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Fourandhalf.com.au | Marketing agency



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Fourandhalf.com.au

Phone: +61 432 086 128



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25.01.2022 Our Elevate package is everything we offer. This package is ideal for property management companies looking to expand more aggressively, and who have dedicated people doing lead follow-ups. To learn more, contact Logan Jones at [email protected].



25.01.2022 The coronavirus pandemic has already made a significant impact on small businesses. Learn about what you may need to shift in your marketing, finances, and productivity below. - https://bit.ly/2YOlgPo

25.01.2022 Content is communication, and this is the time when a consistent, trusted, and valuable approach to communication is critical. - https://bit.ly/3bohVsI

25.01.2022 Want to know the key email marketing techniques to steer your business through the Coronavirus crisis? - https://bit.ly/2LfRbQG



24.01.2022 Improving the readability of your content is something you can do relatively easily, to give your site a quick boost during these difficult times. - https://bit.ly/2xXvP7O

24.01.2022 The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no. So, what marketing efforts are key to lead generation and how can your organization turn these leads into buyers? https://bit.ly/3m2vpBL

24.01.2022 There are plenty of low-cost, high-yielding marketing hacks that you can deploy to acquire new customers and generate sales at little or no cost. - https://bit.ly/3binqJC



24.01.2022 If your New Year's resolution was to learn more about content marketing, check out these books! - https://contentmarketinginstitute.com//books-ultimate-con/

23.01.2022 Chuck Blakeman is a serial entrepreneur, international speaker, best-selling author & world-renowned advisor who built 10 businesses in 7 industries on 4 continents. Learn more about him & the rest of the PM Grow line-up: https://pmgrowsummit.com #pmgrowsummit #PMGROW

21.01.2022 As you review your website accessibility, you may discover that there are other parts of your site that you want to update as well. If you're preparing for a website redesign, be sure to check out our blog with Daniel. - https://fourandhalf.com/property-management-website-build-/

21.01.2022 If you are looking to create or optimize a podcast for your business, here is a behind-the-scenes look at the tools and processes used to put an episode together - and the time and effort that takes. - https://bit.ly/3cqaZNb

21.01.2022 Negative reviews are going to happen, but it's how you choose to respond to such that will dictate its true impact. Here's how to best deal with customer complaints. https://bit.ly/2Qe4Fz2



21.01.2022 Tomorrow's blog dives into whether you should build a separate website for your property management business, but before we get there, how should you assess whether your current website is working for you? John breaks it down. https://fourandhalf.com/property-management-marketing-webs/

19.01.2022 Are you looking for ways to optimize your business website? The team from Salesforce share their conversion rate optimization techniques in this infographic. https://bit.ly/3aQzEuw

18.01.2022 These marketing tips just might help bring in some much-needed business - without breaking the bank. - https://bit.ly/2xRGe4I

18.01.2022 Hey, are you subscribed to both our YouTube channels? That's right, we said "BOTH"! Our "Fourandhalf" YouTube channel offers short (under 10 minute) videos that provide insight, advice and the latest updates that property managers need to know.... And if you're looking for a deeper dive, subscribe to "The Property Management Show", our podcast where we sit down with experts in the industry and get to the heart of what it takes to build a successful property management company. Once you're subscribed, make sure you hit that "bell" icon, so that you'll be notified every time a new video goes up. We want you to succeed, which is why we share all these goodies with you free of charge! Happy watching! Subscribe to Fourandhalf: https://youtube.com/fourandhalf?sub_confirmation=1 Subscribe to The Property Management Show: https://youtube.com/thepropertymanagementshow

18.01.2022 Just as you would with a regular event in front of an audience, you also have to prepare for your virtual functions. These key pointers can help. - https://bit.ly/2SV7A1c

18.01.2022 It may not be Pride month any more, but these tips are still valuable suggestions your business can implement to support the LGBTQ+ community. - https://bit.ly/3iIo741

18.01.2022 The Sprout Social Index 2020 Report might help you re-think how you're approaching your social media promotion efforts, and your strategy going forward. - https://bit.ly/2zsBumI

18.01.2022 Clue #3: The person joining #ThePropertyManagementShow this Thursday to discuss property management marketing co-founded a company that was awarded NARPM Affiliate of the Year in 2019. Who do you think it is? Comment below, first person to guess accurately will win a prize!

17.01.2022 In many ways, the growth of remote work parallels the growth of artificial intelligence (AI). It wasn't so long ago that AI was confined to the realm of science fiction. Now, like remote work, AI promises to transform nearly every industry and every company. Here are 3 ways AI will continue to accelerate the transition to remote work. - https://bit.ly/3c2m2g8

16.01.2022 With more people listening to podcasts, Google's new analytics platform could help in your podcast strategy moving forward. - https://bit.ly/2LhWpeC

16.01.2022 If you are considering how to improve your content approach, this listing of tools will come in handy. - https://bit.ly/3fHHDMf

16.01.2022 "We have been with Fourandhalf since the beginning and have found them to be responsive and innovative - Always taking it to the next level! We highly recommend them..." ~Michelle, FAH Client, Feb 2021 Find out what we can do for you: [email protected]

15.01.2022 So you've got some leads coming in - great! - but how many are you closing? What about your indecisive leads? Are you nurturing them? Well help you focus on the owners who are ready to put you and your team to work. These are the landlords with questions and the investors seeking advice. With any leads on the fence, we can help show them that their investment experience could be easier and more profitable with your management services. When theyre ready, youll be the comp...any they call. The Fourandhalf team offers email design and monthly newsletters to reel in those owner leads as well as LeadSimple setup/training, and MORE. Give us a call to find out how we can help you grow: +61 432086128 Or, learn more: https://fourandhalf.com.au/products/

13.01.2022 During these turbulent times, nearly 20% of U.S. adults say they are listening to podcasts more. That could be you reaching listeners. - https://bit.ly/2AjF6b3

13.01.2022 It's time to help our customers and ourselves do more than survive we must help each other thrive. - https://bit.ly/3bpoxak

13.01.2022 6 SEO Blogging Tips for Property Management Companies

12.01.2022 During these unprecedented times, it’s vital that you do everything you can to generate leads while still protecting yourself & your clients from COVID-19. That's why Mashvisor has compiled a list of the top real estate marketing trends to expect in 2021: https://www.mashvisor.com//real-estate-marketing-trends-2/

11.01.2022 Executive coach and leadership expert Libby Gill kicks off PM Grow 2021 with an inspiring presentation designed to help you tackle change, challenge, and chaos. Learn more about her & the rest of the PM Grow speaker line-up: https://pmgrowsummit.com #pmgrowsummit #PMGROW

11.01.2022 #ThrowbackWednesday - this amazing two-parter from #ThePropertyManagementShow deep dives into standardized systems and how you can utilize them to start and grow your PM business. PART 1: https://fourandhalf.com/standardized-systems-property-mana/ PART 2: https://fourandhalf.com/implement-standardization-property/"

11.01.2022 Clue #2: The person joining us this Thursday on #ThePropertyManagementShow podcast is from Virginia, and loves going to Chesapeake Bay with their family. Starting to come up with some names? Comment below, first person to guess accurately will win a prize!

09.01.2022 Nurture your existing owners for referrals and additional business! Remember that keeping a customer is a lot cheaper than finding a new one. You get what you give, so be generous with your clients, and you’ll be amazed at the additional business they can bring. - https://fourandhalf.com/lead-nurturing/

09.01.2022 Last chance to win a prize for guessing this Thursday's #ThePropertyManagementShow guest! Final Clue: The person joining us to discuss PM tenant marketing works for a company that is 2020 PMI Vendor of the Year. So! Who is it? Comment below; we'll announce the winner tomorrow!

09.01.2022 Instead of treating every day as an undiscovered emergency, take proactive steps to develop a system that empowers you to perform at your best when youre not in the office. - https://bit.ly/2WHrcqG

08.01.2022 Online rent payments arent just convenient, theyre also mutually beneficial for your residents and your business. If youre still collecting paper rent checks and manually entering bank data, then now is the time to implement a paperless system. Here are ten ways that online rent payments benefit both you and your residents: https://bit.ly/35DBs9B

08.01.2022 In this article, we will explore the nuts and bolts of how to start a property management company and teach you the basics of writing a property management business plan. https://bit.ly/3iYdgSI

08.01.2022 Social media can be a tough nut to crack, as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another this article will walk you through how to build a social media channel plan. https://bit.ly/2EmfFHM

07.01.2022 This brief article provides a good visual representation of departmental vs portfolio property management business structures, which we mentioned in today's podcast. https://bit.ly/2FJliR7

06.01.2022 Read on for tips about how to have a positive impact on your work-from-home team while adjusting to leading in times of uncertainty. - https://bit.ly/2YSSs8n

06.01.2022 The game has changed in the last decade on taking payments. This article explains how utilizing online payment platforms can help you mitigate risk to your property management business. - https://bit.ly/32zRVJX

06.01.2022 How are you managing your reputation? If you saw our blog a few weeks ago, you know how important it is to keep a close eye on your online reviews. Or...Fourandhalf can do that for you! We can help you handle negative reviews, and even turn them around into a demonstration of how you handle conflict and disputes. And we aren't shy about celebrating your successes, either! Every time you do what you do best -- we'll be there to invite a review.... Think of us as your own cheer squad. Want to learn more? Give us a call or send us a quick email, and we'd be happy to chat about how we can get you to four-and-a-half stars (or more!). https://fourandhalf.com.au/contact-us/

05.01.2022 Now is the time for marketers to start preparing for the end of the pandemic as well as the long-term impact. - https://bit.ly/2SW4UQX

05.01.2022 In preparation for our conversation this week about business plans and the Entreprenurial Operating System (EOS), check out this episode on how EOS can fuel growing PM companies. https://fourandhalf.com/eos-can-fuel-growing-pm-companies/

04.01.2022 Whether you're looking to rest and recuperate, or re-load for a bigger 2021, this new infographic on wintertime productivity, created by Bannersnack, may have some valuable insights for you. - https://www.socialmediatoday.com//how-to-be-produc/589773/

04.01.2022 LinkedIn is adding some new tools for brands to help boost their organic promotion efforts on the platform, while also facilitating more connection with colleagues within the LinkedIn experience. https://bit.ly/3d5ZzQm

04.01.2022 Burnout is a state of emotional, mental, and physical exhaustion that is typically caused by excessive and prolonged stress--something we're all susceptible to these days. Learn more about burnout and how to avoid it here: https://www.business.com/articles/avoiding-burnout/

04.01.2022 With workers preferring working at home and deeming it more productive, maintaining work at home options in the long-term could be a shrewd move. - https://bit.ly/2AktVin

03.01.2022 We're thankful to all of our clients and their support during this tumultuous year. We have a special Thanksgiving video coming your way this Thursday, but in the meantime, here's a flashback to our Thanksgiving video from the "before times": https://fourandhalf.com/happy-thanksgiving-2019/

03.01.2022 The easiest way to create a cohesive social media strategy is by developing a social media calendar. - https://bit.ly/2WlMn2r

03.01.2022 If youre a small business owner still shaky about investing in building a modern website, this ones for you. https://bit.ly/3l2Dpld

03.01.2022 Greg Crabtree has pioneered a revolutionary metric for driving business profitability: measuring efficiency and developing benchmarks for company, team & individual performance. Learn more about him & the rest of the PM Grow line-up: https://pmgrowsummit.com #pmgrowsummit #PMGROW

02.01.2022 The importance of positive reviews on small businesses has long been documented and understood. What is less widely acknowledged is the significance of responding to reviews. https://bit.ly/32fwfkQ

02.01.2022 Whether youre at a local networking event, industry trade show, or just meeting new contacts around town, a quick, concise speech is key. - https://bit.ly/2WPPm2t

01.01.2022 Planning a content strategy is not just for large companies. In fact, a lot of small businesses are executing commendable content marketing strategies that significantly contribute to their bottom-line. Here are 4 tips for creating yours. - https://bit.ly/2YTAsu3

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