Fraser Marketing International | Marketing consultant

Fraser Marketing International

Phone: +61 407 460 363

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25.01.2022 The power of Mentoring It is such an honour to be a mentor with Inspiring Rare Birds, to be able to work with business women in the community and be able to give back, particularly through the times of COVID-19. I am very proud of the strength, resilience and professionalism of my current mentee Sundaise Group #marketingstrategy #mentor #mentee #smallbusiness #entrepreneur #brandstory #inspiringrarebirds

24.01.2022 I love this, Raffles Hotels & Resorts working with AXA, bringing health insurance into the ''Travel Safe and Guest Wellbeing'' mix for their guests. https://www.linkedin.com//raffles-hotels-%26-resorts_resil #guestwellbeing #travelsafely #hotelandresorts

23.01.2022 Our friends over at @Revinate created this report on the effect Air Travel will have on your hotel guests, be sympathetic on their arrival, as our entire travel experience will change: https://www.covid19hotel.info/r/the-new-airport-experience/

23.01.2022 This coming Sunday, 21st June, is International Yoga Day. Heres some inspiration for how you can greet everyday like a warrior. http://ow.ly/7CXy50AbfVf

23.01.2022 Today marks a milestone for my business, I am honoured to be awarded as one of the Top 50 Small Business Leaders 2020. I am proud to stand with some amazing and talented business owners. In the words of the editor of @insidesmallbus...2020 celebrates the resilience and innovation displayed by the Australian small-business community. This win recognises my team and my clients, I wouldn’t be in this position without them. Thank you #ISBTop50 #hotelmarketing #brandmanagement #celebrations #awardwinner

23.01.2022 The world of Wellness is one to be watched, a global economy of self care reached $4.5 trillion in 2018. The wellness tourism market is worth $639 billion, and reports show one in three travellers prioritise wellness when they take a trip. Wellness travellers spend 178% more than the standard traveller and given the current situation, sustainability-minded travellers are heavily supporting "travel local", some clever brands are creating wellness holidays tailored more to loca...l markets. Hotel and Resort brands are finding more ways to look after their guests health, today it is more than a pampering spa treatment. A few of my favourites are well planned leading health summits, the IV Therapy immunity booster offering at Anantara Hotels Resorts & Spas Maldives, Westin Hotels & Resorts partnered with high-tech workout bike company Peloton to put the company's bikes in guestrooms and fitness studios and Hilton Five Feet to Fitness guestrooms allow guests to exercise whenever they want. What Wellness Tourism initiatives have you come across lately? #wellnesstourism #wellnesstravel #futureoftravel

22.01.2022 Did you hear... Italy is the destination of 2021.... #hospitalitymarketing #italy #travel #tourism

21.01.2022 Branding begins within... I am a very big believer in taking your entire team on the brand journey, from the very beginning. At Fraser Marketing International we work with you to create branding and marketing solutions that strike a harmonious balance between business objectives and the needs of the guests, but more importantly we run workshops and become a part of your business, to ensure we unwrap the formula that will drive strong brand affinity amongst your team members - they are the ones who will deliver on your brand, they have to live and breathe it. https://www.frasermarketinginternational.com/what-we-do/ #branding #team #brandingbeginswithin #hotelbrand #tourismbrand #brandstrategy #brandstory

21.01.2022 Life is all about perspective #tourismstrong #holidayherethisyear #supportsmallbusiness #travel #hotelmarketing #tourism

20.01.2022 I tend to agree with this article - Hotel owners should definitely be investing in their product - Tourism will bounce back and everyone needs to be ready, you only really get one shot at winning these guests back, there's a lot of competition lining up to win business. #hotelinvestment #hotelowners #development #tourism

20.01.2022 Take a look at some of our tips on crisis recovery planning for hotels... #hotelmarketing #support #brand #travelagain

19.01.2022 I love this, Raffles Hotels & Resorts working with AXA, bringing health insurance into the Travel Safe and Guest Wellbeing mix for their guests. https://www.linkedin.com//raffles-hotels-%26-resorts_resil #guestwellbeing #travelsafely #hotelandresorts

17.01.2022 Please support the Australian tourism industry by reading and supporting this open letter to State Governments. There are levels of uncertainty around some of the extended state border restrictions, this has a real impact on our tourism industry. This open letter to State Leaders is a request to reopen borders (except Victoria at this stage) with protocols in place for safe travel between states. Please visit https://lnkd.in/eXxdEG3 and add your name to the list of suppor...ters. #SaveAussieTourism #travel #hospitailty #domestictourism

17.01.2022 The beauty combined with the simple, elegant touches throughout, is what makes this luxurious property stand out. It is the attention to detail and dedicated service that really make this hotel exceptional and award winning.

17.01.2022 The hotel industry has really been doing it tough and has been majorly affected. If you are a hotelier, GM or head of marketing, looking for someone to bounce some ideas around with, hash out your current marketing plans or explore ways in which to create an entirely new hotel marketing strategy, please contact me and we can fight this battle together... #hotelmarketing #travel #tourism #strategy #marketingplans

17.01.2022 Nimble, agile, pivot, strategy adaptation, unprecedented changing perspective, collaboration, we are all in this together Just some of the key phrases I remember from this COVID-19 period. What stands out to you and what could we start to replace them with

16.01.2022 The price of exclusive travel, is this the new option of air travel. This The New York Times article explores how a private jet may be an option for more people, whilst travellers are concerned about virus-related safety on commercial planes. One passenger said his private jet experience harkened back to the 1950s era of the Golden Age of plane travel, a time when flying felt glamorous. https://www.nytimes.com//tr/private-jets-coronavirus.html... #privatejet #corporatetravel #flyprivate #businesstravel #goldenage

15.01.2022 Top tip hump day Todays tip is a "staycation is the new vacation" book yours now! Another campaign that we are loving is the Stayz by HomeAway #roadtrippledge. Famous Australians are getting behind this campaign, reminding us to help support regional Australia after the negative impact of the Summer bushfires and COVID-19 travel bans. #hotelmarketing #RoadTripPledge #seeaustralia #wanderoutyonder #westernaustralia #SaveOurSeason

14.01.2022 This coming Sunday, 21st June, is International Yoga Day. Here's some inspiration for how you can greet everyday like a warrior. http://ow.ly/7CXy50AbfVf

14.01.2022 Ultimately hotels in Australia are going to benefit from domestic tourism, the average 28 million international visitor nights a year are being replaced with Aussies exploring their own backyard. This resonates nicely with the various domestic tourism campaigns we currently have running. Personally, I already have 3 WA long-weekend trips planned through June, July & August. Read more https://www.afr.com//hotels-better-off-without-internation

13.01.2022 We strongly believe that relationships and partnerships are the key to success. Find out more about Partnership Marketing as part of your Hotel marketing strategy here.. https://www.frasermarketinginternational.com/relationships/ #travel #tourism #hotels #marketingstrategy #partnershipmarketing #hotelbrand #partnershipmarketing

13.01.2022 Hope Lights The Way JNTO want travellers to continue to dream of their next Japanese adventure. This uplifting video shows how strong emotional connection and storytelling is when it comes to inspiring people to plan travel. https://www.youtube.com/watch?v=jTz2EBBIKGY&feature=youtu.be... #hopelightstheway #beinspired #brandstory #travel

12.01.2022 Top tip hump day Stay on brand message. As an accommodation provider, you cant be everything to everyone and you most certainly cant please everybody all of the time, but what you can do is always ensure every single channel, communication and touch-point delivers on your Brand Story and Promise, keep coming back to your reason for being - this way you will be talking to a connected and engaged audience, who get your brand. #travel #tourism #hotels #marketingstrategy #marketingtips #hotelbrand #brandstory

12.01.2022 We all know a picture tells a 1000 words, particularly when it comes to inspirational and emotional messaging. I find this quote truly sums up the power of photography, especially for hotel and resort imagery, and what it captures to the person who is looking to book that holiday, that escape...Photography for me is not looking, it’s feeling. If you can’t feel what you’re looking at, then you’re never going to get others to feel anything when they look at your pictures. D...on McCullin Read more here on my Top Tips to a Hotel Photo Shoot... Mauro Risch #hospitalitymarketing #hotelphotography #brandphotography

12.01.2022 Relationships at a professional level are so important, one of my favourite quotes - Pulling a good network together takes effort, sincerity and time. Perth Business Network is renowned for connecting wonderful people and delivering fabulous events. Fraser Marketing International is proud to be the sponsor behind the PBN Christmas Event this December, at the Crown Towers Crystal Club. Crown Towers Perth #networking #smallbusiness #perthbusiness #sponsorshipmarketing #travel #tourism #hotels #explore #seeaustralia #holidayherethisyear #staycation #tourismaustralia #events

11.01.2022 Welcome back Melbourne.... Let’s Melbourne Again. https://m.youtube.com/watch?feature=youtu.be&v=WuGOwk2pLl8

11.01.2022 Hotel Owners, developers, asset managers - how many are remaining committed to upcoming openings and future portfolio growth. How are you initiating recovery plans? Feel free to reach out to discuss development marketing for your assets. #hotelmarketing #brandstrategy #hoteldevelopmentmarketing #growth

11.01.2022 In a post COVID-19 world how do you cut through the noise and clutter to clearly communicate your brand? I find that the best way is by telling a good story and finding that emotional connection with your audience. When it comes to telling a brand story, which channels work best. Read more here... https://www.frasermarketinginternational.com/storytelling-/ #travel #tourism #hotels #marketingstrategy #marketingtips #hotelmarketing #brandstory

10.01.2022 The future of travel... Is there one? Well obviously I would like to answer that question with a resounding YES, for more reasons than one! Randi Zuckerberg spoke to 4 travel experts about this... Read more here : https://medium.com//the-future-of-travel-is-there-one-6c30 #futureoftravel #traveltrends #holidayherethisyear #staycation #storytelling #brandmanagement

10.01.2022 This is a well written round up of the new look @Virgin Australia 2.0 #travel #airlines #virginaustralia #seeaustralia #velocity https://www.executivetraveller.com/ne/bain-virgin-australia

10.01.2022 We all love a good story! We each have a unique fingerprint and our own personality. We are individuals made up of a specific DNA and ID, but more importantly we all have a story to tell. How do you ensure you are living up to your brand story? Read more here... https://www.frasermarketinginternational.com/your-brand-st/ #branding #hotelstory #hotelbrand #tourismbrand #brandstrategy #brandstory

10.01.2022 7 key points to winning guests directly, in a post COVID19 Digital Marketing journey. Encourage those lookers to to be direct bookers: Be Visible to Create Demand - inspire with content Convert Customers easily - make them choose you, highlight your Post COVID-19 measures and most importantly make it easy to book directly on your site ... Optimise Revenue - make bookings flexible and highlight this message, engage and say thank you for booking, suggest upselling with value adds Pre Stay - a warm welcome, suggested itinerary and reference to COVID-19 guest safety and wellness measures Welcome - arrange check in via mobile and if you have the capability it is better to encourage keyless room entry Post Stay - we can't wait to welcome you back soon. Here is a little something from us (value add or discount for a future stay) Ongoing communication - engage effectively through your CRM and stay in touch with your guests, make them feel valued #hotelmarketing #marketingstrategy #brandmarketing #tourism #travel #bookdirect #digitalmarketing

10.01.2022 This is innovation, focusing on safety as well as style for its premium passengers. https://www.businesstraveller.com//etihad-introduces-snoo/ #airlines #travel #etihad #passengerwellness

09.01.2022 Internal Communication - how are you communicating with your teams, partners, owners, as you transition to a new "post COVID-19" normal. Make sure you are transparent and ensure you are connecting and engaging your team throughout the process, they need to feel involved if you want to get the most out of them, this is the time to encourage productivity as well as a feeling of safety and being part of a team. #hotelmarketing #marketingstrategy #brandmarketing #tourism #travel #internalcommunications

09.01.2022 Nearly a month has passed since our world, particularly in Australia and New Zealand, started to revert to some form of normality. I wanted to take this opportunity to look back at this blog I had written in March... It may be a good time to look back at this as a checklist and make sure your business is on track with it's marketing strategy and plans. http://ow.ly/JYt350Adyss

09.01.2022 It is hoped that @Vivid Sydney 2021 will be the catalyst to bring tourism back to Sydney. #tourism #destinationmarketing #sydney #hotelsandmotels #hospitality #vividsydney

09.01.2022 You may have seen I often refer to the power of a strong "Brand Story", because everyone loves a good story. This is how your customer base emotionally connects with your brand. I love this from Swire Hotels #hotelbrand #brandstory #campaign #marketing #brandstrategy

08.01.2022 Wrapping up 2020 like 3 key words spring to mind for the year that has been - Innovation, Resilience and Optimism - not only in my industry of hospitality and tourism but across all industries and particularly small businesses. A huge thank you to my wonderful clients and partners. ... Here’s to 2021... #hospitalitymarketing #tourism #HolidayHereThisYear #festive #hotelsandresorts

08.01.2022 Sleep local and book direct, we love the recent collaboration between Australian Traveller and @tourismaustralia 100 Ways To Holiday Here This Year it is time to reconnect with this wonderful country of Australia. #travel #tourism #hotels #explore #seeaustralia #holidayherethisyear #staycation

08.01.2022 Today I hosted an afternoon tea for my friend and our 3year old daughters, at home. Our Adults version of hi-tea was served by @westinperth with their amazing Take Away Truffle Hi Tea #westinperth #trufflehitea #hiteaperth #hiteasociety #marriottbonvoymoments #perthisok #perthmoments #entertaining #hotelexperience #delicious #takeawayhitea

08.01.2022 Friday Celebrations - Launching our new and improved Website...check it out and see how FMI could be your future partner in marketing your hospitality or tourism business. Check out the link in our bio. #hotelmarketing #tourismmarketing #hotelbrand #digitalmarketing #launch

07.01.2022 Thinking of our hospitality friends in Melbourne at this critical time. #togetherintravel #hotels #strongertogether #karryontravel

07.01.2022 Top tip hump day Today we explore the power of Email Marketing. The Hospitality industry is one of the most competitive, and direct marketing is one of the better solutions with a healthy ROI. Heres a checklist of what you should consider https://www.frasermarketinginternational.com/the-power-of-/ #travel #tourism #hotels #marketingstrategy #marketingtips #hotelbrand

07.01.2022 What will staying in accommodation look like in the future... many hotel companies have announced their guest first initiatives - high level sanitised cleaning procedures, flexible booking and cancellation policies as well as a different take on dining options. What are your thoughts on how this will take shape?

06.01.2022 Green Lanes for travel... more and more countries and governments are talking about developing reciprocal travel agreements between various select countries, read more here https://karryon.com.au//singapore-could-open-up-reciproca/

03.01.2022 At FMI, we are very lucky to still have clients, as a brand management and marketing business working with hotel and tourism clients, this could have gone either way. I know many amazing smart and wonderful people who have not been so fortunate. I am so excited to see what comes out of this as our world slowly starts to get back to a form of normality - the innovation, the phenomenal business ideas, the creativity and some new start ups... Who knows what is going to be popping up... #hotelmarketing #marketingstrategy #brandmarketing #tourism #travel #digitalmarketing #startups #entrepreneur

01.01.2022 @Virtuoso asked its travelers if they were ready to travel. Both months had similar results: The younger the traveler, the more likely they were to travel. #travel #virtuosotravel #planningtravel #tourism

01.01.2022 Getting into the Festive spirit with @perthbusinessnetwork. I sponsored this wonderful and exclusive Christmas At The Club event as well as the fabulous gifts by @thesmallbatchgiftco, a lot of fun was had by all #holidayherethisyear #branding #christmasparty #networking #marketing