Glow Up Digital | Marketing agency

Glow Up Digital

Phone: +61 498 637 202

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• Social media agency

09.01.2022 With more and more accounts flocking to Instagram each week, it can feel difficult to cut through to your audience Trust Insights' latest studies found that the rate of user engagement with business account is decreasing on Instagram. You may remember this same pattern with Facebook: organic business reach lowering, and the need to pay for your business posts to be seen, rising. But as a small business, you may be reaching for social as a way to increase your custom...er reach without paid advertising You can absolutely still do this but highly relevant content is more important than ever. Remember who your audience is and create your Instagram content for them, from copy to creative to hashtags. By generating unique content that appeals to your audience, you'll be able to organically increase your reach among your target audience. Quality and targeting are crucial See more

07.01.2022 Instagram Stories takeover is an easy way to organically gain more followers and grow your brand! Usually involves partnering up with an influencer, another business or a customer to have them run your Instagram Stories. It's a win-win situation for both partners! This opens up a brand new target audience and gives the partners a chance to grow their community. It's a powerful way to raise awareness of your brand & products, while still sharing authentic and engaging cont...ent. But many businesses are still not sure how to utilise this amazing opportunity. We've put together some best practises for takeovers and how to really get the most out of the partnership: Define what you're hoping to achieve Start planning early & set a launch date Choose the right partner Pitch your ideas to your chosen partner & show them why it would be beneficial to partner up with you Agree on the rules & guidelines for posting Prepare the takeover assets Promote the takeover accorss your accounts Add the takeover to your stories highlights Track your success with analytics We would love to hear some over your success stories with Instagram takeovers? See more

06.01.2022 Do you have knowledge or value to spread to your audience? IGTV may be the right tool for you Think of IGTV as Instagram's take on Youtube. Insta Stories lets you film live or uploaded short content, but IGTV is for you to share long-form video content. Right now, your videos can be 10-60 minutes long depending on your account size. ... Imagine how much more you could give & communicate to your audience by adding IGTV to the mix