Hawker Web Solutions | Business service

Hawker Web Solutions

Phone: +61 1300 940 073

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25.01.2022 Well, it would be rude not to. The cookie says so! Bek is heading out tonight for a much-needed dinner and drinks with friends... in real life, in a real restaurant [whaaaat?] And Mat? he's on kid duty... and in all honesty, probably doing something with spreadsheets or spreadsheet related... #nerdlife Sweet Mickie

25.01.2022 I think one of the most challenging parts of all of this has been learning to let go of what it means to be productive. We're not living in the same world as just six months ago. Productivity looks different now than it did pre - CV19. I read an article this week about productivity during a crisis. And I guess that's when it dawned on me, it's just not humanely possible for us to navigate such huge emotional hurdles with such uncertainty, and still maintain a previous versio...n of productivity or high performance. It's just not! And that's ok. Maybe we will slowly return to a new normal and learn to coexist with this virus. Maybe the hustle and bustle will eventually return in society. But for now, we have accepted that productivity looks different for us. We can still achieve great things!

24.01.2022 Instagram SEO? - Did you know this is a thing? It is, and if you're a local biz then you might consider making some small tweaks to increase your discoverability. Some of the principles we use to optimise search engine results on the web can be applied to boost content and profiles discoverability on the old gram! With Instagram's latest addition of their keyword search feature, there are more and more ways to improve your visibility on social media. Here are 3 really ...simple Instagram SEO tips for local service based businesses; Include your main keyword in your Instagram Name - For example, we are @hawkerwebsolutions and we specialise in local SEO. Our name appears as 'SEO for local businesses' because customers are likely to include the keyword SEO when searching for similar services. If you're a local service based business [like a builder, plumber, sparky or Chiropractor] then include those terms in your Name. Instead of repeating your Instagram handle or business name. Use location based hashtags and common area based hashtags to increase your reach and discoverability in areas that you serve. Users often follow hashtags, including the location they live in and will often search Instagram for products or services they're looking for in their location, or a location they intend to visit. Check out the hashtags we have used in the comments of this post over on instagram for some inspiration. Geotag your posts with the location you want to reach or the locations you serve [like we have done in this very post]. This is just another means of widening your reach. You can do this easily whether you post natively in Instagram or in your chosen scheduling tool. There ya go! Pretty simple, quick to implement and could have the potential of bringing you in some fresh new leads! Image courtesy of PLANN via Instagram.

22.01.2022 Me: *Nods at the salesperson* A-ha, a-ha, and what is the chrome tab conversion of that?

21.01.2022 Interrupting your feed with a cute dog in glasses The first day back after a pawsome, eggstra longweekend is always the hardest. But we're dusting off our keyboards and attempting to focus

20.01.2022 Asking for Google reviews can be a daunting task. We get it. We harp on and on to our clients the importance that quality reviews play in your overall digital marketing strategy. There's just no getting around it in today's digital world. Consumers rely on customer reviews when making purchasing decisions. Why are they important? Google reviews are powerful trust indicators. And who do we buy from? People we trust. As you collect more of them you will start to see the benefit...s for your business. We provide our SEO clients with a handy little review management guide that supports them through the process of Who, When and How to ask for a Google review. Because we know that's often the too hard basket part of acquiring reviews. Implementing a strategy that involves asking your customers at multiple touch points ensures that it doesn't come across as an after thought. Honestly though, it's only awkward for those asking. Customers are generally more than happy to provide a glowing review of a product or service that they love. Implementing a solid process for acquiring reviews takes the stress and 'ick' factor out for you as a business owner. You can just sit back and enjoy the love bombing

20.01.2022 And 2 days in November and December. It's like we're stuck in a parallel universe where time goes reallllly slow but simultaneously at lightening speed...

19.01.2022 Recently Launched // We had a lot of fun developing this new website for our existing local SEO clients, the good folks at Twisted Science . Even in the midst of temporary closure thanks to #rona they remained proactive, continued to adapt and show up consistently online to serve their customers. The goal of this project was to: Develop a website with improved SEO, navigation, and user experience.... The website also needed to educate on other services such as Science Parties, School Workshops, Incursions and Online Streamed Sessions. Continue to improve their online brand and search engine visibility. The end result? A functional, mobile responsive, SEO optimised website. Clear CTAs in a playful manner with heavy use of images/video for its target audience. Our Local Marketing Foundations plan is designed for local service-based businesses. We help build functional lead generating websites that are capable of growing with the business. We work closely with each business to improve their online brand visibility within Google and ultimately increasing revenue. What's the starting point? You can start with a free discovery call where we learn more about your business and how we can help achieve your goals. bit.ly/35hlzma Contact us to book a FREE 15-minute discovery call, or book your Local Marketing Audit. Simples!

17.01.2022 How do we create digital marketing strategies that align with our clients business goals, are flexible for growth and SEO trends? We Analyse, Optimise, Implement and Repeat.

17.01.2022 We're all about looking on the bright side and searching for the positives in every situation. The most amazing thing to see from the chaos of the world right now, is the innovating we are seeing from businesses. It's nothing short of inspiring and motivating. What are some of the positives you're seeing in the world around you at the moment?... Always the positive from the guys at The Good Newspaper.

16.01.2022 I don't know how many times we have reminded each other of certain appointments and meetings we have coming up in passing, only to instantly forget and then be left scrambling with conflicting schedules. Especially with three boys under 6! Now? We sync our calendars to make sure we don't miss a thing! Each week we put all of our appointments into our Google calendar and invite each other. Have any productivity or time saving hacks you care to share? Bonus points if it's parenting related

15.01.2022 Setting you up for SEO success What's one of the first things we do for clients on our local marketing foundation plan? We set up all the basic tools like Google Analytics [GA] and Google Tag Manager [GTM]. Hence we call this our foundation plan. Most [if not all] businesses that come to us either have'nt set up GA and most likely have no idea what GTM is. Or have GA set up but no idea how to interpret the data . We're a data-driven agency, so it's important that we ...set these tools up correctly at the beginning, before doing anything else. We utilise them both with a range of other Google marketing and SEO tools to create a more sophisticated reporting process for your business. We help get your online marketing foundations set up correctly from the start. Book in a free chat with us to get started [ https://calendly.com/hws/15min?month=2020-09 ]

14.01.2022 Nothing to see here... just a {#}humblebrag Quality feedback like this in the form of a Google review is not just great for the 'ol trust factor, but it 100% will also give you the warm and fuzzy's

14.01.2022 I'm a big pen and paper fan, there's nothing like a black ball point gliding along a fresh crisp piece of paper but that's kind of where it stops. We're big on task management programs. Some of our favourites are: Slack - for internal comm's Asana - for internal and client project management Google Sheets - for internal task management [basically everything].... HelpScout - for client communication Evernote - Great for quick ideas on the go and sharing these ideas internally. Any tried and tested programs that you and your business use? Share below, We love trying new time management programs [our list of free trials is always growing ]. See more

13.01.2022 Flexible working arrangements would have to be the ultimate pivot for 2020 right? It's now school holidays and we are on the home stretch before Bek will be reunited with Mat in the office 4 x days a week! How have you been navigating the whole working parenting / remote learning juggle?

12.01.2022 silly memes for the silly season.

12.01.2022 We have recently been spending more time at The Botanical Gardens, here in Bendigo. It's such a beautiful space to enjoy all year round. All the birds and ducks are a firm favourite for the kids too! stunning imagery by @joelbramley

11.01.2022 I [Bek] am pretty excited to be going live inside #instagramunpacked tomorrow, talking all things brand visibility and leveraging off of Google My Business. I'll be letting the Unpackers in on some of our best tips to improve search visibility in Google. I have also been going through the Shall We Social Instagram Unpacked online course, and oh my GAWWWWD my head is FULL of content ideas, not just for Instagram! Highly recommend this course if you're wanting to improve your gram game [and social media in general].

11.01.2022 We might be in for some rain on the weekend, but we managed to sneak in some sunshine today, and it felt GEWD! P.S how beautiful does the poppet head look? Bek may have climed this today with a baby on her hip

10.01.2022 When we think about the role we play in the growth of our clients business's, it's not just in the typical sense expected from a digital marketing agency (i.e, improving search visibility > increasing leads > increasing revenue etc.) Of course, those are the tangible results that we provide and sure those results are critical to business growth. But, we think our role goes a bit deeper than that. You see, a lot of agencies can do the tasks, generate a report (rinse and repeat....) Our point of difference? Communication! We always, *always* maintain clear and concise communication with our clients (see our most recent Google review for the proof ). And not just in the reporting process, but with each and every touch point. In fact, we map out all of our touch points with each of our clients every month. We have a specific communication schedule to ensure that our clients hear from us multiple times each month in some form. Whether that be their scheduled monthly strategy call via zoom, video tutorials, support tickets, or an SEO deliverable dumped into their shared Google drive with an attached loom video to explain the deliverable. There are endless ways to communicate to clients so that they not only confidently understand the value of their investment into our services, but also for accountability. That accountability goes both ways. The client keeps us accountable for the work we produce, but most importantly we are the digital agency that keeps our clients accountable for their own work into their digital marketing. That is what ultimately contributes to business growth. We're not magicians, the difference between an SEO agency and a 'good' SEO agency is that ability to really communicate *and* to keep their clients accountable. If you're looking for an agency that will provide consistent communication, keep you accountable and provide measurable results, then let's chat! Book in your free discovery call and Mat will spend more time than he probably should researching your business and will most likely over deliver in that slide deck to you on zoom . Link in our bio to book that call STAT.

10.01.2022 To Do List: 1. Be Awesome [duh!]. 2. Get coffee [double duh!]. 3. Go ahead and schedule some more social content for the following weekk ahead of time [like this one ]. ... We're not the best at batching our social content like we are with our Google posts, but we're getting there . HOWEVER - With thanks to @shallwesocial and her invaluable Instagram Unpacked course, we are sloooowly [like introverted procratinator'y slow] putting things into practice... Just not the video stuff yet... Give us time though HA!

10.01.2022 Big [welcome] news for us SEO's tbh. We first heard about this news from our friend Kryshla over at Shall We Social. This will seriously transform the IG landscape, and open up another level of search opportunity for local businesses. https://www.socialmediatoday.com//instagram-adds-keyword-/

09.01.2022 Story of Mats life. The poor guy. If you ever need someone to get excited about your spreadsheets and pivot tables, he is your man! Honestly, his skills are unparalleled, you would be hard pressed to find anyone that will deliver you your monthly insights in such an exquisite spreadsheet'y detail.

09.01.2022 Want to expand your online visibility to your local customer base? Well friends, here's a few quick tips to improve your local search visibility right now. 1. GMB - Give your profile some love {regularly} and create a Google Post. 2. Encourage your customers to write reviews, then go ahead and respond to those reviews! 3. Ensure your website is optimed for mobile. This is an important one, particularly as mobile searches with local intent are increasingly translat...ing to in-store, offline visits.. 4. Create local content - Think location-specific keywords, and 'About Us' pages, local suppliers, Google Maps etc. 5. Take advantage of online business directories and ensure your Name, Address and Phone Number details are consistent. There you go! On your way to improving your local SEO in 5 steps. See more

08.01.2022 Recently Launched // This one was quite special for us. Our family has been visiting the team at Global Chiropractic to maintain our health and wellbeing for over 10 years now. When it came to developing a new website and local SEO strategy, we felt like we were best placed to bring this to life and help achieve their business goals. The goal of this project was to: Develop a website with improved SEO, navigation, and user experience. ... Set up local SEO foundations to improve their online brand and search engine visibility. The end result? A functional, mobile-friendly site with strong SEO foundations and a strong local search presence in Google. Our Local Marketing Foundations plan is designed for local service-based businesses. We help build functional lead generating websites that are capable of growing with the business. We work closely with each business to improve their online brand visibility within Google and ultimately increasing revenue. What's the starting point? You can start with a free discovery call where we learn more about your business and how we can help achieve your goals. bit.ly/35hlzma Contact us to book a FREE 15-minute discovery call, or book your Local Marketing Audit. Simples!

07.01.2022 This guy leaving no stone unturned when preparing for a 15 minute* free discovery call with a potential new client. When preparing for these calls over Zoom Mat usually ends up spending far too much time researching your business, your website and your online brand visibility. We then pull all of this together in an easily digestible slide deck and take you through this via screen share. You walk away knowing exactly what your next step should be, and the areas of priority.... Yep, we know that we probably [definitely] over deliver on these calls. We're just not the type to hold back on providing value to potential clients, it's how we roll. . . . *99% of these calls go for atleast 60 minutes, because let's be honest 15 minutes really isn't enough time for Mat to get his nerd on @leahladson

07.01.2022 TRUTH. "Growth is uncomfortable, because you've never been here before". Some time ago now, I [Bek] was listening to an artist speak at a conference I was at. This particular artist was talking about her experience with what she refers to as the "messy middle". She used the anaology of creating a peice of art from scratch. She alikened her sometimes frustrating experience of creating art to running a business. She explained the process of focusing on the minor details, an...d then stepping away to see the piece coming together and that uncomfortable stage where all of the paint on the canvas suddenly just looks like crap, it doesn't look like the origional vision. She starts to doubt herself as an artist, and wonders if it's worth continuing, or will that make it look worse. Maybe she should just start again. I remeber having such a light bulb moment at that time. Something that I have never really drawn parallels in, like creating a piece of art compared to running a business. But when I started to consider the similarities it felt quite liberating actually. I couldn't wait to come back home and share this learning with Mat. This lrevelation has stayed with me to this day. When things get messy / uncomfortable / confusing in business, I can now take a moment to step back and really look at the bigger picture. I can remind myself, that yes it all feels messy and uncomfortable, and it doesn't look anything like the masterpiece I had envisioned. But that's because I'm only just getting to the good bits. It's at this moment, that I need to dig deep and keep going. It's not the time to quit, or start again. It's the messy middle!! I just have to push through, to allow the beautiful master piece to eventually emerge somewhat evolved from the original vision. And I just think that applies to everything in life right now. See more

07.01.2022 If there's one thing you could outsource right now, what would it be? You don't have to waste any more of your precious time trying to figure out this SEO stuff. That;s what we're here for! Outsourcing doesn't have to be scary. Jump on a quick call with us and we take you through our process step by step. ... Our Local Marketing Audit and Foundations Plan mean you can place your digital marketing trust in us, and focus your energy on running your business. Doen't that sound nice? Haute Stock See more

06.01.2022 Small business ownership + lockdown + remote learning + three kids + self care + All. The. Things = 64 tabs open. *Looks for the Ctrl + Alt + Del button*. Hands up if you relate?

06.01.2022 School is back and that means Bek is back in the office! [this means Mat gets to enjoy much, MUCH more of her singing.] It also means Mat gets to take a breath and download/update Bek on the last 11+ weeks of work! I am very much looking forward to getting back into some uninterrupted work time

06.01.2022 Hands up if you feel this on a deep level You can just imagine the level of caring Gmail has for us as an agency that deals with multiple gmail accounts across Google properties

05.01.2022 When you reach out to enquire about our services, this is the guy you're chatting to. When he follows up your emails and questions, instead of filling your inbox with more confusing digital markety-seo-jargon, Mat will explain next steps in a loom video sharing his screen. This easy to consume information lands in your inbox so all you have to do is watch and listen! No more back and forth emails. No more wasting yours [and ours tbh] precious time!... We try [wherever possible] to respond back with videos and tutorials to make our clients [and future clients] lives easier.

05.01.2022 What is Local SEO? This is a form of search engine optimisation that centers around geography. This is because proximity to searcher is a key local search ranking factor. In laymen terms? If your business doesn’t show up when someone in your location performs a search, that’s a huge missed opportunity. They will probably take their business to one of your competitors. That's money out of your pocket! That's where Local SEO can fix that for you. Of course, like all things SEO..., it will take time and effort, but it will mean higher quality leads for you. And that's a win! Ready to start winning more local customers? Get in touch with us for a FREE discovery call to find out how we can help you and your business.

05.01.2022 We are booking up fast!! Our availability for SEO services and website projects for the remainder of 2020 are getting snapped up We only take on a small number of SEO clients at any one time, this ensures we can provide you with the best quality of service, and communication possible. We're not the agency that promises you the number one spot on Google and then barely perform even the most basic of on page SEO [ seriously, our minds boggle at some of the "SEO experts" out ...there]. We are your marketing partner, and we take our role seriously. So, we like to make sure you have the best possible experience. Thinking of outsourcing your SEO? Maybe you're thinking of working with us? Well, don't hesitate and get in touch, because we'd seriously hate to disappoint you. Reach out via email, or book in a FREE discovery call here bit.ly/3kEEW0d See more

04.01.2022 Have you spotted this new Facebook reaction? This popped up in our news feed today. Although it's intention is to show your support and care for family, friends and loved ones during isolation. We still think it's a cute addition, and it's now Bek's go to post reaction

04.01.2022 Save post for later Did you know that a search result page can differ dramatically based on the searchers location? Even from one street away! If you search for your business on Google and are surprised at where you're ranking, think about your location from where you are searching from. Are you searching at home? Have you compared this search to other suburbs around your business? Have you compared this on desktop versus mobile? It's not just as simple as saying yo...u want your business to rank number 1 on Google. There are so many variables and factors that impact local SEO. Proximity is just one of those factors. For our clients, we love to use a tool called Valentin.app to see how they rank in different geographical locations. For example, Plumber Bendigo can show very different results organically and in the map pack from different suburbs within Bendigo. There's always room to improve your local search rankings. Local search engine optimisation requires a strategic and targeted approach that is distinct from general SEO. We combine both general and local SEO to deliver high quality leads to local businesses. Need help? Get in touch with us today and let's chat! See more

03.01.2022 More often than not when business owners come to us, they don't necessarily know what they need, or they lack the data-driven insight to make the most appropriate decisions. That's where we come in. We're not just here to develop your website, hand over the keys and call it a day. We think of ourselves as your marketing partners. Not only analysing, but helping you to understand your metrics so that you can make highly informed marketing decisions that propel you toward your business goals. @hautestock

02.01.2022 How beautiful is Autumn? I don't know if it's the easing of restrictions and having the option to catch up with loved ones face to face. But this weekend feels just a little bit *extra* sunshine'y here. How are you spending your weekend? stunning image of #lakeweeroona by our friends over at @julie_anna_inn_bendigo

01.01.2022 Google reviews are undeniably important for local SEO. In our local marketing package, we teach local business owners how to consistently acquire amazing reviews like this one This review was simply in response to a local marketing audit we carried out for a local business this week. In our digital world, it is simply not enough to provide an amazing product/service. Local businesses rely on their valued customers telling everyone else how awesome your product/service is in... the form of Google reviews. And then? your business needs to be actively engaged with its community and follow up each review with a personalised response. Why? That's how you cultivate an engaged community that consistently talks about your brand/business online! therefore nudging that ol' Google algorithm to dish up your business details to searches that are looking for your business product/service right when they're searching for it. Have you checked your Google reviews lately? Have you set up your GMB profile to ensure that your customers can even leave you a review? Let us know, we may be able to help

01.01.2022 The power of local. Running a successful local business means leveraging off of Google. Why? With a 90% search engine market share globally, and over 2 trillion [yes trillion!!] searches per year, 46% of which are for something local , more than that approximately 80% of searches with local intent result in a conversion. It's hard to go past those stats. Customers will almost certainly find something about your business online, whether it's a random review on a local dire...ctory, a mention on a local news site, or your own website. Taking advantage of this and working *with* the SERPs [Search Engine Results Pages] to build out your local marketing strategy and start acquiring high quality leads. So, where do you start? We suggest shining your spotlight onto your Google My Business profile. Optimise your profile as much as possible, and start posting more frequently. Look at ways to obtain more reviews, and respond to them. Update your contact info across any local directories etc so that it is correct and consistent with the information displayed on your website. Have any questions? Reach out and let's chat! See more