Gayle Pescud, Writer and Social Media Coach in Ultimo, New South Wales | Writing service

Gayle Pescud, Writer and Social Media Coach

Locality: Ultimo, New South Wales

Address: Beardy Street 2350 Ultimo, NSW, Australia

Website: www.instagram.com/gayle.that.insta.growth.girl

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22.01.2022 Listen to B2BLauncher's #podcast 151: Jared Kessler on ‘Upleveling’ Your #Copywriting Business. 'If you’re already earning $2k $7k per month (or the part-time equivalent), we’re going to focus on doubling your income or getting more free time without sacrificing your income or both!' http://b2blauncher.com/episode151/

19.01.2022 This is the first of a series helping you figure out your best hashtags. Using a mix of low and high density hashtags on your posts is good practice. Density means the number of posts that have used the hashtag. I post extra tips here at www.instagram.com/gayle.writes How do you know? When you search a hashtag in Insta search, you can see the number of times a tag has been used.... There are no set rules, and it depends on your niche or sector, but it's widely accepted that low means below 1 million times, and high means over 1 million. 'Travel', a generic term, has a lot of high density hashtags in the tens or hundreds of millions. If you post about travel, you'd also need at least half your tags to be low density and to do a search to find relevant tags that reach people interested in what you're posting about: # travelwithkids, for example, or # volunteertravel. I recommend about 25% of your tags are high density, which helps increase your reach: how many people are likely to see your post. With high density that will be many at once. And about 75% low density for less competition and being seen longer. I rarely use any that have a density of over 2 million as it disappears from the hashtag feed almost the moment it's posted as so many others are posting using that tag at the same time. Basically, high density therefore means more competition and less time at the top of a hashtag feed. More people will see it but your post will disappear quickly--in just seconds. But millions may see it for those few seconds. Low density means less competition and staying close to the top of the hashtag feed for longer. Less people will see it at once, but you stay higher for longer, meaning you have more chances of being seen over time. Thousands or hundreds of thousands will see it for minutes or even hours. It also means you have a better chance of getting into the top posts area for the tag. If you're relevant, all the better. Next time I'll write about niche communities and hashtags. Turm on post notifications for my posts if you want to be sure to see it. Do you have any hashtag tips? #Itsthenow

19.01.2022 When you get added to the Suggested Users list by Instagram, you can get hundreds or thousands of new followers and major exposure in your niche. Some people call it 'getting featured' ---> www.instagram.com/gayle.writes The Suggested Users are the row of accounts that appear below a user's profile. Go click on an account and look at the accounts/profiles that drop down below the profile image. They're Suggested Users and they're selected by Instagram. When you get added to S...uggested Users, you’ll stay there for a few days and up to a week. How do you get added to Suggested Users? Another account I manage was added to Suggested Users. You'll know you've been added because you'll suddenly gain 100+ new followers/hour from accounts related to your niche or whatever you most consistently post about. Instagram has not published the criteria for how to get added, but my own and other's experiences include doing: Consistently use a range of low, mid and high density hashtags popular in your niche and related to your images or video Ensure your profile description uses a word which you also use as a hashtag. I use 'wellness' and 'social media' in my profile description and also in hashtags Use hashtags that influencers (high performing accounts) in your niche use Post good quality images or videos. They don't need to be professional, but they must be reasonable quality. There are loads of apps that non-professionals use to pretty up their content you MUST engage on other accounts in your niche, including influencers and smaller accounts using your hashtags. Enagage means liking AND commenting on posts. I'm creating a PDF on how to effectively comment to get noticed on Instagram. That'll be ready early next year.

18.01.2022 On Instagram, using 'low-density' or niche hashtags created around niche communities is a strategy I used to grow my own and other Insta accounts I manage. It's the strategy many account managers use. www.instagram.com/Gayle.that.insta.growth.girl How and where do you find these communities? The simplest way is: ... 1. Search in Insta search for common terms such as 'travel' or 'fashionbloggers' or 'foodies'. 2. Look at the suggested tags connected with those terms. A string of tags will show below the tag you searched for. 3. Click on these suggested tags and look at the usage figures and the quality of the images (low-density--see previous posts to get a handle on this) 4. More suggestions will show up every time you click a tag. Keep clicking until you find tags that: 5. Have been used 1 million times OR LESS and, say, more than 100,000 times (you can go below 100k which means less activity aeound the tag but longer life in top posts and the search feed) 6.The images in top posts are decent quality--not spammy looking 7. If yes, you've found a niche tag from a community that posts good quality content and is growing. Using niche tags has a couple of key benefits: 1. If you find the right hashtags, you can get featured on the 'top posts' area in search which shows the top posts for that tag. The lower the density, the easier it is to get featured and the longer your post will sit there, giving you exposure to anyone searching that term. Your post will stay there for at least 48 hours or more. The algorithm gives you more loving for this, too 2. That means more followers. Ah! One more thing: try clicking any of the top posts using the niche tag. See the tags they used in that post. Do the tags meet the criteria? Yup. Now you have more niche tags. Top featured posts usually know what they're doing and are worth analysing. Quality Niche Examples: #girlbossesau #forksoverknives #from_your_perspective Do you have favourite tags?

17.01.2022 If you're writing fiction for children or young adults, don't miss the THOUSANDS of interviews and reviews with YA and children's authors on the incredibly generous and educational blog, CYNSATIONS. Here's a great example of an author interview with Lindsey Stoddard: http://cynthialeitichsmith.blogspot.com.au//new-voice-lind

16.01.2022 If you want to know about the business of freelance writing in Australia, I recommend this blog: The Freelancer's Year. In her blog Lindy shares strategies, past and forecast income, places to pitch your stories, and much more valuable content that will help you on your freelance writing journey. https://www.thefreelancersyear.com/

14.01.2022 Stay humble; work hard; be kind. Say it again! x x x G

13.01.2022 Sydney was HOT today so I made iced smoothies with strawberries, blueberries, watermelon, yoghurt, mint, cinnamon, tumeric and ice cubes blended. It's perfect for energy and gut health and helps improve my focus. #lmbdw

12.01.2022 You can check out a sample of my work here. DM if you'd like to know more about working with me. https://www.clippings.me/gaylepescud

11.01.2022 SEE read more... to see THE vet practice response, included within this post. For those of you struggling with how to respond to negative or downright dishonest criticism or abuse of your business on social media, here's an excellent response to just that situation here. This happened just recently in Australia. I thought it worth sharing here in case anyone wants to create some kind of template for their own purposes, or to learn from it, if nothing else. Hope it helps. Th...Continue reading

10.01.2022 Deadline day. Nourishing creative muscles with delicious Buddha bowl. Drizzle lemon yoghurt on top and sprinkle with turmeric and paprika! #writing #amwriting

09.01.2022 The biggest complaint I hear is the phenomenon of unfollowing on Instagram. It looks like this: You wake up and check your account to see you got a string of new followers in your notifications. At least 20. You check your account figures and see you’ve LOST 25 followers overnight. Whaaat? This don’t make no sense.... Why all the Unfollows? Simple: The Unfollows happen because the follower had no intention of continuing to follow you for more than a few hours or a few days. Why? They followed you via a ‘bot’ which is an automated app downloaded to iPhones or Androids. The human behind it has no idea they followed YOU. They programmed the app to follow accounts meeting certain criteria. For example, they may follow accounts by hashtag: #veganfoodie or #travelblogger, etc. Or by account name. They do this hoping you WILL FOLLOW BACK. And they set the app to UNFOLLOW YOU after a few hours or days. That’s why you wake up and see your followers have dropped, despite the number of new followers you’ve acquired. How do you stay out of this bot-driven fakery? Don’t follow back any account that only follows you but takes no other action on your account. Likely a bot. I get a string of these follows every hour at about 10 a time. They don’t like or comment on any of my posts. They only follow which syggests they’re bots. I ignore them and I NEVER FOLLOW BACK. Yesterday I had 9,430 followers. Today I have 9,370. I lost 60 overnight! Bots! Genuine followers will almost ALWAYS engage with you, whether a few likes or a comment. Use this app: Unfollowers Use an unfollowers app to check who unfollows you. Using this, I’ve seen that those who follow without any engagement are almost always those who unfollow within 24 hours. Next post will elaborate.

09.01.2022 No matter how striking and consistent your content, forgetting or neglecting to be social on social media means you lose vital algorithm and human lovin', but you can fix that. Now!

07.01.2022 Continuing from the last post on Instagram Unfollowers, have you noticed any patterns of behavior when you used Unfollowers? I analysed unfollowing behavior for months via the Unfollowers app on three accounts I manage. Those who follow with *no other engagement*no comments, no likes, no nothingalmost always unfollow later. Users program an app to follow you via either another account related to your niche, or via a hashtag. Then, expecting you to follow them back, they pro...gram the app to unfollow you later. Read the last post on this for details if you missed it. What to do about it? I make checking unfollowers part of my routine. I check all the accounts I manage in the morning and take action. I use other parts of the app: it shows you who doesn’t follow youbut you follow them, and who you never followed backbut they follow you. I go through these and follow back users I might have missed. Strategically and authentically engage Try not to let your genuine followers fall through the cracks. When you see engagement on your account, respond by replying to comments, etc. If you’re marketing your business via Instagram, engage with those you want to do business with or accounts that you like: your ideal clients and who you’d hang out with if you had the chance. I do a bit of both. I’m passionate about books, writing, design, environmental and social issues and I engage with accounts in those areas because I love what they do, not because of business. I first joined Instagram to promote my NGO’s work, @g_lish_ghana, in 2013 (and only set up this account later) and discovered thousands of wonderful crafts people. I sold G-lish work all over the world, just from Instagram. Those sales evolved from lots of conversations. So, keep being yourself and don’t mind the unfollowers. Good things will happen when you create valuable content and engage with others.

05.01.2022 Love yo' self & unplug... #mindfulness

04.01.2022 How to write a novel or any long writing project or design portfolio or new product launch in 7 months at just 30 minutes a day.

03.01.2022 You can follow hashtags on Instagram so you can stay up with your favourite topics. How? Go to Instagram search and search for your favourite hashtag: #eattherainbow, for example. Then, press the follow button at the top. Now a selection of images that use the tag will appear in your feed. This means, besides following users, you can also follow topics you're interested in.

03.01.2022 My latest article in South African Airways magazine about social enterprises making a difference: https://s3.amazonaws.com//25e357d7905c8516b25087e779877d2c