Freshlime in Melbourne, Victoria, Australia | Media agency

Freshlime

Locality: Melbourne, Victoria, Australia

Phone: +61 3 9534 4455

Address: Suite 102, 181 St Kilda Road 3182 Melbourne, VIC, Australia

Website: http://www.freshlime.com.au

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25.01.2022 HOT OFF THE PRESS Shopify users can purchase advertising on Snapchat using the snapchat ads app! Will you be using this handy little feature? Get the full story here https://bit.ly/2ZVr0Vy

24.01.2022 FRESH CLIENT WIN CATs Next Generation of Excavators are here! CATs new mini excavator range has made a huge impact in the construction industry, as CAT dealers wrap up their demo days in AU and NZ. We were thrilled to be part of this activation which included: 25 locations 40 demo days... More than 350 operators given the opportunity to trial the machines to see what all the fuss is about. Lets just say this campaign has been the game changer they were hoping for

23.01.2022 Broadcast Video On Demand (or BVOD) is becoming increasingly sought after by advertisers looking for incremental reach on top of their traditional broadcast TV buy. With consumption up 36.9% year on year, and more and more people consuming video content from home, nows the time to consider how you can best leverage this channel to increase scale and reach new audiences online. #Freshlime #Media #BVOD #Advertising

23.01.2022 Here's to the game-changers and thought leaders of the world

22.01.2022 Today it was announced that iconic Australian radio broadcaster, Alan Jones, will depart his famously-held breakfast radio position with 2GB and 4BC at the end of May. Over his 35-year career, Alan has dominated the breakfast radio timeslot, recording an unequalled 226 survey wins. With a fiercely loyal follower base, Alan has become one of Australia's most sought-after voices for a number of brands. #FreshlimeMedia #MediaNews #AlanJones #BreakfastRadio

22.01.2022 Did you know that 55% of Australian fashion shoppers say that they use their smartphone whilst shopping in store? Source: Facebook IQ #freshlime #mediaagency #advertising #advertisingagency #facebookinsights #didyouknow

22.01.2022 "Per week, we spend an average of 40 hours online. Thats the equivalent of a full time job! If its the publics job to use digital media, its our job to get businesses in front of those users at the appropriate time." Are you in need of a digital media refresh? Check out our latest blog post, 'An Introduction to Digital Media' here https://bit.ly/3iq8bTF. #DigitalMedia #Advertising #Freshlime

22.01.2022 We received this little gem from our star Senior Client Manager, Tessa, whos welcomed baby Kobe into the world this year. We cant wait to have you back, Tessa!

21.01.2022 With more and more commuters heading back to the workplace, commercial radio's average metro audiences has recorded an increase of 7.1% over the past four weeks. The results, as surveyed by independent body GFK, indicates that listeners are up by 786,000 people per week compared to the second offical radio survey of the year (released in April). Source: AdNews Australia

21.01.2022 Goodbye instagram likes

21.01.2022 Congratulations to our client, @LaTrobeFinancial for taking home this year's MAX Award for Community Initiative of the Year, recognising their substantial contribution the front-line workers, and for the incredible support they've shown to customers experiencing financial hardship.

20.01.2022 "Per week, we spend an average of 40 hours online. That’s the equivalent of a full time job! If it’s the public’s job to use digital media, it’s our job to get businesses in front of those users at the appropriate time." Are you in need of a digital media refresh? Check out our latest blog post, 'An Introduction to Digital Media' here https://bit.ly/3iq8bTF. #DigitalMedia #Advertising #Freshlime

20.01.2022 With advanced targeting capabilities, various creative formats, and leading analytics tools to help optimise campaign performance, social media has become a mandatory addition to any marketing mix. Serve your message to the right audience, at the right time - no matter how big or small your company is. #Freshlime #SocialMedia #Advertising #Marketing

20.01.2022 Asking for a friend....

20.01.2022 Have you considered an Out of Home campaign to reach experience seekers in 2020? #freshlime #mediaagency #advertising #advertisingagency #outofhome

20.01.2022 Are you experimenting with Instagrams breadth of features to bring your products closer to your target audience? With Instagram Shopping, you can share featured products through organic posts and stories, or allow users to find you through Search & Explore. #freshlime #mediaagency #advertising #advertisingagency #Instagramshop

19.01.2022 Since our inception, one of Freshlimes abiding principals has been Continual Improvement. To us, that means challenging both ourselves and our clients in order to achieve the best outcomes possible. This year has presented us, as well as a number of other businesses and individuals, with unique opportunities to re-train, up-skill, and explore new opportunities for growth. Have you brushed up on some old skills, or discovered a new talent in 2020? #freshlime #mediaagency #advertising #advertisingagency #anthonyrobbins #quoteoftheweek

19.01.2022 Congratulations to our client National Gallery of Australia, Canberra on a spectacular execution of the Love & Desire Exhibition! We can't wait to be part of the campaign next year #FreshClients

18.01.2022 Congratulations to our client, @LaTrobeFinancial for taking home this years MAX Award for Community Initiative of the Year, recognising their substantial contribution the front-line workers, and for the incredible support theyve shown to customers experiencing financial hardship.

18.01.2022 Radio ratings are IN Some highlights: In Sydney SmoothFM made #1 FM Overall In Melbourne SmoothFm rose to an 11% share ... In Brisbane Nova retained the top spot Find out how your state stacked up https://bit.ly/2GUpJXq P.S. Interested in exploring Radio Advertising? Contact us for strategic direction

17.01.2022 Have you heard of TikTok? If Twitter is the revolutionary version of blogging, TikTok might be the revolutionary version of YouTube. Both Twitter and TikTok encourage their users to post shorter, more fragmented content than their precursors. TikTok has 500 million active users worldwide and we believe that number is set to rise as the demand for polished video content increases. Tell us, do you use TikTok for your video marketing efforts?

17.01.2022 With more people spending time at home, Spotify has shared these insights to help advertisers capture the attention of listeners at various moments throughout the day Have you considered a digital audio solution to increase the reach of your campaign? For a detailed look, visit https://bit.ly/33xVocK. ... #Freshlime #Media #DigitalAudio #Spotify

16.01.2022 Since our inception, one of Freshlime's abiding principals has been Continual Improvement. To us, that means challenging both ourselves and our clients in order to achieve the best outcomes possible. This year has presented us, as well as a number of other businesses and individuals, with unique opportunities to re-train, up-skill, and explore new opportunities for growth. Have you brushed up on some old skills, or discovered a new talent in 2020? #freshlime #mediaagency #advertising #advertisingagency #anthonyrobbins #quoteoftheweek

16.01.2022 Congratulations to our superstar client, La Trobe Financial who have been selected as finalists in the Marketing, Advertising & Sales Excellence Awards! Wishing them all the best of luck in their 3 categories: Financial Services App of the Year Marketing Campaign of the Year Consumer Print Campaign of the Year Consumer... To vote for La Trobe Financial, simply follow these steps: 1. Go to: https://www.financialstandard.com.au/voting/ 2. Select all three categories as identified above 3. Complete your contact details 4. Click on the submit button

16.01.2022 We received this little gem from our star Senior Client Manager, Tessa, who's welcomed baby Kobe into the world this year. We can't wait to have you back, Tessa!

16.01.2022 If business professionals are your target audience, LinkedIn is your platform. But are you doing it right? Talk to Freshlime today to discuss how you can effectively harness the power of LinkedIn to reach a wide network of connected business professionals. It's that simple. #MediaBuying #Advertising #SocialMedia #LinkedInMarketing #Freshlime

14.01.2022 HOT TIP: Instagram has just launched a new mini site showcasing how businesses are using the social media platform to reach consumers online. House of Instagram features guides for brand building, Australian success stories, and helpful tips on creative executions to best meet your digital marketing KPIs. Visit them here >> https://bit.ly/2B7D8e5. #freshlime #mediaagency #advertising #advertisingagency #didyouknow #InstagramAdvertising

14.01.2022 "Increased media consumption habits and less competition in market allows those savvy companies who maintain or increase their advertising spend to dramatically elevate their share of voice over the longer term." Is your business seeing the opportunity to be first in-market out of the crisis? See our latest blog post discussing the long-term value of marketing during an economic downturn: https://bit.ly/2UVqo1l. ... #MediaConsumption #Marketing #Advertising

12.01.2022 In a stereotype-defying new statistic, 33% of Australian TikTok users are aged between 25-44; whilst the average 'TikToker' opens the app 14 times per day, on average. Have you considered the power of this ever-expanding platform to reach your target audience? #freshlime #mediaagency #advertising #advertisingagency #TikTok #TikTokadvertising

12.01.2022 At Freshlime, understanding the difference between price and value is paramount to delivering a media campaign that not only meets client objectives, but exceeds them. Are you seeing enough value from your media buy? If not, it might be time to engage a media agency.

11.01.2022 If youre aiming to attract a younger demographic [<24 years old], you may want to consider investing in video. Gen Zs are ingesting video content faster than any other demographic and this trend doesnt seem to be slowing down. Have you considered video rather than still creative for your advertising campaign?

11.01.2022 Perfectly said

10.01.2022 LEGO Masters @legomastersau is renewed for a second season! It was the highest new program launch of 2019 to date! It delivered a national average audience of 1.913 million! It was also Australias No.1 program with all key demographics. If you're looking at where to spend your TV Advertising $$$ and you are targeting anyone from 25 to 55, this might just be a WIN

10.01.2022 Heres to the game-changers and thought leaders of the world

09.01.2022 One of our clients, Eastland, has cleverly combatted the COVID-19 crisis with their Order & Collect service. Get everything from your favourite stores - it's quick, convenient and contact-less. Visit their website, eastland.com.au to learn more. #freshlime #mediaagency #advertising #advertisingagency #eastland #clientnews

09.01.2022 Congratulations to one of our newest clients, Caterpillar GASD (Global Aftermarket Services Division) for celebrating 35 Years of Rebuilds in 2020! Looking forward to continuing to assist the team in all the great work they do #Freshlime #Media #ClientCampaigns #CaterpillarGASD #35YearsOfRebuilds

07.01.2022 BLOG: 3 Signs It's Time To Engage A Media Agency If you have considered working with a professional media agency in the past but have been hesitant to take that step, you are not alone. We hear from many companies who are unsure if they are large enough or ready to work alongside a specialist agency. For that reason, weve outlined three key considerations for you. If you are nodding your head while reading this piece, it could be time to engage a qual...ified media agency. Read it here https://www.freshlime.com.au/blog/

07.01.2022 Words to live by

07.01.2022 With more and more commuters heading back to the workplace, commercial radios average metro audiences has recorded an increase of 7.1% over the past four weeks. The results, as surveyed by independent body GFK, indicates that listeners are up by 786,000 people per week compared to the second offical radio survey of the year (released in April). Source: AdNews Australia

06.01.2022 In spite of fluctuating restrictions, Melbourne is seeing a gradual increase in mobility, with driving returning to baseline the quickest of all three evaluated modes (according to the Apple Maps Mobility Trends report). On the other end of the spectrum, Public Transport is still seeing a slow recovery. #Media #Advertising #MobilityTrends #Melbourne #OutOfHomeAdvertising #Freshlime

06.01.2022 In great news for both users and advertisers alike, Google has announced that they will be blocking battery-draining, "shady" ads in an effort to prevent users from "flocking to more powerful ad blocking software" in future. Find out more from @mashable here >> https://bit.ly/372KL1A #freshlime #mediaagency #advertising #advertisingagency #chromeadblocker #industrynews

05.01.2022 We couldnt be prouder of our client, La Trobe Financial, for their generous donation to Epworth Hospital last month. Its times like these that demonstrate just how committed you are to the wellbeing of our country - thank you! Read more here.

05.01.2022 FRESH CLIENT WIN CAT's Next Generation of Excavators are here! CATs new mini excavator range has made a huge impact in the construction industry, as CAT dealers wrap up their demo days in AU and NZ. We were thrilled to be part of this activation which included: 25 locations 40 demo days... More than 350 operators given the opportunity to trial the machines to see what all the fuss is about. Let's just say this campaign has been the game changer they were hoping for

03.01.2022 Are you experimenting with Instagram's breadth of features to bring your products closer to your target audience? With Instagram Shopping, you can share featured products through organic posts and stories, or allow users to find you through Search & Explore. #freshlime #mediaagency #advertising #advertisingagency #Instagramshop

03.01.2022 Google Announces Search Rankings For Podcasts Zack Reneau-Wedeen, Google Podcasts Product Manager, tweeted on Thursday: Rolling out this week youll be able to search for and play podcasts directly in Google Search across Android, iOS, and desktop browsers, a step toward making audio a first-class citizen across Google. The goal of this bold move? To double podcast audiences globally. Our prediction? The rise of the podcast is only just beginning. Along with it comes new opportunities for brands to engage and motivate their audience. Watch this space!

02.01.2022 If you're aiming to attract a younger demographic [<24 years old], you may want to consider investing in video. Gen Z's are ingesting video content faster than any other demographic and this trend doesn't seem to be slowing down. Have you considered video rather than still creative for your advertising campaign?

01.01.2022 BLOG: 3 Signs Its Time To Engage A Media Agency If you have considered working with a professional media agency in the past but have been hesitant to take that step, you are not alone. We hear from many companies who are unsure if they are large enough or ready to work alongside a specialist agency. For that reason, weve outlined three key considerations for you. If you are nodding your head while reading this piece, it could be time to engage a qual...ified media agency. Read it here https://www.freshlime.com.au/blog/