Filtered Media in Chatswood, New South Wales, Australia | Broadcasting & media production company
Filtered Media
Locality: Chatswood, New South Wales, Australia
Phone: +61 2 8355 3130
Address: Tower 1, 495 Victoria Avenue, Chatswood 2067 Chatswood, NSW, Australia
Website: https://www.filteredmedia.com.au
Likes: 572
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25.01.2022 #FilteredMedia co-founders, Mark Jones + Heather Jones, were recently featured in Western Sydney University's 'Alumni Couch' video series. Mark + Heather share key milestones in their respective #career journeys, what led them to starting an #agency, and their personal advice for students and new graduates. Be sure to watch to the end so you don't miss the funny #story of Mark's first impression of Heather back at uni... ... #brandstorytelling #contentmarketing #marketingagency #pragency #storytelling
23.01.2022 One thing that really resonated for me this year has been questions. There are so many changes and so many questions people have about their tax. A lot of clients are concerned and stressed out at the moment, so I loved that showing empathy could really help them out, says Louise Cummins, Marketing and Digital Innovations Director at H&RBlock . Tune into this episode of The CMO Show #podcast as Louise sits down with host Mark Jones to discuss the challenges of #marketing during #COVID-19 and how #H&RBlock is supporting their customers by connecting the right message with the right emotion at the right time through #content. #brandstorytelling #taxquestions #contentmarketing #brandstory
22.01.2022 At Filtered Media, we don't just want to help you *tell* your story brilliantly, we want to help you *show* it too! Check out some #behindthescenes of our EPIC FM team #socialdistancing during the filming of City West Housing's latest video project. We are excited to share the story behind their latest #affordablehousing development - the Blackwattle Apartments - using the power of #brandstorytelling. Video storytelling builds brand trust by speaking in a brand's authenti...c voice and forging genuine connections with an audience Find out more about how we can help your organisation with our full-service video capabilities by heading over to our website www.filteredmedia.com.au Got a video project brief for us? Drop us a line: [email protected]
22.01.2022 If you can’t construct a story that achieves your desired level of influence then you’ll never be able to sit at the table and say 'I am an advocate for the customer,' or 'marketing can play a role in driving business strategy, not just communication strategy', says Jennifer ten Seldam, Marketing Director at SEEK. On this episode of The CMO Show #podcast, host Mark Jones sits down with Jennifer to talk brand beliefs and influential #storytelling. Tune into the episode... via your favourite podcast app and tell us your top takeaway in the comments below. #beliefs #brandstorytelling #podcastproduction #marketing #PR #contentmarketing
21.01.2022 How do effective leaders balance social, economic & environmental objectives with bottom line results? Which two leadership principles are an organisational culture of resilience built on? What made the Aussie leader of a multinational tech company feel "duty bound" to reconsider the organisation's supply chain?... Find out the answer to these questions in the Australian Graduate School of Management - AGSM and UNSW Business School's - debut #leadership #podcast series ‘The Business Of’. Created in partnership with our passionate team of #storytellers, the series features engaging conversations with podcast guests from business, government, for-purpose and academia. Each episode examines leadership in times of complexity and how we can see the world differently, rather than be transfixed by change. It has been an absolute pleasure #collaborating with AGSM on this series, and we look forward to sharing new episodes over the coming months. Subscribe + listen via your favourite podcast app: https://www.business.unsw.edu.au/agsm/the-business-of #podcastproduction #brandstorytelling #contentmarketing #agsmbusinessofpodcast #alwaysbelearning #leadership #responsiblemanagement
21.01.2022 On this week's episode of The CMO Show #podcast, host Mark Jones sits down with Renee Amor, General Manager Marketing & Communications at BPAY, to discuss the role of trust and loyalty in brand communication, valuing simplicity, and how marketers can communicate a brand’s honest truth through storytelling. It's understanding the customers. It's understanding employees. It's understanding the market, and keeping a really simple approach to making sure that the win-win comes t...hrough for all of them," says Renee. If you start with the truth, the truth doesn't change. And that genuine nugget that sits behind any storytelling, isn't going to shift." https://thecmoshow.filteredmedia.com.au/renee-amor-on-keep/ #brandstorytelling #beliefs #marketing #podcastproduction #contentmarketing
21.01.2022 Exciting news! The launch of the 2021 season of The CMO Show #marketing podcast is only ONE week away. This year, we're digging deeper into the topic of purpose-driven #brandstorytelling - and we can't wait to share our line-up of inspiring guests and stories with you - our loyal listeners. Our first episode of 2021 will go drop on Thursday 4th February. If you haven't already, search for "The CMO Show" on your favourite podcast app and subscribe so you don't miss out on a ...new episode every fortnight. Check out our sneaky teaser above and "guess the guest" who'll be starring on our first episode for the year... Tell us in the comments below who you think it is! #brandstorytelling #podcastproduction #marketing #publicrelations #contentmarketing #purposedriven #forpurposebrands #guesstheguest
21.01.2022 "Personally, as a human, as a leader in the business, one of the biggest learnings I've gained this year through this whole experience is actually about empathy and kindness... I have found, within my team and across the business, there is this genuine care for one another. If you pick up someone's having a bad day, you call it out and ask, 'What can we do to help?'" says Pamela Bishop, CMO at Blooms the Chemist. On this episode of The CMO Show #podcast, host Mark Jones sits... down with Pamela to talk about the imperative role trust and empathy play in #marketing. To tune in to the episode, search for "The CMO Show" via your favourite podcast app, or click the link below and enjoy the conversation! https://thecmoshow.filteredmedia.com.au/pamela-bishop-on-e/
20.01.2022 Ever find yourself asking, What's one thing present in every successful client campaign? What's the common denominator that underpins every service we offer clients? What wins marketing awards? These questions can either drive you to distraction OR drive you to create a framework , write a book and shout from the rooftops . For our special #WorldStorytellingDay livestream event: Storytime with Mark Jones we were given a sneak peek at a chapter from his book; Beliefo...nomics: Realise the True Value of your Brand Story. We also heard from passionate storytellers as they took to the #virtual stage to tell their own stories of change. Find out the answer to all of the above questions and watch the full webinar here https://filteredmedia.com.au/virtual-events/ You can grab your own copy of Beliefonomics here https://www.markhjones.net/shop #webinar #livestream #livestreaming #futureofwork #digitalexperience #storytime #beliefonomics
20.01.2022 Can you manage just *one* more virtual event this year? Well, we've got a cracker lined up! Our hunch is marketers can influence business strategy much more effectively by asking the right questions. Together we'll dive into what those questions are, and what to do with the answers you get. Join Mark Jones, Chief Storyteller + CEO at Filtered Media, at our final masterclass of 2020 for a fresh perspective. A journalist and editor from way back, he’s honed the interviewing an...d listening skills needed to tap into the real story and unlock deeper insights. If you're in marketing, you're studying marketing, or you've reached the end of the year and TV on the internet is all you can handle - join us on Thursday 25th November at 11am. Reserve your FREE ticket at the link below! https://zoom.us//r/2615994628791/WN_4bg6VKceSx-Goi15LqriRA
19.01.2022 On our latest episode of The CMO Show #podcast, host Mark Jones sat down with Mark Forbes, Director of Reputation at Icon Reputation, to talk all things #brandreputation. They discussed what #marketers can do to more #sustainably build the reputation of their brand, with full knowledge that one mistake can cause irreparable damage. Part of the process of building reputation should be about building your voice in media. But also particularly building a relationships with... the journalists who are covering your company and your sector, says Mark. Check out this episode and our full back catalogue here https://thecmoshow.filteredmedia.com.au/mark-forbes-on-bra/ #brandstorytelling #reputationmanagement #crisismanagement #marketing #podcastproduction #riskmanagement #contentmarketing
19.01.2022 The CMO Show #podcast welcomed Kathryn Carter, General Manager ANZ, South East Asia & Hong Kong at Snap Inc, to chat with host Mark Jones about Gen Z marketing. The 18 to 34-year old audience, if they aren’t your consumer today, they certainly will be in the very near future and the need to establish brand favourability, preference and consideration with them now is absolutely critical, says Kathryn. Listen to the full episode and our entire back catalogue by searching... for "The CMO Show" via your favourite podcast app, or clicking the link in below. https://thecmoshow.filteredmedia.com.au/kathryn-carter-on-/ #brandstorytelling #brandstory #purpose #marketing #contentmarketing #augmentedreality #podcasting #PR
19.01.2022 Can you guess who will be our next guest on The CMO Show #podcast? Tell us who you think it is in the comments below! Our next episode drops on Thursday 1st April at 10am AEST. If you haven't already, search for "The CMO Show" on your favourite podcast app and subscribe so you don't miss out on a new episode each fortnight.... https://thecmoshow.filteredmedia.com.au/ #brandstorytelling #podcastproduction #marketing #publicrelations #contentmarketing #purposedriven #forpurposebrands #guesstheguest
19.01.2022 Check out FM team members Daniel Marr and Tom Henderson meeting in the office for 'coffee o'clock' with their Pablo & Rusty's Coffee Roasters coffee beans and KeepCup. We love to support the epic work of our fellow B Corporation: Australia & New Zealand wherever possible, and what better time to celebrate that than B Corp month! Learn more about our B Corp certification here: https://bit.ly/2O3wmge ... #bcorpmonth #contentmarketing #publicrelations #socialimpact #environmentalimpact #sustainability #brandstorytelling #purposedrivenstorytelling
19.01.2022 We looked at the whole customer journey and thought that there’s got to be a way to make buying paint a joyful human experience, and therefore turn it more into a lifestyle decision rather than a kind of chore, says DJ Dikic, co-founder of @Tint. Tune into this episode of The CMO Show #podcast with host Mark Jones to find out how Tint is making strides in Australia’s new retail landscape, and the ins and outs of direct-to-consumer (DTC) sales and #marketing strategy. #brandstorytelling
18.01.2022 On The CMO Show #podcast, host Mark Jones recently sat down with SenateSHJ Managing Partner and Change Practice Lead, Angela Scaffidi, and Group Managing Director, Brendan O’Connor, to discuss the valuable lessons 2020 has taught marketers, and how brands can achieve ‘lived’ organisational purpose. It’s not just the brand that people buy, but it’s the organisational reputation that’s behind it. You’re right about purpose in saying it’s all the rage. [But] it’s got to be auth...entic, and it’s got to be lived, says Brendon. Tune into the full episode and our entire back catalogue here: https://lnkd.in/gVFiPdF #brandstorytelling #beliefs #podcastproduction #marketing #publicrelations #contentmarketing
17.01.2022 What does it take for a #CMO to make the move to #CEO? "Make sure you get a seat at the leadership table. Make sure that your marketing experience is recognised at a senior level of the executive team. Take on additional areas like digital transformation - or in my case, it was other functions like membership - to really help to add value to your experience as a marketer. And get some board experience - that helicopter view of how organisations are governed and managed and ru...n. Having a view from a board director's position is really helpful when you want to get into the CEO role," says Katherine Raskob, CEO at the Fundraising Institute of Australia. On this episode of The CMO Show #podcast, host Mark Jones sits down with Katherine to talk about how to transition from leading the marketing function to leading an entire organisation, and the steps to take to achieve that goal. #careers #leadership #brandstorytelling #podcastproduction #marketing #PR #contentmarketing
17.01.2022 If [Gen Z are] able to capture and experience everything they want in the one platform or the one destination, then that’s absolutely what they’ll do, says Kathryn Carter, General Manager ANZ, South East Asia & Hong Kong at Snap Inc. On this episode of The CMO Show #podcast, host Mark Jones sits down with Kathryn to talk about how brands can leverage Gen Z’s love of sharing to amplify their brand message. Tune into the episode and tell us your top takeaway in the commen...ts below. #brandstorytelling #augmentedreality #podcasting #marketing #PR #contentmarketing
17.01.2022 Yesterday, we held the latest instalment of our live #virtualevent series. Check out these #BTS shots of our CEO + Chief Storyteller, Mark Jones, and our EPIC production team. Mark spoke on all things Account Based #Marketing (ABM) and strategic customer engagement. He outlined how #marketingtechnology is now sophisticated enough to enable targeting and funnel-tracking, but cross-functional alignment on strategy and messaging within organisations still lags behind. ... Mark's top 3 tips for bringing sales and marketing together to drive profit are: 1. Focus on story 2. Think people 3. Align on strategy If you have a question that you'd like Mark to answer, just drop us a line at [email protected] #brandstorytelling #brand #integratedmarketing #accountbasedmarketing #storytelling #brandstory #videoproduction
16.01.2022 What brought a smile to your face this week? For the team here at Filtered Media, it was the exciting news we’re Marketing Agency of the Year finalists in the 2020 AMI Awards for Marketing Excellence. 2020 has thrown one curveball after another, so this year’s nomination feels especially meaningful.... Every day we do what we love, with clients we love, on projects we love. To be recognised in this way is a genuine thrill. #marketingexcellence #AMIawards
16.01.2022 We were thrilled to host Louise Cummins, Marketing and Digital Innovations Director at H&R Block Australia on our most recent episode of The CMO Show. Louise sat down with our Host + Chief Storyteller, Mark Jones, to talk all things #marketinginnovation and how marketers must tap into the zeitgeist to tell remarkable #stories. We actually develop all of our plans very collaboratively, so between PR, the creative and the media and even our fulfillment company, we actually... bring them all together and it's very much a #collaborative environment, says Louise. Catch the full episode and check out our back catalogue of insights for marketing practitioners here https://thecmoshow.filteredmedia.com.au/louise-cummins-on-/ #contentmarketing #podcastproduction #brandstorytelling #marketing #collaboration
16.01.2022 We were delighted to work with Space & Co. to present their #IWD virtual event last month - co-hosted by Shey Hooper and our CEO Mark Jones. They facilitated a conversation about gender and inequality in the workplace with Annie Parker and Angela Crossland - champions of positive changes for women in the workforce. The event focused on challenging the status quo in the technology and social sustainability sectors, while also providing lessons we can apply to our own industry.... You can watch the full event by heading to the link below: https://lnkd.in/gqmcuN5 #ChooseToChallenge #InternationalWomensDay2021 #purposedriven #socialimpact #genderequality
15.01.2022 On this week's episode of The CMO Show #podcast, host Mark Jones sits down with Eva Ross, Chief Marketing Officer Sendle for a conversation about impact, building a sustainable brand, and how marketers can amplify their impact through storytelling. "If I think more deeply about what change we can make within sustainability, it has to be an industry level change," says Eva. "One of the things we did at the beginning of 2019 was say to ourselves, "Well, what are the two biggest... issues that kind of the world faces now?" And one is climate change, and the other is probably equality. And I think this was the real transition from simple, reliable, affordable, to shipping that's good for the world." https://thecmoshow.filteredmedia.com.au/eva-ross-on-unders/ #brandstorytelling #beliefs #marketing #podcastproduction #contentmarketing
13.01.2022 Last week our #EPIC FM team came together for our annual offsite! The team put their thinking hats on and rallied around the theme of ‘Unlocking your Creativity.’ We were joined by Serious Woo for a workshop on creativity and play, followed by a pitching activity hosted by our very own Rian Newman. Finally, the team ended the day with a dress-up murder mystery dinner party. What a #collaborative and #inspiring day! The team cannot wait to apply all they have learnt to c...ontinue to tell your story #brilliantly.. #brandstorytelling #marketing #teamwork #teambonding #marketingagency #pragency #creativity
13.01.2022 As we wrap-up Mental Health Month 2020, let's find out how the rest of our #EPIC team chooses to "tune in": Tuning in for me looks like grounding myself in the present and taking a break. Whenever I am feeling overwhelmed I like to read a book or take a walk to focus my attention elsewhere. I also really enjoy doing various crafting activities like sewing, making resin and clay jewellery and baking delicious treats, says Lucy Marrett, Account Manager. WayAhead - Mental H...ealth Association NSW #mentalhealthmonth #healthandwellness #mentalhealthawareness #checkingin #tunein #selfcare See more
13.01.2022 March is B Corporation: Australia & New Zealand month - showcasing #BetterBusiness across the B Corp global community. At #FilteredMedia, we always strive to do and be better in regard to business performance and impact - governance, community, environment, workers, and customers - and this month is no exception. One simple way we contribute to good business is by choosing to support other B Corps in our community wherever possible.... Check out one of our EPIC team members Ciara Cummins, sipping on her afternoon cup of T2 Tea - a fellow B Corp brand. And to learn more about T2's brand purpose and sustainability focus, tune into Global Brand Director, Amy Smith, on our podcast The CMO Show: https://thecmoshow.filteredmedia.com.au/amy-smith-on-brand/ #bcorpmonth #contentmarketing #publicrelations #socialimpact #environmentalimpact #sustainability #brandstorytelling #purposedrivenstorytelling
12.01.2022 It's the final week of Mental Health Month 2020. Here's what our team had to say when asked: How do you tune in? I tune in by taking time to enjoy the simple things in life - like our furry friends or going on road trips with loved ones, says Daniel Marr, Head of Production. WayAhead - Mental Health Association NSW... #mentalhealthmonth #healthandwellness #mentalhealthawareness #checkingin #tunein #selfcare See more
12.01.2022 We often talk about people, bringing them onboard as believers...Creating that belief that this is a real thing, mindful drinking, sober curiosity, non-alcoholic spirits, non-alcoholic products are viable, they're quality, they stack up, says Paul Gloster, Chief Marketing Officer at Lyre's Spirit Co. Our role is to challenge and convince people to switch and make a fundamental change in their behaviour. On this episode of The CMO Show #podcast, host Mark Jones sits down w...ith Paul to talk shifting customers from a state of unbelief to #brandlove, and the role #storytelling plays in taking customers on that journey. Marketers, tune into the episode and then tell us in the comments below: With your consumer hat on, what would make you shift from unbelief to belief in a brand? (i.e. a strong purpose/vision, engaging comms, an authentic commitment to social impact, etc) #beliefs #brandstorytelling #podcastproduction #marketing #PR #contentmarketing
11.01.2022 Recently, we had the privilege of e-meeting Kira Day from B Corporation: Australia & New Zealand As a team, we explored what it means to be a B Corp in practise, and how to map out our improvement journey moving forward. To say we're excited to be part of the B Corp community is a massive understatement... We're B-side ourselves! ... Learn more about our B Corp certification here: https://bit.ly/2O3wmge #bcorpmonth #contentmarketing #publicrelations #socialimpact #environmentalimpact #sustainability #brandstorytelling #purposedrivenstorytelling
11.01.2022 Today is World Kindness Day, a day dedicated to celebrating kindness and bringing kindness to friends, family and your community. We are proud to be supporting Fly High Billie for their inaugural event ‘Walk for a kinder world’ where participants are encouraged to walk with purpose to spread kindness and do good. We will have our walking shoes on over the weekend with good intentions front of mind. The walk for a kinder world initiative can bring people together to achieve... the common goal of kindness. We encourage you to go for a walk. Do something kind and help us donate kindness resources to children in disadvantaged schools, says Fly High Billie Founder and CEO Danny Mayson-Kinder. To donate to the charity or register to take part in their event, head over to their website: https://fundraise.flyhighbillie.org/ev/walkforkindness/home #flyhighbillie #kindness #worldkindnessday #charitywalk
10.01.2022 In celebration of B Corp Month, we are reflecting on the fellow B Corps we have the pleasure of working with on a daily basis. Here's our Finance Manager, Heather Hopkins, down at our local Beyond Bank Chatswood. Beyond Bank is 100% customer-owned, believe in sustainable prosperity for all, and our team elected for our banking interest to be donated to Aspect Australia - Australia's largest national service provider for people on the autism spectrum.... Learn more about our B Corp certification here: https://bit.ly/2O3wmge #bcorpmonth #contentmarketing #publicrelations #socialimpact #environmentalimpact #sustainability #brandstorytelling #purposedrivenstorytelling
10.01.2022 It was an absolute delight to have Vanessa Birch as one of our special guests on our special #WorldStorytellingDay livestream event: Storytime with Mark Jones She told the story of a personal experience very close to her heart To catch her whole story and others, you can watch the Storytime event recording here https://filteredmedia.com.au/virtual-events/
10.01.2022 We are excited to share that our very own #EPIC senior video + audio producer, Tom Henderson, has been featured in @HIA’s Housing magazine! Tom discusses all things #storytelling and how #video can drive your business’ #marketing goals. In this disruption heavy landscape, video content enables you to be memorable - at speed. "You need to lead with a story. You need to take someone on a journey, create a personal connection; it’s emotional, says Tom. ... Read more about the power of video and Tom’s thoughts on the role of a #contentcreator below. #brandstorytelling #contentcreator #videoproduction #audioproduction #integratedmarketing
09.01.2022 We always look forward to having Sarah Fairley, Head of People & Culture, and her gorgeous little bub Freddie drop by the office to say hello while she's on mat leave. Congratulations Sarah on the incredible milestone of 9 years with Filtered Media. We can't wait to have you back with us for more #brandstorytelling adventures. #workanniversary #contentmarketingagencysydney #pragencysydney #contentmarketing #publicrelations #peopleandculture
09.01.2022 No longer is marketing that downstream function that gets involved at the latter stages. Now, it's customer driving commercial outcomes. It's customer insights driving marketing activity, says Vanessa Lyons, marketing consultant and former GM Marketing & Customer Experience at Wilson Parking. On this episode of The CMO Show #podcast, host Mark Jones sits down with Vanessa to talk brand transformation, understanding your customer, and learning on the job as a marketer. #brandtransformation #transformation #brandstorytelling #podcastproduction #marketing #PR #contentmarketing
08.01.2022 WHY choose an integrated agency? And HOW does it work? At Filtered Media, our goal is to provide a holistic approach to marketing to tell your story #brilliantly. We combine the powers of our content marketing, PR and production teams to ensure that your #brandstory is told succinctly, with clear and consistent messaging, from idea conception to strategy to execution. Meet our EPIC #integrated team who worked on the most recent virtual event for our client Space&Co... CEO + Chief Storyteller Mark Jones played the role of host, facilitating interesting conversations between the guests and panelists. General Manager Paula Cowan worked with the client on concept creation and copywriting for the event invitations and panelist speaking notes. PR Account Director Julie Fidler engaged with guests to appear on the panel, and was the onsite producer ensuring that the client’s story was told effectively. Head of Production Daniel Marr took care of the production capabilities, coached guests for filming and produced the final video cuts. Graphic Designer Ashley Boyd delivered a series of visually appealing eDM invitations to get the client’s audience excited about the event and amplify their brand story. Senior Video + Audio Producer Tom Henderson worked to ensure the highest quality video and audio throughout the filming and editing process. Fancy a team of creative experts like this to amplify your own brand story? Reach out at [email protected] #brandstorytelling #contentmarketingsydney #production #publicrelations #integratedmarketing #virtualevent #webinar
06.01.2022 As #liveevents and #webinars continue to stream through your newsfeed, our team at Filtered Media is working hard to ensure that each event we produce for our clients is #unique and serves a real #purpose for its audience through our commitment to telling stories brilliantly. Check out these #behindthescenes shots of our EPIC production team #livestreaming the latest instalment of the Space&Co. event series. ... If you are interested in learning more about our (not your average) virtual events, sign up to our mailing list at the bottom of our homepage to make sure you get our virtual event invites delivered straight to your inbox www.filteredmedia.com.au #marketing #virtualevent #brandstory #productionteamgoals #livestreaming #futureofwork #standout #brandstorytelling
05.01.2022 What's an emotionally intelligent brand? And how do I create one? Here at Filtered Media, we define #brandstorytelling as the use of authentic, emotional stories by an organisation to drive growth and foster customer loyalty. The keyword here is emotion. ... Without emotional intelligence (EQ) and a strategic approach to emotion, brand stories and messaging can quickly fall apart. You can probably think of a few 'tin ear' moments from brands and recall some pretty public apologies... Successful organisations carefully consider which emotions will best resonate with customers (a.k.a. humans). So, how emotionally intelligent is your brand? Need to know more about: - Understanding your brand’s purpose - Aligning purpose with emotional expression - Fine tuning your stories to connect with customers? Sign up for our virtual masterclass: Thursday 27th August 11am-12pm #contentmarketing #virtualevent #webinar #marketingevent #brandmessaging
04.01.2022 On our most recent episode of The CMO Show #podcast we were joined by Pamela Bishop, CMO at Blooms the Chemist. Pamela and our host, Mark Jones discussed the role of trust and empathy in marketing, and how marketers can tell the story of a brand’s purpose. For me what makes marketing great is quite simply that it begins and ends with the customer. I personally think marketing is all about listening to your customer and being really clear on what you then want your customer t...o either feel or do, says Pamela. Listen to the full episode and our entire back catalogue of episodes by searching for "The CMO Show" via your favourite podcast app, or clicking the link in below. https://thecmoshow.filteredmedia.com.au/pamela-bishop-on-e/ #brandstorytelling #brandstory #purpose #marketing #contentmarketing #augmentedreality #podcasting #PR
03.01.2022 Our resident elves have *sleighed* it yet again... The tree has been trimmed, and Filtered Media HQ is officially entering festive mode. Please note our office will be closed and our team will be taking a well-deserved break from Friday 25 December; returning Monday 4 January. Thank you for your support throughout this turbulent year. We're proud to have flown the flag for unity through storytelling, and we greatly appreciate the opportunities we've been given to continue t...elling important stories - even amid a global crisis. Happy holidays from the FM team! Stay safe, healthy and may 2021 be a brighter year for all #christmastree #officechristmas #christmas2020 #podcasting #brandstory #brand #integratedmarketing #beliefonomics #storytelling #brandstorytelling #designagency #PRagency #praustralia #publicrelationsagency #branding #publicrelations #PR
03.01.2022 We recently had the pleasure of working with City West Housing to reimagine the grand opening of its newest development, the Ironbark Apartments, into a COVID-safe media event. The Ironbark Apartments represent the final stage of the revitalisation of the Harold Park precinct - providing 75 new affordable homes to ensure that those who work in Sydney can also afford to live here. Lord Mayor of the City of Sydney Lord Mayor Clover Moore even made a special guest appearanc...e to help cut the grand opening ribbon! #publicrelations #events #covidsafeevents #eventmanagement #brandstorytelling
03.01.2022 As we reach the end of Mental Health Month 2020, let's find out from our Head of People & Culture how she chooses to "tune in": As a working mum, life often feels full to the brim. But to maintain perspective, balance and general wellbeing, I schedule in a beach walk, meditation and journal session at least once a week - rain, hail or shine. It makes such a difference to my mood and helps to fill my cup to ensure I can keep moving forward positively, no matter what comes my ...way, says Sarah Fairley, Account Director. WayAhead - Mental Health Association NSW #mentalhealthmonth #healthandwellness #mentalhealthawareness #checkingin #tunein #selfcare
01.01.2022 "How can we move from brand purpose and a desire to see impact, to seeing that impact and bringing it home? How can I make marketing personally meaningful to me?" asks host of The CMO Show, Mark Jones. On the last episode of The CMO Show for 2020, Mark explores the topic of making an impact & finding meaning through your work as a brand storyteller. As we do every year, The CMO Show will take a hiatus from now until February to give us a chance to capture a whole host of fr...esh new conversations with marketing and business leaders. Be sure to subscribe to "The CMO Show" via your favourite podcast app, so you don't miss us when we pop up again in your podcast feed in early 2021. Thank you to our listener community for five years of support - we make this show for you, and we couldn't do it without you! And a massive shout-out to our podcasting team for their commitment to quality storytelling. #marketing #podcast #brandstorytelling #podcastproduction #yearinreview #storytelling #digitalmarketing #thankyou #publicrelations https://thecmoshow.filteredmedia.com.au/mark-jones-on-maki/
01.01.2022 Great to see our client RANZCO recently featured in nzherald.co.nz calling on the Minister of Health to set a nationwide CPAC score for cataract surgery in order to create a more equitable measure of patient priority. The article aligned with a recently published New Zealand Medical Journal paper by Hamilton-based RANZCO Fellow, Dr James McKelvie: https://www.nzherald.co.nz//re/RHS5LJOTT3LTF3IDUPF3MSQBZ4/ #publicrelations #PR #mediarelations #mediacoverage
01.01.2022 It was a pleasure to have one of our very own FM team members, Head of Client Services Kate Elks, as one of our special guest storytellers for our #WorldStorytellingDay livestream event: Storytime with Mark Jones back in March We were honoured to have Kate open up about her journey to womanhood, a highly personal story that demonstrates not only to the emotive power of #storytelling but how the stories we consume can shape us as we grow To hear her whole story and others..., watch the Storytime event video here #webinar #livestream #livestreaming #futureofwork #digitalexperience #storytime #beliefonomics
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