The Unforgettable Agency in West Burleigh, Queensland, Australia | Business service

The Unforgettable Agency

Locality: West Burleigh, Queensland, Australia

Address: Unit 3 4219 West Burleigh, QLD, Australia

Website: http://www.unforgettable.agency/

Likes: 288

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• Business service
• Business consultant

22.01.2022 | The Right Broom & The Buying Experience | Watching "Hitch" last night (terrible movie but research for business stuff - true story). The first 15 minutes had a few gems in the script ...... 1. 60 % of communication is non-verbal, its body language, 30 % is tone - that means 90 % of what you're saying isn't coming out of your mouth. 2. No woman wakes up thinking "I do not want to be swept off my feet today." 3. Any man has the chance to sweep a woman off her feet ... he just needs the right broom. Great reminders for those of us in business out there selling ourselves. Clients are out there with problems - they want to solve them - but more often than not we're not showing up looking and acting like the solution. Most of the time we're showing up looking more like the annoying guy at the bar who can't take a hint or the desperate doormat guy happy with any opportunity to see the girl. Although we don't see it ourselves. An external educated opinion here is priceless and will pay massive dividends. Because we can't see ourselves the way others see us. We need to show up looking and acting the right way, and saying the right things - so that we've got the "right broom". Just like in the movie ... it's about understanding the way the brain works and how to work with it to successfully communicate your value. Glen Carlson from Dent Global recently spoke about creating "buying experiences" instead of selling. I'm 100% in agreement here. Its ALL about the experience. From first impression through to post-purchase. It's about the way you make people feel about working with you. I'll write some more on all this with specifics soon. #communication #connection #experience #beunforgettable

20.01.2022 | What it's really like to be a consultant sometimes | Yes I love what I do and these days I don't take on clients who ask for things like this. But wow does it bring back memories of my days in corporate boardroom meetings and some of the less than ideal meetings i've had with clients in the past. Usually I'd write something to explain how this concept applies and how businesses could avoid it - but this one speaks for itself.... Must watch for anyone in a consulting type role. https://www.youtube.com/watch?v=BKorP55Aqvg

19.01.2022 We all know I'm no video guru ... but I whipped this one up to go with a blog post I just wrote because I've been banging on about this stuff so much lately. I'd love your thoughts if you decide to check it out. http://www.unforgettable.agency/stop-competing-start-conne/... #connectioneconomy #beunforgettable

17.01.2022 Something I wrote a long time ago but have recently been talking to a bunch of people about again: Stop competing. Start connecting. https://goo.gl/nVM6YX #Business #Marketing #Psychology

17.01.2022 "There’s overwhelming evidence though, that if we focus on what people really want, which in a nutshell is to be loved and yes we can debate that one but so far no one has been able to convince me otherwise, then we get to a place where we..." https://goo.gl/nVM6YX

16.01.2022 "Start connecting" https://goo.gl/nVM6YX

15.01.2022 I was out with my partner last weekend in Manly, Brisbane, walking the dogs and drinking coffee when I spotted this awesome stall at the markets. Greetings from hell Different approach, very niche offering for a very niche market, but PERFECT for them. A simple concept, with fun consistent branding & voila #unforgettable... You'll notice the flyer wasn't printed on high end stock and the websites template isn't the best. BUT The content is what makes it special & unforgettable. The lack of boring, dull, politically correct and cliche copy sets this new brand on the block apart. Great work @greetingsfromhell #unforgettable

14.01.2022 So, a few weeks ago I had a long late-night chat with one of my favourite people who lives on the other side of the world. I was standing outside under a streetlamp at 10pm and he was driving to work at 7am. We were talking about the constant evolution of the world of business and as strategists and marketers, founders and managers - what if anything would survive? Was there anything we could focus on, master, use as a solid foundation upon which to build our businesses?...Continue reading

14.01.2022 Great work from Moo here. Think your product or service us too boring to create a memorable, valuable experience for customers that makes them feel connected to your brand and want to keep coming back for more? Think again!... Here the humble notebook gets a smart, stylish and practical makeover. #beunforgettable #moo

14.01.2022 Once again Seth says it so well. Word of mouth marketing is about as powerful as it gets - we help other people to shortcut the evaluation process and eliminate other options because we're telling them it's ok to trust this person or business. It makes it so much quicker and cheaper for the business concerned to get a new customer this way than to have to advertise enough to get someones attention and gain their trust. ... There's a HUGE cost to businesses of all sizes when customer experiences go wrong. There's even research that shows customers are happier after they've complained and the business in question took the opportunity to surprise and delight them - creating a shared emotional experience and improving customer loyalty. The thing that still surprises me is how few businesses are taking advantage of the opportunity to create surprising, delightful, remarkable, empathetic customer experiences and multiply their word of mouth marketing. Sometimes it's the smallest things that can make a huge difference to the way someone feels when they deal with you. Something like a hand-written thank you card on beautiful stationary for example. Or a personalised gift thanking a client for a referral. It could even be as simple as a waitress taking the time to help a customer with special dietary requirements to navigate the menu and get something suitable pulled together. What opportunities are there in your business to create remarkable experiences that will get people talking? #bebrave #beunforgettable

10.01.2022 | What The Client Wants vs. What the Client Needs | I was talking to a client this morning who's in graphic design and she was sharing some of her frustrations with the way clients brief her and what she knows they really need. I think all of us in the service industry can relate to that one.... It's definitely frustrating, but, we have to accept that our understanding of where our customers are coming from is paramount to us being able to meet them where they're at, show them genuine empathy and then help them to see that we can help them get to where they want to go even though the route may be different to the one they had in mind. I've been guilty of being too quick to give a client a proposal for what I know they need without doing enough digging to get really clear on what they think they want first - and why. After a while doing what you do you get to the point where you know what works and what doesn't, and you know that most clients don't know that, so hopefully you're already introducing some of that discussion into the sales process. But unless you are able to truly meet your potential client where they are and then help them to walk across the bridge that you've built (your solution) from where they are to where they want to be - instead of the well-trodden path they wanted you to take them for a walk on - you're going to end up losing the sale and feeling even more frustrated about 'the way clients think'. I'm not preaching! I've learned this lesson the expensive way. And I'm by no means done; it's a work in progress. However as I specialise in helping my client’s position themselves as the perfect solution for their ideal clients for the specific problem that they solve, we do work on this issue. Part of the work we do together includes ... (Read the full post and watch the hilarious video here http://www.unforgettable.agency/what-the-client-wants-vs-w/) x M

09.01.2022 | Client Selection | The difference between working with with the right client and the wrong client (for you) is MASSIVE. Wow. I'm always amazed at how much I continue to learn every single day, about myself, my clients, my work, life ......Continue reading

08.01.2022 | The most expensive mistake we're making in business - and something to try instead | Acknowledgement, appreciation, connection & belonging drive EVERYTHING we do - they are the root cause of human motivation. I know, I'm banging on about this a lot....Continue reading

07.01.2022 [ THE TRUTH ABOUT MARKETING ] I read a post in a private group I'm in this morning about the biggest mistakes small businesses make on social media - see image below. And it reminded me of the reason I'm so often on my soapbox about the way things really work! ...Continue reading

04.01.2022 | B2B Sales - A Whole New Perspective | I've loved working with Steve as a Creative Director over the past few months and I'm really excited to say that we'll be working together on all new client projects now. Boom! Two heads is always better than one.... Check out his latest blog post to get an idea of the way he thinks (and his fantastic way with words); I'm sure you'll love the way he reframes the B2B Sales process as much as I do. We're also re-doing the Unforgettable Agency website behind the scenes! Yay. https://steeeve.com/2017/03/24/b2b-sales-prospecting/

04.01.2022 | Your Potential | I'm someone who's always been described as having a 'lot of potential'. Years ago I thought that was a good thing, I felt proud of that and I was sure it meant that big things were ahead for me. You know, when the powers that be decided they'd come knocking and give all of us with the 'potential' our great opportunities ......Continue reading

04.01.2022 | Make them love you - or hate you - but don't be 'nice' | I know this is going to be a tough one for most people to wrap their heads around because we've been taught for the longest longest time that we should be 'nice' and that in business we should be polite, smile and nod, listen, make small talk, build rapport, take the time to really get to know someone. Well ... I'm going to challenge you on that one....Continue reading

03.01.2022 Empathy is a superpower, potentially a very profitable one.

03.01.2022 In case you missed it, check out "Stop competing. Start connecting." https://goo.gl/nVM6YX

02.01.2022 | What is the value of a new perspective vs. a tangible outcome? | The majority of the value I add to my clients comes as a result of me showing them a new way to look at everything they're doing. A fresh perspective, not just an outsiders take on things, but a whole new way to think about what they're doing, the value they are creating for their customers and how they're communicating it through their marketing and sales efforts as well as their entire customer experience....Continue reading

01.01.2022 Here's a great piece by my friend Simon Bailey about how bad customer service affects good marketing. He explains something that happened to him recently, so it's super relatable. Worth a read. http://pxlme.me/_qqhz_tz... #beunforgettable