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Fresh Logic in Hawthorn, Victoria | Business service



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Fresh Logic

Locality: Hawthorn, Victoria

Phone: +61 3 9818 1588



Address: 192B Burwood Rd 3122 Hawthorn, VIC, Australia

Website: http://www.freshlogic.com.au

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25.01.2022 Kogan.com steps into online grocery. Freshlogic's insight on the rapid changes within the online retail space and its competitive pressures. Read more: https://freshlogic.com.au/issue/freshincite-march-2015



23.01.2022 KRAFT Peanut Butter has launched 8 new nut butter flavours including hazelnut, cashew and almond spreads, as well as cinnamon and honey flavoured peanut butter. The nut market has expanded rapidly over the past few years, and consumers have become more receptive to new uses. https://freshlogic.com.au/issue/freshincite-march-2015

23.01.2022 Consumers believe strong colour does equal strong health. Around the world shoppers are more inclined to buy vibrantly coloured fruit and vegetables. New Zealand farmers are even converting to block red apple varieties over bi-colours like the gala. What else is to come with papayas, nectarines and tomatoes? https://freshlogic.com.au/issue/freshincite-march-2015

23.01.2022 Shopwings has arrived in Australia. Will this be the Uber of grocery shopping? Read Freshincite for our view https://freshlogic.com.au/issue/freshincite-april-2015



22.01.2022 Pepsi is launching a new bottle for UK on-trade market. Inspired by the original heritage bottle, if the new look has appeal we could see roll out to food service providers in other countries along with penetration to retailers http://www.foodbev.com//pepsi-launches-new-on-trade-glass-

21.01.2022 Sign show banks are increasingly wary of digital competitors - could this be a telltale sign of how other industries are feeling too? Digital methods find new ways to service customers and are not constrained by the need to build infrastructure. If they succeed they can impact a market rapidly. https://freshlogic.com.au/issue/freshincite-june-2015

20.01.2022 US online meal delivery company Sprig overcomes logistical challenges to master delivering ready meals to your door in 20minutes https://freshlogic.com.au/issue/freshincite-april-2015



19.01.2022 Adwatch turns 7! The Adwatch service provides access to independently collected data on retailer promotional activity. For 7 years now we have tracked all food and grocery promotional activity, typically capturing the detail of more than 6,500 state-level retail promotions weekly. Want real food insight? Leave it to the experts in food.

19.01.2022 A page dedicated to encouraging consumers to consider the plight of growers. The page features pictures of growers, their families and their farms to help create a relationship between those who eat the fruit, and those who grow it.

16.01.2022 GMO-free is losing its taboo as a ‘don’t mention’ term with new products now promoting it as a branding message. Does this mean ‘GMO-free’ has similar positive connotations to ‘low fat’ or ‘high-fibre’? What are the implications on the food market? https://freshlogic.com.au/issue/freshincite-march-2015

15.01.2022 http://www.hospitalitymagazine.com.au//menulog-sells-for-$

13.01.2022 Kangaroo meat sales are up 400% in the last 5 years. Consumers’ ethical concerns about kangaroo meat have been the primary hurdle to category growth. So what attributes have led to the increase? What did this category do to have such exponential gains? For further interpretations of this food trend read: Freshincite https://freshlogic.com.au/issue/freshincite-may-2015



11.01.2022 Is seaweed the next poised to lift? Touted as the new kale, seaweed is showing up everywhere in UK, from restaurant menus to specialist retailers and recently at Tesco’s vegetable aisle, making it the first supermarket chain to stock fresh, edible seaweed. Read more on our insights https://freshlogic.com.au/issue/freshincite-june-2015

11.01.2022 PMA A-NZ Conference Day in May was a wonderful experience with interesting marketing tips from all speakers. FreshPlaza article from Dan'l Mackey-Almy. She advocates a focus on using marketing to increase the demand of fresh produce http://www.freshplaza.com//Shared-goals-open-doors-for-suc

11.01.2022 Australia has seen consumers adopt contactless payment systems as merchants look to offer speedier, easier transactions. Australia has been tipped to be an early adopter for new technologies but are heartwave readings too intrusive? https://freshlogic.com.au/issue/freshincite-march-2015

09.01.2022 Register for your FREE subscription: This month's stories is seaweed the new superfood trend, McDonald’s introduces kale to its menu and Lychee growers welcome Vietnamese imports https://freshlogic.com.au/issue/freshincite-june-2015

09.01.2022 Strong consumer perceptions give Australian butchers the edge over trends in the US. A new study from the American Meat Institute has found only 8% of US shoppers buy their meat from a specialist butcher. A sharp contrast to the trends occurring in Australia. Specific details and insights https://freshlogic.com.au/issue/freshincite-march-2015

09.01.2022 What's trending in the Australian Wine Export industry - the changing dynamics in the market https://freshlogic.com.au/issue/freshincite-march-2015

07.01.2022 Europe's 2014 Year Against Food Waste has resonated around the world as a trend in 'ugly food' emerges. Consumers are making a concerted effort to purchase food that they know may have otherwise been wasted. Great article on the win-win effects for the supply chain.

05.01.2022 What's happening in fast food for Australia? Red Rooster has partnered with Sumo Salad to add two new Sumo-branded salad options. https://freshlogic.com.au/issue/freshincite-april-2015

01.01.2022 How the Apple Watch could affect your next grocery trip https://freshlogic.com.au/issue/freshincite-april-2015

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