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22.01.2022 Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one. Robert Rose, Chief Strategy Officer, The Content Advisory

20.01.2022 [NEW BLOG POST] Porter’s 5 Forces: Analysing The Competitive Environment Of Your Business When developing a strategy for any business ‘competition’ plays a major role. Often though, this term is viewed with too narrow a scope. In the fight for market share, your ‘competition’ is not only your rivals, but rather the underlying economic forces of your industry.... Before deciding on a strategy for your business it is important to do some research on your industry. Why is the industry structured the way it is? What competitive forces within the industry are influencing this structure? How can I profitability position myself in this industry? Porter’s 5 Forces is a simple, yet powerful model that can help you answer these questions. Porter’s 5 Forces is a tool used to assess the level of competitive intensity within an industry. Understanding this is important to help you to determine the attractiveness of an industry, and by recognising these things that can affect your profitability within the industry, you will be able to adjust your strategy accordingly. So what are these 5 forces? Find out here: https://forjmarketing.com/porters-5-forces-analysing-the-c/

19.01.2022 Want to learn how to create simple and effective social media posts? Can't afford a team of designers to do it right now? We are keen to help you with understanding the BASICS of graphic design and how to use Canva properly to create content for sharing on social media, your website, in email marketing, ebooks etc. The way this course works is you have 4 modules which will be released on a weekly basis. Each module will have a number of lessons to work through at your own p...ace. Then you will have a task to complete. Details here: https://forjmarketing.com//canva-essentials-simple-graphi/

16.01.2022 "Marketing is telling the world you're a rock star. Content marketing is showing the world you are one." - Robert Rose

15.01.2022 LAST CHANCE TO REGISTER! Book your spot here: https://bit.ly/3sleD1W

15.01.2022 Want to stand out from the competition? Want to amplify your brand? Know what makes you, you, and communicate it consistently!

14.01.2022 Crucial Branding Mistakes to Avoid: Mistake #1 Branding is not my job The power of a strong brand should not be underestimated. Employ or hire a professional branding expert to assist you with bringing to life your vision for your business. Believe me, it is worth every cent to get this right. Mistake #2 Brand design is not important... First impressions count! Your business needs to make a good first impression with prospects, clients, and others. Strong brand design appeals to the consumer’s senses and attracts attention to your marketing materials and activities. Mistake #3 Underfunding A lack of resources with financing a brand means failure to develop long-term impact, and an inability to communicate with consumers about your business and its uniqueness. Mistake #4 Weak team Behind any business success lies a great team. Ensure your team is aware of the meaning and significance of your vision and mission statements, key messages and what your brand stands for and how to effectively communicate it. Mistake #5 Brand without aim When the brand exists only for money making, it is lending itself to failure. A powerful brand purpose sets out a company’s heart and soul and has the ability to inspire, move and empower its target audience.

13.01.2022 "We really love everything you do for us! You make my entire life so much easier! I really don’t know what I’d do without you! But I’m not even saying that! I genuinely don’t know what I would do! Thank you so much!" Just received this message from one of our beautiful clients Made my day!!

10.01.2022 [New Blog Post] What Does Living In the Digital Age Mean For Your Business in 2021? If you have ever heard the term ‘digital age’ you may have wondered how that relates to you, the small business owner. You may not be interested in producing an app for your business, or implementing a fully automated customer management system run by bots.... but what does it actually mean for you and what should you be focusing on for 2021 to progress your business? https://forjmarketing.com/what-does-living-in-the-digital-/

04.01.2022 Not convinced of the effect a good graphic has on the engagement of your social posts? According to a recent study, Facebook posts with images actually receive 2.3 times more engagement than those without Think about it... when you are sitting there scrolling through your feed is it an interesting image or a chunk of text that captures your attention? At Forj Marketing, we are here to help amplify your brand with professional social media management. ... Find out more here: forjmarketing.com/social-media-marketing/

01.01.2022 Only 1 week left to register for our upcoming Facebook and Instagram Essentials workshop! Register and claim your spot today here: https://bit.ly/3tleJYV This workshop will cover the following topics: Setting clear goals for your social media marketing Creating a content calendar packed with engaging content... Optimizing your Facebook presence Facebook Profile/Page/Group How to get your posts seen by more people without paying for it Growing your following Using Facebook to send traffic to your website/landing page/get inquiries Starting with Instagram Instagram Strategy to grow and send traffic to your business Understanding the data available to you to make better decisions How to create effective posts that your prospects will respond to Apps to help you create posts, and schedule, including a crash-course in using Canva to create amazing looking posts that your followers will love Level: Beginner to Intermediate. DATE: Thursday 6th May 2021 TIME: 4:00pm to 6:30pm (Refreshments provided) COST: $55.00 LOCATION: Grand Tasman Hotel - 94 Tasman Terrace, Port Lincoln SA 5606