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Fitness Pro Marketing

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12.01.2022 What if you really LOVE calling your leads as well? Seriously, even if you've automated the process of leads booking in with you, there is still a case to be had for calling them at certain times. This video also shows how we factor that in with one of the features of Polly (who does most of the talking for you ;) )

10.01.2022 Is it possible to GROW your gym during this pandemic. We think it is and this video shows how.

09.01.2022 What's the worst number of members to have at your gym? Zero? No, because at zero you're almost guaranteed to grow this month The worst number is what I call your plateau number. Because it often proves you've hit the limitation of your current business growth strategy. ... How does this work? Well basically, the number of new members (allowing for seasonal variation) is fairly stable. So you might, on AVERAGE, attract 10 new members every month. BUT... even if you deliver great results, the number of people who LEAVE is always a PERCENTAGE. Often around 7% if you've been in business a while. So what this creates is a situation that you will grow until you hit a plateau of around 150. Because at 150 you gain 10 and lose 10 (7% of 150). And when you make it to 160 then you gain 10 and lose 12 and start sliding backwards. And if you own a gym, you might have experienced this. You basically float around the same numbers month after month. And the reality is there is no solution to this. It's maths. Doesn't matter how good you are, you will always lose at least 4 to 5% of your members every month. BUT... what you can do is upgrade to a new plateau. Because if you boost the sign up rate in a sustainable fashion (meaning memberships, not challenges), then you create a new plateau of 200 or 250 or even 300. How do you do that? Here's three things we've found that push this membership plateau figure higher (in some cases DOUBLE the previous limit) 1. Craft a new offer that both attracts your ideal client AND flows seamlessly to a membership. A "challenge" this is not. 2. Streamline your lead follow up with scheduled appointments and 2 way SMS and Messenger automations. This brings in more conversations which converts to more members. 3. Take the time you've saved by not playing phone tag and instead spend that time delivering what we call VISIBLE VALUE to the marketplace. Which is posting in a way that people will see you again. This gets even more leads and feeds back into step 1. Hope that makes sense and helps you out. Feel free to throw your 2 cents in below or share with a friend.

07.01.2022 Please don’t run social media ads before you watch THIS video. Seriously, understanding the steps in this video can save thousands of dollars and even hours in terms of optimising your ads to a profitable membership generating machine!

06.01.2022 The countdown is on to start your ad campaigns for Boxing Day! This video explains my theory as to why this has worked well in launching ads for the last few years.

06.01.2022 We're back! And super excited with the results we've been seeing!