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23.01.2022 Choosing a domain name for your small business. Whether you are a plumber, a freelance photographer, own a local cafe or any other type of small business, having a great website is essential to your business’s success. Unfortunately, several small businesses found out just how crucial having an online presence is, thanks to the impact of Coronavirus (COVID-19). Businesses without a website or any social media presence were suddenly scrambling to get themselves noticed, and ...Continue reading

23.01.2022 On this day in 1927, the first @VOLVO car was manufactured in the Swedish city of Gothenburg. One of my favourite ad series of all times was "Bloody Volvo Driver", nothing like turning a negative into a positive! Who agrees?

20.01.2022 Do you want a website that will be a worthy representation of your business and your brand? Then you've come to the right place! We can build you a custom website that is fast and easy-to-use and the only thing that you have to do in this process is to reach out: https://my.getonline.link/1R0z

19.01.2022 On this day in 1895, during the excavations of Pompeii mountains of treasure were found: gold chains, bracelets, rings, a silver dinner set of 108 items and more than a thousand gold coins. What treasures have you discovered in your life?

19.01.2022 The 8-step guide to SEO keywords https://my.getonline.link/1INn

18.01.2022 How can you give your customers quality content when you're so busy with everything else? The answer is quite simple: let a professional do it for you! Our team can help you create the content you've always wanted, so don't hesitate and contact us today: ... https://my.getonline.link/1R0z See more

18.01.2022 Who is your target audience?. When marketing your goods or services, it makes sense to target the people who are most likely to be interested in your product and want to buy it. These people are your target audience. By identifying your target audience, you can decide where to best direct your advertising budget. A target audience will consist of a specific group of people. For example, if you sell floral yoga tights, your target market might be female fitness enthusiasts be...tween the ages of 18 and 35. Creating a buyer persona A well-organised marketing campaign will use one or several buyer personas to describe their target customers. These personas provide a generic overview of your ideal customer. They are created using information that you collect about the people that buy your product, or who you would like to buy your product. You will probably need to collect the following information: Where do they live? How old are they? What is their gender? What do they do for a job? What is their average income? You may already have some of this information in your sales records. Other data that may help to define your audience can be gained through: Google analytics Market research Competitor analysis It’s important to continually revise this research to ensure that you are still targeting the right audience. Defining your target audience will help you to understand your customers and how they make decisions to buy. Paying attention to a specific audience will also help you to target your marketing campaigns to reach the people who will be most interested in your company’s products. Knowing your target audience will save you money Millions of dollars are wasted every year on marketing that doesn’t target the correct audience. When every advertising dollar counts, it’s important not to waste money using channels or media that your target audience doesn’t engage with. Using a digital marketing specialist can help you with all aspects of finding a target audience for your product. Contact us to find out how we can help you reach your target audience, make more sales and save money. The post Who is your target audience? appeared first on Get Online Australia. https://www.getonlineaustralia.com.au/who-is-your-target-a/ See more

18.01.2022 Not getting the results you want from social media? Luckily, we can help you with that! Check out our social marketing packages here: https://my.getonline.link/get-social... #smallbusiness #australia #marketing #socialmedia

16.01.2022 Why you need mail list segments. We’ve all been annoyed by overzealous and aggressive email marketing. In fact, 45% of customers dislike it when a brand reaches out too often. Separating your mail list into categories, based on a wide range of data, will solve this problem. Here is a step-by-step guide to incorporating mail list segments in your small business website design. 1. Tech support In order to create the most accurate mail list segments, it’s advised that you use... a software program. Mistakes are common, but a targeted program will ensure that your emails actually get sent, and go to the right customer. Transaction Agency reported that you could see up to a 50% conversion rate when switching to automatic marketing strategies. With odds like that, why not give it a try? 2. Collecting data To target the right people with the right ads, you’ll need some help. The best way to gather more information about consumers is via website forms. Website forms are fully customisable and can even use the data they collect to automatically create consumer categories. Whether you’d like a certain email to reach new customers or existing ones, Mail List Segment software has it sorted. Personalised emails are even proven to be six times more successful in generating revenue than regular emails. 3. Better email marketing Emails need to be approached differently than social media marketing. A good mail software program will include templates that make it easier to organise larger amounts of information. Targeted emails have many strategic uses. One great example is that you could offer a discount to a customer that opens a lot of emails but hasn’t made a purchase yet. Mail list software will provide ease of use to the customer as well. Customers can personalise their experience by unsubscribing or adjusting the frequency and content of your communication. If you are considering using mail list segments in your website designs but don’t know where to start, get in contact with us today! The post Why you need mail list segments appeared first on Get Online Australia. https://www.getonlineaustralia.com.au/why-you-need-mail-li/ See more

16.01.2022 What are Buyer Personas and why are they so important?. In this post, we’re going to explore buyer personas. What they are, how to create them and how they can help you effectively promote your products and services. What are buyer personas? Buyer personas are fictional representations of your ideal customer. They can be based on an actual customer, or you can create one from scratch. The goal is to understand what motivates your ideal customer and how they make decisions ab...out products and services. How to create a buyer persona To create a buyer persona, first, you need to understand their demographic. This includes aspects such as their age, gender, and profession. You should also try and get into their mindset and understand their interests and desires. In terms of your specific products and services, you should try and understand what their pain points are and how you can help them to solve these. There are many ways you can gather this information, but the most simple way is to talk to your customers and listen to what they have to say. How to use buyer personas to sell to your customers Once you have your buyer persona information, you will be able to tailor your website and its content accordingly. You can begin addressing your demographic directly through the language you use, and presenting your products and services consistently as the solution to their pain points. As a result this will have the effect of making your website more engaging and relevant. Your customers will instinctively feel like you understand and value them more and that you’re taking care of their individual needs and requirements. Buyer personas are not just important for generating content on your website. They can also be used in email marketing and social media campaigns to create targeted messages that speak directly to their needs and interests and as a result, will usually benefit from strong conversion rates. Source: https://blog.hubspot.com/marketing/buyer-persona-research The post What are Buyer Personas and why are they so important? appeared first on Get Online Australia. https://www.getonlineaustralia.com.au/what-are-buyer-perso/

13.01.2022 We all know the saying "Content is king," but what if your king isn't too good at ruling? That's the moment you need to figure out what isn't working and start changing your marketing strategy. How can you do that? Find out here:

11.01.2022 Four ways to create an interactive eCommerce experience for your customers https://socialbee.xyz/guxfvnawqe #ecommerce #smallbusinessmarketing #websitedesign #userexperience

09.01.2022 The truth is, outdated plugins can really slow down your website. But updating them yourself can cause several issues, from a lagging #website to one that doesn't even work. Leave your #WordPress #maintenance to the professionals: https://my.getonline.link/website-care

06.01.2022 Ready... set..... GO! www.getonlineaustralia.com.au #SEO #SearchEngineOptimisation #SEOaudit #BoostYourRanking #WebsiteTraffic #SmallBusiness #SmallBusinessMarketing #WebsiteDesign #SocialMedia #eCommerce #WordPress

05.01.2022 We're ready!!! Are you?! Our website packages come with "the Lot" so you don't have to worry about any hidden extras. https://www.getonlineaustralia.com.au/small-business-web-d/

03.01.2022 Before developing your social media marketing strategy, you must first create products and services that appeal to your audience. This is how you can do that:

03.01.2022 Good content can not only keep old customers satisfied, but it can also bring in new leads. But how can you accomplish all of that just by using content? Find out here:

02.01.2022 What's the purpose behind your content?

02.01.2022 All small businesses are striving to create authentic content for their social media, but that means avoiding certain advertising tropes. What tropes should you avoid? Find out here:

02.01.2022 Blogging is an amazing way to connect with your customers, but writing blog posts isn't always easy. Luckily, we can do that for you! Our specialized team of writers is here to create educative and entertaining posts that will capture your audience in no time. Find our service here: https://my.getonline.link/1R0z

Get Online Australia | Web designer