FWRD Agency in South Melbourne, Victoria | Advertising agency

FWRD Agency

Locality: South Melbourne, Victoria

Address: 163 Eastern Road 3205 South Melbourne, VIC, Australia

Website: http://www.fwrdagency.com

Likes: 544

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• Advertising agency
• Social media agency

25.01.2022 If you haven’t jumped on the podcast bandwagon yet, this might tempt you Aside from being an extremely valuable marketing channel which is predicted to grow from $5 million in 2018 to a massive $110 million by 2022 (in Australia alone!), it’s fast becoming recognised by top search giants like Google due to the sheer amount of awareness growing from audiences. Step up your social media marketing game by introducing podcasts to your strategy: http://bit.ly/GoogleIntroducesPodcasts

25.01.2022 Hey, are you on Instagram? Who are we kidding, of course you are. Are you following us? If so, we love you. ... If not, we feel sad for you because youre missing out on the good content creating* and loving people that we are #FWRDfam *Remember those posts we used to make about what youre doing wrong on social media and what to do so you stop doing those things? Well theyre going to make a come back. Were locking our MD in the boardroom to make sure of it #SocialSchooling instagram.com/fwrdagency

24.01.2022 How social media marketers feel in December.

24.01.2022 When we ask someone if they've purchased followers and they say NO.

24.01.2022 How well do you REALLY know your audience? What about your audience on Facebook vs Instagram? Can you tell the difference? No? Well, its time you start to digging deep to understand not only what your audience looks like, but *who* they are. Why? By understanding your audience demographics and behaviours, youll be able to make better decisions about your social media strategy and effectively leverage the power of each platform.

24.01.2022 Whether you love or hate her, she's working wonders for brands.

24.01.2022 Whether you love or hate her, shes working wonders for brands.

24.01.2022 What's your reaction to Facebook launching reactions? We love! http://bit.ly/THINKFWRD-FacebookReactions

22.01.2022 Whats your reaction to Facebook launching reactions? We love! http://bit.ly/THINKFWRD-FacebookReactions

21.01.2022 Psst. Heres some more behind the scenes shots from our campaign shoot

21.01.2022 Too good not to share!

21.01.2022 If you're around Northland Shopping Centre this week head on over to the Vitality Zone, say hello to the guys at St Remio and grab yourself a sample of their active ingredient packed nutraceutical teas!

20.01.2022 Can't wait for Chantelle Baker & Jade Kisnorbo's makeup masterclass. Grab your tickets at: www.chantelleandjadek.com

20.01.2022 Snapchat for brands just got even more powerful thanks to PopSugar who have implemented "emojicodes" to track assisted sales made through the channel. WOOP.

20.01.2022 Heard a lot of talk about Facebook pixels but have close to zero clues on why you need one? We've rounded up 4 key reasons why you need to install one of these bad boys onto your website today (or tomorrow, like, whenever your Dev is free, or, you could just ask us to do it...)

19.01.2022 Hey there! Thanks for stopping by. Looking for more? Head on over to our Instagram: www.instagram.com/fwrdagency Want to chat about social media? Drop us a line at [email protected]

19.01.2022 Our Managing Director shed some light on Googles newest change (the removal of sidebar ads) and what brands can do to remain competitive.

19.01.2022 Have you fallen victim to chasing "likes" over real things that matter, like leads? It's not all about the channel numbers peeps. Focus on your content strategy by serving relevant information that your audience will engage with and the numbers will follow.

18.01.2022 Facebook has done it again! Introducing Canvas, Facebook's immersive mobile ad experience. To say we're excited about this is an understatement! Bring on powerful storytelling (y). Read more: http://bit.ly/FWRDExpressFacebookCanvas

18.01.2022 Heard a lot of talk about Facebook pixels but have close to zero clues on why you need one? Weve rounded up 4 key reasons why you need to install one of these bad boys onto your website today (or tomorrow, like, whenever your Dev is free, or, you could just ask us to do it...)

18.01.2022 Looking to drive sales using Facebook Ads? Chances are you've been using the wrong ad types all along. We shed some light on 4 ways to drive sales through Facebook Ads.

18.01.2022 Have you fallen victim to chasing "likes" over real things that matter, like leads? Its not all about the channel numbers peeps. Focus on your content strategy by serving relevant information that your audience will engage with and the numbers will follow.

17.01.2022 Psst. Here's some more behind the scenes shots from our campaign shoot

17.01.2022 Were just gonna leave this here...

17.01.2022 Is Facebook trying to take on YouTube with its new platform WATCH? Straight from the horses mouth (Facebook): Were introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in our TV apps. Shows are made up of episodes live or recorded and follow a theme or storyline. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes ~ Facebook... What we think Given the vast amount of video uploaded to Facebook on the daily, it makes complete sense for Facebook to introduce a personalised video experience to enhance the overall user experience. How will this impact brands? Its not clear how this will have a *direct* impact on brands, but we think itll be interesting to see how Facebook uses data collected from show categories, shows watched etc. One key benefit that could come out of this is that users will be spending even more time on Facebook, meaning more opportunities for advertisers to get in front of their target audience. Creators will be given the opportunity to monetise their shows through Ad Breaks (currently in beta testing in the US) which means itll serve as a potential source of income (just like YouTube) and therefore creators will be encouraged to create even more content. When is Watch being released? Watch will be available to a limited group of users in the US. Naturally, as time goes on (and pending its success) it will be rolled out to the masses. Facebook is currently taking expressions of interest for those wanting to create their very own Show Page (link in first comment). Final thoughts Watch out YouTube

17.01.2022 WTF is a UTM? Our Managing Director answers all.

17.01.2022 We're super proud to be supporting Chantelle Baker and Jade Kisnorbo on their exclusive makeup masterclass for two nights in July! Tickets include a glass of sparkling on arrival and a selection of Canapés provided by The Deck at Circa plus a goodie bag featuring premium beauty products valued at over $400.00. For details check out: www.chantelleandjadek.com

16.01.2022 A big congratulations to Mark Harley from Athlete for making the cut as finalist for the AGDA Design Awards 2016! So good to see our brand identity getting the tick of approval it deserves ;)

16.01.2022 Just circling back on my email from Monday last week...

14.01.2022 Our Managing Director shed some light on Google's newest change (the removal of sidebar ads) and what brands can do to remain competitive.

13.01.2022 Uber Dark by Le Tan

13.01.2022 Everyone is throwing shade at Instagram for trying, or rather copying, Snapchats key USP of disappearing images after a duration of time, but, were loving this mighty move by a platform that has a whopping 5 million monthly Australian users, compared to Snapchats 2 million monthly Australian users. Read on to find out how to leverage this new feature into your content strategy.

13.01.2022 No wot I #mean?

12.01.2022 FACEBOOK Update: Changes to the way FB charges for post engagement. Check it http://bit.ly/Facebook-Post-Engagement

12.01.2022 Were working with the beautiful Elyse Knowles and no other than the A Team Chantelle Baker Makeup Artist and Marie Uva from UVA Salon on an exciting campaign for ProPlenish. Follow us on Snapchat (fwrdagency) for more behind the scenes shots!

11.01.2022 Facebook has done it again! Introducing Canvas, Facebooks immersive mobile ad experience. To say were excited about this is an understatement! Bring on powerful storytelling (y). Read more: http://bit.ly/FWRDExpressFacebookCanvas

11.01.2022 Everyone is throwing shade at Instagram for trying, or rather copying, Snapchat's key USP of disappearing images after a duration of time, but, we're loving this mighty move by a platform that has a whopping 5 million monthly Australian users, compared to Snapchat's 2 million monthly Australian users. Read on to find out how to leverage this new feature into your content strategy.

11.01.2022 Fancy joining our fam? Check it bit.ly/JoinFWRDagency

08.01.2022 Is Facebook trying to take on YouTube with its new platform 'WATCH'? Straight from the horse's mouth (Facebook): Were introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in our TV apps. Shows are made up of episodes live or recorded and follow a theme or storyline. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes ~ Facebook... What we think Given the vast amount of video uploaded to Facebook on the daily, it makes complete sense for Facebook to introduce a personalised video experience to enhance the overall user experience. How will this impact brands? Its not clear how this will have a *direct* impact on brands, but we think itll be interesting to see how Facebook uses data collected from show categories, shows watched etc. One key benefit that could come out of this is that users will be spending even more time on Facebook, meaning more opportunities for advertisers to get in front of their target audience. Creators will be given the opportunity to monetise their shows through Ad Breaks (currently in beta testing in the US) which means it'll serve as a potential source of income (just like YouTube) and therefore creators will be encouraged to create even more content. When is Watch being released? Watch will be available to a limited group of users in the US. Naturally, as time goes on (and pending its success) it will be rolled out to the masses. Facebook is currently taking expressions of interest for those wanting to create their very own Show Page (link in first comment). Final thoughts Watch out YouTube

08.01.2022 We're working with the beautiful Elyse Knowles and no other than the A Team Chantelle Baker Makeup Artist and Marie Uva from UVA Salon on an exciting campaign for ProPlenish. Follow us on Snapchat (fwrdagency) for more behind the scenes shots!

07.01.2022 Were super proud to be supporting Chantelle Baker and Jade Kisnorbo on their exclusive makeup masterclass for two nights in July! Tickets include a glass of sparkling on arrival and a selection of Canaps provided by The Deck at Circa plus a goodie bag featuring premium beauty products valued at over $400.00. For details check out: www.chantelleandjadek.com

06.01.2022 Did you hear? Instagram is becoming more like Facebook and is going to ditch chronologically ordered posts to start serving you content that youd prefer to see. EEK. Learn more about it: http://bit.ly/FWRDExpressInstagramContentAlgorithm

06.01.2022 A little BTS we put together from our campaign shoot for dream client ProPlenish

05.01.2022 He actually looks His reactions are priceless

04.01.2022 Cant wait for Chantelle Baker & Jade Kisnorbos makeup masterclass. Grab your tickets at: www.chantelleandjadek.com

04.01.2022 We start them young Always love a visit from ProPlenish.

04.01.2022 When we ask someone if theyve purchased followers and they say NO.

04.01.2022 If youre around Northland Shopping Centre this week head on over to the Vitality Zone, say hello to the guys at St Remio and grab yourself a sample of their active ingredient packed nutraceutical teas!

03.01.2022 We are absolutely thrilled to announce that our good friend and client, Danny Puopolo from Rakis On Collins, took out the winning award for the Australian Shu Uemura Art of Hair Muse Awards! Well-deserved, we say! x

03.01.2022 Looking to drive sales using Facebook Ads? Chances are youve been using the wrong ad types all along. We shed some light on 4 ways to drive sales through Facebook Ads.

03.01.2022 Ready to kick off 2018 with a social media marketing internship? http://www.fwrdagency.com/internship-program-fwrdthinker-s/

03.01.2022 We’re just gonna leave this here...

01.01.2022 No Botox No face-lifts ProPlenish contains the highest grade of Marine Collagen in the world and restores your bodys natural collagen levels, leaving your skin firmer, younger and brighter.

01.01.2022 If you havent jumped on the podcast bandwagon yet, this might tempt you Aside from being an extremely valuable marketing channel which is predicted to grow from $5 million in 2018 to a massive $110 million by 2022 (in Australia alone!), its fast becoming recognised by top search giants like Google due to the sheer amount of awareness growing from audiences. Step up your social media marketing game by introducing podcasts to your strategy: http://bit.ly/GoogleIntroducesPodcasts