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Flora Digital Marketing

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24.01.2022 How to become an Authority? Content marketing is a powerful strategy to build online Authority. To start, you will have to narrow down the topic to be the thought leader. Then, you translate the knowledge in a digestible way to your audience.... Dig deep, improve your knowledge by reading great books, learn from real experts and through meaningful experiences. Keep yourself always up to date and learning. Write, Write, Write. It can be a post on social media, blogs, articles, podcasts, videos. Put your knowledge out there. Be authentic - You might have strong opinions, so don’t be afraid to take a contrarian view. Say what you believe and sustain it using references and quotes from other experts. Present in-depth knowledge and an easy to get it way. Use statistics, studies, numbers. Build a fan club - This is a consequence of work well thought. Fans don’t just follow and like you, they expect for your next interaction with them, they miss not hear about you and look for your sharings, they want to know your opinion and are the first to buy when you offer something. They trust and admire you. Authority doesn’t sell itself but creates the right conditions with the attraction effect to sell. You’ll still need to have a sales process to nurture leads after attract them. It builds the community which its pillar is a relationship. Share with us What would mean to you to become an authority in your niche? Not sure what the benefits? Have a look at our post from 4 days ago. #businessmarketing #digitalmarketingconsultant

21.01.2022 Ok, writing is a hard part for you? You are not alone. See below some tips and tricks to help you to start writing your email marketing strategy. Before start writing, consider: ... Who are you aiming to? The audience journey - Previews touchpoints with your brand and buying cycle stage Connecting past and future - What have you said already and what do you need to communicate now? What do you expect from them? What is your goal with this message? Tip Pro: Remember that is one-on-one communication, have a definite end specific view of who are you talking to, and what do you want from them. From your audience point of view: Is the message clear? Is it easy to understand why are they receiving this email, and what are the next steps? - If it has a landing page, make sure to align the content. Is it delivering what was promised in the subject lines and copy? Is it easy to access and read, mobile or desktop? Is it worth my time? - Think that if not, you will lose engagement and the chance for attention in further communication. When the content is helpful and shows WHY is worthy of reading your email has a great chance of a conversion. Tell us if you already use any of these tips or if you will start #emailmarketingtips #emailmarketingstrategy

19.01.2022 What are you doing to get people’s attention to your brand? If you have your audience attention, you have more chances to convey them into buyers. So if you are willing to increase sales through online presence, you should consider these nine psychological triggers tips when creating your content. Give the unexpected - surprise is a trigger to grab people's attention. Use it on your images and headline.... Make it about them - talk about what is significant to your audience. Consider their pains, challenges and motivations. Show the purpose - From the beginning, make clear what you are going to talk about and why it matters to them. Bring emotion - Research has shown people are more willing to hear when there are emotions associated with the speech. Humour is a great one; sharing something personal is another efficient way to connect. Keep it interactive: Social science shows that an interactive audience is more easily persuaded than a passive one. Ask questions, use quizzes, interact and listen to your audience! Have catchy headlines - We have a bunch of tips related to this topic in another post. If you missed out, have a look at it, so you can nail next time you write. (Look for the post with the balloons pic ) Watch your design, text and visual elements - Images, colours and different elements communicate faster and at a deeper level than words. Consider people’s feelings - Before starting, think about what you want them to feel. The way your content makes them feel it will dictate how attractive you are to them. Try Negative words - Yes, you read it right. Be positive and cheerful is gold, but sometimes another way of the spectrum gives your content a hot sauce. Negatives are powerful for tapping into people’s insecurities. Using words like don’t, stop, and avoid can work well because they advise on things your audience should stop doing. Tip Pro: Always consider your audience profile to use these techniques wisely. Don’t be afraid to try, it is the only way to check which ones work best for your target audience.

18.01.2022 What is your superpower? No matter what kind you biz you are in, you should be working on differentiating your business from any other one out there. The competition is working hard to attract your potential buyer or even your customer, and you need to stand out to be in the running.... So how do you differentiate from them? Here three ways you can show your superpower: Authenticity - There is no one like you. Be yourself, recognize and share the values of your strengths, lessons and fails. Share - give what you are good atyour talents, experience, what you do differently and better. Knowledge - know your dream customer deeply. If you nail it, you can offer what they are looking for and turn them into your fans. What are you waiting for? The world needs your talents.

17.01.2022 How to create a name for my business? . The true is: there is no hack and no one can do it for you. No one. . However, we have some tips to help you take the first steps towards your successful business... . Did you know? There are 5 main types of business’ name. . You can use your name You can use your location You can use the name of your industry You can use a description You can make up a name . Now, that you know the types, you can ask yourself the following questions: What do I want to communicate? Who is my audience? What tool do I want to use to communicate? What feelings do I want people to associate with my brand? . After you narrow down your names’ options for 2 or 3, let’s think more objectively. . Are these names exclusive? Is it easy to write, read and pronounce? Are they original? Are they universal? Are they available to choose on social media and as a domain? Am I ready to compromise with my choice? . . That’s it! Once you finalise this process, you will have your brand names. . And don’t worry, you will probably need a few days to think and feel comfortable with your brand’s name. . Let us know how it goes!

17.01.2022 Don't give up yet. Social Media organic grow is a long game. How long? It depends on how much are you willing to give.... Value Knowledge Support Time Consistency How much are you giving? #socialmedia #growyourbusinessonline

15.01.2022 Why are these 3 the most popular types of content marketing? . Social Media Marketing: Facebook, Instagram, Pinterest, LinkedIn have more them 3.7 billion global users. LinkedIn is excelent for B2B... Pinterest is great for visual references, strong in niches with a visual appeal like interior design and fashion. . . Blog content Marketing: Blogs are influential for sharing information, educate and show expertise in your niche. You can create your own one or try a guest post. Search for blogs that have content specific to your brand or expertise. . . Podcast : Growth on AD Revenue increased by 1,000% in 5 years. There are 6 million listeners in the US. 94% of listeners are more active on social media Average listeners listen to 7 different shows per week and spend almost 7 hours per week Ireland, USA, Italy, Canada and Australia are among top 8 Popularity across the globe. Be aware. Content Marketing is a commitment, not a campaign. ~Jon Buscall . Are you committed to starting? . Drop a DM if you need any help. . . . For more digital marketing tips. . Follow @_floramarketing Follow @_floramarketing Follow @_floramarketing @ Melbourne, Victoria, Australia

13.01.2022 Does your business have a digital marketing strategy? What do you need to start or improve it? @ Melbourne, Victoria, Australia

12.01.2022 The journey to entrepreneurship is quite interesting and overwhelming. There are so many challenges and obstacles that sometimes, entrepreneurs consider throwing in the towel when the business is growing slow. But don't give up! Keep going and remember yourself why you started it. Let us know why you start your business.... #entrepreneurship #successfulbusiness

11.01.2022 Are you an authority in your niche? "If you're a consultant coach, author, speaker or a thought leader, basically an expert in any field who makes a living from their expertise, then authority marketing is for you." Brett Jarman Be an Authority means to seem like someone who knows more about what you are selling than your competitors do. It is to be an expert in your industry and in a way, you stand out from your competition.... Authority leads you to: Reduce resistance when presenting your business offer Get people engaged with you, willing to hear what you say and buy your services and products Create opportunities to spread your content around other channels within your industry. That means more reach and visibility for you/ your biz and brand. Grow your business and reaching more people with your original content. When you are an authority you have clients knocking on your door, you can choose who you want to work with, and they don't mind paying more for your services. The question is. What Authorities do? Personal Brand It is how you promote yourself. What people see and tell about you when you are not there. It the perception they have about your skills, experience and personality. Post valuable content Consistently committed to creating a significant amount of high-quality content to a specific audience target. Network Build a community, engage and connect with people. The key here is presence. Be there, interact, give, ask questions and listen. Get to know more and more people. Build a relationship with your unique approach, personality and expertise; this can take time. People do business with those they know and trust. Use communities, social media and content marketing channels to help your potential buyer. Are you an Authority or Are you willing to become one? #authority #contentmarketing

11.01.2022 If we face the truth, we know that content marketing is about making money. ~James Allen . . Are you leaving $$$ on the table?... What is holding you back?

10.01.2022 And how about making others life beautiful with your business proposition? For us, this is a win-win We live for it! ... How about you? #purpose #businesswithpurpose

09.01.2022 If you don’t have a buyer persona, let’s start saying why you should have one. A buyer persona is a model with a clear description of the look, behaviour and personality of your ideal customer as if she or he were a real person. You can create a buyer persona profile based on market research or using real data about your current customers. ... When you know who are you talking to, you can tailor your marketing messages to attract and connect with your dream customer. With a Buyer persona, you can see the motivations, challenges and pain points of your prospects which will allow you to deliver the right content, to the right people, at the right place using the right approach. To start thinking about it: Who most beneficiates from your sales solution - that can be a product or service What are their demographics, background, occupation, qualification? What are their challenges? What are their pains? What would be their objections to your offer? What are their motivations when looking for a solution? When you have a buyer persona, create content and present your offer becomes more natural and effective. You also boost your sales opportunities Are you willing to start? Share your thoughts.

09.01.2022 Curiosities about # The hashtag symbol was created in the 14th century. According to dictionary.com, the hashtag’s official name is the 'octothorpe'. It wasn’t called hashtag until its usage became popular on social media. The hashtag's usage as a way to find posts about a common topic began on twitter in 2007, suggesting that people used hashtags to create groups. . . .... How are you using your hashtags? What is your magic number? @ Melbourne, Victoria, Australia

08.01.2022 When you hear CONTENT MARKETING, what is the first thing that comes to your mind? Did you know there are many different types of content? Blogging... Podcast Social Media Posts Case Studies Ebooks Infographics Video Which one is the best? It depends on your niche, goals and most import of all - the one that makes you feel more confident, comfortable and motivated to create for. Do you have a fave? #contentagency #contentcreater

08.01.2022 Are you making Instagram algorithm working for you? . . Share with a friend who needs to know that. .... . . For daily marketing tips Follow @_floramarketing Follow @_floramarketing Follow @_floramarketing . . Let’s grow your business together. . . @ Melbourne, Victoria, Australia

05.01.2022 We have been finding this so right. Have you noticed that? It is so important to care about how do we make people feel. Even doing business, it is always about people.... Evoking emotions are such an important part of branding and communication. Don't you think so? #digitalmarketing #quotes

04.01.2022 4 FREE SEO Tools to Boost your website traffic. Do you feel your website is not driven your business as you expected? Nobody is showing up on your website to check your offer and check that great content you have put together?... Check out these 4 tools to attract more people on your website. Find out how to get more people on your website. My Business Ideal for local SEO, this tool get more than a business listing. With My Business, you build your free Business Profile to connect with customers across Google Search and Maps easily. Also, it’s a great way to gather reviews from your audience. Google Analytics This is among the best tools to track your advertising ROI and website analytics. You have access to your website’s audience details users’ behaviour, conversions and much more. PAGESPEED INSIGHTS How long your website takes to load? People are always in a rush, and if your website doesn’t load quickly, they may give up to check your content. This tool analyses your website content and gives you tips on how to accelerate the loading speed of your website. Mobile-Friendly Test The web is being accessed more and more on mobile devices, so it is essential to design your website to be mobile friendly and ensures that your pages perform well on all devices. This Google tool gets even more useful when your website looks very different between desktop and mobile. Pro tip: When designing your website, search for a Platform that runs well on Google Search and Themes designed to both desktop and mobile. Some examples are WordPress Platform and Divi Theme Have you ever used one of those? Let us know on the comments #floramarketing #seotools

04.01.2022 What is your brand saying about you? Are you standing out in your niche?

03.01.2022 If you are looking for: . More customers . More people to know your biz, products and services... . More traffic visiting your store or website . Growing your business value and sales . . Digital marketing is DEFINITELY for you! . . It allows you to: . Nurturing potential buyers with valuable content. . Connecting your biz in the right place, at the right time with the right potential buyer. . Most common types of digital marketing are: . 1- Search Engine Optimization (SEO) 2- Content Marketing 3- Social Media Marketing 4- Pay Per Click (PPC) 5- Affiliate Marketing 6- Native Advertising 7- Marketing Automation 8- Email Marketing 9- Online PR 10- Inbound Marketing 11- Sponsored Content . . How many types of digital marketing are you using? . . Get no know more about digital marketing to grow your business. . Follow @_floramarketing Follow @_floramarketing Follow @_floramarketing . . . @ Melbourne, Victoria, Australia

02.01.2022 Stop saying when When I get/ have/ achieve this. I will do that. Seeking knowledge and resources are essential, but they must drive your results, not getting in the way of your achievements.... Nobody knows or have everything, and this shouldn’t be stopping you from starting. Instead of focusing on what is missing ( because it will always have something) think about what you can do now. Not tomorrow, not in three months or one year time. Now! It is impossible to foresee or control the future. By giving the first step, you will be closer to your goal. Believe in your preview experience, believe your guts, follow systems to help you with the first steps. Then, go for it! The way will make you ready. It will teach you the right lessons and make you improve in ways you would never do otherwise. It is always about the journey. Start and enjoy it. #entrepreneurmindsets #entrepreneurmotivation