Gorilla Digital | Advertising/marketing

Gorilla Digital

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25.01.2022 Followers, Likes - the wholly grail for everyone on social media. Like us all we want to increase our community size and engagement on social media. The team at Hootsuite have put together a list of 35 tips to help assist you grow your following, and they are real followers, not the buy 1000 followers for a $1 or bots you can employ to create your following.

25.01.2022 Stop Selling! I can already hear people saying "what the". Yes you read that correctly. Stop selling! Stop selling to customers and start providing more value to them. Even if they have not bought anything from you, stop selling to them. I know myself I can't stand being sold to and I come from a sales background. Gone are the days of the silver tongued sales person who could sell ice to eskimos. Nowadays there is so much more choice for customers you have to add more value ...and do things differently to stand out from the rest. One of the things I remember from my early days in my career was one of my bosses saying to me " Worry about the client and the business will thrive, worry about the money and the clients will leave"

24.01.2022 Reducing the cost in your business to improve your overall profit is something you should do consistently but many owners get caught up in the day to day running of their business and don't get a chance to. Well now is the perfect time to be doing this especially with the government stimulus measures coming to an end. Simple things you can do to improve your bottom line are: * Sell outdated or unused equipment * Go paperless across the board... * Maximise investments you've already made - utilise subscriptions you are committed to or cancel them. * Make sure you are utilising all support offered from Government, banks, land lord etc. See more

24.01.2022 The right hashtags can help you maximize your content reach on any social media platform. This is a great place to start to discover what hashtags are trending. If you're like me when I started out unsure of just where to start with hashtags and how to use them, comment below or DM our page.

23.01.2022 Organic reach (non boosted or advertised content) is still on the low end of visibility. This is no secret. Most social media marketers have been aware of this for a long time. Its obvious that the platforms make their money by people spending up on an advertising budget. But please don't be fooled, organic content is still important to your overall social media strategy.

21.01.2022 Brand - can either help or hinder your business.

21.01.2022 If youre still sitting on the fence as far as going "all in" online here is come crazy statistics about what happens EVERY minute online.

20.01.2022 For the longest time experts have felt with the explosion of social media and the amount of information readily available that our attention space is becoming less and less. Guess what - they are right. In a 2020 study by Microsoft Corp it was found that the average attention span is 8 seconds. This is down from 12 seconds in 2000. Whilst most won’t think this is so surprising but when you compare it to other creatures, I don’t know let’s say a goldfish that has a 9 second at...tention span, it speaks volumes! This information has such huge implications for social media. Your content has to be on brand, on message and now engaging to capture attention in 8 seconds or your audience is onto the next thing in their feed. #attentionseeker #socialmedia #socialmediamarketing #smallbusiness #smallbusinessmarketing

20.01.2022 There's more to your advertising plan than just Facebook or Instagram ads. Google ads can be a opportunity that you have overlooked in the past. Here is a great guide on a strategy for Google ads on a limited budget. https://blog.hootsuite.com/google-ads-small-budget/

20.01.2022 Facebook has published a new set of tips on how marketers can improve their Stories and video ad content in order to better align with their key objectives. The tips - the second in a new series from Facebook's Creative team - specifically look at the use of motion, sounds and stickers in branded content, and what the research says is the best way to utilize each element.

19.01.2022 Thanks to the explosion of the internet, social media and the amount of information available to us getting your brand "noticed" is becoming more challenging everyday. Did you know that the average person is exposed (both directly and indirectly) to between 10,000 and 40,000 brands a day! Reread that last sentence again.... Yes the amount of exposure we as consumers have now to brands is that great. This happens whether or not you want it to. Just think about the amount of adds we see on social media, TV, street signage, print advertising, in game advertising, product placement in tv and film and the list is enormous. This is why your marketing is so important no matter how big or small your business is. If you're looking to build your brand presence please follow these simple principals: 1) Have an online presence :- website and or social media - preferably both. 2) Post consistently on your platforms and test and measure what resonates with your audience. 3) Learn as much as you can about others and see what would work for you. 4) Don't think success will happen overnight because it won't. It takes time, perseverance and patience. #smallbusiness #smallbusinessmarketing #socialmedia #socialmediamarketing #webdesign

19.01.2022 As a small business owner how you communicate with your clients is so important. It can take an issue from something small and benign to being completely taken out of context and irrational in a very short period of time. For all my clients I suggest they use the most time efficient way of reaching their customers, through blog posts on their website, quick messages through either text, messenger or what's app and phone calls for those situations that need to be handled more ...delicately. Don't wait for an issue to escalate before you start communicating with your client. They will appreciate the open and honesty dialogue you have with them. The message won't be misinterpreted as it can be via text and messenger as you can hear the persons tone and intent. #marketing #smallbusiness #smallbusinessmarketing #communication #personalservice

19.01.2022 Failing to implement anything in your business because you don't think it is good enough is one of the single biggest hurdles most business owners struggle to overcome. Implementing anything be it a new way of finding customers, committing to a social media program, marketing yourself via video, flyers or just putting your business out there is one way to work out what actually works for your business, your customers and potential customers. Don't ever sit back and think som...ething isn't good enough to go out or attempt as you won't ever know if something works or not unless you give it a go. What have you got to lose? What's one thing you wish you had implemented in your business when you thought of the idea? For me it was giving my clients hints and tips on things that I used to struggle with. At the time I thought I was the only one who experienced those doubts!

18.01.2022 Instagram stories are a great way to get your community to see the content your producing in an ever competitive Instagram feed. Check out these apps to help you perfect your story content.

18.01.2022 Another happy client who is seeing their online presence grow. As you can see the stats tell a fantastic story, plenty of website visits, alot of page views and the visitors are spending over 2 minutes on the site. This client is a service based business so considering they don't sell high volume products online this is a great result!

17.01.2022 Interesting statistic from a study run by Stanford University in the States. If you still think your website is more hassle than its worth, maybe it's time to re think things and invest in your site.

17.01.2022 "A brand is what somebody says about your business when you walk out of the room." Jasmine Star What steps are you taking to make sure your brand stands out and flourishes?

16.01.2022 Now is the perfect time to upskill your knowledge and there are plenty of places who are offering training. Here is Googles offering. They have some free and paid course and some free include certification.

16.01.2022 K I S S . Keep it simple, stupid! Far far too many small business owners try to grow to quickly and implement every system, marketing tactic and operational improvement before its necessary and end up over complicating their business and it because a heavy slow and reactive business rather than a nimble, proactive and adaptable machine. The best thing Ive done in any business Ive worked in or owned is paired things back and just run with a simple business. ... Especially when youre a sole trader or a small company, dont try to do everything. Youll do everything Im sure but will it be the best it can. I recently helped on of my clients realize this and they have now put in a structure in their business to support growth and also reduce the pressure on the business owner. I constantly ask my clients why did you get into business in the first place? Most answer to be their own boss and the financial freedom, sadly some never achieve this because they over complicate their business and dont simplify !

14.01.2022 No matter how large or small your business is, having a social media policy is a must. It helps you structure how you interact with your customers and also you set expectations of how your employees represent your brand whilst online. If you don't have one I would put it down as a priority, especially those organisations who have a number of employees who are active on social channels.

13.01.2022 Here is a great list of things to consider when your're trying to put together your content for your social media, website or ad campaigns. We follow this pretty much here at Gorilla. If you would like some help putting together your content strategy, comment below or DM our page.

13.01.2022 Test and measurement of the tactics you employ is vitally important to make sure you can getting the results you and your business want. Sometimes the results can unearth other opportunities such as making a tweak to an offering or product that could be the key to your success. Too often I hear from prospective clients that they have "Tried it all" when it comings to marketing initiatives or they have heard that certain tactics didnt work for other people but when I ask for h...ard evidence they are unable to provide it to me. The first thing I see here is opportunity missed. Testing and measuring enables you to see how your programs are working and especially in the social media landscape. Most of the tools we use to test and measure on social media are free, you just have to know where to find them and how to interpret the results. Here are some of the key measures we use: Reach :- this is how many feeds your posts are reaching. Engagement :- how many customers and potential customers are engaging with your post. Likes, shares etc. Profile visits and website clicks:- how many clients and potential clients are wanting more information , your contact info or wanting to view your website. If you're not using these unfortunately you really cant judge how your posts and marketing is really performing and honestly most of your initiatives are pretty useless. Harsh I know but its the truth. These simple tools can make a world of difference. If you would like to understand how to use these tools or find out where they are drop us a DM or comment below and we can run through it with you.

12.01.2022 Keeping up to date with what is happening across all the social platforms is important for your overall marketing strategy. The team Hootsuite have put together a great update regarding Instagram and the changes that have/are happening with this platform. https://blog.hootsuite.com/instagram-updates/

11.01.2022 Facebook has launched a new desktop version. Looks fresh and easy to navigate. One tip for anyone who manages a business page though, go and check all your page information. I have noticed on a few pages, phone numbers, business hours, contact information has been changed.

10.01.2022 Facebook announce Facebook Business Suite, to make managing the suite of Facebook products easier for business. This is being rolled out world wide.

10.01.2022 Grabbing customers or potential customers in the ever crowded social media channels is proving a great challenge than most expect. One way we get our clients organic content noticed is using their Instagram story to draw attention to the fact new and useful information has been posted and a call to action to check it out is created. Look at some of these cool apps to make your stories more engaging!

09.01.2022 Wonder if this will be rolled out to the rest of the world too?

09.01.2022 Facebook are continuing to offer their training sessions on how to get more out of their platform. If you're new to social media I'd suggest this is a great place to start.

09.01.2022 Belief in your business and your product is key to starting any entrepreneurial venture. Most of us have to begin with and it does come and go throughout our journey with our business. Sometimes we need to get a "belief" boost to remind us why we started in the first place and to bring us back on task. No one is immune to this. Even those of us who provide the boost to a clients belief with regards to their business and the services they provide. One of the things we work wit...h our clients is helping them overcome barriers (belief systems) around their business. I think the biggest barrier for most to overcome is the value of their product and service. Understanding and valuing your business correctly can be the difference between success and mediocre results. Letting go of old belief systems around value can be challenging but when you show someone what they are actually earning per service they are providing it can be a powerful tool to changing a behaviour. Imaging finding out that the product or service your providing results in you earning very little. Its a powerful motivator to change your behaviour.

08.01.2022 One of the biggest challenges I come across when I step into a business to help a client is the lack of clarity around their business. This doesn’t mean they don’t know what they are doing, it’s more around the fact that they are trying to do too much too soon and end up doing things less than adequately. They have the belief that they are the only one that can do the job and end up taking on too much. Their focus is so diluted that they reach a point where they start to ask... why they got into business for themselves in the first place. I came across a client recently who asked for help and when I stepped into their business I was told of how busy the business owner was. When I sat with them for a day I realized how busy they were. They were right they were busy, but it was busy for busy’s sake. Their productivity was so low because they were trying to do far too much and actually achieved very little. They had also fallen into the trap of free work. You know where they promised their family and friends some free work because they wanted to do the right thing by them and also thought they could use it as a reference. We all know what happens when we work in a zero paying economy, no one survives! After just two weeks of sitting in the business we were able to identify a lot of busy work that got put to the side and have just focused on the must do’s. We made several tasks non negotiable and suddenly the business is looking better, operating better and the business owner is actually getting more done now than they have in a long time. The business owner is also working less - the old saying work smarter, not harder Sometimes it takes getting clear on what you’re doing and just doing it. Forgetting about the other things. #smallbusiness #clarity #smallbusinessdevelopment #smallbusinessmarketing #smallbusinessnewcastle

08.01.2022 In this post it looks at how to structure a small business website so that it ranks well in search results, satisfies users, and is easier, and cheaper, to manage and maintain.

07.01.2022 One of the overlooked aspects of setting up your business' digital presence is your Google my Business listing. Here's a great article from Hootsuite about how best to create content to post on your GMB. If you're unsure where your google listing is at or would like more information about it DM our page or comment below.

07.01.2022 Now that Instagram have released their REELS to all users, here is a great walkthrough giving you alot of information to see if this is something you can add to your marketing arsenal.

07.01.2022 If you're looking for an alternative to Messenger to engage with your customers, Whats App Business may just be the answer.

06.01.2022 Something new is coming to Gorilla Digital. We have enrolled in the Shopify Partner program. What does this mean? Well we can now bring one of the worlds leading website builders and Ecommerce platforms to our clients. Stay tuned for more details to be released soon.

05.01.2022 Instagram is the social network of the hour - and its easy to see why. It's a visually-oriented platform which offers many options for brands to advertise their products and services, while also building meaningful relationships with target audiences. Back in 2017, Instagram launched its multi-image, or carousel upload feature, which enables users to add up to ten photos or videos in the same post. It's since become one of the most popular post formats, providing an engaging way to tell a story through your images and videos, all within a single post.

04.01.2022 I came across this signage this morning whilst leaving my local gym. It's a great example of how language is so important when trying to convey an important message. The message could have been cut through and adherence if they just chose a little different language. I would have removed the first line "NEW RULES" and replaced it with "Keeping you and our gym safe" This already makes people think oh what's this about keeping us safe, rather than "NEW RULES" what am I being to...ld to do now. There are plenty of other things I would change in this sign just to make it less about ordering people to do something, and more about asking them to be mindful, be careful and adhere to some common sense whilst working out in the gym and keeping everyone safe and importantly keeping the gym open for everyone. I know that sometimes direct language needs to be used but to have this at the front door before members walk in or potential members walk in could put some people off or worse still most will ignore it as soon as they see the word rules, people tend to switch off. When it comes to how your brand is portrayed signage like this can go a long way to putting a sour taste about your brand.

03.01.2022 There's a saying " If You Always Do What Youve Always Done, You Always Get What Youve Always Gotten" which basically translates to if you don't improve or change the way you do things your results may not ever vary, in fact they may get worse. Being in business you always need to review how you do things in order to improve your overall business performance and also the results you achieve for your customers. You will always have competitors around you who are constantly i...mproving their business and one day you will wonder how and when they became better than you. The secret to continuing success at any level of business is innovation. Seek out the best practices for delivering the utmost value for your clients, you won't always get it right but you will improve things and galvanise your business for the future. It could be as simple as providing a customer a way to pay you directly from their invoice via credit card. We initiated this change for a service based client recently and we have seen a marked decline in their outstanding invoices. See more

01.01.2022 FAIL to PLAN - PLAN to FAIL Simple saying with real meaning behind it. I come across a lot of clients who honestly run their business by the seat of their pants. They enter into business to make money and be their "own" boss yet when I ask them what the ultimate goal is, the response is normally vague without any timeframe or understanding of what it takes to reach their "Goal". Same goes for your marketing, if you don't put in place a plan, you won't be consistent, your comm...unity won't engage with you and your customer base will not grow to the levels you want or need. Not to mention the fact that you will probably feel like youre working 24/7 in and on your business. If you feel like you're a little out of control, DM me and lets have a chat. There maybe something I can do for you to help you regain some control and put some plans in place.