Hardhat in Prahran, Victoria | Local service

Hardhat

Locality: Prahran, Victoria

Phone: +61 3 8554 1444

Address: 111 High Street 3181 Prahran, VIC, Australia

Website: https://hardhat.com.au

Likes: 793

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24.01.2022 What do Russian Roulette, cosmetics and yoghurt have in common? They all feature in the latest episode of the Bad Decisions podcast. Have a listen as our co-founder Dan Monheit and Dr Melissa Weinberg explore how we make choices around risk and how to boost sales using the Zero Risk Bias.

24.01.2022 Things got Messy this morning... Hardhat's Dan Monheit chats to B&T on Behavioural Economics and the trio of marketing must-knows from Google's 'Messy Middle' research. Have a read on why showing up is half of it and if you somehow missed it, catch up with the fourth and final Think With Google ep: https://bit.ly/2CamYl3 https://lnkd.in/gHqUGgB

24.01.2022 We're thrilled to announce our very own Dan Monheit will be returning to the Mumbrella360 stage to give terrible advice to excellent marketers. With core concepts from behavioural economics, Dan will give insight into how well intended advice can lead to disastrous results for brands.... Alongside incredible company, you won't want to miss this one on November 17-20. Tickets via the link. https://lnkd.in/gaH8XGz

24.01.2022 The windfall moment that no one was expecting, Dan Monheit explains how yesterday's budget will impact our Christmas spending, through the lens of Behavioural Economics. Spoiler alert, it's good news for brands. https://lnkd.in/gtXf7Nw

24.01.2022 Episode 28 of the Bad Decisions podcast is here! Find out why we tend to avoid information that can help us, and why our co-founder Dan Monheit believes you should really just go to the doctor.

23.01.2022 What do two years of research and over 250,000 purchase simulations tell us about the realities of brand love? Find out in the latest episode from Think with Google's podcast, hosted by our very own Dan Monheit. thinkwithgoogle.com/aunz

23.01.2022 Get the lowdown on consumer decision making with Google's new behavioural economics podcast, hosted by our very own Dan Monheit.

23.01.2022 Calling all Finance Marketers | Join Hardhat's Dan Monheit amongst the industry's top talent at Mumbrella's Annual Finance Marketing Summit, to hear how leading brands are building strength in what has been a tough year. Dan will explore how financial service brands can leverage behavioural economics in a ‘post lockdown’ world to create better ads, attract more customers and sell more. Thursday September 23rd |12:30pm... Secure your last minute virtual seats via: https://lnkd.in/g58jKx6

22.01.2022 Ditching the hoarding for boarding, we're excited to be working with SkyBus to launch the 'Easy Way to Getaway' campaign, welcoming back wanderlust Kiwis preparing for travel. Campaign Brief spreads the word - get your suitcase out of quarantine, SkyBus are ready when you are. https://campaignbrief.com/skybus-welcomes-back-nz-travelle/

22.01.2022 It’s time for challenger brands to be there and steal the spotlight. Don’t miss the three key tips for winning brand love in the final episode of Think with Google's behavioural economics podcast, hosted by our very own Dan Monheit.

21.01.2022 Embracing unpolished content, crying over pickles and a digital roadmap are just some of the interesting things you will find in the latest Hardhat Hustle!

21.01.2022 Our latest campaign for Lilydale Free Range Chicken is all about reminding Australians that amazing meals don’t start from a packet, they start from scratch.

19.01.2022 You’re a smart person. You know the real value of the thing. After all, you’re the one who's been using it until now! Why doesn’t anybody else agree? Check out the latest issue of The Why to see how we can use the Endowment Effect to make buyers believe something is already theirs. https://lnkd.in/gDU-8E5

19.01.2022 Life in lockdown gave some people more time on their hands, and others just more on their plates. So to help we developed a timely social campaign for Steggles reminding busy Australians to embrace the basics during Iso and #CookItSimple.

18.01.2022 Our brains operate somewhere between reason and random, and the field of behavioural economics can help us understand why. Our 2020 ‘Built on Behaviour’ report highlights the 12 heuristics (mental quirks or shortcuts) that are most relevant for the months ahead, as well as thought starters for putting them into action. Simply download via our site https://lnkd.in/grs-4Yw

17.01.2022 The Hardhat team is searching for a brilliant Brand Strategist to join our exciting agency with compelling ideas, working across incredible clients. If this reminds you of you, drop us an email at [email protected]

16.01.2022 How bricks drive clicks // Hardhat's Dan Monheit shares insights with Commercial Real Estate on how retailers can harness the halo effect. https://lnkd.in/gkxHWVA

15.01.2022 The flight at the end of the tunnel, Dan Monheit talks to The CEO Magazine on the power of projection and how we often underestimate our ability to adapt to life-changing events. https://www.theceomagazine.com/opinion/zoom-business-travel/

14.01.2022 Why do we wait outside full restaurants, while empty ones wait for us across the street? Dan Monheit breaks down the heuristic at play and how brands like Kogan.com weave this into their marketing in this week's issue of 'The Why'. Don't be late to the restaurant, sign up to receive 'The Why' every second Friday, answering your peculiar questions. http://eepurl.com/haLftT https://lnkd.in/giTWVFh

09.01.2022 Hey there B2B marketers, looking for everything you need to grow your business in 2020? Join our very own Dan Monheit and Simply Energy's Andrea Bernard at the Mumbrella's B2B Marketing Symposium, building on first hand experience and an ocean of academic research to explore how Behavioural Science can boost B2B Sales. Wednesday October 14th at 1:00pm | Secure your virtual seats... https://lnkd.in/g77fkwN

07.01.2022 5 delivery apps. Thousands of restaurants. Millions of choices. Why do we keep ordering the same damn burrito? Find out in today's edition of The Why. https://lnkd.in/gPByAvZ Subscribe via http://eepurl.com/haLftT

05.01.2022 Our very own Glenn Dalton fills LBBonline - Little Black Book in on his standout career highlights, advice for young creatives and how moving to a smaller agency felt a lot like Harrison Ford in the Raiders of the Lost Arc - the reward is in front of you but there are obstacles to overcome. https://lnkd.in/gYKXA-F

04.01.2022 Pop the champagne ! Our co-founder Dan Monheit and Dr Melissa Weinberg have just cracked 25k downloads on the Bad Decisions podcast. See what all the fuss is about: https://lnkd.in/g54pmrM

03.01.2022 Or $6,000 barbecues? Or those $950 bottles of Sauv Blancs? Say hello to Anchoring, a tricky bias that allows the first price we set to dictate the terms for whatever comes next Read this week's The Why to see how brands can drop their anchor. https://lnkd.in/gFJ7Xyp

03.01.2022 Time to paint the town Rouge, we're looking forward to spreading the word of a musical that's like no other. https://mumbrella.com.au/hardhat-and-acmn-marketing-and-adv

02.01.2022 Our co-founder Dan Monheit along with Heath Collins from Cummins&Partners, dissect and review the latest campaigns from the Australian Government, Qantas, and Tourism Australia. Who nailed the brief and who fell short? You'll have to read the Mumbrella article to find out.

02.01.2022 Don’t blame the hoarders! It comes down to unconscious biases. From Sunday midnight, the workforce of supermarket warehouses, food distribution centres and large abattoirs are to be reduced by one third. With Melbourne's strict stage 4 lockdown screwing down even tighter, our very own Dan Monheit breaks down 3 behavioural heuristics that are turning us into crazy panic buyers.... https://lnkd.in/gK5ByhW

01.01.2022 In this week's Hardhat Hustle, we discuss the actions behind your brand’s words, the secret sauce in virtual events, and Instagram’s move to drain your bank account.