Graf-X Design Suite in Albion, Queensland | Advertising/marketing

Graf-X Design Suite

Locality: Albion, Queensland

Phone: +61 7 3367 1600

Address: 18/14 Argyle Street 4010 Albion, QLD, Australia

Website: http://graf-x.com.au/

Likes: 163

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• Advertising/marketing
• Graphic designer

24.01.2022 No need for new. There are times when an all new logo isn’t required, there is so much goodwill and equity wrapped around a logo it would be madness to stray far from the existing visual. In this specific case the changes are very subtle. Seemingly minor alterations to type, scale and spacing retain the essential character of the existing logo, while at the same time the logo becomes more cohesive and harmonious.

23.01.2022 Feeling so proud to be a part of a special collaboration with some very special people.

21.01.2022 We love to collaborate with our trusted posse of creative partners. Together we can make our customers business look great. And when you look great - you feel great!

18.01.2022 My Space Real Estate of Camp Hill recently commissioned GRAF-X to design their new Real Estate Investors Guide. Their existing guide was a utilitarian document which didn’t sit comfortably with the My Space culture or character. Our solution was to elevate the design to a magazine style format, selecting key elements of their office, such as the colour palette and diamond panelled wall, to incorporate into the layout. We also refreshed the My Space logo to align with the new look. The end result contains all the important investor advice of the original in an appealing and stylish manner.

16.01.2022 A big fat merry thank you to everyone for your support throughout what has been such an 'interesting' year. We love you all! We are taking a break over the festive season and will be closed from Wednesday 23rd December. We are back in the studio for a crack at the shiny New Year on Monday 11th January.

15.01.2022 Monterey Kangaroo Point logo and sales brochure. The Monterey logo captures an art deco theme, and represents both a capital ‘M’ for Monterey and a stylised rendition of the Story Bridge. The art deco theme continues with the background pattern consisting of multiple copies of the logo itself. The brochure is a large format 240mm x 340mm with embellishments such as matt laminate and metallic gold foiling. Monterey is our second project for the Gardner Vaughan Group and is s...et to become an architectural landmark that embodies the perfect synergy between design, sustainability and natural beauty. This residential project is the first timber multi-storey construction in Kangaroo Point. The building design incorporates a Cross Laminate Timber (CLT) structure. This renewable resource sequesters carbon, enhances thermal properties, has very low embodied energy, resulting in a unique environmentally sustainable building. See more

15.01.2022 Our Wednesday morning family.

15.01.2022 Thanks Peter Price, you’re very kind. Peter is a local Brisbane artist, his art is exclusively black and white. The reverse side of his new card is designed as a homage to his work.

14.01.2022 Healthcare Technology Group. This concept combines layers that are designed to tap into client feedback, present an overarching theme, and a desire for the logo to tell a story. Fundamentals such as being minimalist, as well as a colour palette utilising primarily blue tones. Blending the broad range of technology offered with the organic element innovation and technology that aids and cares for people’s well-being in a cohesive, simple and symbolic way. The requirement f...or a stand-alone logo icon for social media use, and most importantly, a meaning behind the logo icon’s visual. This concept is very much about links and networks on multiple levels. From a molecular level, detailed circuitry hidden within technology, caring human connection and the almost infinite global network of people connecting through technology. A blending of the interconnection between human beings and the technology that works and cares for us. The logo icon reflects this cross between human and technical aspects in way that displays both the organic and technical, as well as forming connectivity and suggesting evolution. The main component of the logo icon forms a well-developed and mature ring (network/links/strength) portraying a highly evolved, high end business the single element to the left is drawn inwards towards the linked components suggesting ongoing development, momentum and a never-ending quest to seek new and improved technology and systems of care. Rather than being a font, the text component of the logo is a bespoke graphic. It continues the theme of circular elements with a common radius to each letter of the acronym, and common wider diameters to the ‘h’ and ‘g’. The letters are bold (strong and confident) and lowercase (empathy and care). The curved nature embeds both a technical and organic character. Overall we have a stylish, confident and very relevant logo concept.

11.01.2022 Captivate. Stimulate. Motviate. We recently created this video for Gary Floyd Brands as the introduction to a major client presentation. The very fine work of Creative Director James and Art Director Marianne, the video and presentation was a fun project for us, and not something we have the opportunity to create every day. Most importantly, we were very proud to hear that the presentation was a great success, with our client securing a major contract as the end result.

11.01.2022 Kaitlin Western Kinesiology & Wellness. There are several layers to this concept that are designed to relate to Kaitlin personally, as well as kinesiology and general well-being. When we met there was discussion around the letters ‘KK’, as in Kaitlin Kinesiology, this was immediately identified this as a possible foundation for the logo graphic. Added to this was her connectivity to flowers, plants and nature, this was the next identifier. Finally there was Kaitlin’s attracti...on to Key West and The Bahamas. We then did a little research on kinesiology and discovered that kinesiology means ‘the study of movement’ and practitioners look at what may be causing ‘imbalances’ in the body and seek to relieve these imbalances. Taking two capital letter K’s and mirroring them provides four outreached diagonal arms. The Ixora is a flowering plant native to tropical and subtropical regions many varieties have flowers with four petals. Also known as West Indian Jasmine some species give off a light jasmine like fragrance. They are particularly wide spread on the Elbow Cay in The Bahamas and throughout the region generally. The Ixora is also known as the Dragon Boat Flower by the Chinese - a nod to the Chinese relationship with kinesiology. Balance and health. The graphic flower originates through an intersection of four circles to form four petals - physical, emotional, mental and spiritual health plus a focal point making for symmetrical balance. Movement, This is achieved by the appearance of a continuous path. For instance, place your finger on the flower graphic, now run around the path as it passes under and over the centre a continuous cycle, perpetual motion. The four petals could also be likened to the outstretched limbs of the Vitruvian Man by Leonardo Da Vinci. Kaitlin was absolutely delighted with the outcome, describing it as absolutely beautiful and perfect in every way.

09.01.2022 Thanks to Brisbane Networking Group for the opportunity to present at the weekly breakfast meeting. A big thanks for the great feedback and response as well.

09.01.2022 Captivate. Stimulate, Motivate. This is the GRAF-X Design Suite creative mantra. These three words embody everything that we strive for through well considered, skillfully executed graphic design.

07.01.2022 Just in from the Bottle Shop! This isn’t our work, but we are suckers for any design that is quirky, amusing and retro. Fighting off a mutant Guinea Pig armed with nothing more than a Bar-B-Mate is pure heroism!

06.01.2022 A sunny winter afternoon light show in the GRAF-X studio.

03.01.2022 This is Beakie McBeakface. Everyday Beakie repeatedly crash dives and pecks the windows of the GRAF-X studio. We’ve become very fond of Beakie and his antics. Yay for the day goes to Beakie McBeakface!

02.01.2022 Hello Copy Co. Dayarne Smith is an SEO copywriter based in the beautiful Hunter Valley. We set out to create a feeling that was warm, friendly, fun and easy-going - these being key aspects to Dayarne’s personality and approach to her clients. The logo reads like a phrase. The open kerning between the letters imbues a friendly character as in the phrase is be spoken, or written, in a confident and welcoming tone. The teal colour palette works brilliantly to back this up, as ...does the use of a semi-bold san serif. The use of a script font in a relativity casually rendered balloon continues the theme. There is a reference to an exclamation mark in the word hello suggesting creativity with its playful and casual placement. All of this is signed off with a very proper full stop. The result is a logo that is approachable, designed to be friendly, creative, professional and versatile. Creative in approach. Professional in execution. Hello Copy Co

02.01.2022 Creative Juices. Captivate. Stimulate. Motivate.