Good News Travels | Copywriting service
Good News Travels
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23.01.2022 If you've been wondering what exactly a copywriter does and how they can bring value to your business, this is for you.
22.01.2022 Every great brand needs a killer designer to back it up. Our shiny new logo was expertly created by the talented Louise Sini. We wanted it to be clean, professional and cover the diversity of our offerings. A speech bubble just made sense. We spark thoughts, capture and share stories and start conversations.
22.01.2022 When MasterFoods and SGK came to us with the idea of putting together a magazine designed for Chefs, we saidCHEF YES we can help! Chatting with a range of venues to get their ideas and success stories was both fascinating and fun so much so, we've adapted some of the articles for the Mars Foodservices website. If you’ve ever wondered how a Melbourne taqueria cafe Good Times Milk Bar went from table service to home delivery, then look no further. For the record, ordering tacos to your door is less messy than you think.
21.01.2022 For a little Friday afternoon inspiration, check out our latest article for Plexus Personal Training!
20.01.2022 SEO EXPLAINER: What is on-page SEO? On-page SEO refers to elements which affect the ranking of your page which are directly in your control, including: - Content: do you have fresh, quality content, which is backed by research and uses the right keywords? - Architecture: can search engines easily understand your website, does your site work well for mobile devices and does it load quickly? - HTML: are you using HTML title tags which contain relevant keywords? Do your meta description tags, headlines and subheadings describe what the page is about?
19.01.2022 The latest blog I put together with Plexus Personal Training has just gone live, and it’s a cracker. Strength Coach and Founder Ben Wright told me that for some of his new clients, the world of nutrition can seem confusing and overwhelming. So we set about demystifying it, and there’s plenty more to come in following months.
17.01.2022 What is off-page SEO? Off-page factors of your website are those influenced by your visitors or other websites. These include: - Trust: are other websites referencing your website, and are users sharing your content? Do people spend time on your page reading your content, or do they bounce away quickly? Has your site or domain been around for a long time? - Links: are the links pointing to your page from quality websites and do they use words you’d hope to be found for?... - Personal: what country and area is your user from and have they visited your site regularly? - Social: do people respected on social networks share your content and do many people share your content? Although off-page SEO is about how other people interact with your content, you can still influence this (and boost your ranking) by creating interesting, quality content which is backed by research. This will encourage people to spend more time reading it, share it with their friends and reference it in their own content.
17.01.2022 Sometimes you just can’t say it all in one article. We’ve just wrapped up our three-part nutrition series for Plexus Personal Training, covering the basics of nutrition, through to how to track what you're eating. 1. We started with the essentials, covering what macronutrients and micronutrients are and how your body uses them. 2. Next, we unpacked how to calculate how much of these you need to lose fat and build muscle. No matter your goal, its all about finding the right fit. 3. The final piece of the puzzle is how to practically track your calories and macros.
14.01.2022 Did you know that updating old content can help with your ranking on Google? Our client from Strength Nutrition reached out ahead of the launch of her new website. She wanted to bulk up an old blog and pack it full of helpful information for her clients. After thoroughly researching the topic, we built her article up to 1,000 words, backed by a lengthy reference list. Along with providing her clients with more information from a source they could trust, the additional wordco...unt allowed more room to weave in helpful keywords and improve the article’s SEO. Read the article by clicking on the link below.
13.01.2022 Achieving your goals, whether it's in the gym or in business doesn't just happen. Sure, it takes effort and commitment. But you also need the right approach. Our latest blog reveals how Plexus Personal Training uses five steps to help its clients achieve their health and fitness goals. But dig a little deeper, and you'll see how the method could be applied in other areas in your life. Hey, who doesn't want to smash more goals?
08.01.2022 Engaging a copywriter can be useful for when you have less time to write up content but don't want to put your marketing on hold. This blog for BoatBuy was produced out of a quick phone call to the CEO while he was on his way to a job. Nice and easy.
06.01.2022 If you’re getting a high volume of traffic to your website but not making many sales, you may be targeting the wrong type of keywords. In SEO, there are short tail and long tail keywords. Short tail keywords are general, often using one or two broad terms. People use short tail keywords to find information, often when they may not be ready to make a purchase. These keywords are useful for capturing the buyer early on, but they are more difficult to rank for as there is mo...re competition. Long tail keywords are more specific and use more than three words, for example where to buy XXXX in Sydney. These deliver more qualified buyers who are more likely to make a purchase. This makes them particularly useful for small businesses who are in the process of building their brand and reputation.
05.01.2022 Meet Sarah Fairburn, the newest addition to the Good News Travels team! Sarah is a word extraordinaire with exceptional attention to detail. She brings over 16 years of experience writing for leading trade publications, along with her background in PR, social media and communications. With an excellent nose for a story and a friendly and professional approach, Sarah has the expertise to deliver great outcomes, every time. Welcome to the team, Sarah!... Photography by Heist Creative
01.01.2022 NEW CLIENT ALERT! Good News Travels is now working with social enterprise florist, SLAK Flowers. SLAK Flowers (short for Spreading Loving Acts of Kindness) operates to tackle the social issue of homelessness. Founded by Simla Sooboodoo, the company hires women experiencing homelessness, who are then trained and developed by an experienced head florist. This provides them with stable employment, income and opportunities.... We’re incredibly excited to be working with a company with such a strong purpose! We’re looking forward to helping SLAK Flowers through social media management and by creating engaging SEO content.
