s why you do it Let’s be honest, communicating your purpose and maintaining consistent tone of voice around your ‘why’ is easier said than done! For our business - creating magic, crafting brand strategies and running meaningful and personalised events has never been so important, but it all has to talk back to both our business and clients brand purpose. Start with the why, and then work out the how and the what! Does this quote resonate with you?

01.01.2022 CLIENT LOVE // From the wonderful marketing team Pandora Australia