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07.01.2022 Facebook Ads Tip #1 Use a credit card as your payment method not a debit card* If you run into issues and need to verify your payment method, Facebook will charge a small amount to your card which appears on your statement along with a little code that you use to verify. ... With credit cards this happens straight away, with debit cards it can take a day or so (that's a day or so your ads aren't running) *speaking 100% from experience..

05.01.2022 Had a great zoom meeting today - went through a bunch of Google Ads optimizations - it was awesome! And, I've found a common thread between all the accounts I've been looking through lately. Mixing keywords within Ad Groups.... In order to have a highly scalable and fine-tuned campaign, it's incredibly important to have really tight ad groups. And by that I mean, an ad group consisting of closely related keywords (or just single keywords). If you create narrowly focused ad groups, then your ads can be 100% relevant to your keywords, and then your landing pages can be 100% relevant to your ads and your keywords. How are your ad groups looking?