GreeneDesk | Information technology company

GreeneDesk

Phone: +61 1300 181 665

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25.01.2022 How To Track And Improve The Performance Of Your Gym Staff Using FitDesk One of the biggest investments in your gym is your trainers. They are critical to your success and member retention efforts.... Every retention study talks about the importance of member to staff connection, as well as the importance of community and culture. This all comes from the relationships your trainers build with your members. That’s why it’s critical that your trainers are spending the bulk of their time on activities that help move the needle. Your trainers should focus their time on the following activities (in the following order). 1. Appointments with members 2. Following up with members via email and phone 3. Interacting with members on the gym floor 4. Admin/cleaning Do your trainers spend the bulk of their time on these activities? Or is checking Facebook and gossiping with staff first on the list? Most large gyms will spend between 15,000 to 20,000 dollars each month of gym floor staff. That’s a big investment and it’s important that you get a return. To maximise your investment in your gym floor staff its important to set clear expectations and ideally track each staff members performance. Using our FitDesk software, our clients each month track the utilisation or occupancy of each gym floor trainer. Read more at https://www.greenedesk.com.au/how-to-track-and-improve-the/

24.01.2022 Automation should be a part of every well-planned retention strategy as it is reliable and time-efficient. #automation #retentionstrategies #fitness #healthclub

22.01.2022 FitDesk Featured In Australian Leisure Management For New Online Gym Booking Feature In January FitDesk’s exciting new online gym booking functionality featured on the Australian Leisure Management website. You can check out the full article below.... FitDesk software has announced the release of its new online calendar feature within its gym booking functionality. The online calendar feature allows members to self serve and book their own gym appointments from their computer or smartphone. Released at the end of last year, the feature helps free up frontline staff as well as improve the member experience. The online calendar widget can be embedded into a page of a centre’s website or can be set up as a sharable link that can be included in follow up touchpoints with members. For example, the online calendar link can be shared with new members via a welcome email which will allow them to book a fitness assessment with a trainer. The combination of FitDesk automated member touchpoints with the online calendar feature poses to be a potent tool for member engagement and retention. The feature will also work with FitDesk’s popular SMS reminders and member journey reporting features. FitDesk is used widely by Australian fitness clubs and includes functionality for club bookings, fitness assessments, workout programs, and automated member communications. To learn more about Fitdesk can help your gym or leisure centre call 1300 181 665 or email [email protected] #gym #fitness #healthclub #leisure #featured #onlinebooking #onlinecalendar

21.01.2022 A Simple Tip To Improve Your Gym Member Retention My tip for today is to make your communications with members personalized. A lot of gyms make the mistake of being too kind of corporate and formal with their communications.... And they’ll be like, you know, Hi John, Welcome to so and so, our gym is about this and that. If you have too many of those, it’s very kind of a cookie-cutter, it’s clear that it’s bulk, you know, non-personalized email. One email we encouraged our clients to implement is a personalized follow-up with members. And we want to make it look like we can automate it, but we want to make it look like it’s a personal email worth writing out. And one of the best ways to do that is to frame it as a question. So it might be something like, Hi member name, how are you enjoying your workout so far? Or how are you progressing with your workouts so far? The key is framing it as a question because when we do that, we’re inviting a response. And a strange thing happens, members actually respond. They’ll say, You know, going well, so far no issues or, you know, I’m a bit unsure about this. Can I book in to see a trainer, and I’ve got some questions, things like that. So what this allows you to do is open up a dialogue between your members and your trainers. And that member to staff connection is critical in terms of your retention success. It also helps you eliminate any roadblocks before it becomes too much of an issue and the member loses motivation. So the ideal timeframe for this is around 14 days in. So that’s my tip for today. Make sure your communications, even if they’re automated, make sure that they’re personalized. That some of them feel like they’re a personalized communication that’s coming straight from the trainer. For more useful information go to www.fitdesk.com.au or you may also email us at [email protected] #gym #healthclub #fitness #memberretention #retention #retentionstrategies #communication #email #fitdesk

21.01.2022 Are you missing this vital component in your gym member success plan? A strong member success plan is one of the key weapons in your member retention tool kit. Research shows that members who undertake onboarding appointments with a trainer typically stay much longer than members who do not undertake appointments.... One study into gym retention showed that within just six months, 87% of the onboarded members remained active compared to only 60% of the non-onboarded members. However, not all appointments with your gym members are equal. It’s more about what you do in those appointments that make the biggest difference to member retention success. One of the key objectives of your appointments should be to build a connection and relationship with the member. Another objective is providing members with a clear plan to reach their goals. Our clients use FitDesk to create exercise programs that are specific to members needs and goals. Read more at https://www.greenedesk.com.au/are-you-missing-this-vital-c/

20.01.2022 FitDesk Monthly Training - November 2019 This training is designed to help educate you about the various features and functionality available in FitDesk and ensure you get the most out of using the platform. It focuses on member communication. Video Link: https://vimeo.com/374586211... Here are the contents: - Types of Action Templates - How to create Action Templates - Editing or Deleting Templates - How to create Template Automation - Types of triggers for Template Automation - Disabling members For more useful information, go to https://www.greenedesk.com.au/fitdesksoftware/

20.01.2022 The secret ingredients when it comes to retaining gym members are human to human interaction and communicating with your members. #gym #healthclub #retainingmembers #retention #interaction #communication #customerretention #humaninteraction #communicating #retaining #members #fitdesk

19.01.2022 FREE Member Attrition Calculator Improving member retention starts with knowing your numbers. We are a fan of measuring monthly attrition. This allows you to keep your finger on the pulse in terms of monthly changes.... Measuring annual retention rate is great however it only gives you an overall scorecard for your performance over a year. Measuring monthly attrition allows you to monitor changes from month to month and compare seasonal changes from year to year. Typically, there is a 3-month lag from action/implemented changes and the retention result. So, when you implement strategies for supporting members it is important to carefully measure the changes and what was implemented 90 days earlier. We recommend targeting monthly attrition of less than 3%. You may find yours is between 4 and 5% which is typical for an average gym. When we work with our clients one of the first things, we get them to do is to implement a process to track their monthly attrition. Simply by measuring attrition we find that retention improves almost automatically because there is a greater focus on it. We have created a FREE member attrition calculator that you can use to start measuring attrition in your gym. You can download the attrition calculator in excel format HERE - https://www.greenedesk.com.au/free-member-attrition-calcul/

19.01.2022 5 Benefits Of FitDesk’s Member Portal Using pen and paper in your gym is an outdated approach that has many downsides. These downsides include;... - Messy handwriting makes it hard for members to read programs and understand - Filing cabinets take up valuable gym floor space - Workout card often go missing leading to angry and frustrated members - Valuable data relating to your members it trapped - + The list goes on FitDesk helps gyms digitise key elements of their member onboarding processes from fitness consultations to workout programs. One of the key features of FitDesk is the member portal functionality which allows members to access their workout plan and program online rather than using a paper card. We explore the 5 top benefits of the member FitDesk portal and how it can help engage and retain your members. To read full article, please visit https://www.greenedesk.com.au/5-benefits-of-fitdesk-member/

18.01.2022 A Strategy Every Gym Should Be Doing! My tip for today is to use SMS appointment reminders for all your appointments in the gym. Watach Video: https://vimeo.com/397936983... So, a reminder just helps them make sure that they show up and helps you get the most out of your appointment resources. The reason for this is that it just helps ensure you got members showing up to your appointments. There’s nothing worse than having a member booking and then not showing up. People are busy these days, life gets in the way and they can completely forget about their appointments. You’ll find that most appointment-based providers these days like hair dresses and things like that, they all do SMS reminders. It’s inexpensive and can really boost your show rates as much as 30%. So that’s our tip for today. Implement your SMS appointment reminders. That will help ensure members get off to a good start by showing up to their appointments. For more useful information go to www.fitdesk.com.au or you may also email us at [email protected] #gym #healthclub #fitnessclub #SMS #appointment #SMSappointment #reminders #fitdesk

14.01.2022 The 8-word Email That Can Enhance Your Member Retention Efforts One of the biggest drivers of gym member retention is a member to trainer connection. Interacting with your members in any way is a positive, however, you should always endeavour to make your touchpoints with members personal.... Some gyms make the mistake of making follow up with members very formal and impersonal. Here is a simple 8-word email we use with our clients that is super effective for engaging members. Hi John, How are your workouts going? Regards, This simple email is powerful for a number of reasons. 1. It’s short and easy to read - people are busy so tend to tune out to massive long formal emails 2. It’s personal - it’s clear this email is personal- it’s one to one, not one to many. 3. It starts a conversation - the fact that its a question prompts members to respond. A large number of members do actually respond to the email and this starts a conversation that helps deepen the connection between member and trainer. The last secret to this email is that it can be automated. Typically our clients will automate this 7-14 days after the member receives a workout program and training plan. This can be automated through our FitDesk software using our smart automation features. Despite it being an automated email, the simplicity and personal nature of the email make it feel like a one to one email that has been sent directly from the trainer. The secret here is to use a reply email so all replies come back to a centralised email account that can then be used for ongoing correspondence and conversation. If you follow the 3 principles above you will have greater success crafting touchpoints that leads to better with member engagement and retention. If you need the help or technology to improve your gyms member retention feel free to email us at [email protected] #gym #healthclub #fitness #email #retention #retentionstrategies #memberretention #engagement

14.01.2022 Survey Members. Essentially the better you know your members and understand their needs, the better you can serve them. You want to understand things like why they would choose your health club; you also want to survey your cancelling members to understand how you can help them. #gym #healthclub #surveymembers #surveys #members

14.01.2022 If you can make things fun and help members enjoy their training this can have a positive impact on your long term member retention results. #gym #healthclub #retention #retentionstrategies #customerretention #customerexperience #memberexperience #memberretention

13.01.2022 One way to make gym floor interaction easier is through a method we call spot surveys. It's a great little way not only collect data but to give an excuse to open up some interaction and dialogue with your members. #health #gym #fitness #healthclub #interaction #surveys #members

11.01.2022 New member education is an ongoing job. It takes time, persistence and follows up. #fitnessclub #fitnessmotivation #fitnessgoals #healthclub #retention #newmember

11.01.2022 How To Use Email To More Effectively Engage Gym Members One of the keys to improving member retention rates in your gym is undoubtedly the way you connect and communicate with your members. An email is a fantastic tool for connecting with members and should be incorporated in any strategy for communicating with your gym members.... The benefits of email is that’s it’s free, it can be sent in bulk and it can be automated using the right software. The bad thing about email is that open rates tend to be relatively low (20-50%) which makes it harder to get your message through. The secret to successfully using email to engage and connect with your members is in your messaging. If you get your messaging wrong the results you get from email are going to be limited. The biggest mistake gyms make when it comes to using email in their communication and retention strategies is that they phrase their emails as one to many rather than one to one. Read more at https://www.greenedesk.com.au/how-to-use-email-to-more-eff/

10.01.2022 One of the best ways to support new health club member is via gym floor interactions. #healthclub #gym #interaction #newmembers

07.01.2022 It is important to note that automation should not form the basis of an entire retention process and that nothing beats personalized and human-based interaction with your members. #fitness #healthclub #automation #retentionstrategies #retentionprocess

07.01.2022 Pictures of exercises on workout programs Having pictures of exercises on your workouts can help prompt new members memory, making it that bit easier in the early stages. #fitness #workout #gym #exercise #healthclub

07.01.2022 How to proactively attack your member retention challenges with one comprehensive software tool Is your gym suffering from poor member retention? Over the last 8 years, we have found that improving member retention rates requires 3 things....Continue reading

05.01.2022 Using Reward Systems To Engage And Retain Members Sometimes people need a little extrinsic motivation to take action. We have seen the positive benefits of using a reward system to help get new members engaged in their workouts with our client base....Continue reading

05.01.2022 The One Thing Gym Managers Ought To Know Is there a secret ingredient when it comes to retaining gym members? The answer is there is no holy grail or magic bullet, however, there is something that comes close....Continue reading

04.01.2022 Workout Program Tips To Improve Member Retention In Your Gym Providing new members with a workout program can be a great way to help ensure they progress towards their fitness goals. However, there are some common mistakes that gyms make when it comes to workout programs that can impact member success and retention...Continue reading

04.01.2022 Another way to educate new members about their workout plan is via exercise descriptions. Some people are more responsive and learn better by reading than watching. #fitnessclub #gym #healthclub #workoutplan #exercisedescription #newmembers

04.01.2022 Investing time and financial resources into member retention initiatives such as processes, software and training can lead to positive results. #gym #fitness #healthclub #retention #profit

03.01.2022 21 Ideas To Improve Your Gyms Retention Rates 1. Send a welcome email to engage new members 2. Provide a clear roadmap to success 3. Use Appointment SMS reminders to prevent no shows that kill momentum... 4. Introduce key staff in person and virtually to build member to trainer connection 5. Members with more appointments (2-3) stay longer, track your appointment uptake more carefully 6. Say hi to as many members on the gym floor as possible 7. Plan out the member’s weekly exercise schedule with them 8. Keep things short in the first 30-90 days (workouts no more than 45 minutes- preferably 30 minutes) 9. Give members access to an online portal to track their workouts and monitor their progress 10. Develop an onboarding process to educate, guide and support new members 11. Communication is king- Mix your communication methods to include email, SMS, video, social media and in-person (most important) 12. Keep things very simple for new members (basic exercises and plans) 13. Reward and recognise members particularly in the first 90 days 14. Track the % of new members who take up induction appointments 15. Use video more to build a relationship robotically 16. Send SPEAR emails to engage (Short, personal, expecting a response) 17. Send members engaging content- articles, videos and guides 18. Send re-assessment reminders to re-engage and track members progress 19. Use body scanners to help illustrate progress 20. Use Net promoter surveys to keep your finger on the pulse of member satisfaction 21. Set clear expectations with your team- Their focus should be appointments, interaction (in person) and follow up. 22. Identify members with low or declining visitation rates and engage with them Looking for a way to engage and retain your members? FitDesk software helps gyms engage their members with personalised online workouts, communication tools, plus powerful tracking and reporting designed to increase staff accountability and improve retention rates. To book an information session to learn more about FitDesk please email [email protected] or call 1300 181 665. Download PDF copy her - https://www.greenedesk.com.au/21-ideas-to-improve-your-gym/

01.01.2022 Smart Automation To Enhance Your Customer Engagement When it comes to improving retention in your gym communication is king. The deeper your relationships with your members the better your retention rates are likely to be....Continue reading

01.01.2022 FitDesk Software Information Session Is your gym stuck in the ’90s? Using paper-based workout cards and fitness assessments are massively outdated.... - They are hard to read - Often go missing - And lead to the bad member experience Discover how hundreds of gyms throughout Australia, New Zealand and beyond are using FitDesk software to digitise these key processes. In the information session, you will learn 1. How to create personalised workouts quickly and easily using FitDesk’s drag and drop workout creator 2. How you can leverage the systems workout template feature to build a library of templates you can assign with a single click 3. How members can access their programs on their phone, computer or kiosk 4. How you can collect important information about members goals, history and fitness levels digitally on computer or ipad 5. How you can scan and store medical certificates and other documents digitally 6. How to set up automated email and SMS reminders to prompt members to schedule re-assessments with their trainer.

01.01.2022 Is Your Gym Measuring This Important Metric? My tip for today is to measure occupancy in your gym. What is occupancy?... Occupancy is made up of the number of hours that your staffs are roster on for the gym floor. The number of completed hours in terms of appointments that were completed. The number of hours that were used up but people that were booked in, but they were no shows. And then the number of blocked hours. The blocked hours might be someone was doing a class or had a meeting with the manager. So, if we look up, look at those areas. We’ve got our staff hours, so you might say 400 hours for the month that have been roster, and if you had 200 hours completed In terms of completed appointments. Another 50 hours taken up in no shows, and then another 10 in blocked that would be 260 hours out of those 400 hours were used. Your occupancy would be whatever it is 60% or 70%. The reason that this is important is it’s a measure of your use of resources. Are you effectively using the resources you’ve got? One of the biggest investments you’re making in your gym is your gym floor staff. If you have got an occupancy of 20%, you’ve got all this unused capacity that is kind of being wasted and you’re investing in that and not getting a great return. The ideal occupancy is somewhere between 60% and 70%. We don’t want it too high because we still want to have some presence on the gym floor. We want to have someone on the gym floor to engage and assist members. But, we want to ensure that our occupancy isn’t too low because that means we’re not getting the most out of the staffing resources that we’re investing a lot into. That’s a tip to measure occupancy in your gym. And if you’d like help for that, that’s one of the standard reports in our FitDesk software. You can just click a button and get that report each and every month, which is super helpful. I hope that tip today is helpful. And yeah, we’ll catch you soon. For more useful information go to www.fitdesk.com.au or you may also email us at [email protected] #gym #healthclub #fitness #occupancy #metric #appointments #resources #fitdesk

01.01.2022 Low hanging fruit is any opportunity within your business that you can quickly and easily implement for a significant result or impact. #fitness #gym #healthclub #lowhangingfruit #oppurtunities #implement #retentionstrategies #significant #result