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Golf Connect

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24.01.2022 Sensational retail golf shop implementation at Eastlake Golf Club in Sydney during the week. Well done Alex Sutherland! The new golf shop layout included a number of great highlights .......front counter transformation, compelling category merchandising, improved in-store accessibility, multi-buy activities, Srixon promotional program and staff training. #wholeofstorestrategy #categorymerchandising #callintheexperts

23.01.2022 Our fourth tactic is all about avoiding clutter on the shop floor! If customers are able to see all merchandise easily it will encourage them to walk the store and browse (and touch and feel) different products/categories. Some key principles to avoid a cluttered golf shop should include - space floor displays in a non-crowded manner, utilise the walls as display areas for key merchandise, storeroom is to store your overstock, install temporary promotional displays to highlight new products in a prominent place, reduce the number of manufacturer display stands and finally merchandise products by category. #declutter #callintheexperts

22.01.2022 Project planning has commenced on our next assignment at Pacific Golf Club in QLD. Looking forward to working with John Hempstock and team. #callintheexperts #wholeofstorestrategy #increasedprofitability

22.01.2022 With golf rounds booming now is the time to ensure that you are providing your customer with a safe shopping experience, while also merchandising your golf shop to maximise your conversion rate. Over the next 4 weeks we will share some helpful strategies and tactics to get you started. Operating a golf shop within a COVID19 safe environment is something we are going to need to embrace .attached are some helpful hints as to what major retailers are currently doing to welcome back and educate their customers around shopping in their stores. #wholeofstorestrategy #callintheexperts

21.01.2022 Project planning has commenced on our next assignment at Gungahlin Lakes Golf Club in Canberra. Looking forward to working with Murray Blair and the team. #callintheexperts #wholeofstorestrategy #increasedprofitability

21.01.2022 By being strategic with your retail golf shop offer you can improve your customers shopping experience and increase their average spend. If Golf Connect looks like a business partner you would like to have on your side we would love to hear from you. #callintheexperts

21.01.2022 Our third tactic centres around Category Merchandising. By displaying products by category we are showing like products together this way they make a stronger visual impact and make it easier for a customer to shop. Never compromise this key principle for your key consumable categories! #wholeofstorestrategy #categorymerchandising #callintheexperts

17.01.2022 Our sixth tactic centres around the ‘front counter’. The retail front counter is a critical part of the store layout ..it’s where you have the potential to increase your conversion rate (and the average $ sale amount) thanks to impulse buying. It’s critical that you put effort into setting up your retail front counter to make it one of the most profitable parts of your golf shop. The products you put on display at your retail front counter need to be small, easy to browse, and affordable so that customers don’t have to deliberate long over the decision to buy. Creating a selection of multi-buy promotions will also create additional interest. #retailisdetail #callintheexperts

17.01.2022 Project planning has commenced on our next assignment at Craigieburn Golf Course in VIC. Looking forward to working with Ben Weatherly and team. #callintheexperts #wholeofstorestrategy #increasedprofitability

17.01.2022 Excited to be working with Lee Hunt (Bankstown Golf Club) on the design and implementation of their new store layout. Relocation of front counter, improved traffic flow throughout the golf shop, new category displays and a new customer shopping experience are key to the strategy. Now is the time to ensure that you are maximising your profitability. #wholeofstorestrategy #categorymerchandfising #callintheexperts

16.01.2022 Stepping into a retail store today is dramatically different to what it was like even just a few months ago, and we will likely see the impact for years to come. What will your retail golf shop strategies look like in a post-COVID world? #callintheexperts #wholeofstorestrategy #increasedprofitability

15.01.2022 Thank-you for the very kind testimonial on our retail golf shop program and entrusting Golf Connect with the development of your retail strategy. #wholeofstoreprogram #increasedprofitability

15.01.2022 Still wondering whether our retail golf shop program will increase your golf shop profitability. Have a read of this very kind testimonial .......#wholeofstorestrategy #callintheexperts

15.01.2022 After ensuring that our golf shop is COVID-19 safe our attention needs to shift to the development and implementation of different retail strategies and tactics. Our first tactic is the development of a suite of multi-buy promotions. As we know a multi-buy is simply ‘a purchase of two or more articles at a special discount compared to the price when bought separately’. A multi-buy is also key in enabling us to keep the sales transaction open for as long as possible. Some mul...ti-buy examples can include 1. Cushion or wedge tees - $1.50 each or 4 for $5.00 2. Step tees packs - $3.00 each or 2 for $5.50 3. Single balls (in baskets) - $4.00 each or 3 for $10 4. Buy 12 golf grips get 2 FREE 5. Mens polo shirts - BUY 2 and get 50% off second polo To get the best rate of conversion on these multi-buys must ensure that every opportunity is up-sold by your frontline staff. Happy selling! #wholeofstorestrategy #callintheexperts

15.01.2022 Winning retailers have a clear offer that consistently provides their customers with the right product, at the right time, in the right quantities, in the right location with the right level of customer service. Outsource your retail strategy to the experts. #wholeofstorestrategy #categorymerchandising #increasedprofitability

14.01.2022 With golf participation on the increase now is the time to ‘refresh’ your retail golf shop offer and maximise all selling opportunities. Don’t miss this opportunity to set-up your retail business for success. #callintheexperts #increasedprofitability

13.01.2022 Project planning has commenced on our next assignment at Coolangatta & Tweed Heads Golf Club on the beautiful Gold Coast in QLD. #callintheexperts #wholeofstorestrategy #increasedprofitability

11.01.2022 Major Transformation New retail merchandising strategy Same piece of merchandising space transformed Right products in right location Bold category merchandising Increased profitability. #callintheexperts #donotdelay

11.01.2022 Our fifth tactic centres around the power of cross-merchandising. This is the practice of displaying products from complimentary categories together (or within close proximity) and enticing customers to buy more by offering them interconnected product solutions. Cross-merchandising is a powerful strategy for driving sales while satisfying consumer needs and should be used throughout your golf shop. A popular related sale in the world of golf is a dozen balls and a glove - given these categories are merchandised in close proximity to each other use this insight and develop some cross promotional activity. #wholeofstorestrategy #increasedprofitability #callintheexperts

10.01.2022 Sensational retail golf shop implementation at Mt Warren Park Golf Club in Brisbane last week. Well done Dave Delahunty. The new golf shop layout included a number of highlights .......installation of new slat wall, right products right location, front counter transformation, compelling category merchandising, improved in-store accessibility, multi-buy activities, Srixon promotional program and staff training. #wholeofstorestrategy #categorymerchandising #callintheexperts

09.01.2022 Testimonial Tuesday .......our retail program has delivered benefit too over 120 golf shops across the nation. Have a read of this very kind testimonial. #wholeofstorestrategy #callintheexperts

09.01.2022 Want some feedback on our retail golf shop program? Have a listen to what Rob Richards from Warringah Golf Course in Sydney has to say. #wholeofstorestrategy #categorymerchandising #callintheexperts

09.01.2022 Moss Vale Golf shop retail program implementation complete. Congratulations Davyd Reeves Moss Vale Golf Club Pro Shop on making this transformation happen. Highlights included category merchandising, front counter transformation, promotional activity and improved in-store accessibility. #wholeofstorestrategy #categorymerchandising #callintheexperts

09.01.2022 Our second tactic is the development of a MONTHLY promotional program. Promotional activity creates activity and excitement within the golf shop, as well as providing your customer with some additional value. One of the great fringe benefits of our Retail Program is access to some awesome promotional offers from Srixon. Use this activity as a launch pad to develop a promotional program that includes all your key destination categories. Ongoing promotional activity must be a key part of your golf shop offer moving forward. #wholeofstorestrategy #callintheexperts

08.01.2022 Coolangatta & Tweed Heads retail program implementation complete. Congratulations Jared Love on setting your golf shop up for success. Highlights included category merchandising, front counter transformation, promotional activity, card reader relocation, improved in-store accessibility and multi-buy promotions. #wholeofstorestrategy #categorymerchandising #callintheexperts

08.01.2022 With a number of golfers taking up (or returning) to the game throughout 2020 there is a fantastic opportunity to be strategic and offer something new. What have you done to tap into this new customer base? Let Golf Connect help guide you to ensure that you maximise your profitability over this period. #wholeofstorestrategy #callintheexperts

08.01.2022 If you want a different perspective on your retail golf shop business, and are looking to drive some change that will result in additional money in the bank, Golf Connect have the perfect retail golf shop program to suit your needs. #wholeofstorestrategy #increasedprofitability #callintheexperts

07.01.2022 Focus on what you do best! Outsource your retail strategy to the experts. #wholeofstorestrategy #categorymerchandising #increasedprofitability

06.01.2022 With the current increase in golf rounds now is the time to ensure that you are maximising all impulse sales and profitability! To do this you must have a front counter strategy. #wholeofstorestrategy #callintheexperts

06.01.2022 If you do not have a Retail Strategy for your golf shop now is the time to develop and implement. #wholeofstorestrategy #callintheexperts

02.01.2022 Retail golf shop program 'REFRESHER' completed at Berwick-Montuna Golf Club in Victoria. Highlights included ........category merchandising promotional activity no in-store clutter NEW product displays . #callintheexperts #wholeofstorestrategy

02.01.2022 Retail golf shop program 'REFRESHER' completed at Melton Valley Golf Club in Victoria. Congratulations Mark Jackson for continuing to take your retail offer to the next level! Highlights included ........new front counter fixtures and layout compelling category merchandising promotional activity no in-store clutter NEW product displays . #callintheexperts #wholeofstorestrategy

01.01.2022 Our seventh tactic centres around the elimination of out of stocks (OOS). Before we go any further, it’s important to understand what an out of stock is. It simply refers to a product that is not immediately available for a customer to buy. In short, when a customer walks in, expecting to find the product, they won’t find it. No customer wants to hear, Sorry, we are out of stock. The costs associated with an OOS are many and varied 1. Decreased store loyalty 2. Increased... likelihood for shopping at competitor stores 3. Decreased customer satisfaction 4. Increased operational costs i.e. placing ‘top-up’ orders, unplanned restocking or looking for products in storeroom Invest in the right tools to enhance your retail golf shop execution, train your staff and partner with the optimum manufacturers. #consistentflawlessexecution #callintheexperts