Gray Matters Advertising in Hobart, Tasmania | Advertising agency

Gray Matters Advertising

Locality: Hobart, Tasmania

Phone: +61 3 6224 8777

Address: Level 3, Suite 12, 31-33 Salamanca Place 7004 Hobart, TAS, Australia

Website: http://graymatters.com.au/

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24.01.2022 A book company advertising against books? The creators behind the "Save Paper" campaign from Penguin Books knew who their target market was. They knew who weren't buying books and instead of struggling to convince a young, environmentally conscious market of the benefits of turning physical pages, they offered an alternative. The subtle yet clever placement of the minimal copy and iconic penguin logo connect the dots between reducing ones carbon footprint and enjoying al...l your favourite penguin classics now available in audiobook form. Follow for more advertisement breakdowns and let us know what you think about bold approaches such as this. Gray Matters Advertising - Brains Behind the Brand

21.01.2022 Inspiration in advertising is something we feel strongly about. At a time when Tasmania is leading the way in women's AFL and cricket, we felt this ad from Nike was worth our attention...

19.01.2022 How do you make highlighters cool? It’s as if the answer is too obvious. Though it’s hard to praise the originality here, you also may have a tough time arguing the marketing benefits of tying your brand to Star Wars. If you are going to make a Star Wars advertisement, you best remain true to the source material. If you don’t, there is a massive, dedicated fan base ready to blast your product to pieces. ... Thankfully, this is one of the better implementations, with the design features of the highlighter not only taking the place of the kyber crystal that powers the saber, but also continued throughout the construction of the almost plastic- like hilt. If you could somehow draw plasma energy from ink, we are convinced that this is what a compacter saber would look like.

18.01.2022 From an ad with next to no copy to one with almost nothing but. Arnotts took a bit of an interesting tact in advertising this promotional competition by burying it in a retro-esque newspaper excerpt. To say long copy simply doesn’t work is a bit of an over-generalisation. And the marketing science is there to back this up. If the copy is good enough, people tend to read it. The question then becomes, do you think Australia’s best chocolate biscuit produced an ad with good en...ough copy? To add my own 2cents, the copy here is well- written, witty and perfectly fits the tone Arnotts were shooting for. If it were me however, I may have figured out a way to position the cash prize front and center, rather than hidden under 6 paragraphs of supporting text. #retro #business #advertising #nostalgia #australia #biscuit #newspaper #chocolate #advertisement #nostalgic #sydney #wagonwheel #news #seeaustralia #melbourne #hobart

15.01.2022 These days the sandstone warehouses of Salamanca Place stand as a waterfront beacon to Hobart's cultural heart. Myriad bars, restaurants, galleries and design studios populate the colonial landmark and over the years have eased the transition from a humble whaling capital to an internationally recognised art and culture hub. #graymatters#hobart#tasmania #salamancamarket#salamancaartscentre#hobarteats #colonial#colonialstyle#history#architecture#designlife... #advertisingtips#advertisingdesign See more

12.01.2022 Today is international prime rib day, and yeah, we could have played the wagyu card and picked any Australian beef commercial, but after looking (trust us we looked), none of those feature kiwi NBA phenom Steven Adams. Whether you follow his aggressive on court play or know him for his off-court resemblance to Aquaman, there is no denying that if you sit a 7ft new Zealander on the back of a ute and ask him how he feels about steak, you are guaranteed some marketing gold. Th...e campaign was produced and executed by the in- house team at the Oklahoma Beef Council and was launched alongside the Steve’s Steak of the Month Club. Contrary to what you may expect, this club will only ever have one member. As a clause in the partnership, Steven received a monthly delivery of his favourite steak’s compliments of the council, for every month he continued to represent Oklahoma on court. In his own words - I eat beef all the time. I smash steaks. So get down to your local and smash some steak in celebration of international prime rib day and while you are at it, let us know what your favourite athlete/ brand partnership is.

11.01.2022 Remember that iconic VB ad - the very first one from 1968? It was initially created by the George Patterson in Sydney for a Queensland beer Bulimba Gold and then re-worked for VB shortly after. It was voiced by the great Australian actor John Meillon. But what makes an ad iconic? There’s no dependable formula for creating an ad, otherwise, every ad would be iconic. ... The magic that makes an ad unforgettable is a combination of craft, timing and social engineeringand more than a little luck. One thing we know at Gray Matters Advertising is that the foundation of great marketing comes from being able to tell a great story. Literal storytelling, alongside the creation of relatable characters, helps consumers organise, store and later recall information. It makes us thirsty, just thinking about it! #graymatters #beeroclock #beerart #vb #advertising #advertisingagency #advertisinglife ##AdvertisingDesign #AdvertisingCampaign #advertisingph #advertisingphoto #advertisingtips #advertisingworks #advertising101

10.01.2022 "Plastic trash is flooding our oceans - Help us to clean up!" Sea shepherd are not known for their subtlety in their environmental campaigns and this series from renowned German based agency Ogilvy is no exception. established in 1977 by Greepeace co-founder Captain Paul Watson, Sea Shepherd employ what has been coined 'direct action tactics' to expose and confront illegal environmental issues on the high seas. ... Whether you agree with their methods or not, it is difficult to argue the effectiveness of these designs. The uncomfortable imagery drops a guilty burden on the reader, the weight of which could lead to behavioural change or at the very least a second thought when next visiting the recycling bin. Do you think this is the right way to tackle environmental issues? What other strategies could be used to promote change? #graymatters#hobart#tasmania#advertisingphotography #advertisinglife #AdvertisingDesign #advertisingtips#designinspiration#designtips#designlife#environmentalscience#environmentalprotection#environmentdesign#plasticfree

10.01.2022 With over $165.4million in paid advertising spend over 2019, the biggest Australian advertiser in terms of dollars spent is once again... Harvey Norman alongside the homewares giant, Westfarmers ( Kmart, Target, Bunnings, Officeworks) and Woolworths round out the top 3 with $132.5 and $118.8 million spent respectively. ... Other notable mentions include McDonalds ($82.5 million) as the largest Fast Food Spender and Foxtel ($62 million) which lead the media industry to a +13% increase in total advertising spend. Although down 5% from 2018, retail remained the industry with the most money in the game, ahead of both the surging travel market and motor vehicle sector. Given the historic year 2020 has been, what patterns do you expect to see disrupted or emerge when this years figures are released? #graymatters #advertising #advertisingdesign #retail #advertisingtips #designinspiration #digitalmarketing #digitalmarketingtips #designlife #businesstips #businessowner

07.01.2022 You may be thinking we got lazy and just took a quick snap of our office desk this morning. Believe it or not this is actually a campaign run by Swedish Telcom company Telia, so you can direct your clever or lazy comments towards them. Aiming to relieve the office sized hole in the hearts of those stuck working from home during the pandemic, Telia auctioned off a fully functional home office kit, complete with an irritating printer, a half full fruit basket, left over coffee bread from the morning staff meeting, a dried-out Whiteboard pencil, a permanent marker that looks like a Whiteboard pencil, an empty stapler and your messy colleague’s old coffee mugs. Basically, all the details to help your home office feel more like the real office. The kit received over 13 000 bids with all proceeds being donated to Swedish NGO’s.

07.01.2022 In honour of the chocolate stacked up in your fridge in the aftermath of Easter weekend, we are taking a look at some of the best confectionary advertisements around the world. Today’s addition to the basket is brought to you by a well-known favourite. Kit-Kat’s time for a break campaign featured this clever little social media spot. In very few words, KitKat manages to convey everything necessary to convince me to lock my screen, put down my tools and pick up a kitkat. ... Do I want a break? Yes. Do I want some chocolate? Also, Yes. Almost too tempting to resist. Now if you’d excuse me, I think it’s time for a break of my own. #productivity #advertising #tasmania #chocolate #kitkat #advertisement #discovertasmania #empower #seizetheday #adv #marketing #makeithappen #hobart

04.01.2022 "You look so hot today... Like a sunrise" in 2011, AAMI insurance was in search of a way to inject personality into the stereotypically drab industry of motor insurance. And in answering this call, Ogilvy developed one of the most iconic Australian campaigns of all time. That answer was the slightly dorky, yet endearing Rhonda, who was set to steal the hearts of Australians through her safe driving and perhaps more importantly, her unexpected love story with Balinese beach r...esort staff, Ketut. through its runtime the campaign was estimated to have generated over $1.5million in earned media for the AAMI brand with an additional increase of 56% in spontaneous consideration of the insurer. From the shear relatability of Rhonda to the use of humour in an industry that at the time, was recycling the same car crash ads over and over, there is no one reason why the Australian public gravitated to this campaign so fiercely. Instead, Rhonda serves as a perfect example of how delivering your message in a way people can relate to, listening to your consumers and not being afraid to be first, can make your ads as hot as a balinese sunrise. ___ Gray Matters Advertising - Brains behind the Brand #graymatters #hobart #tasmania #bali #ketut #KetutRhonda #likeasunrise #advertising #advertisingtips #advertisingdesign #design #designinspiration #designideas

03.01.2022 In honour of International stationery week (yes, this is a thing), we will be featuring a few hand-picked advertisements that are either promoting or featuring humble office equipment. These features are great examples of how you can utilise creative design to inject character into seemingly boring products to stoke just as much excitement in the consumer as would anything else. Although we may not totally agree that this is an appropriate use of a stapler, we must admit it makes for some striking imagery. Bulgarian NGO ‘Careers with a Cause’ launched this campaign aimed at school-leavers entering the workforce. The company chose to showcase the dangers of embarking down an unfulfilling career path, and offered an alternative trajectory, where you could not only participate in engaging work but also help others in the process.