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24.01.2022 A picture is worth a thousand words... and this rings true for the countless images posted on social media around the Australian Bushfires! From personal to professional photos, every one has told a story of heart break and devastation. . It's hard to know what to do, how to respond, or how to help! If you're in Brisbane, this is one way to help out. . Mark Saturday, January 31st in your calendar as @Lightspacebrisbane and @chef_Mcleod of @alfreshco_catering come together to host a Bushfire Benefit Dinner with ALL proceeds going to those in need! Details to come soon, but there will be a team of awesome suppliers on board so don't miss it! @whitewhiteweddings @croft.pr @louisecrozier_ @ Lightspace Brisbane

23.01.2022 Hands up if you feel like you dont know what to do next with your social and digital strategy? . So many small biz owners feel like theyve hit a brick wall, and come to a halt! But I want to challenge this... . Coronavirus means isolation. And isolation means social media ... . @thesocialco_ analysed 260 of their campaigns including more than 7.5 million Instagram post and found a 76% increase in daily engaged over the last two weeks . As individuals tackle the burden of self-isolation, social media will become a daily routine as people crave connection and information . So with constant eyeballs on social media its important to understand that.... LOCKDOWN DOESN'T MEAN YOU CANT CREATE REVENUE . To help you out, Ill be providing a number of insight over the coming days from Freckle Digital and our clients which should guide you on what sort of content you should be creating during the Coronavirus pandemic and how this can be amplified to assist in driving a return . So tag anyone you think might want to follow along, or select post notifications so you dont miss out See more

22.01.2022 WE ARE HIRING A GRAPHIC DESIGNER Do you like dogs? What about a whole shared office with dogs and entrepreneurs mixed in cool, modern surroundings? Based in Fortitude Valley, we are a digital agency that is bursting at the seams with opportunities for the right Graphic Designer to join us on a full-time basis. We need you to have experience within an eCommerce retail environment and you will need to hit the ground running designing email templates, social media graphics a...nd simple animation work. We will provide you with a real opportunity to develop your skills, work with a variety of customers and self-direct your design career in the direction you choose. Does this sound like you? Or do you know someone who would be perfect for the role? Email us at [email protected]

21.01.2022 NEW WEBSITE NOW LIVE Weve been busy s crafting a new Freckle Digital website. From tips & tricks to client testimonials (yes, we bribed them to be nice ), services and more, we urge you to have a peek and let us know what you think . Of course, no digi project gets complete without a team of digi gurus. Thanks to @st.clementcreative for her creative direction , @anwynhowarth for her snap skills , and @emmatroydesign for her killer website templates . You al...l helped to make Freckle come to life online . Click the link in our bio see what weve done See more

21.01.2022 Last month we proudly helped a bunch of amazing small e-Commerce businesses generate over $500,000+ in sales through social media (Facebook & Instagram) advertising alone . We worked harder and smarter, and so did all our small biz owners, but we also know that you NEED to keep your finger on the pulse when it comes to media buying . So this week we are attending @adworldconf (virtually of course) to get the most update info, tips and digital hacks to make our client's so...cial media ads work even harder and smarter . Stay tuned as we dish out our NUMBER ONE key learning from each day over the next 7 days! See more

21.01.2022 PAID ADVERTISING DURING A CRISIS . Are you uncertain about how to manage your paid marketing during COVID-19? Well, you are not alone . Some are thriving (think essentials and panic buying), and others are dramatically declining (think events and social distancing). But the overall revenue of most e-Commerce accounts we manage have remained stable thus far ... . Research from the US has shown that although Return On Ad Spend (ROAS) is declining, the Cost Per 1,000 Impression (CPM) is lowering. This means it's cheaper to reach people with your message, but they may not convert RIGHT NOW (hold that thought) during this uncertain time . It was also reported since the on-set of COVID-19, China has seen an increase in time spent online by 20% . So what does this all mean? It mean dont dismiss your digital strategy and communication during this time - just pivot! People are self-isolating and turning to digital platforms for interaction. So how will YOU be there for your audience during this crisis? . They need you to communicate more than ever, and hey, when the storm is over, they may become even more connected and loyal to your brand than before. Now that's a thought worth exploring See more

21.01.2022 Were back This week we went back into our studio nook at @prospectstudios, and boy did it feel good . I totally underestimated the power of co-working and seeing team members day-in-day out! Whilst there are only two of us + at the moment, separating work from home is definitely helping with structure and motivation @KateRobinsonPhoto

20.01.2022 A lot of what we do here at Freckle is content It’s fun, creative and the bedrock of social media, paid ads, and email marketing. Content can also be time-consuming, expensive and difficult to get your message across in a simple static image or short video across multiple platforms. To maximise your investment in content creation you must have a strategy that reinforces your brand key messages through creative storytelling on a number of levels We like to divide our conte...nt strategies into three levels: 1 Low investment content: This content will ensure you are updating your audience consistently with value add information. They are inexpensive to create and usually come in the form of static images or re-posted user-generated content 2 Medium investment: This content focuses in on your key brand messages. Are you sustainable? Do you support women in business? Do you create locally? These are key brand values that your audience will relate too. They don’t change too much and are short and snappy. They can be presented as animations or graphically designed tiles and re-purposed over time 3 High investment content: This content has the highest level of storytelling capabilities. It needs to address what problem you solve or your core offering in the form of videos, interviews and animations with a strong human element. Want to know more about content strategies? DM us today!

19.01.2022 Tip number two from @adworldconf comes from Ashley Vinson (Creative Agency Facebook Partner) and her top tips for Facebook & Instagram advertising. The number one takeaway was to ensure you are feeding the algorithm with as much content as possible so it has something to serve your audience at the right time This could be different creative formats (video, static image, carousel & slideshow) as well as different messages (bestsellers, new in, reviews). As a minimum each au...dience must have at least three different types of content (however we like to test 4 to 5 ) Want to know more send us a DM!

18.01.2022 Meet the Freckle Digital Team Starting with Director & Founder @freckles_sara Raised in the UK, educated in the United States and calls sunny Brisbane home, Sara is our lead strategist for everything media, e-commerce and content.

18.01.2022 Christmas is coming towards us like a steam train And we were busy planning campaigns for the holiday in September November is one of the biggest e-commerce months at Freckle Digital and it’s important to show relevant and engaging content during this time to make the most of it We had a lot of fun creating these videos for @cleardogtreats and their Christmas campaign, launching today

17.01.2022 It’s not news that marketing to females has changed. You only have to scroll your feed to see that leggy Victoria Secret model content has been replaced by something far more authentic and genuine. With over 80% of our e-Commerce clients targeting a female-focused audience, we thought we’d shed some light on how we are marketing to them right now ENGAGE with user-generated content (UGC) Ask your customers or like-minded influencer to get involved with product demos, r...eviews, unboxing and testimonials. Whatever it is, make your customers your content heros. CONVERT with paid ads (aka the juicy part). Combining Pinterest and Facebook sponsored ads is a winning formula to scale and drive conversion. Pinterest works better with organic UGC ads that drive awareness, whereas Facebook needs to be product-focused explaining how your product can help. RETAIN with email marketing. 30% of your revenue should be driven from email marketing. We focus on three main types, 1) automation, 2) weekly content, 3) promotions and product launches. What do you find resonates well with your female audience? Let us know below.

17.01.2022 Let's talk about COVID-19! Its a little scary hey, not only for peoples health but also for businesses worried about the economic impacts which will remain long after COVID-19 has gone. So how will we respond? Well we are not panicking; its not our nature at all! In-fact we are helping businesses spread the message of "how they can help each other and their consumers during this turbulent time". Whether it is downloading working from home guides, free hand sanitiser/esse...ntials with every order, or delivery and takeaway restaurant options, we remain confident that we can all survive the potential storm that is brewing. So we urge you to hold the most positive possible mindset, and think about how you can spread the good news and a helpful message in a time of crisis - as that really is the winning formula! Creative campaign from our killer clients @vonex.vn8 See more

16.01.2022 Are you feeling somewhat isolated at the moment? I mean, we are staring down the barrel at a form of consumerism where NO-ONE can come to you! . Yes, they can ONLY interact with you online . Frustrating I know, but perhaps this is a wake-up call to think about your online presence, and ask yourself, how will you continue to communicate and engage with customers when there is no face-to-face interaction? ... . If you think it could do with an overhaul or a strategy, then we are offering a 50% discount on our tailored and personalised digital set-up packages next month This could include: . Social Media Audit and Strategy (including crisis comms) Organic Social Media Content Creation Digital Advertising Set-up & Strategy (Facebook & Google Ads) Workshops and Training Tailored to your Business Email Marketing Set-up and Automation Funnels e-Commerce Website Audits with SEO Best Practices . Think you might want in, or just a chat? DM us today or email [email protected] for more information! See more

15.01.2022 Today the QLD Government announced a $10k small business COVID-19 Adaption Grant Program to up your digital game . What does this include? . Digital strategy development... Content development to build your biz Specific software to move businesses online Professional advice to support business sustainability and diversification . Contact [email protected] if your small biz needs help or quotes for any of the above! See more

14.01.2022 JOB ALERT Junior Social Media Coordinator Do you like dogs? What about a whole shared office with dogs and entrepreneurs mixed together in a cool, modern surrounds? Based in Fortitude Valley, we are bursting at the seams with opportunity for the right junior social media coordinator to join us on an initial part-time basis. We need assistance creative content, editing Facebook Ads and with our influencer marketing program. It's essential you have a can-do attitude and the right level of passion and curiosity so that we can get you up to speed quickly. Previous social media management experience is looked upon favourably. If this sounds like you, email [email protected], or if you know someone who is a successful applicant, we'll spot you a cheeky $500 as a referral fee.

13.01.2022 PIVOT | The word we have been hearing non-stop these past couple of weeks. Well, that and toilet paper . You might be sick of hearing it, but the truth is, diversifying and finding new ways to cope in times like this really is key . Some of our clients have taken great steps to ensure they stay connected to their customers, and do their bit to spread some joy. Heres our round up at Freckle Digital ... . @blushingconfetti have launched their Send With Love card campaign. They are writing some handwritten notes that they will send to your nearest (metaphorically of course) and dearest, from you. What a way to bring a smile to their faces . @vonex.vn8 understands that working from home can take some getting used to, thats why have developed Work From Home guides and are giving customers FREE access to the Vonex app for 6 months so staying connected is easy . 4impact is leading the way with remote working set-ups for their clients. Just because we are all away from the office, doesnt mean that the work stops! Business as usual, as they say . @espailinteriors is moving towards online shopping, deliveries and click and collection options for customers to keep everyone safe. Plus, they sell all of your isolation needs (think: skin care, homewares, and jigsaws) . @pilates.place has launched Pilates Place at Your Place so their members can keep moving whilst at home! Live and prerecorded workshops mean a good sweat session is just a click away . What other great ideas have you seen from businesses practicing the P-word? See more

13.01.2022 Coming soon Weve been busy s developing a brand new website with the help of @anwynhowarth @st.clementcreative and @emmatroydesign . Stay tuned as were hoping to launch it next month!

13.01.2022 If the first half of 2020 has taught us anything, its the heightened need for e-Commerce and digital strategies across all industries . If youre starting from scratch, or arent sure where to go next, it can quickly become overwhelming. Weve had the pleasure of helping brands navigate this new era in the most cost-effective way possible, prioritising channels and strategies that will achieve the greatest bang for your buck . Its never a one size fits all mo...del but here are a few idea to elevate your brand today . Balancing automation with customisation; consistently communicating a series of tailored messages that reach customers regularly Top of funnel Social Media Ads that draw in new customers with high story telling capabilities and key brand messages; people are spending more time online so introduce yourself Content Marketing strategies backed with data and purpose. Its no longer enough to just post content; it needs to have a purpose which is reinforced over multiple posts to have an effect. . Want to know more, or up your e-Commerce game? DM us today See more

12.01.2022 Happy work anniversary to our resident Content Queen @chelledenaro . This week she celebrates one year at Freckle Digital . We couldnt be more grateful for all you do for our wonderful clients

11.01.2022 Let's talk about COVID-19! It a little scary hey, not only for peoples health but also for businesses worried about the economic impacts which will remain long after COVID-19 has gone . But here at Freckle, we are not panicking; its not our nature at all! In-fact we are helping businesses spread the message of "how they can help each other and their consumers during this turbulent time". Whether it is downloading working from home guides, free hand sanitisers with every order, or delivery and takeaway restaurant options, we remain confident that we can all survive the potential storm that is brewing. So we urge you to hold the most positive possible mindset, and think about how you can spread the good news and message in a time of crisis - as that really is the winning formula! Creative campaign from our killer clients @vonex.vn8

10.01.2022 Have you seen an increase in parcels coming to your apartment? Or a delay in your home deliveries? Its because EVERYONE is shopping online. So many packages the posties are struggling to keep up . So what does this mean? If youre in e-commerce, its time to scale up your digital advertising spend. Weve witnessed better conversions, impressions, clicks and reach than ever before. Now, we aren't scientists , but we think it all comes down to the following . Busin...esses have pulled their ad spend > so there is an increase in market share > coupled with an increase in people online > decreasing the spend of most ads > and therefore increasing the ROI . So if you are thinking of scaling up, looking to build an audience, or try social media advertising... now has never been a better time See more

09.01.2022 Welcome to the Freckle Family @petitbarcelona Now, this is one killer brand that lives and breathes authenticity They dont just make beautiful Spanish shoes, but they hand make them slowly, by an artisan family in Menorca. The owners Lauren and Helios go and visit them every year between June and September with their beautiful family. They dont compromise on quality and shoot all their campaign shots in Spain... with two kids in tow may I add Find out more about them and why people LOVE their Spanish shoes over on their Instagram page - @petitbarcelona.

09.01.2022 Welcome to the team @remax_australia as we craft their personality-driven social media content campaigns. Join us over on their Instagram channel as we take you on a #REMAXTourDownUnder to some of Australia’s most iconic destinations

08.01.2022 NEW IGTV VIDEO Last month we filmed @kimberleybusteed killing it at @f45_training_camphill for her new IGTV channel Head over there now to watch the full version!

08.01.2022 We are already almost three months into 2020 Does anyone else feel like time is flying by ? . In an effort to ensure we make the most of this year, we sat down and thought about what we wanted to achieve! . For us, it was simple:... (1) Keep connecting with likeminded clients and businesses (2) Strive to deliver our best work possible (3) Never stop learning and questioning why we do something . What are you trying to achieve this year? See more

08.01.2022 Tip number one from Freckle Digital @adworldconf comes from Sam Parr and the world of copywriting When writing copy for ads, simplicity is key. Ditch all of the extra words and get straight to the point. Most copywriters recommend writing at a 7th grade level so you are not hiding the key message in words designed to win an essay competition. Once you’ve got that down pat, remember this acronym: AIDA. ... 1 Attention: Grab your viewer from the first sentence. 2 Interest: Share a piece of information that is of interest to them. 3 Desire: Highlight your product or services key benefits. 4 Action: Tell the viewer clearly what they should do next Copy that converts really is that simple

06.01.2022 What a crazy ride 2019 has been We've enjoyed every minute of it and want to thank all our wonderful clients for trusting us with their amazing brands We've got some big plans for 2020 and can't wait to get started. But for now, we hope you are all celebrating the final day of 2019

06.01.2022 What a start to 2021 We’ve been busy onboarding new clients, and making our existing ones digital powerhouses, all the while doubling our team The goal is to share more about Freckle Digital and our knowledge because, let's be honest, this is what we tell our clients. To kick us off here is a sneaky behind the scenes look at a content shoot we did a few weeks ago for our new client @be.health.co - a collagen product about to hit the market very soon. We loved the opportunity to work with our fav content creator @anwynhowarth to produce some magical content for the website, socials and email marketing.

05.01.2022 We went behind-the-scenes with @whitewhiteweddings as they uncover Brisbane best kept secret wedding venue @isleslane

03.01.2022 So yum So fun This month we introduced @harajukugyoza to the Freckle Digital team with a tasty bang Weve been busy bees helping with the launch of a Mac N Cheese Gyoza , one of three new Sumo Dude Food Gyozas launching tomorrow (March 5th) - think also Pepperoni Pizza Gyoza and Buffalo Chicken Wing Gyoza Hurry yet? We know we are

03.01.2022 Goodbye 2020, what a wild ride you’ve been We aren’t going to say good riddance because we are so immensely proud of each and every one of our clients who showed great strength and positivity through the ups and downs of this year It was a pleasure to come on the roller coaster ride and be there every step of the way, and in-fact witness you come out on top Stronger than ever with a spring board to an even brighter 2021. Now that makes 2020 something to celebrate

02.01.2022 Happy work anniversary to our resident Content Queen @chelledenaro . This week she celebrates one year at Freckle Digital . We couldnt be more grateful for all you do for our wonderful clients

02.01.2022 Did you know that 92% of consumers start with search when looking for a product or service? . Then 75% of those searching look to social media to learn more about you and your brand . This is why it is essential to have a combined search and social strategy for your biz ... . It helps you to capture both the high-intent ready to purchases audience, as well as raise awareness amongst those potential customers that are in the discovery phase . Want to know more? Send us a DM! See more

02.01.2022 Happy International Women's Day As a day to celebrate women, I couldn't help but use the opportunity to celebrate all the strong and independent female biz owners that we work with at Freckle Digital (over 80% may I add) . Not only are they hugely successful, but they balance work with home life, stand up to fierce competition, work to combat stereotypes, and have a strong sense of community and compassion .... Every one of them rises to whatever challenge comes their way with so much passion, strength and power that success if the only outcome that follows . A day like today reminds me of how lucky we are to work with such strong women every day. So we thank you for inspiring us, and future generations of women, to live the life we all dream of - No. Matter. What. See more

02.01.2022 Thriving through COVID-19 with awesome colleagues and clients!

01.01.2022 One of our clients @loyalhopebrisbane had their stunning venue featured on @wedshed live virtual tour Heres a behind-the-scene shot of us recording co-owner @life_of_a_wedding_planner guiding viewers around the space! Check out the full video over of @wedsheds IGTV account

01.01.2022 Wondering what to do with your advertising spend? It feels like a rollercoaster right now, but here are some insider tips on what to do to make the most of your spend . Be sensitive: Be up-front about whats happening, dont go for a hard sell and be GENUINE! This means you have the OK to share content that is less polished but more authentic and human . Think about how to position your ads: Can it be something to learn, or new to do? Consider waiving or reducing shipping ...costs to remove barriers for your customers. Offer virtual consultations or even mention curb-side pick-ups if you can do this . Offer value: With more site traffic, try retargeting with a discount of some kind. Make sure the value of your product or service during this time is easily understood and translates to your audience . Try new ad formats: Set-up lead ads to grow an email newsletter audience. Try brand awareness campaigns if conversions are unlikely right now. Either way, its important to keep a presence and communicate with your audience See more

01.01.2022 Welcome to the team @reneelovesfrances Owned and operated by the fashionable and mega creative @reneebargh, weve been managing and optimising a targeted social media advertising strategy for the past few months . Using a mixture of tailored messages and engaging creative at each stage of the buying journey, weve found new customers and maintain an ROI of 8 and above Oh, and of course, upped our fashion game