Goop Digital in Geelong, Victoria | Marketing agency

Goop Digital

Locality: Geelong, Victoria

Phone: +61 3 5222 4220

Address: Studio 2, 2-6 Rutland Street 3220 Geelong, VIC, Australia

Website: http://www.goop.com.au/

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25.01.2022 WEB DESIGN + DEVELOPMENT When CMG Frames came to Goop Digital for a website, we were excited because we saw great potential! Creative ideas began to fly and our strategic minds prepared to take on the challenge headfirst. Fast forward to now, where we have delivered an end product that puts a smile on both the client's face and ours. Great work team! You can check out the website here: www.cmgframes.com.au If your business is looking for a professional website that is designed to crush the competition, then give us a call today.

24.01.2022 TESTIMONIAL Thanks to the wonderful Sludgebusters team for these kind words. We love seeing your success just as much as you do! If not a little bit more! For service-based businesses like Sludgebusters, Google Ads are an incredibly effective way of reaching targeted customers and driving qualified traffic to your website, thus resulting in more sales and a significantly higher profit margin. ... With Goop Digital’s Google Ads and PPC management, our specialists will ensure your ads are super-relevant to searchers looking for your services, delivering targeted leads to your website. We provide monthly reporting and Google Ads management to track progress and prove return on investment (ROI). For more information, contact us today.

24.01.2022 Music to our ears! Thank you Sheridan for the kind words, they motivate us to continue getting amazing results for our clients every single day. If you want a taste of these results, get in contact with our Google Ads specialists today on (03) 5222 4220. We look forward to hearing from you!

21.01.2022 CLIENT SPOTLIGHT Pearls and Roses Bridal is a well-known name in Geelong, and for good reason, the pieces that come out of the doors of their boutique are nothing short of spectacular. Whether that is a custom wedding dress, debutante dress, mother of the bride dress or any other formal evening wear, the work of Karen Bourdamis and her team is simply out of this world. We at Goop Digital absolutely love being a part of the magical world that is Pearls and Roses, providing ...expert marketing solutions including content marketing, Google Ads, website management and social media training. To learn more about Pearls and Roses Bridal and their new exciting introductions such as lingerie, mood wear and a wide range of furs, accessories and headpieces, check out their website at www.pearlsandroses.com.au and follow them on Instagram at @pearlsandrosesbridal See more

19.01.2022 Happy Saturday to you friend. May your pancakes be sweet and your sleep in be sound.

19.01.2022 In business today, success is not always measured by how much money is made or how many sales are closed but by the relationships brands have with their customers. Do they trust you? Are they treated well? Are they connected with on a deeper level? If yes, then you are one of the businesses doing it right. Get in contact with your team today to learn how we at Goop Digital can help your business be successful and connect meaningfully with consumers today.

19.01.2022 Why is video content SO important for your business right now? Video content is without a doubt the most versatile, engaging and dynamic way brands can connect with their customers. Not only is it extremely convenient and consumer-focused but it allows you to tell YOUR story YOUR way. While this applies heavily to your business's social media strategy, particularly on platforms such as Instagram, Tik Tok, YouTube and Facebook, the demand for video optimised websites is gro...wing by the second. Put bluntly, people's attention spans are decreasing at a rapid rate and many of us won't even read to the end of this caption. When video content is involved, the work is done for them, and their engagement levels skyrocket. The stats truly speak for themselves, it is said that by 2022, online videos will make up more than 82% of all consumer internet traffic. So what are you waiting for? To catch the attention of your ideal customer, contact us for a video content marketing strategy today.

18.01.2022 Attention all! YouTube is currently experiencing technical difficulties so if you are noticing that your videos won't load, you are not alone. This issue will also affect the YouTube videos embedded on your websites and in your blog posts, and until the platform is back up, they will not be able to load. We are feeling very thankful NOT to be the Youtube team right now!

18.01.2022 {Brand Refresh} Goop Digital's long-standing client Saltair Spa, asked us to assist them in refreshing their brand. The business has scaled and grown to three separate locations now in Torquay and Lorne and also brought in one of the world's most luxurious skincare brands @babor_au. There was a need to elevate the brand into a more premium space, to align it with the truly dedicated service and approach that the entire team take to ensure that their client's always feel spe...cial. A new logo, colour palette and brand essence was developed and we are currently in the process of also designing a brand new website, which will be revealed soon.

18.01.2022 Google Snippets, also known as featured or rich snippets, are Google’s way of telling you that the content on your website is well-written, relevant and answers the questions of the consumer. For SEO specialists like us, it is pure GOLD. But, why are they so special? Google Snippets are the holy grain of search engine optimisation because they sit as position #0 on the first page of Google, outranking position #1, and destroying ads by claiming total authority. These snipp...ets offer detailed information to help users with specific searches and queries, encouraging them to go to your website and trust you as the most credible source. Being featured means that you will receive much higher organic traffic, and in-turn more customers and sales! Check out just one of the multiple featured snippets we recently secured for our client JS Law in Bendigo! Amazing right? Do you want to reap the benefits of the golden Google snippet? Then give our SEO specialists a call today

17.01.2022 As much as we enjoy the #workfromhome life, we are very much looking forward to getting back into the office and reuniting with our fellow Goopers. It has been a while since we all saw each other's faces, and no, unfortunately Zoom does not count. Since we have a little way to go before we get back to Goop HQ, let's just admire this joyful photo of Managing Director Karl Morris and SEO/Google Ads superstar Mish Ceh as they bond over their love for digital marketing What is one thing that you're keen to get back to?

17.01.2022 Daily reminder that your business is targeting human beings! Market to them accordingly!

15.01.2022 With Mother's Day is swiftly approaching, we thought we would put together a little gift guide for all our followers, made of presents from local Geelong small businesses and the Goop client community. If your mum loves a night out to dinner and a few vinos, a @tulipbarrestaurant voucher could be the perfect choice. If she is in desperate need of a pamper session, a day at @saltairofficial or experience at @confidereandco may be the way to go. A safe bet is always big beautiful flowers, which you can always get at the wonderful @asdaisydoes. If you want to treat her to something that will make her feel special, why not book her in for a specialist bra fitting with Karen at @pearlsandroses or a hand-made ceramic mug from @boomgallery? The options are truly endless! What are you getting your mum this mother’s day? Comment down below!

13.01.2022 What does Google's limiting of search terms reporting mean for your Google Ads account? Well, in a nutshell, Google has alerted advertisers that it will soon stop showing search queries that triggered ads when there is not significant data. Google says, We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward. This change has rocked the Google advertising world with no one really sure what "significant" means to Google. To learn more about how this can affect your business's Google Ads strategy, check out our most recent blog post now written by our Google Ads specialist Mish Ceh! Link in bio.

13.01.2022 Beth Comstock once said Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day. This concept is applied to everything we do at Goop Digital - from the way we build client websites to our content marketing strategies. As a team, we understand the importance of consistency, and we are constantly evolving and refining the way we approach things. The job is never done, but is instead a continual process of long-term success. If you are looking for a local team to apply a strategy to your business that is not only following the trends, but ahead of them, give us a call.

13.01.2022 WEBSITE DESIGN AND DEVELOPMENT We recently launched a site for Bannockburn Surgery, a trusted medical and allied health clinic that provides quality services to the community of Bannockburn. Goop Digital was approached by Bannockburn Surgery with the goal of creating a website that demonstrates their vast capabilities as well as allows clients to book appointments online. We are very proud of the final outcome and look forward to seeing its results over the coming weeks. To view the new Bannockburn Surgery website, please enter this URL into your browser, www.bannockburnsurgery.com.au and to learm more about how we can get your business successful online, call us on (03) 5222 4220.

12.01.2022 LOGO + BRAND Check out the this epic logo we recently completed for Elderevents Group. Simple and Professional, with a flair of FUN! Thanks for sharing @eldereventsgroup, we are happy you love it as much as we do!

12.01.2022 What is the Google Three Pack? The Google 3-Pack is the method Google uses to display the top three results for local SERP (search engine results pages) results. You can never guarantee that you will appear in the 3-Pack, but if you optimise your business well for local search, Google is more likely reward you: - 1/ Make sure your Google My Business page is up to date and filled in completely.... 2/ Actively cultivate Google Reviews from your clients. The more stars you have on your GMBP the more Google will reward you. 3/ Make sure your phone number, address and email address are consistent across every touch point on the internet. 4/ Build local links with other business - offer to put a link on your website in exchange for them doing the same for you. Start with sponsorship or supporting a local cause, or joining a local business networking association. 5/ Establish yourself on social media and post regularly to build your business up as a local business with a strong reputation. 6/ Regularly update content on your website such as blogs and new pages, as this will boost your visibility and ranking for your keywords on Google organically.

11.01.2022 Happy work anniversary to superstar Junior Developer Hamish McAllister! Today marks 1 whole year since Hamish first became an official part of the Goop Digital team, and put simply, don't know what we would do without him! We appreciate your hard work, dedication, and constant support Hamish! #getgooped #goopteam

10.01.2022 SEO SUCCESS What differentiates Goop Digital from our competitors is our undeniable SEO expertise. We know the science of getting your business to rank in Google like the back of our hand, and at the end of the day, being found for what you do and where you do it is all that matters. Our recent website launch for Lyons Construction is just another example of the power of SEO. As you can see above, for the keyword 'commercial builders Geelong', @lyonsconstruction_ outrank ...all competitors, sitting in first place. Well done team!! Want your business to dominate page one of Google? Call our SEO specialists today. We look forward to your call.

09.01.2022 Happy World coffee day everyone! It goes without saying that coffee is our fuel of choice here at Goop. When our clients come into visit at the office, TBH we don't know what to do when they say they would like a tea. Nothing against tea drinkers, but we are kind of running at a different speed here. Fast, intense and strong. We also wanted to send a little shout-out to all of the cafes and hospo staff who have worked through this pandemic. Tag your favourite barista or ...cafe below. Thank you for keeping us caffeinated and alive throughout what has been a very strange year.

09.01.2022 Have you launched or considering launching a podcast? There are currently 850,000 podcasts in existence and that number is growing daily. Their increasing popularity is due to the fact that if done well, the content on a podcast is so damn easy to consume. Podcasts can also increase your lead-generation and SEO if optimised correctly.... 1. Make sure you select a name for your podcast that includes one of your primary keyword, or the explanatory sub-title. 2. Use your primary keyword once in the description. Detail clearly what the podcast is about and who the podcast is for. 3. Much like a written blog, you should build each podcast episode around one main keyword and this keyword should appear in the title and the description also. 4. Say your keyword during the podcast - don't keyword stuff though! 5. Publish a transcript of the podcast on your blog. You can use tools like Wavve, which will transcribe your podcast audio to post on its own. Then you can update the post, with the metatitle, description, internal links and keyword - and don't forget to submit to Google console. If you need help with optimising your podcast, give us a yell. DM us, Facebook messenger, phone or email.

08.01.2022 Do you struggle to get your business's name out where, while simultaneously running the every-day operations? Well, it doesn't have to be this way. Outsourcing your online marketing can free up your time to do what you do best - running your business. Leave the rest of the work to us, the marketing professionals. We can help you by designing and building responsive websites that are optimised to rank in Google, as well as provide professional content marketing, Google Ads, Social media advertising, and branding services. What are you waiting for? Give us a call today!

06.01.2022 Wishing our Head Developer Shaun a very happy birthday today. Have a good one buddy and thanks for all that you do for the Goop Digital team and our clients.

06.01.2022 {Branding for Business} "While coming up in search engines is crucial to success, you gain loyal and interested customers you must have a consistent cohesive brand. " Bella Dalrymple, Goop Digital Content Co-ordinator. It's all very well to rank on Google but if when the user clicks through to your website, and it is not easy to ready, not aesthetically pleasing, or is lacking in a visual consistency - people will just leave.... Goop Digital works with clients every day to refresh, overhaul or even launch a brand that both looks good and ranks well. See more

06.01.2022 Google Ads Client Testimonial Thanks to Goop Digital for the pretty good results for the month! We have had A LOT of 'book now' consultation enquires coming through and we are already booked out for the month of November which is amazing. With everything that has gone on this year, we felt that we might have had a quiet end of 2020 but that’s proving wrong, we have no signs of slowing down which is a good sign to get our books filling up for the new year. - @freshsmilesor...thodontics Thanks to the Fresh Smiles Orthodontics team for the kind words, we thrive on seeing results like these! If your business wants the phone to ring non-stop, then invest in Google Ads and talk to our qualified advertising and content specialists today. What are you waiting for?

05.01.2022 WEBSITE UPGRADE We recently completed an upgrade for long-term client Seymours on Lydiard, affordable and high-quality Ballarat accommodation located in the heart of the city. Their website, which had become quite dated has now had a fresh new makeover! Check it out!

04.01.2022 WEBSITE RE-DESIGN AND UPGRADE The Goop Digital team recently completed a full website re-design and development upgrade project for David Parker Plumbing, a local Torquay business that provides professional domestic, commercial and industrial plumbing to clients, as well as heater and hot water servicing. This upgrade was prompted by the new direction of Parker Plumbing and their move from Colac to Torquay. Their new site is looking stunning and we can't wait to see how it will perform in the coming weeks! If you would like to have a look at their new website, you can check it out through the link below: https://www.parkerplumbing.com.au/

03.01.2022 This Christmas season, it is important that we shop locally, more so than ever before The COVID-19 outbreak has impacted small businesses in a way that is unprecedented, and to rebuild and survive through to 2021, they need your support. Goop Digital are encouraging all of our followers to buy their Christmas presents at local small businesses this year - whether that be a wellness experience at @confidereandco or an extreme adventure voucher at @raggededge4x4, there is ...truly something for everyone. Comment below which local small business in Geelong or a surrounding area that you would like to see supported this Christmas season!

03.01.2022 {Website launch} Our client Sirovilla is an aged care residential community with a difference. www.sirovilla.org.au With big heart and lots of care, Sirovilla's purpose is to... provide and further develop affordable housing for independent low-income seniors in connected village communities. Goop Digital developed a simple, easy to navigate website to showcase their Geelong and Highton communities, making it easy for both potential residents and donors to get in touch. Our clients were delighted to see that within week's of the website launching they were ranking in the top 50% for 82% of their keywords. And now it is even higher. It was a pleasure to work with such a lovely team of people doing wonderful things for the elderly in our community. See more

02.01.2022 {Google ads Update} Did you know that when you run a google ads campaign, Google USED to show you all the search terms that people entered that led to your ad getting clicks. This meant that you were able to really proactively tweak your campaign to suit what people were actually searching for. ... Well, here's the bad news - This has now changed. Due to Google’s privacy laws protecting user data. This basically means some user data/search queries are suppressed from Google Ads advertisers. Advertisers will as a result be unaware of some of the searches leading to clicks. This means adding negative keywords are just as important as positive keywords now, if not more. Advertisers have to shift from a positive keyword management to a negative keyword management approach. Mining queries for the inefficient spend becomes harder. If not one word of this makes sense to you or it does but you can't be bothered worrying about it but still need Google Ads for your business, leave it to us and give us a call. 03) 5222 4220. See more

01.01.2022 Happy Good Friday to all of our wonderful clients and followers! We hope you have a lovely holiday break surrounded by loved ones and filled with lots and lots of chocolate. We would like to inform you that our office is closed today and on Monday and will be back on Tuesday the 6th of April