Gray Matters Advertising in Hobart, Tasmania | Advertising agency

Gray Matters Advertising

Locality: Hobart, Tasmania

Phone: +61 3 6224 8777

Address: Level 3, Suite 12, 31-33 Salamanca Place 7004 Hobart, TAS, Australia

Website: http://graymatters.com.au/

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14.01.2022 The sky is blue, the sun sets in the west and beer ads are great. I mean people don’t drink it for the taste that’s for sure. Not much to say here. Simple, effective, makes me want to buy both a beer and chocolate and maybe then a gym membership? Maybe not? Heineken may have played it safe by not rolling with a man-sized sized rabbit relaxing with a beer after dropping his Easter payload, but we think this is almost as good. ... #beer #chocolate #hobart #advertising #craftbeer #tasmania #advertisement #easter #happyeaster #hobartandbeyond #eastereggs #bunny

14.01.2022 In honour of International stationery week (yes, this is a thing), we will be featuring a few hand-picked advertisements that are either promoting or featuring humble office equipment. These features are great examples of how you can utilise creative design to inject character into seemingly boring products to stoke just as much excitement in the consumer as would anything else. Although we may not totally agree that this is an appropriate use of a stapler, we must admit it makes for some striking imagery. Bulgarian NGO ‘Careers with a Cause’ launched this campaign aimed at school-leavers entering the workforce. The company chose to showcase the dangers of embarking down an unfulfilling career path, and offered an alternative trajectory, where you could not only participate in engaging work but also help others in the process.

11.01.2022 Today is international prime rib day, and yeah, we could have played the wagyu card and picked any Australian beef commercial, but after looking (trust us we looked), none of those feature kiwi NBA phenom Steven Adams. Whether you follow his aggressive on court play or know him for his off-court resemblance to Aquaman, there is no denying that if you sit a 7ft new Zealander on the back of a ute and ask him how he feels about steak, you are guaranteed some marketing gold. Th...e campaign was produced and executed by the in- house team at the Oklahoma Beef Council and was launched alongside the Steve’s Steak of the Month Club. Contrary to what you may expect, this club will only ever have one member. As a clause in the partnership, Steven received a monthly delivery of his favourite steak’s compliments of the council, for every month he continued to represent Oklahoma on court. In his own words - I eat beef all the time. I smash steaks. So get down to your local and smash some steak in celebration of international prime rib day and while you are at it, let us know what your favourite athlete/ brand partnership is.

09.01.2022 From an ad with next to no copy to one with almost nothing but. Arnotts took a bit of an interesting tact in advertising this promotional competition by burying it in a retro-esque newspaper excerpt. To say long copy simply doesn’t work is a bit of an over-generalisation. And the marketing science is there to back this up. If the copy is good enough, people tend to read it. The question then becomes, do you think Australia’s best chocolate biscuit produced an ad with good en...ough copy? To add my own 2cents, the copy here is well- written, witty and perfectly fits the tone Arnotts were shooting for. If it were me however, I may have figured out a way to position the cash prize front and center, rather than hidden under 6 paragraphs of supporting text. #retro #business #advertising #nostalgia #australia #biscuit #newspaper #chocolate #advertisement #nostalgic #sydney #wagonwheel #news #seeaustralia #melbourne #hobart

09.01.2022 irregardless of the size of your operation, content marketing is an effective strategy not only to reach new customers, but also to keep current customers engaged and interested in your product. It’s about more than growing numbers, it’s about building customer connections. No one does interactive advertising better than Mashable. In 2014, they released their #craftyeggs campaign, in which they ran a competition to determine who amongst their audience could best decorate the... humble Easter egg. Mashable would then showcase the winning entries on their own social pages, engaging with their audience, while simultaneously generating free content for their own marketing purposes. #nostalgia #craft #chocolate #egg #marketing #nostalgic #eggs #branding #socialmedia #sketch #diy #crafty #designer #business #yolk #crafting #creative #painting # #90skid

08.01.2022 How do you make highlighters cool? It’s as if the answer is too obvious. Though it’s hard to praise the originality here, you also may have a tough time arguing the marketing benefits of tying your brand to Star Wars. If you are going to make a Star Wars advertisement, you best remain true to the source material. If you don’t, there is a massive, dedicated fan base ready to blast your product to pieces. ... Thankfully, this is one of the better implementations, with the design features of the highlighter not only taking the place of the kyber crystal that powers the saber, but also continued throughout the construction of the almost plastic- like hilt. If you could somehow draw plasma energy from ink, we are convinced that this is what a compacter saber would look like.

08.01.2022 You may be thinking we got lazy and just took a quick snap of our office desk this morning. Believe it or not this is actually a campaign run by Swedish Telcom company Telia, so you can direct your clever or lazy comments towards them. Aiming to relieve the office sized hole in the hearts of those stuck working from home during the pandemic, Telia auctioned off a fully functional home office kit, complete with an irritating printer, a half full fruit basket, left over coffee bread from the morning staff meeting, a dried-out Whiteboard pencil, a permanent marker that looks like a Whiteboard pencil, an empty stapler and your messy colleague’s old coffee mugs. Basically, all the details to help your home office feel more like the real office. The kit received over 13 000 bids with all proceeds being donated to Swedish NGO’s.

04.01.2022 The Easter weekend may be over, but instead of re- activating our gym memberships and putting our chocolate hangover behind us, we thought it might be a good idea to re-visit some of the most inventive print ads the confectionary industry has to offer. Wrigley’s is a perfect example of a company that was built by advertising. Since its inception by the great William Wrigley Jr himself, the brand has thrived off the motto that anyone can make gum, the trick is to sell it. Th...ough perhaps most well-known for the Chew on this print runs, we thought it might be fun to showcase one of the more recent Juicy Fruit campaigns by DDB Australia. To accompany the Juicer Chew campaign, this print series used striking visuals to showcase various hunters and predators choosing Juicy Fruit Gum over their usual diet. #shark #sharks #jurassicpark #greatwhiteshark #art #jurassicworld #sharkweek #greatwhite #trex #dinosaur #sharkattack #jaws #dinosaurs #tasmania #gum #advertising #discovertasmania #cannibal #chewonthis

01.01.2022 In honour of the chocolate stacked up in your fridge in the aftermath of Easter weekend, we are taking a look at some of the best confectionary advertisements around the world. Today’s addition to the basket is brought to you by a well-known favourite. Kit-Kat’s time for a break campaign featured this clever little social media spot. In very few words, KitKat manages to convey everything necessary to convince me to lock my screen, put down my tools and pick up a kitkat. ... Do I want a break? Yes. Do I want some chocolate? Also, Yes. Almost too tempting to resist. Now if you’d excuse me, I think it’s time for a break of my own. #productivity #advertising #tasmania #chocolate #kitkat #advertisement #discovertasmania #empower #seizetheday #adv #marketing #makeithappen #hobart