Gorilla Co | Social media agency

Gorilla Co

Phone: +61 466 080 839

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24.01.2022 Welcome to our #TrendyTip series where we share our favourite interesting marketing tips and trends that will help keep your audiences engaged! VIDEO MARKETING With a whopping 68% of customers saying that their preferred way of learning about a product is via short, easy-to-digest videos, businesses are scrambling to utilise the value of video marketing through platforms like Instagram, Facebook and TikTok.... 70% of consumers admit to sharing a brand's video (or videos) and 72% of businesses say that incorporating video into their marketing strategy has helped improve their conversion rate. Video marketing is no joke! If you're not already taking advantage of the vast opportunities video marketing can offer, it's not too late. Video is set to stay in the spotlight as one of the top marketing tools for AT LEAST the next 5-10 years. We predict longer... GorillaCo is committed to keeping our clients at the top of their game and in the forefront of their client's minds by incorporating the latest research and trends into our marketing strategies. Get in touch today to see how we can help your business dominate its market... www.gorillaco.co #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #videomarketing #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #smallbusiness #design #instagram #facebook #tiktok #trends #marketingtrends #gorillaco #melbourne #australianbusiness #melbourneceo #melbournemarketing

20.01.2022 Follow our series of podcast tips if you're thinking of launching, or have launched your very own podcast recently! This is our third podcast tip so far and it's a seriously helpful one for people who are yet to send their first episode out into the world... How To Promote Your Podcast: 10 Effective Strategies To Try ... STRATEGY 3 Launch multiple episodes upfront! When the time comes to launch your podcast, you should aim to post more than just the first episode on launch day. Why? Well, there are a few reasons... - Posting more than one episode gives listeners access to more content. The more they listen, the more invested they'll become in your podcast. Find yourself a dedicated audience from your very first session by posting 3-5 episodes upfront. - Having more content out there makes your podcast a little more 'findable' to new listeners. The more people you've got listening and engaging, the more likely you are to hit the 'NEW' featured sections of the platforms your podcast streams on. Following this up with at least 2-3 posts in your second and third weeks, then cutting down to 1-2 if you need to in the weeks after will help your podcast gain traction and followers right from the get go! Follow for more tips and check out our website to book our professional Melbourne-based podcast studio to record your new podcast! www.gorillaco.co

18.01.2022 Podcasts are fun, but they do take time, effort and knowledge to market properly. So, how about you join us in our new series (this is part 2) where we focus on the intricacies of podcast marketing. You might learn a few game-changing tips along the way...... How To Promote Your Podcast: 10 Effective Strategies To Try STRATEGY 2 Make the most of social media! From the airing of your very first episode, having an active social media presence is going to do wonders for the popularity and the marketability of your podcast. The basic MUST for social domination is to ensure you're sharing a link to every single episode on every single social platform you're active on when it airs. On top of that, you can consider the following: - Teasers to share ahead of each episode leading up to the air date - Quote images to share with a link to the episode they feature in - 15-second soundbite clips for uploading to Soundcloud then sharing on socials - Re-sharing podcast episodes when you're stuck for new content - Using Instagram stories to share behind-the-scenes footage and fun bloopers Your audience are going to be active on socials so you should be too. Capitalise on today's modern marketing strategies to send your podcast to the top of the charts. www.gorillaco.co

14.01.2022 Welcome back to our podcast marketing tip series for podcasters of all levels of experience! Tip #6 is... How To Promote Your Podcast: 10 Effective Strategies To Try ... STRATEGY 6 Utilise transcripts! Most mainstream, successful podcasts will offer a full transcript of their show online. Transcripts offer a multitude of benefits including: Accessibility for hearing impaired fans to still enjoy your show and its content. Greater SEO and lead generation possibilities. Ability to easily find and distribute great quotes and snippets for digital marketing purposes. Before you say the effort of generating a transcript isn't worth the benefits, hear us out... There are people out there who generate transcripts for a living. If you check services like Airtasker, rev.com and Fiverr, you can find a range of willing candidates who will complete your transcript task for a highly affordable fee! Follow for more tips and check out our website to book our professional Melbourne-based podcast studio to record your new podcast! www.gorillaco.co

12.01.2022 Today we're taking a little time out from our regular posting schedule to give thanks to our wonderful clients! We are absolutely stoked to be able to work with such inspirational and motivated people. So, to all our amazing clients out there, thank you, thank you, thank you!... At GorillaCo we... Create video content Manage digital marketing services Provide web design Produce podcasts Get in touch if you'd like to become one of our many fantastic clients who we work closely with to help dominate their industry... www.gorillaco.co

11.01.2022 Search Engine Optimisation (SEO) plays a huge role in the success of small businesses everywhere. It's become second nature to include SEO in even the most basic of marketing plans. What's your best SEO tip for small businesses who are just branching out into digital marketing? www.gorillaco.co

10.01.2022 Do you have an idea for a podcast that's going to blow your listener's minds? Stand by to learn the BEST podcast marketing strategies to help you reach more listeners, gain more followers and give your fans an all-round entertaining experience! Our 5th podcast marketing strategy in this series is...... How To Promote Your Podcast: 10 Effective Strategies To Try STRATEGY 5 Submit your podcast to podcatchers! What is a podcatcher? We're glad you asked! A podcatcher is basically an app where your podcast can be hosted, played and distributed. If you're an iPhone user, you'll likely have seen one of the most popular podcatchers currently running in your phone's library - the iOS podcast app. If you don't use Apple products or prefer a different podcatcher, there are PLENTY out there to choose from. Do your research, listen to podcasts currently hosted on each podcatcher to see if they provide a smooth experience, and get your podcast out there once you decide which podcatchers will suit your content best! Here are a few options to check out: Stitcher Overcast Castro Follow for more tips and check out our website to book our professional Melbourne-based podcast studio to record your new podcast! www.gorillaco.co #podcast #podcasting

10.01.2022 Podcast tips? We've got plenty! If you've been following our podcast marketing tips series, you'll know that this is the fourth installment. If you've not been following, get on board and check out our last three posts to get up to speed. How To Promote Your Podcast: 10 Effective Strategies To Try ... STRATEGY 4 Name your video with SEO in mind! We all know just how much a good SEO strategy can boost views and rankings on websites and blogs. Why shouldn't this be taken into account for a podcast as well? If you're uploading to YouTube (which we highly recommend), the way you name your episodes could help improve your SEO standing dramatically. The following formula is perfect: [Guest Name] Interview" OR Interview with [Guest Name]" Eg. "GorillaCo Interview" or "Interview with GorillaCo" Be sure to add SEO friendly terms and structure to your video description and notes too. If you keep this in mind and upload regularly, you should see positive results when it comes to rankings and views in no time! Follow for more tips and check out our website to book our professional Melbourne-based podcast studio to record your new podcast! www.gorillaco.co #podcast #podcasting

10.01.2022 Society is ever-changing. Marketing needs to be the same... Experimentation. Creation. Analysis. Innovation! As digital marketing specialists, we at GorillaCo are constantly keeping on top of industry trends so we can help our clients consistently dominate their markets.... What do you think has been the most impactful marketing trend of 2021 so far? www.gorillaco.co

04.01.2022 Everyone has the potential to podcast! Even you. No, especially you!... We're starting a new informational series today to help podcasters of all experience levels nail their marketing efforts, one episode at a time... How To Promote Your Podcast: 10 Effective Strategies To Try STRATEGY 1 Make your podcast super shareable! Your podcast is going to have an audience. Your audience will want to share the amazing content you're putting out there! It's your job to make it super easy for them to share your work, and for the people they're sharing it with to digest and understand the content. Some fantastic ideas for easy sharing include: - Episode snippets in video or quote image format - Short tweets and status updates for social platforms - Links to your most viewed episodes or excerpts - A short introductory video about your podcast If your podcast has guests, provide them with these kinds of assets too so they can share them with their fans, ultimately helping your podcast reach a much wider audience. It's important to ensure you're not pressuring your viewers and guests to share your content though. Don't badger them to put your stuff out there - simply provide them with shareable resources like the ones listed above, allow them to make their own decision as to whether it's something they'd like to share and watch the magic happen. www.gorillaco.co

03.01.2022 Welcome to the second installment of our #TrendyTip series! Today were sharing another interesting marketing tip about... VIDEO MARKETING While YouTube is generally thought of as the video king, other social media platforms are quickly becoming a preferred video resource for many marketers and consumers alike.... The same can be said for websites that include embedded video footage rather than long-form content. Why? Well, as the majority of people use mobile devices to browse the internet, long-form content simply doesn't fit nicely or read easily on the smaller mobile screens. When you create video content, you will obviously want to upload the video itself to your social channels and/or website. There are other ways to utilise the content to your advantage though. Here are just a few... Transcribe your video so you have a written copy of the text. Create a blog post from the transcribed video content to improve your rankings. Upload the video to Facebook with the transcription as subtitles. Use the audio itself as a podcast episode. Video thumbnails in email marketing campaigns with the word "video" in the subject line have 19% higher open rates - use this to your advantage. GorillaCo is committed to keeping our clients at the top of their game and in the forefront of their client's minds by incorporating the latest research and trends into our marketing strategies. Get in touch today to see how we can help your business dominate its market... www.gorillaco.co