GBD / Graphic by Design in Erina, New South Wales, Australia | Advertising agency

GBD / Graphic by Design

Locality: Erina, New South Wales, Australia

Phone: +61 2 4365 6777

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• Consultation agency
• Advertising agency
• Graphic designer

24.01.2022 What will retirement for baby boomers look like? The world is changing. And retirement along with it. In our ageing population, baby boomers herald the biggest wave of retirement ever seen. And compared to the ‘builder generation’ before them, these retirees want something different, a change. And a big part of that change is ‘wellbeing’. So how will you cater for these retirees who are thirsty for change?

24.01.2022 No matter how great an idea may be, like Robert and Heather we need to keep the big picture in our retirement marketing in focus what are we trying to do here? Following on from last month where we spoke about the changing face of retirement and the importance of wellbeing, this month we address the importance of cultivating a community, employing the right village manager and applying the right initiatives suitable for your village. And ask the fundamental question, how will you inspire the 'boomer generation' to live in your village?

24.01.2022 We welcome Jeff McGarn, Managing Director, Seniors Lifestyle Marketers (GBD / Graphic by Design) to our list of speakers at The National Retirement Living Summit, 2017! Read more on how he is disrupting the Retirement Living Sector here: https://www.retirementlivingsummit.com/jeff-mcgarn

15.01.2022 Would the boomer generation live in their parents retirement village? is now on Amazon Kindle eBooks. Grab your copy today!

11.01.2022 Can ‘big data’ help sell retirement villages? In our conclusion to Robert and Heather’s wedding story, we look at the emergence of big data and the role it plays in consumer insights. We unpack what matters when designing products and services that lead the market, and propose there are three key elements that together can make a retirement community outstanding.

11.01.2022 W E L C O M E Our website is now live. Please take a look at our website and this extraordinary development. REGISTER your interest for access into the commun...ity of Viciniti Point Frederick... http://www.viciniti.com.au/ The Beholder Styling + Design RaineandHorne Terrigal-Avoca JBP Construction CKDS Architecture

07.01.2022 GBD’s Creative Director Jeff McGarn was recently in New Zealand where he spoke at the Retirement Villages Association’s annual conference in Auckland. Jeff shared some great ideas on how best to target potential residents and how to promote the many benefits of retirement village living, accompanied by personal stories and hard data. While he was there he also took the time to travel the North Island, enjoy the scenery and take photos for his limited edition prints.

03.01.2022 Is your retirement village on the same page as the boomer generation? The boomer generation have changed the face of many industries through the years, defining a culture of their own, and as they begin their retirement journey we need to ask ourselves some crucial questions. Do we understand this generation's culture? How do we shape our retirement village to suit their cultural demands? And how are we going to lead these boomers down our village driveways? Check out the latest edition to our retirement marketing blog below.

02.01.2022 Our GBD website and retirement blog has been ranked #101 in the world for retirement on the web! Check it out below.

01.01.2022 Great photo shoot this morning with our residents at the Twin Waters Shopping Village. The new Foodworks supermarket and the coffee shop, Cock & Hen, have really added to the appeal of this shopping centre. Also good to see photographer Jeff McGarn of GBD / Graphic by Design again.

01.01.2022 Our director, Jeff McGarn, had a great time speaking at the Property Council Retirement Living Conference in Perth. Our thanks to the Property Council for the invitation.