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Flatlay Photography

Phone: +61 2 9310 4040



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24.01.2022 Mens’s outfitters yd. required Design Identity’s services to complete a range of flatlay photography. All completed in-house, each garment was styled using a crinkled method to add movement and texture to the image. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.



22.01.2022 Jennifer Regan designs for a women’s special day and required the very best in e-commerce photography. Using our high end techniques in jewellery photography and re-touch saw some beautiful results for Jennifer’s latest collection. The colour and detail of each piece is highlighted for the customer. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

22.01.2022 We have completed the huge task of photographing Willow’s latest collection for their new online retail store. The womenswear brand required all shots to be of a realistic nature showcasing all fabrics and colours using our ghost mannequin technique. All garments including dresses, tops, trousers, jackets and accessories were completed within our in-house studios in Waterloo. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

21.01.2022 We were chosen by Accessories brand Nnomae to shoot and re-touch their range of bags and handbags for their e-commerce store. All pieces were photographed using a tailored lighting setup and bespoke re-touching that ensured the bags were true to life. If you require your brands bags to be photographed, please contact us on 02 9310 4040 for a free quote!



20.01.2022 Recently chosen by Australian label Jac + Jack to shoot their latest collection, we add another premium brand to our client list. Using our techniques for both flatlay and ghost mannequin photography saw some great results. Each image was also retouched and colour matched against the original garment to achieve a high end finish, ready for the Jac + Jack online store. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

20.01.2022 Shooting Rebecca Vallance’s collection is always a pleasure as the garments are so beautifully designed. Using our developed flatlay photography technique and high end realistic re-touching methods, each fashion piece is elegantly presented and sold via her online e-commerce store. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

19.01.2022 Corporate Apparel Group main brand; Ron Bennett, has been a faithful client of Design Identity’s for a while. Initially shooting big mens clothing, and now a range of high end shirts, chinos and accessories, all completed in time for their brand new e-commerce webste to go live! If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.



18.01.2022 We set out to shoot a large range of the Aussiebum underwear and swimwear using our developed ghost manneqion flatlay photography technique. All styling, photography and re-touch were completed in-house as well as adding to the clients many web templates. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

18.01.2022 A diverse amount of product is required to be shot for the companies website and catalogue. From simple still life product shots in our Waterloo studio, to location shoots involving kids! All good fun and the client is always happy. Our shots show a diverse range of examples. require model of still life photography for your business, please call us on 02 9310 4040.

17.01.2022 We were hand picked to complete the mammouth task of re-shooting SHEIKE’s entire collection for their online website. Each garment has the Design Identity touch showing the exact way it fits and drapes. With high end lighting and colour correcting, we are confident that each piece closely matches the actual fabric and colour, something which is essential for online shopping. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

17.01.2022 Sydney based Aleeyas specialise in leather changeable sandals. They required a creative and photography agency to bring thier new business into life with still life product shots, e-commerce model shots and campaign imagery. All produced and shot within our 2 studios, plus re-touching completed in house too. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

17.01.2022 The Promotional Shop works with some of Australia’s biggest brands and charities and we are lucky enough to get to shoot a great variety of products throughout the year. From teddies to wine coolers, we’ve done it all! If you require still life photography for your business, please call us on 02 9310 4040.



16.01.2022 Shana Jade Photography

15.01.2022 As well as completing flatlay photography for French label, Le Coq Sportif, we also shot the lastest collection of hats and footwear. The detail in each product is clearly visible using our high end photography techniques as well as our colour correct and re-touch. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

15.01.2022 We’re regulary shooting all merchandise for Queesland based Bundaberg Rum. Having all stock sent to us, we style and photograph all still life products in an arrangement of angles to fully allow the product to sell online. With bespoke re-touching methods given to each shot, the images are then added to the officila website to be sold all over the world. If you have products that require to be photographed, please call us 02 9310 4040.

14.01.2022 Camilla join our ever growing client base by partnering with us to shoot their latest range of women’s wear accessories using our product photography technique. Intricate details within the designs are clearly visible due to our high end colour correcting and re-touch. If you have an accessories brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

13.01.2022 We were thrilled to be chosen as the creative partner to shoot Australia’s first Augmented Reality fashion photo shoot. All images were used as decals and advertising for the Shopping centre. Customers required to download the stockland app, point their iPhone or iPad at the image and a it cleverly came to life showing a video we had also shot. This radical new way of advertising sets the standard for fashion retail advertising showing offers and a 3D completely realist model standing in front of a customer through their device. To discuss Augmented Reality options please contact us on 02 9310 4040.

13.01.2022 Johanna Johnson’s exquisite ready to wear collection has been shot using our ghost mannequin flatly technique. Showing every lace and intricate detail was of maximum importance to the designer and all can be viewed and bought within her online store. Her Paddington based boutique showcases her bridal collection too. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

13.01.2022 David Jones stockist Brent Wilson requires his seasonal collections shot using our flatlay photography method. They are also used within his own e-commerce store to sell online. We are sure you would agree, the design and fit of the garments compliment the photography and re-touch and really sets him apart from his competitors. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040

12.01.2022 Puma requires our services many tiems a year to shoot and re-touch their entire apparel and accessories range for both Australia and New Zealand. Using a vast amount of angles for each footwear is used within their own e-commerce store plus the official Rebel Sports online shop. If you have an accesories brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

12.01.2022 Harry Who continues to use our services along side George Gross. The Double Bay based fashion retail store requires us to shoot all collections using our flatlay technique. All elements including photography and re-touching are completed in-house and we always look forward to shooting this brand! If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

11.01.2022 This Paddington based wedding dress designer required her high end dresses to be shot using the 3D floating method. The flatlay technique showcases each dress with maximum detail and colour correctness. Each shot is used as part of her online portfolio to entice customers into her bricks and mortar boutiques for a fitting. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

09.01.2022 Marcs chose Design Identity to shoot a range from their men’s and women’s collections. Ranging from dress’s, jackets, pants, shirts and t-shirts, all use our floating realistic ghost mannequin styling and photography method and can be bought within thier online retail store. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

09.01.2022 The examples show a series of lookbook shots compiled in a day shoot for both summer and winter collections. All aspects of the job including photography, art direction, studio, hair and makeup, styling and model choices were produced by us. We finally we re-touched all shots and designed the printed lookbooks as a sales tool for the clothing brand. Please contact us on 02 9310 4040 to discuss your next model shoot.

08.01.2022 Childrens clothing brand One Sunday regulary asks Design Identity to shoot their latest collection of girls garmenrts. The easy styling is a great alternative in the tween market, with a range that includes dresses smart enough for graduations, weddings and communions. The collections are shot using a mixture of ghost mannequin and flatlay photography techniques. If you have a kids wear brand that requires our pressional edge, please contact us on 02 9310 4040.

08.01.2022 We were lucky enough to be chosen to work with the Australian swimwear label, 2Chillies, to shoot their latest range. The examples show some of the outcomes of a two day shoot for the summer collection. Design Identity worked on all aspects of the job including photography, art direction, studio, hair, makeup and styling. Finally retouching all shots ready to be used on the 2Chillies site. Please contact us on 02 9310 4040 to discuss all the possibilities of your next model shoot.

08.01.2022 We have been with BCNU from the start designing the graphics and look & feel of the brand. Now established and selling, we were asked to style and photograph the latest range of sportswear ready to be sold online. All garments are shot using our developed ghost mannequin technique and show the product off to its best capability. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

06.01.2022 Apparel Group brand SABA chose Design Identity to complete the ghost mannequin photo shoots of their men’s and womens ranges. All garments are shown on their website ready to be sold. Initial sales figures are recorded at a high using the imaging method and we look forward to continuing this very special relationship. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

06.01.2022 High street brand Jigsaw have used us to shoot a huge range of their women’s wear collection. Our ideal flatlay ghosting method is a perfect way of showcasing a collection online and all can be bought within their ecommerce retail store. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

05.01.2022 We are proud to be associated with such an iconic fashion retailer and always lookm forward to shooting their Henley’s range as a flatlay image. The Glue Store and Design Identity partnership allows each month a large amount of stock to be shot on time, every time and as always, quality in photography and colour correction is a must! If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

03.01.2022 Have you visited www.flatlayphotography.com yet ? Check out our amazing work for Australia’s most innovative fashion retailers !

03.01.2022 Men’s workwear specialist RWW Group regulary requires its clothes and accessories to be shot. Showing high visibility items in their best form is best shot using the ghost mannequin flatlay technique which can be shown in these examples. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

03.01.2022 Woollhara based M.J. BALE required a photography partner to shoot and re-touch their latest men’s suits collection. We used our ghost mannequin flatlay photography technique to showcase each garment within a 3D aspect. Each suit has its own tailored fit and material, our experience made all this worth while and all is now being sold online within their e-commerce retail store. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

03.01.2022 Double Bay based George Gross have been a solid client of ours for quite some time and we always look forward to shooting their beautiful garments. Using our developed ghost mannequin flatlay photography technique, all detail and shape is perfectly aligned to sell their fashion online. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

02.01.2022 Webster Holdings brand David lawrence required a creative partner to style, shoot and re-touch their on-going collections every week. Our style and experience suited the Sydney based brand from the word go and combined with our tailored customer service, all garments are viewed and bought online by their fathful customer base. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

01.01.2022 Sydney based Natalie Chapman required professionaly shot images for her online store. She also uses all shots for PR usage within Australia and America and is gaining great grounds with doing so. Using our flatlay photography, styling and re-touch for her garments, this designer is using the best way to showcase her fashion online and in print. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

01.01.2022 Sporte Leisure required their golfing range to be shot in a more professional appealing way for their e-commerce website, mail out edm’s and printed catalogue. Our sporting experience became a great fit and so we styled and shot a large range of men’s and women’s golfing apparel using our flatlay ghost mannequin technique. If you have a fashion brand that requires our e-commerce and creative expertise, please contact us on 02 9310 4040.

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