Glenn Mickle Consulting | Local service

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Glenn Mickle Consulting

Phone: +61 409 615 738

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25.01.2022 What a year its been for photographers. No weddings or events and everyone shutting down to ride out the COVID-19 storm. I really hope we've seen the worst of it. No doubt, like countless others, you've taken this time to re-evaluate your operations. Is your business/life going the way you want it to? Will the next 5 years be better than the last? Back in 1993 I started my own wedding and portrait studio in Orange. There were already three well known studios on Summer Stree...t and dozens of part-timers operating in this space. Also at that time Australia was bogged down in what Paul Keating described as "the recession we had to have". Our dream was "Imagemaker Studio" and from memory, we managed to lose about $30,000 in the first year! But we kept at it, working 6 or 7 days a week, trying to carve our niche. Eventually with a couple of staff, shooting 45 weddings and 100 portraits a year we got turnover up to $350,000+ But this was not where we wanted to be either! So more changes were made. I learned so many lessons from this time. Some ideas worked, others not. Now I'd like to share my journey with you. You're invitation is below. Hear my story, ask questions and share knowledge. I really hope you can make it! Just drop me a line, one way or another to register your interest. Warmest regards' Glenn PS. You wont need a camera for this workshop It's all about the business of photography.

15.01.2022 Just had a few days at Mungo National Park - an amazing ancient landscape basically on our doorstep. Well, a few hours drive from our doorstep This place is a photographers dream. If you've not been then put it on your to-do list. While wandering the dunes I remembered the story of why some rocks, when put under extreme pressure, will crumble to dust yet others become diamonds! Looking around we can see examples of this - some individuals, communities and countries are sett...ing a shining, diamond-like example while others seem to be losing their composure. Business owners are also facing this reality. Who will become diamonds and who will become dust. In some ways is depended on what structures you had in place in the first place. What elements had combined to make up your business strong? What held it together but also what weaknesses were hidden within. We really only find this out when we are tested, when we are put under pressure. COVID has certainly done that. Mungo-Nationalpark See more

07.01.2022 How will history remember your business? What will be your lasting legacy? Will your reputation stand the test of time? One way to be memorable is to be the worst in your field. We all know businesses that we wouldn't recommend. In my experience these businesses just don't value their customers highly enough. It's often not about price, or quality or convenience either. Happy, respected and loyal customers will overlook issues in other aspects of your business if they feel yo...ur genuine interest in their needs. In my book, making customers feel important should be the #1 focus for you, your staff, your marketing and your 'customer/sales experience'. Let's face it, in this day and age everyone can probably get what you're selling somewhere else, maybe even quicker and cheaper. So if you want their dollars now and their long term support in future they have to know that you care about them. All of the above is easier when you know what business you are in. Not just what you sell but what it means, why is it valuable. An example that springs to mind from years ago was Volvo motor cars. Theia bit boxy and they were quite expensive. But they were clearly #1 in their chosen field - safety. Their pitch was, "if you love your family, keep them safe. Buy Volvo". Then they backed it up - they did what they said they'd do. All these things help build reputation that will stand the test of time. PIC: in terms of legacy - this is the grave of my great, great, great, great, great, great grandfather in Longformacus, Scotland. Photography is a great way to be remembered See more

06.01.2022 Winter is coming and Corona is still with us. The path forward will not be easy. Opportunities don't always knock, you may have to venture out into the cold to find them. At times like this it might be wise to return to your fundamentals: What are you good at? Why do your customers choose you over the competition? How are your relationships with your suppliers? Are your systems in place and can they ramp up easily when the lights turn green? Are your staff part of your solution? Now is a great time to be working 'on' your business. PIC: Mt Canobolas, Orange Australia with snow predicted

05.01.2022 It's been a tough time for some small (and large) businesses of late. You never really know how strong something is until its tested. COVID-19 has been the mother of all tests. Some essential services and retailers have enjoyed boom sales but for most of us 2020 has been very sad. On the bright side, this will pass. We should also remember that gaining market share in your sector will be very cost effective over the next 6 months or so. Indeed it might just be a case of sur...viving this crisis. There will be less competitors around in 12 months time, there will be less distractions and less options for consumers as we move out of the darkness. For some this will present opportunities. Are you ready for them? I see many businesses collaborating and innovating like never before. Others are preparing to rebrand, restructure or relaunch on the recovery wave. One great example I've seen are the local cafes - repainting their stores, refurbishing kitchens, revamping menus and carrying out long overdue renovations. To not only welcome their loyal customers back but to also make good first impression on those who wander in from the disruption. . I remember launching my own business back in 1993 just after Paul Keating's 'recession we had to have'. I didn't have enough money, enough customers or enough knowledge. Of course I wasn't aware of any of that and took the leap anyway. Such youthful exuberance! See more

Glenn Mickle Consulting | Local service