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Fig Tree Digital | Business service



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Fig Tree Digital

Phone: +61 8 7226 5391



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25.01.2022 Email Marketing for Back Centre . Our friends at Back Centre recently moved premises and they took Australia's biggest range of office chairs with them! . Fig Tree designed and developed an HTML email to send out to their customer database, with clear messaging, map, and a visual play on the idea of 'chairs moving'.... . Visit Back Centre's new showroom at 14A Payneham Rd, Stepney, South Australia. https://backcentre.com.au/ See more



25.01.2022 Why did the little bird get in trouble at school? ....Because he was caught tweeting on a test. #fridayfunny

23.01.2022 Kids are adventurous - they're growing and learning more about the world, news and current affairs. With this in mind, it also means exploring the vast digital and technological world. From social media, gaming, blogs and more, it's important to understand the risks of these platforms and being online. There are a wide range tools to combat what your kids can and can't see, but you may never know when they come across something that isn't for their young eyes. Talk with you...r kids about what they're doing online, and ask the big questions: Are they sharing personal and private information? Are they posting what they're comfortable with others to see? Are they talking to people they don't know outside of school? If you're looking for resources to help keep your kids safe online, please visit South Australia's own Carly Ryan Foundation: www.carlyryanfoundation.com/resources

22.01.2022 Congratulations to Fig Trees MD, Maria De Conno, recently elected to Chair of the Australian Marketing Institute SA Committee . We know Maria will show exemplary leadership in this new position as she helps progress the Marketing profession in South Australia for the benefit of AMIs members. . The Australian Marketing Institute (AMI) is the requisite organisation for professional marketers and the authoritative voice of Marketing in Australia. With the largest network of marketers across the country, who share upstanding qualities of integrity, ethics, trust and experience, The Australian Marketing Institute has been supporting the career progression of members and advancing the marketing profession since 1933.



21.01.2022 The Fig Tree Digital fab 4 are back together, albeit social distancing! Supporting our local East End Adelaide community with a big food feast.

21.01.2022 We hope your 2020 is dialled in with a 20/20 vision for reaching your goals. We'll be back on deck on Monday 13th of January to focus on our own vision for the year ahead! Meanwhile... Happy New Year!!

21.01.2022 Fig Tree Digital have whipped up something a little bit tasty for our friends at Kangaroo Island Oats. Are you looking for your favourite oats and unsure which of your local stores keeps them in stock. The new Kangaroo Island Oats stockist tool has all the information you need to find KI Oats in your local fruit and vegetable store, grocer and cafe!... https://kangarooislandoats.com.au/stockists/



20.01.2022 The ever-so-lovely East End is starting to return to its natural beauty. Sausage dogs are happy on their walkies, shoppers enjoying the smells and sounds, and diners digging into delicious meals accompanied by excellent coffee. Welcome back, East End Adelaide. This is our home, and we've missed it dearly.

19.01.2022 Even though we're still social distancing, don't let this stop you from supporting local traders. Here are just a few of the awesome little places along Ebenezer Place: Laneway espresso cafe Belgian Beer Café Oostende... Delicia Acai + Protein Bar Ebenezer Place Adelaide Orenda Hair Treadly Bike Shop Utopian Creations Leonard St. Midwest Trader If you're in the city, don't forget to pop by the East End and you'll never know what you might come across (including cute doggies).

19.01.2022 NEW eNEWSLETTER: The Monthly Fig . Snackable trends & topics coming fresh to your inbox. The Monthly Fig brings you a snapshot of whats caught our attention in the world of Marketing, Social Media, Design, Digital Advertising, Tech and more all in easy to digest, bite-sized pieces. Tuck in! . Don't miss the next issue. Sign up here: https://figtreedigital.com.au/signup/

19.01.2022 Our staff are safe and sound in their homes. You can also get in touch with us via our social media or call us on 08 7226 5391.

19.01.2022 We have the ability to speak freely with the technology in our hands and the greater good of social media and digital to amplify our messages. With traditional media, messages are created and then you hold your breath, and hope for media agencies to spread the message as intended. When you create your own content it becomes valuable when you have the ability and knowledge on how to amplify and reach a targeted audience. ... We've witnessed over recent times how social and digital amplification can make or break a brand, allowing individuals to share their voice and create a bigger movement. Collectively, combined voices becomes a game-changer. Building a new generation of thinkers and creators - with voices loud enough to be heard by all.



18.01.2022 Were doing our part to support South Australian local business by sharing local producers, food and beverage, hospitality and business services across our Social Media Stories. Now is the time to band together and support one another and connect with local SA business. Keep up to date with stories on our Instagram and Facebook accounts.

18.01.2022 Website for Back Centre by Fig Tree Digital. Back Centre stock the biggest range of office chairs in Australia, right here in Adelaide! They also provide a wide range of ergonomic workplace products, from adjustable standing desks to body support products and office accessories. With such a large range of specialist products, Back Centre needed a website that clearly communicates their points of difference and makes it easy to find, review and purchase ergonomic products onli...ne. And for those customers who are unsure of what chair or desk is right for them, we developed Chair/Desk Selectors that step you through a series of questions to provide personalised recommendations. Fig Tree directed professional photography to bring the website to life, featuring Back Centres friendly team as the models to add a sense of honesty and authenticity, matching the brands personal approach to business. Professional copywriting was crafted to tell the story of Back Centre in an expert yet trustworthy tone-of-voice. Features such as live chat, mobile-responsive design, blog articles, and extensive SEO, have helped make Back Centres website an ongoing business success with increased sales and customer satisfaction. Visit Back Centres website at www.backcentre.com.au

17.01.2022 The East End is full of unique greenery and treasures. Liberman Close and Charlick Court are beautiful spots to walk, talk and enjoy a dine-in or takeaway coffee.

16.01.2022 Fig Tree had a hoot directing Cosi, South Australias larger than life personality, for a recent Specialty Foods Street Eats promotion. What a guy! . The piece aired on his TV show South Aussie with Cosi on Channel 9 last Sunday night and on various social media channels. . We worked with Cosi to showcase Specialty Foods products to SA audiences and bring the brand to life by capturing footage from their Thebarton store, along with interviews with team members to provi...de a glimpse into the family businesses history, a visit to Drakes supermarket to promote their retail products at point-of-sale, and finally a cook-up in Cosis own kitchen the first time hes filmed for the show in his own home! Thanks Cosi! . Cosi Costello was a ball of energy and fun to work with. What you see is what you get hes the same on screen as off. Love his passion! . And if you watch to the end, you might just recognise a familiar Fig Tree face making a cameo appearance to help prepare the yiros! . South Aussie with Cosi SPECIALTY FOODS See more

16.01.2022 Not many sleeps to go until Santa arrives. The Fig Tree team already have their lists ready and they've been checked twice. We definitely know who's been naughty or nice this year! - Obed: A running vest. Jeremy: An electric car! Maria: Spending quality time with family. ... Kate: A puppy! See more

15.01.2022 Get on Board is headed into a new social media direction with strategy, content plan and new design. Delivering social media starts with our Fig Tree strategy and identifies the direction and most relevant content plan to deliver important messages that adds value to the community. Get on Board Australia delivers Boardroom Bootcamps, and Break into the Boardroom tailored for new and aspiring company directors, with online learning and group coaching. ... The combination of insights and great content across Facebook, Instagram and LinkedIn deliver a focussed and energised approach to social media marketing.

14.01.2022 Today is R U OK? day. The people that are around us everyday may be good, or may not be good. If someone close to you or work college has been acting a little different, now is the time to check in with them and see if they're okay. There are changes to look for if someone you think is battling mental health: - What are they saying? Do they seem concerned, confused or irrational, moody, or lacking self-esteem? - What are they doing? Do they have mood swings, become withdraw...n, lose interest with what they used to love, unable to concentrate? - What's going on their life? Are they experiencing relationship issues, major health issues, work pressure or constant stress, financial difficulty, or the loss of someone they care and love? Knowing these signs helps to increase conversation confidence. Be there. Be supportive. And reach out.

13.01.2022 Meet Figgy, our bonsai fig tree office mascot. Figgy likes sun-showers and long walks on the beach. (Who are we kidding, hes stuck in a pot he's not going anywhere! ). . The bonsai fig tree we keep in our studio is a reminder of the origins of our company's name which came about when our founder, Maria De Conno, discovered an unexpected fig tree sapling growing in her back yard. The idea of allowing a business to grow organically, and over time bear fruit, inspired our name. Extending from this, our mantra Growth Through Change provides direction for the outcome we aim to achieve for our clients every day.

13.01.2022 2020 has been an interesting time for all. Within the marketing, creative and digital space, there is always constant change. When not working on building strategies for clients, or creating new websites and creative design, we're researching and keeping up to date on the ever changing social media landscape. As dedicated marketing professionals. Fig Tree Digital is always open for discussions. ... When not working on building strategies for clients, or creating new websites and creative design, we're researching and keeping up to date on the ever-changing social media landscape. so much we can do and more. We're here to listen, we're here to help and we're here to talk.

13.01.2022 We've all been in a situation where we to turn to our devices to take action on something that we need or want. People make instant decisions on what to eat, which restaurant to choose, and what to purchase or where to go. This means your advertising needs to be in the right place at the right time to the right audience. This is called a micro-moment - where consumers are searching for information right in the moment. The customer journey is much more complicated compared to... what it used to be, expectations are high and patience is low. By identifying your customer's potential moments, quality content will be delivered at the right time on their mobile devices. Has this ever happened to you? Comment to let us know!

11.01.2022 We love being based in Adelaide's creative East End . Glimpses of fresh and vibrant greenery is around every corner to sooooth the soul and relax the mind. Come visit!

11.01.2022 Get to know Obed! We asked our Web Developer to talk about some of the most interesting facts about himself: - I used to be a clown when I was a kid. ... - I've reached my step goal for 360 days and counting. I walked lots around the airport so many times while on holidays and nearly broke my ankle just to reach my goal! - I'm an uncle to 13 nieces and nephews. - My most embarrassing moment was when I thought I lost my headphones, only to realise that I was wearing them. - I once caught a frisbee with my feet in a game of ultimate frisbee. - I've launched a website from under a gum tree in the middle of the bush. See more

11.01.2022 Growth Through Change. What a year of change we’ve all experienced. Many twists and turns, and adjustments along the way. Business growth comes in many forms. It might be sales growth, new innovation, new products and adjusting services to suit the new ‘norms’ and environment.... Change can be hard. At Fig Tree, we get it. This can be an uncomfortable path to take a fork in the road that looks and feels a little unnerving. What drives us forward is working in partnership as we adapt, change, and move with you, apply our expertise and lead into new pathways. We take pride in the outcomes and give meaning to quality work, that supports your growth through change. We’re part of your journey.

10.01.2022 Yes figs are tasty, but do you know about their many health benefits? Well, you're about to find out! . Figs are high in natural sugars, minerals and soluble fibre (so just don't have too many at once!). Full to the brim of rich minerals including potassium, calcium, magnesium, iron and copper, figs are a great way to add a little boost to your diet. . Figs also contain probiotics, which help support the good bacteria in your gut and improving digestive wellness.... . Next time you see figs at your local markets, pick up a few to include in a recipe or eat on their own! . Photo taken at Willabrand Australia See more

08.01.2022 We are deeply sadden by the recent Australian bushfires and the toll it is taking on our communities, from small animals to family owned businesses. It is an unsettling and scary time across our nation as we collectively watch the turmoil and destruction occurring in our beautiful landscapes. But we will rebuild. It doesn't matter how big or small, your support is what is required the most at this time. Please help by donating to any of the following charities:... Kangaroo Island Mayoral Relief & Recovery Bushfire Fund - https://bit.ly/3a0lBBP Vinnies SA Bushfire Appeal - https://bit.ly/2tPfb7P RSPCA South Australia - https://bit.ly/2R9KodP WWF Bushfire Emergency - https://bit.ly/36PUJ5j SA Bushfire Appeal - https://bit.ly/2tVm0EM

07.01.2022 Are your Christmas promotions ready to go? The season for giving is almost upon us. For e-commerce stores, this is the time of the year when sales truly sparkle. . Australia Post's 2019 eCommerce Industry report revealed the five weeks from November 11 to December 15 accounted for almost 15% of all eCommerce transactions for the year. . Santas little helpers are here to get your Christmas promotions flying! Get in touch at [email protected]

07.01.2022 Join Fig Tree for A Morning With Elizabeth Gilbert, author of bestsellers Eat Pray Love and Big Magic: Creative Living Beyond Fear, at a special event hosted by Business Chicks from 911am on Friday 28th of Feb. We have booked two tables for this inspirational event and would love you to join us! 100% of all profits from ticket sales will be donated to bushfire relief. Please email Fig Trees Director, Maria De Conno, at [email protected] to book a seat!

07.01.2022 Happy Birthday Fig Tree Digital! In 2007, our founder Maria lead with a vision of delivering Marketing with the integration of strategy, digital and creative. This proposition remains relevant today as it was when we started. With a great deal of change in technology and across industries, our focus is always on delivering quality in all that we do.... Cheers to Jeremy whos been our longest standing member of 7 years.

07.01.2022 A new website for CM Accountants by Fig Tree Digital. . Having recently completed their rebrand, Fig Tree brought CM Accountants into the online space by designing and developing an easy to navigate, clean and professional, mobile-responsive website. Incorporating conversational copywriting and fresh corporate photography, the website is both informative and approachable, presenting CM Accountants as true business experts who provide exceptional personal service. . Check out CM Accountantss new website at www.cmaccountants.com.au

07.01.2022 Our friends at Kangaroo Island Oats have been affected by bushfire though remain open for business. If you havent given The Remote Oat a try, nows the time to place an online order via their website https://kangarooislandoats.com.au/. The Kangaroo Island fires came through their property on Thursday night, destroying some of their farm and fencing, but thankful their home and all of their infrastructure remain intact. Fortunately, they still have stock of Kangaroo Island... Oats, with existing stock stored in Adelaide and the stock they have on the island being unharmed. They are also pleased to say that the sealed silos, where last seasons harvest is stored and ready to be milled, are unaffected. . We've all been keeping a close eye on the fires across the nation and nows the time to back those directly affected by the fires. To make a purchase of their Quick or Rolled Oats, head over to their website to learn more about their brand, place an order or find a stockist near you. See more

06.01.2022 As busy digital marketers, when not staring into our iMacs you will most likely find us staring into our mobile phones. Like many of you, its become a compulsory behaviour for us, but hey, were multitasking! . We asked the team to share some of their favourite mobile apps that they use everyday. Let us know yours! . Maria Apple Podcasts - a world full of ideas, insight and big picture thinking in one app!... . Jeremy My fav iPhone apps? '2Do' is my go-to pocket check list, keeping me on task and productive each day. BOM Weather app... Brolly? Apparently not today! And Apple's Podcasts app, my daily source of creative inspiration from around the world. . Obed Evernote for notes and documents, Garmin Connect to track my fitness goals, and Pocketbook to tell me off when I spend too much money! . Kate I spend a little too much time on Instagram. I wouldn't say addict but definitely someone that needs to delete it. I browse pictures of cute dogs, recipe ideas, marketing advice, and fitness influencers. See more

06.01.2022 In support of farmers affected by the Adelaide Hills bushfires, wed like to wish you all a very Cherry Christmas! . Get behind our local Hills cherry producers they need your support! Due to recent extreme weather and bushfires, pick-your-own visitors and Shed Door sales are down. The cherry picking season is only very short so get behind them and pile up your festive table with Christmas cheer! . Youll find a handy Cherry Map for Shed Door locations, as well as loads o...f recipes and info about cherries, at The Cherry Growers Association of South Australias website (www.cherriessa.com.au) or download their free app - just search for Fresh Cherries for iPhone or Android. (Of course, check with the CFS for road closures in bushfire affected areas.) . Cherry Picking -Stella Creek Cherry Orchard Everlong Orchard - Cherries, pick your own in Adelaide Hills, SA Harrisville Orchards Jauma Wine Harben Vale Cherries Martin Hill Cherries Wotton's Cherries Montacute Valley Orchards Cowlings Cherries . Note: Fig Tree's will be closed for Christmas from 24 Dec to 13 Jan.

06.01.2022 PODCAST: Fig Tree's Managing Director, Maria De Conno, recently appeared on the 'Climbing With Scars' podcast with host Phil Scardigno. Listen to Maria discussing all about her journey from when she first started in marketing, to the change of direction brought on by motherhood, and the moment that gave an immediate spark that inspired her to create Fig Tree. Grab a coffee, have a listen, and let us know if you've got any further questions for Maria: https://figtreedigital.com.au/about-us/our-approach

05.01.2022 Website for Haneco Lighting Australia by Fig Tree Digital. Based in Adelaide, Haneco is a leading manufacturer and designer of new generation LED lights, with facilities in Sydney, Perth, Melbourne, Brisbane and Queensland. Fig Tree worked with Haneco to design and develop a new website which showcases their full range of products to both end-consumers and the wholesale market.... Multiple entry points allow users to access product information via category listings or via recommendations based on lifestyle and usage requirements. Hanecos hundreds of items are presented as individual pages with full technical specifications and large product images. Services and Resources pages support Hanecos product offerings, along with a ChatBot, Mailing List Subscription and News Blog. A user-friendly CMS allows Haneco to easily update the website with their own banner images and page content to keep the website up-to-date as their offers and products grow and change. Visit Hanecos website at www.haneco.com.au

05.01.2022 New Brand Identity for Capture Financial Solutions. A bold brand identity with a timeless, classic appeal. Shortening the business name to a single word ‘CAPTURE’, helps create a brand mark that is strong, catchy and memorable. The balanced brand colour palette represents a vibrant, energetic, approachable brand. Charcoal grey communicates strength and experience, offset by a lively mix of cool blue, egg-yolk yellow and warm orange.... The brand delivers a memorable graphic within the logo and as a graphic symbol. The icon represents the core ideas of planning, problem-solving, statistics and strategy, while a circle is held captured within the square to represent the business name. Business cards and letterhead design to showcase the brand in print and digital.

05.01.2022 Fig Tree is delighted to announce that Kate is no longer a Miss but a Mrs! On October 17th, Andrew and Kate vowed to each other and became Mr and Mrs Kite. Our team wishes them both many happy years together!

01.01.2022 The latest issue of Fig Tree Digital's monthly newsletter is out now! View our recent work with newly launched hair salon, SPH&Co. Make sure you subscribe via the link in the footer to receive future editions. https://mailchi.mp/figtreedigital/ourwork-sphco

01.01.2022 How do you engage with your followers? Dynamic content offers an immersive experience compared to traditional text-based content. Think of quizzes and polls, augmented reality, 360 degree videos, and live Q&A's.... Consumers are actively searching more interactive content. It provides eye catching content and most importantly creates human connection to brands and involves your community in the buying process. Create memorable content by interacting and engaging with your audience!

01.01.2022 May the 4th Be With You!

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