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Fruitful Social Media

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25.01.2022 Holistic Marketing Have you heard of it? Its not a new concept by any stretch. That said, in my experience it is still not an approach adopted by all marketers and/or agencies.... The holistic marketing concept is based on the development, design and implementation of marketing programs, processes and activities that recognises their breadth and interdependencies. Basically holistic marketing understands that EVERYTHING matters when it comes to your marketing and that a bigger picture outlook is needed when it comes to planning and programming. Everything we do with our clients here at Fruitful is approached through a holistic lense. I thought we could break these components down over a few posts. In the meantime though, if you have any questions surrounding a holistic marketing or a related topic, dont hesitate to reach out! #fruitfulsocialmedia #smallbusinessgrowth #holisticmarketing #socialmediastrategy #digitalmarketing #marketingstrategy #smallbusinesslife

25.01.2022 How to use influencer marketing to influence your market.

24.01.2022 A question that pops up regularly is 'What platforms should I have my business on?'. Here is an info graphic that highlights the Top 10 social media platforms in Australia, and a break down of the number of users per platform, just to provide a little bit of insight on where people are. So, my next step would be to work with you to find out where YOUR people are spending their time?... #socialmedia #socialmediaustralia #fruitfulsocialmedia

24.01.2022 @shinecopy recently asked "Hashtags! How to find ones that are worth it and aren’t too US audience focused?" I wish I had an easy-fix kind of answer for this one. To be honest when I am creating hashtag lists for clients, it really does just come down to research, because some extra time at this stage can make all the difference on execution. This research covers all the things; from where your target market is hanging out, influencers is your industry (or aligned industries)... and even what your competition is doing, or not doing for that matter. And definitely ensuring that this is all pertinent to your country or area if that is applicable too. Many of you may know this, but just in case, one key point is to keep it FRESH and to not always use the same hashtag sets on all or most of your posts. Instagram does not approve and it will impact your reach. I hope that helps, if you need do go a bit deeper on this topic shoot me a message and we have a chat!

23.01.2022 Working with start-ups, or even businesses who are taking the next steps and scaling up, I see this regularly. I thought you might enjoy it as much as I did. "Perhaps the existence of business plans and the language of business give a misleading impression of business building being a rational process. But as any entrepreneur can confirm, starting a business is very much a series of fits and starts, brainstorms and barriers. Creating a business is a round of chance encounters that lead to new opportunities and ideas, mistakes that turn into miracles." - J. Godfrey 'Our Wildest Dreams: Women Entrepreneurs, Making Money, Having Fun, Doing Good

22.01.2022 In my days I get to immerse myself in other peoples businesses, tell their stories and share in their passions. I know, lucky right!? One big change I have noticed over recent years is how people define the concept of success. It is no longer the stereotype we once knew. Success looks different for different people, different businesses and interestingly I have found it reflected in different core values.... So, how do you define success? To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty, to find the best in others; to leave the world a little better; whether it be a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is the meaning of success. - Ralph Waldo Emerson #success #smallbusiness #digitalmarketing #socialmedia #socialmediamanagement #socialmediabrisbane #smallbusinesssupport #lifestyle

21.01.2022 Or coffee. We can settle for coffee. #lovemyclients #lovemycoffee #fruitfulsocialmedia #smallbusiness #marketingstrategy

21.01.2022 Right here, this girl, she is one of my whys. Not only is Miss Cara smart and head strong, she is driven, hard-working and fiercely loyal. She has taught me so many life lessons that have made me a better person and a stronger business owner. Two that come to mind are particularly relevant at the moment... ... 1. When you think you are tapped out, you can still dig deeper. And 2. At the end of the day there is no use sweating the small stuff. Happy 16th Birthday Baby Girl. It truly is an honour to share this life with you. #knowyourwhy

21.01.2022 From next year Facebook will be limiting the number of ads a page can run at any one time. A welcomed move by most I would imagine.

20.01.2022 On a daily basis I am reminded of just how super cool my clients are!! So many awesome projects on the go and some fun things in the pipeline #smallbusiness #bigmagic #marketingteam #kickinggoals #digitalmarketing #socialmedia #brisbanebusiness #gotyourback #fruitfulsocialmedia

20.01.2022 Who is excited about this!? Facebook leaves no stone unturned.

19.01.2022 It is a fine line!

19.01.2022 It is both a BIG and EXCITING week for Fruitful clients this week. Here is a bit of a glance at some of the projects I am up to behind the scenes: A full marketing strategy to help an existing business rebrand and plan the refurbishment of their office. The plan is to emerge with a modern and fresh feel and launch their online presences to reflect their stellar service. We are currently at the planning stages.... Another existing business that is both rebranding and relocating, with the new premises opening this week. We have been updating their online presence, working on refreshing their website, as well as using both social media and email newsletters to help guide their patient base through the transition. Onboarding an awesome e-commerce client. Keeping our social media management clients ticking away nicely! Such fabulous businesses as well the humans behind these businesses. Working with a client for their brand new app launch this Wednesday! So we will be helping them launch on their socials and doing some one-on-one training so they can go forth and conquer the platforms. I love a good launch! No new ad campaigns launching these week, so just staying on top of these existing ones and ensuring they are performing well. And that is just some of the fun.... it's never dulling digital marketing ! How is your week looking? #smallbusineslife #businessgrowth #brandgrowth

19.01.2022 Chloe Halter Nutrition recently asked me "Does timing of posts really matter for engagement?" Interestingly, the day of the week can have a fairly significant impact on engagement, then the timing is the secondary consideration. That said, there are variables that are dependent on the platform, industry and audience. You can use your platforms insights and analytics to help you understand the best times to post on your own accounts. Once you know where to look for this infor...mation and interpret it, it can have a huge impact on your social media performance (and why I offer tailored social media training in this area). There was also a great article published by @sproutsocial earlier this year that may be helpful - 'The best times to post on social media in 2020'

18.01.2022 For those of us that are a little emoji happy... turns out we are onto something . #guilty

16.01.2022 Facebook is looming at hiding Likes, similar to what was rolled out recently on Instagram. Thoughts on this one team?

16.01.2022 So, hey . I guess this is the bit where I talk about me. It strikes me as a tad funny that I spend my time helping businesses and people shine on social media, only to find myself hiding in the social media corner.... The important things? +++ = the fam aka the pit crew ++ = the office team... but I dont think they are pulling their weight! The random things? or ? or ? Gin or ? would be my preference, but probably too much of . Thats a start, right! So, what about you? Kellie < someone was digging in the emojis today! >

15.01.2022 Leaders who are dedicated to treating people right drive themselves to deliver superior value, which allows them to attract and retain the best employees. Thats partly because higher profits result from customer retention, but more important, its because providing excellent service and value generates pride and a sense of purpose among employees. - Frederick F. Reichheld #culture #itstartsatthetop

15.01.2022 Ok, ok, I admit this may not go down well... but I have this one opinion that has come about as a result of these here pandemic times and that is that there is one word that should be removed from the business world going forward - PIVOT. At least for a while. Maybe I just need a break. Is anyone else with me? I am hearing it from so many digital marketers, social media managers, business coaches, even accountants seem to have getting onboard. You see, while I know it is well... intentioned, the reality right now is that MANY businesses and entire industries are not pivoting, they are all out fighting to stay in the game. Or perhaps they are growing, or being responsive to their markets changing needs and many are re-strategising. Not everyone is pivoting. And nor should they be. No matter what you are doing in business at the moment, I bet you are putting in the hard yards and digging deep. The level of grit and determination I have seen is nothing short of humbling. Keep doing your thing people. The juggle is real. But you got this. #pivot #dontpivot #justdoyou #yougotthis

15.01.2022 WORLDWIDE - 44% of people are spending longer on social media. What are you doing in your business to leverage that?. #socialmedia #connectingyourbusiness #beseen #smallbusinessmarketing #smallbusinesssocialmedia #fruitfulsocialmedia

12.01.2022 Erm, just like that we are nearly in the last week of January! And what a productive month it has been . I am excited to be showing up more on socials over coming months. There is some great content planned, along with some up-to-date tips and tricks to help you navigate the ever changing digital marketing space. If there is anything in particular you need help with, or would like me to cover let me know!

11.01.2022 It has been a big few weeks at Fruitful HQ! One of the highlights for me was a phone call I received from a Company Director on one of my accounts. The conversation opened with him asking me to 'Please stop'. Wait. What!? There was a little pause while I collected my thoughts.... He then proceeded to tell me about how their business was receiving TOO many enquiries and they simply can't keep up at the moment, so could I just slow down the digital marketing efforts a little while they catch up. From there, the rest of the conversation moved to ways the enquiries could be managed and the growth potential of the business (and we haven't slowed down one bit). Needless to say, it made my day! Business can be a tough gig at the best of times, and recently we have all been up against it in varying way. So share the good things - I would love to hear about your recent triumphs and #win .

10.01.2022 So far this week I have been elbow deep in business textbooks in order to submit my final MBA assignment for the year. I have started a mini-course on a very specific area of social media marketing that is changing regularly and I need to keep a head of. And, I am revising materials to use in my client 2018 strategy planning sessions that are currently in full swing. Not to be out-done, this week the husband has participated in two 12+ hour days learning a new subject that is... a good addition to the skill set he uses in his businesses. When I came across this quote tonight it make me chuckle... "I prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles." - David Ogilvy What can I say, truffle pigs all the way. What subjects turn you in to a truffle pig too?

10.01.2022 Did you know that not all Social Media Managers are created equal? There can be huge variations from one to the next, just as there are significant differences from industry to industry. Health and wellness is a field that experiences challenges even more so than most, between AHPRA guidelines and governing bodies your online presence can feel like a bit of a minefield. The experience we bring to the table at Fruitful Social Media means that we know how to help you navigate t...hat minefield. With know how and clever strategies, we work closely with entrepreneurs across these categories to help them achieve their goals: Health, Wellness & Lifestyle Sectors Multi-Modality Clinics Medical Practices Medical Supplies Health & Wellness Supplies Fitness Plastics/Aesthetics Dentistry Chiropractic Physiotherapy Naturopathy Remedial Massage Nutrition If you have any questions or we can help in anyway, don't hesitate to touch base .

10.01.2022 I have been holding off on posting, partially because its been a hectic time in my office and partially because I just dont want to add to the noise. So I will keep it nice and simple and come at as a Strategist. These are indeed crazy times. The key thing at the moment is to remain AGILE. Continue to run your businesses. Be creative. Seek opportunity. And remain calm.... If you need help, or some advice. Reach out. This is a genuine offer of help for small business owners who are feeling overwhelmed with how to approach their marketing and digital presence in what are very uncharted waters. Stay well.

09.01.2022 #quoteoftheday #fruitfulbusiness #businessmentor #businessconsultant #supportingsmallbusiness

08.01.2022 In our current world of chaos and crazy, this is me in one of my happy places. Bantering and laughing with my girl. Cara has worked along side me from the get-go, she has always shown levels of determination that makes me look soft . It was obvious from a very young age that this kiddo had such a bright future, though I was always curious about what that might be. She got her first job at 13 and has already demonstrated that she isn't afraid to put her shoulder to the wheel.... When I saw that she had a natural flare for business, I was a little chuffed I must admit. She decided recently to take an opportunity that will see her graduate from high-school having completed a Diploma in Business! She packs drive and one killer work ethic, and while she can take all of the credit for that, I would like to think that having so many hard working role models in her life hasn't hurt. I am so excited to see what the next wave of entrepreneurs has in store for us, this girl gives me inspiration on the daily. So tell me, where do you find your inspiration in amongst the crazy?

08.01.2022 With the time required to run your business, unearthing it's potential can feel like a chore you simply don't have time for. At Fruitful Business, we focus on your strengths and the real reasons why you went into business, unlocking your potential through a streamlined, strategic and tailored approach, while you continue doing what you do best. #fruitfulbusiness #businessmentor #businessconsultant #supportingsmallbusiness

06.01.2022 A chance to reflect yesterday as it was the official graduation ceremony for my MBA. Definitely an adventure! And a mammoth achievement . While I didnt head to the graduation ceremony (because #smallbusinesslife + #mumlife) it definitely marked the closing of a chapter. #aibgrad2019

05.01.2022 Something to be aware of as it could influence visibility on your Facebook page.

05.01.2022 Lets talk geography for a second. Where is Fruitful HQ based? Sunny Brisbane . I know lucky hey . But where are our clients based? All over Australia actually! We have serviced clients from Brisbane to Toowoomba, the Gold and Sunshine Coasts, Melbourne and Perth.... Honestly one of my absolute fave things about modern business is that closed borders dont have to cut us off . So who is next? #businesswithoutboarders #takingoveraustralia #worlddominationnext #socialmediamanagment #digitalmarketingaustralia #workingremotely #digitalmarketingsydney #digitalmarketingmelbourne #digitalmarketingperth #digitalmarektingsunshinecoast #digitalmarketinggoldcoast

05.01.2022 If you run a Facebook page for your business, this is important info...

04.01.2022 The what So what is it that we get up to here at Fruitful Social Media?? We are small, but we are focused and passionate. Even becoming invested in our clients business and seeing them succeed! Here is a taste of the services we offer:... Full Social Media Management Social Media Health Checks (audit) Overhaul packages Social Media Set-up packages Social Media Advertising Services Social Media Strategy Development We are pretty darn proud of the results we achieve for our clients! Our strategic approach to organic growth and targeted ad campaigns are a force to be reckoned with . If you are looking for digital marketing support that will help your brand - touch base, we would love to have a chat!

04.01.2022 If you are wanting to market your business using Facebook ads. I have one tip. You may have heard it before, but I am here to say it again... Back away from the 'Boost' button. While a Boosted Post may reach more people, these are not to be mistaken for strategic advertising campaigns. The targeting potential through the Boost button is so much more limited than what is actually available through Facebook Advertising, which ultimately means you are wasting your money. There i...s also research to suggest that FB accounts using the Boost button find their organic reach drops, and that their content is de-prioritised by Facebook's algorithms. Eek!. One of the agreements I make with my clients in the early days, is hitting 'Boost' is very much a thing of the past for them. Trust me. When you see the results you CAN achieve through your paid ads, without hitting Boost, it will be worth it!

03.01.2022 "There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle." Albert Einstein I'm running with the second. Well, mostly! How about you?

03.01.2022 Hey ya'll . I am carving out time in my schedule to work on content to share (I know, the irony ha!), but I really want to make sure that what I am sharing is supporting where it is needed. Soooo, tell me. When it comes to your social media, online presence, marketing and ALL of the things, what ingredients are you missing to help make it truly fruitful ? Hit me with any questions or topics that you would love to learn more about and I will see what I can do.

02.01.2022 This seems really relevant at the moment... in business and in life.

01.01.2022 "Strategy is about making choices, trade-offs; it's about deliberately choosing to be different." - Michael Porter And here we are. With our businesses operating in a completely different climate to that of three months ago, now more than ever - strategy is king and you, my friend, need a plan. Not only a plan of where to focus your efforts, but also of where to conserve.... Are you choosing to be different? Do you have a plan?